Download or read book The Competitive Power of the Product Lifecycle written by 50minutes, and published by 50 Minutes. This book was released on 2015-09-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fundamental stages behind every product This book is a practical and accessible guide to understanding and applying the concept of product lifecycle, providing you with the essential information and saving time. In 50 minutes you will be able to: • Understand the theory of the product lifecycle and the features of each of the four phases: launch, growth, maturity and decline • Learn how to make the right decisions according to the lifecycle phases of your product and how to react during the decline phase • Identify how you can use the product lifecycle to tailor your marketing strategies and constantly innovate and improve your product in order to prolong its growth phase ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
Download or read book 100 fiches pour comprendre le marketing written by Ulrike Mayrhofer and published by Bréal. This book was released on 2023-09-22 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Les pratiques et les outils du marketing évoluent constamment. Les entreprises peuvent ainsi développer de nouvelles approches pour créer de la valeur et satisfaire les clients. Cet ouvrage propose une présentation synthétique et complète du marketing, intégrant la dimension digitale. Il offre une vision actualisée des pratiques et des outils utilisés, qui sont illustrés par de nombreux exemples. Les fiches sont organisées autour de dix thématiques : effectuer un diagnostic ; collecter des informations ; analyser les comportements de consommation ; comprendre la stratégie d’entreprise ; définir la stratégie marketing ; développer la politique de produit et de marque ; déterminer la politique de prix ; choisir la politique de distribution ; élaborer la politique de communication ; envisager une politique marketing spécifique. Cette nouvelle édition mise à jour s’adresse aux étudiants en BTS, DUT, licence et master (formation initiale et continue), aux étudiants préparant un concours avec une épreuve marketing et aux professionnels souhaitant actualiser leurs connaissances en marketing.
Download or read book Monthly Bibliography written by United Nations Library (Geneva, Switzerland) and published by . This book was released on 1996 with total page 788 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automating Open Source Intelligence written by Robert Layton and published by Syngress. This book was released on 2015-12-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Algorithms for Automating Open Source Intelligence (OSINT) presents information on the gathering of information and extraction of actionable intelligence from openly available sources, including news broadcasts, public repositories, and more recently, social media. As OSINT has applications in crime fighting, state-based intelligence, and social research, this book provides recent advances in text mining, web crawling, and other algorithms that have led to advances in methods that can largely automate this process. The book is beneficial to both practitioners and academic researchers, with discussions of the latest advances in applications, a coherent set of methods and processes for automating OSINT, and interdisciplinary perspectives on the key problems identified within each discipline. Drawing upon years of practical experience and using numerous examples, editors Robert Layton, Paul Watters, and a distinguished list of contributors discuss Evidence Accumulation Strategies for OSINT, Named Entity Resolution in Social Media, Analyzing Social Media Campaigns for Group Size Estimation, Surveys and qualitative techniques in OSINT, and Geospatial reasoning of open data. - Presents a coherent set of methods and processes for automating OSINT - Focuses on algorithms and applications allowing the practitioner to get up and running quickly - Includes fully developed case studies on the digital underground and predicting crime through OSINT - Discusses the ethical considerations when using publicly available online data
Download or read book The R Book written by Michael J. Crawley and published by John Wiley & Sons. This book was released on 2007-06-13 with total page 953 pages. Available in PDF, EPUB and Kindle. Book excerpt: The high-level language of R is recognized as one of the mostpowerful and flexible statistical software environments, and israpidly becoming the standard setting for quantitative analysis,statistics and graphics. R provides free access to unrivalledcoverage and cutting-edge applications, enabling the user to applynumerous statistical methods ranging from simple regression to timeseries or multivariate analysis. Building on the success of the author’s bestsellingStatistics: An Introduction using R, The R Book ispacked with worked examples, providing an all inclusive guide to R,ideal for novice and more accomplished users alike. The bookassumes no background in statistics or computing and introduces theadvantages of the R environment, detailing its applications in awide range of disciplines. Provides the first comprehensive reference manual for the Rlanguage, including practical guidance and full coverage of thegraphics facilities. Introduces all the statistical models covered by R, beginningwith simple classical tests such as chi-square and t-test. Proceeds to examine more advance methods, from regression andanalysis of variance, through to generalized linear models,generalized mixed models, time series, spatial statistics,multivariate statistics and much more. The R Book is aimed at undergraduates, postgraduates andprofessionals in science, engineering and medicine. It is alsoideal for students and professionals in statistics, economics,geography and the social sciences.
Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.
