Download or read book 10 Ways To Screw Up An Ad Campaign written by Barry H Cohen and published by Simon and Schuster. This book was released on 2018-05-22 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10 Ways to Screw Up an Ad Campaign is a practical, no-nonsense guide to avoiding the most common pitfalls. Written for the small business, professional practitioners, and those who work in the advertising field, this book is chock-full of real life examples, provides readers with a guide to avoiding the most frequently made mistakes in advertising. It covers everything from how to select and work with advertising counselors to evaluating which media to use, and when, to how you can “out advertise” the competition—even if you can’t outspend them. In addition to strategies for your creative and media campaigns, 10 Ways to Screw Up an Ad Campaign addresses the most critical item of all—how to effectively measure the success of your advertising.

Download or read book Start Up Smarts written by Barry H Cohen and published by Simon and Schuster. This book was released on 2009-12-18 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The section on testing your new business concept is unlike anything in any other book on start-ups. How much is it worth to know that your new business is something your customers will want--before you invest in it?" --Pat Cunningham, Wall Street Journal Advertising Advisor and former Vice Chairman, N. W. Ayer Global Advertising Agency "Start-Up Smarts is an explosive work of ten powerful, practical steps that lay out reality." --Dr. Jeffrey Magee, Publisher, Performance Magazine To make sure your start-up succeeds in the most profitable way, you need to plan and prepare your way to prosperity. This means learning the secrets of successful entrepreneurs--from knowing whom to trust to adapting in a changing marketplace. Start-up specialists and thriving business owners Barry H. Cohen and Michael Rybarski reveal the critical keys to getting your new business up and running a profit, in-cluding how to: Create a Flexible Business Plan Find Out What Your Customers Really Want Capitalize on the Right Trends Hire the Best People Choose the Most Lucrative Partners Complete with real-life success stories from first-time entrepreneurs and the best businesses to start right now, Start-Up Smarts guarantees your new business will prosper in any market!

Download or read book Publish Your Book Fast with Maximum Profits On Amazon Barnes and Noble and More written by Bonnie Vent and published by Genesis Creations Ent.. This book was released on 2010-08-18 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step by Step Instructions on publishing your book on Amazon, Barnes and Noble and more. Learn how to put your book into all the most popular digital formats and eReaders as well as print as a paperback, without a publisher, literary agent and the large upfront costs of current self publishing methods. Keep more of the profits than with traditional outdated methods. Also includes full step by step instructions on setting up a website in order to sell your books. How to gain publicity with tips from the pros. Putting Google Ads on your website, and Amazon's affiliate program. Follow the instructions in this book and you will have a home based business as an author, with the potential of other sources of income as a speaker, expert, consultant, etc. You are in control.

Download or read book I Pledge Allegiance written by Todd A. Smith and published by AuthorHouse. This book was released on 2009-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: I Pledge Allegiance is a thought provoking novel with a strong moral message. The story sheds light on the hundreds of thousands of forgotten former soldiers that have sacrificed for our country, only to find themselves falling through the cracks of the system. The novel traces the life of one of the many veterans that have become homeless.

Download or read book Comin Home written by Walter Townes and published by Author House. This book was released on 2012-01-18 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born and raised in the projects of Newark, NJ, Willie Joe Cunningham aspires to become a professional basketball player. Surrounded by everything from race riots to drug and alcohol abuse, Willie Joe manages to rise above his humble beginnings. Guided early by a few caring mentors, he now has to confront the issues of race and politics. After qualifying for a spot on a professional basketball team, he suffers an inury and a career setback. Willie Joe overcomes his injury, marries his college sweetheart and becomes a successful college basketball coach. He settles in suburbia. His perfect world is unsettled by the appearance of a former teammate, who implores him to come home andhelp the youth of his native city of Newark. Torn between two worlds, he finds major obstacles that include a wanting wife and an even more wanting ex-lover. Willie Joe's story concerns the search for one's own moral compass. It is everyone's story, regardless of his or her circumstances.