Download or read book Advances in Human Factors Business Management and Leadership written by Jussi Ilari Kantola and published by Springer Nature. This book was released on 2020-06-30 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes new theories and practical approaches for promoting excellence in human resource management and leadership. It shows how the principles of creating shared value can be applied to ensure faster learning, training, business development and social renewal. In particular, it presents novel methods and tools for tackling the complexity of management and learning in both business organizations and society. Discussing ontologies, intelligent management systems, and methods for creating knowledge and value added, it offers novel insights into time management and operations optimization, as well as advanced methods for evaluating customers’ satisfaction and conscious experience. Based on two AHFE 2020 Virtual Conferences: the AHFE 2020 Conference on Human Factors, Business Management and Society and the AHFE 2020 Conference on Human Factors in Management and Leadership, held on July 16–20, 2020, the book provides researchers and professionals with extensive information, practical tools and inspiring ideas for achieving excellence in a broad spectrum of business and societal activities.
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Download or read book Lifestyle Redesign written by and published by . This book was released on 2015 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book King Arthur written by Strickler, Benjamin and published by Ediciones Larousse, S.A. de C.V. (MX). This book was released on with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: El rey de Inglaterra ha muerto y los aspirantes al trono siguen compitiendo. Para designar a un nuevo rey, se organiza un gran torneo en Londres. Kay, hermano de Arthur, compite en su intento por ganar la corona. Todos están listos, pero Kay se da cuenta de que dejó su espada en la posada, así que le pide a Arthur que vaya a buscarla. De camino a la posada, Arthur descubre algo que cambiará su vida a partir de ese momento...
Download or read book 1100 Short Useful Korean Phrases For Beginners written by Talk To Me In Korean and published by Talk To Me In Korean. This book was released on 2020-04-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn 1,100 useful Korean phrases based on 100 commonly used sentence patterns, with QR codes for audio tracks and cute, witty illustrations that will make your studying more fun.
Download or read book A Research Agenda for Entrepreneurial Cognition and Intention written by Malin Brännback and published by Edward Elgar Publishing. This book was released on 2018-01-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Research Agenda for Entrepreneurial Cognition and Intention suggests new directions and approaches to study the internal thought processes of entrepreneurs by examining areas that have been under-researched, ignored or overlooked.
Download or read book Hold Successful Meetings written by Caterina Kostoula and published by Penguin UK. This book was released on 2021-04-15 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meetings allow us to bring people together to inspire each other, solve problems and make a difference. Yet, we all spend too much time in dull, frustrating meetings where little is achieved and even less is followed up on afterwards. In Hold Successful Meetings, executive coach and former Google leader Caterina Kostoula will change all this. Her unique framework will: - Equip you to hold fewer, more purposeful meetings - Create a creative and inclusive environment - Leave participants inspired and ready to take action Whether virtual or in-person, people will leave your meetings inspired by the value you created together and ready to make an impact. 'I bought this for my whole team at Google!' Reader review
Download or read book French books in print anglais written by Electre and published by . This book was released on 2002 with total page 1798 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Climate change written by Collectif and published by IRD Éditions. This book was released on 2020-11-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The mobilisation centred on the 2015 Paris Climate Conference (COP 21) is an opportunity to highlight the vulnerability of environments and populations in the South in the face of climate warming. Some tropical regions are already suffering from its effects, with heat waves in the Sahel, disturbances to monsoon systems, the melting of the Andean glaciers, threats to biodiversity, a rise in sea level and other features. Research conducted by IRD and its partners provides key knowledge for better understanding of the complexity of these phenomena. This book is a synthesis in three parts: observing and understanding climate change, analysing its main impacts on environments and setting societies and national public policies at the heart of the climate challenge. Focused on the capacity for resilience of populations and ecosystems in the face of trends in the climate, the book explores solutions that reconcile mitigation and adaptation in response to climate change, conservation of the environment and a reduction of inequalities. The work is both well documented and explanatory, reviewing operations and the results of research that is firmly involved and interdisciplinary, closely associating partners in the North and the South.
Download or read book Gender Matters written by Dennis van der Veur and published by Council of Europe. This book was released on 2007-01-01 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "'Gender Matters' is a manual aimed to assist educators and youth leaders work on issues of gender and gender-based violence with young people. This publication presents theoretical information, methods and resources for education and training activities, along with concrete exercises that users can put into practice in their daily work. Violence is a serious issue which directly affects the lives of many young people. It often results in lasting damage to their well-being and integrity, putting even their lives at risk. Gender-based violence, including violence against women, remains a key human rights challenge in contemporary Europe and in the world. Working with young people on human rights education is one way of preventing gender-based violence from occurring. By raising awareness on why and how it manifests and exploring its impact on people and in society, gender-based violence will no longer go undetected. Gender really does matter, to women, to men, to young people - to all of us. This manual serves to explore these human rights issues and act upon them."--Book jacket.