Download or read book Entrepreneurship Innovation and Sustainable Growth written by Nader H. Asgary and published by Routledge. This book was released on 2019-10-30 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship and innovation play a vital role in fostering sustainable development. Advances in technology and communications have both transformed the process of business as well as strengthened the role of entrepreneurship in developed and developing countries. This important book is the first to provide the fundamental concepts and applications for faculty and students in this field, and also serves as a professional reference for practicing entrepreneurs and policymakers. Each chapter provides a clear guide to the conceptual and practical elements that characterize entrepreneurship and the process of new venture formation, including functional strategies in key areas such as marketing, information technology, human resources management, and accounting and finance. Questions and exercises are presented throughout in order to encourage discussion and problem-solving. A quick summary of the important concepts and definitions are also provided. Keeping practicality as the book’s core aim, all chapters include a long case study to set the scene and then draw upon shorter cases from both developing and developed countries to reinforce key learning objectives and the real-world application of the book’s core concepts.

Download or read book Make Change Work for You written by Scott Steinberg and published by Penguin. This book was released on 2015-01-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finding the courage to embrace change and take chances is the only way to succeed. Business, culture, and competitive landscapes have fundamentally changed, but basic principles and best practices for succeeding and future-proofing both yourself and your organization haven’t. With a mix of compelling stories, research from the social sciences and psychology, and real-world insights, Make Change Work for You shows readers how to reignite their career, rekindle their creativity, and fearlessly innovate their way to success by providing the tools needed to master uncertainty and conquer every challenge they’ll face in life or business. Make Change Work for You opens with an overview of the most common factors that lead to self-defeating behaviors, including fear of failure, embarrassment, underperformance, rejection, confrontation, isolation, and change itself. Using a simple four-part model, Steinberg guides readers to understand and better respond to the challenges that change can bring: Focus: Define the problem and come to understand it objectively. Engage: Interact with the challenge and try a range of solutions. Assess: Review the response(s) generated by your tactics. React: Adjust your strategy accordingly. And, finally, the book shows readers how to develop the vital personal and professional skills required to triumph in the “new normal” by understanding and engaging in the 10 new habits that highly successful people share: 1. Play the Odds 2. Embrace Tomorrow Today 3. Seek Constant Motion 4. Lead, Don’t Follow 5. Never Stop Learning 6. Create Competitive Advantage 7. Connect the Dots 8. Pick Your Battles 9. Set and Align Your Priorities 10. Always Create Value

Download or read book Marketing in the Round written by Gini Dietrich and published by Que Publishing. This book was released on 2012-04-24 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive more value from all your marketing and communications channels--together! Demolish your silos and sync all your messaging, strategies, and tactics (really!). Optimize every medium and platform, from iPad and Facebook to TV and direct. This book is a must-read for every senior marketing, communications, and PR decision-maker. It’s not about social media. Or new (or old) media. It’s about results—and there’s only one way to get results. You must finally bite the bullet, tear down your silos, and integrate all your marketing and communications. That’s how you choose the best platforms and messages for each customer. That’s how you make research and metrics work. That’s how you overcome today’s insane levels of complexity and clutter. You’re thinking: Oh, that’s all I need to do? “Just” integrate my whole organization? Are you nuts? No. We’re not. It can be done. This book’s authors have done it. They’ve shown others how to do it. And now they’re going to show you. Step by step. Strategy. Tactics. Research. Metrics. Culture. Social. Mobile. Direct. Broadcast. Print. All of it. With you, the marketing/communications decision-maker, right at the center...right where you belong! Even now, organizational silos prevent most companies from conversing coherently with customers, delivering the right targeted messages, and building real synergies across all their marketing and communications programs. Now, Gini Dietrich and Geoff Livingston show how to finally break down those silos, bridging traditional and newer disciplines to drive more value from all of them. You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost. Dietrich and Livingston guide you through hands-on strategic planning, illustrating key points with real case studies and offering practical exercises for applying their principles. You’ll learn how to perform baseline analyses of media from iPad apps to radio, optimize resource allocation, change culture to overcome siloed behavior, use measurement to clear away obstacles, and gain more value from every marketing investment you make. Pull it all together--finally! How to successfully integrate your tactics, tools, messages, and teams Better goals, better results: beyond “SMART” to “SMARTER” Specific, measurable, attainable, relevant, time-bound, evaluate, and reevaluate Better listening: stakeholders, customers, and research that works How to make sure you hear what really matters Four powerful ways to market in the round When to go direct, come from above, use the groundswell, or execute flanking maneuvers

Download or read book American Book Publishing Record written by and published by . This book was released on 2005 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Biggest and Best written by Graham Thomas and published by SAGUS. This book was released on 2022-12-09 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an updated version of the first volume of a seven volume, comprehensive examination of the history of advertising that covers its early origins through until the 21st century. Books on the history of advertising are few and far between, and none encompass a global view. More critically, few look closely at the advertising industry's product: its creative work and how this has evolved - particularly over the last 150 years or so. Add to this that the author worked in the business around the world, on some of the biggest advertisers and at the pinnacle of creative excellence, and this too defines the uniqueness of this series. There has been a deliberate attempt to capture what it was truly like to work in the business beyond just the anecdote laden, rose-tinted memories that abound. Volume One looks at the early origins of advertising, its genesis in the 18th century, and how it flourished in the 20th century. Much of what is covered has not been looked at before in any depth, and certainly not by creating a coherent picture of the business and the reality lying behind the way the advertising was both influential and influenced.

Download or read book Hearings Reports and Prints of the House Select Committee on Small Business written by United States. Congress. House. Select Committee on Small Business and published by . This book was released on 1966 with total page 1758 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How to Build a Billion Dollar Business written by Radek Sali and published by John Wiley & Sons. This book was released on 2024-03-04 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the strategies and secrets behind a billion-dollar Australian success story In How to Build a Billion-Dollar Business, former Swisse CEO Radek Sali unpacks how his unique approach to product, people, and branding took Swisse Wellness from an Australian favourite to a blockbuster brand that sold for $2.1 billion. At the heart of How to Build a Billion-Dollar Business is Radek’s passion for finding purpose in work. This book shares inspiring real-world strategies, stories, and insights on how to build a business that makes an astounding profit — but more than that, how to build a business that also does good. A successful business is not just about profit: it’s about culture. Inside, you’ll learn how to develop a business plan, foster loyalty and innovation in your team, build a thriving workplace culture rooted in values, and attract and retain customers who believe in your product and your mission. Build a culture of trust, openness, and respect — in your organisation as well as with your customer. Get timely and valuable insights on what it means to build a flexible business and a sustainable, responsible brand. Learn how to drive growth and sales reach by connecting with customers and driving an aspirational product or service. Build a business that makes a real social or environmental difference in your community, one that gives back and supports growth and wellness for all. From his early career days to his success as a serial entrepreneur and ethical investor, Radek Sali shares a blueprint for discovering what drives you and making your business goals a reality. How to Build a Billion-Dollar Business is a handbook for business owners everywhere, showing you how to succeed in creating positive change in your business and in the world.

Download or read book Blueprint to Business written by Michael Alden and published by John Wiley & Sons. This book was released on 2017-11-13 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for any would-be entrepreneur Blueprint to Business is the ultimate guide to becoming a successful entrepreneur. Bestselling author and CEO Mike Alden puts aside the rainbows and sunshine, gets real about what it takes to 'make it,' and gives you the real-world guidance you need to hear. Through anecdotes and advice, he shares his experiences along with those of other top founders and entrepreneurs to give you a realistic picture of what it takes to build a business. It's a bit of tough love, a healthy dose of reality, and a tremendously motivating guide to striking out on your own; from motivation and commitment to business licenses and the IRS, this guide is your personal handbook for the biggest adventure of your career. So you want to start a business: how much are you willing to commit in terms of time, money, and energy? How do you plan to bring in customers? What will set you apart from the crowd? What will convince clients to come to you rather than your competitor with an established track record? These questions must be answered before you even begin planning—and then, you have to make that canyon-sized leap from planning to doing. This book guides you through the early stages with practical advice from a real-world perspective. Turn 'dreams' into goals, and goals into reality Discover just what it takes to build a successful business Dig into the paperwork and legal/regulatory requirements Adjust your expectations to reflect your abilities and willingness to commit Starting a business could be the best thing you've ever done—or it could be the worst. Mitigate the risk by setting yourself up for success from the very beginning with the invaluable advice in Blueprint to Business. Praise for Blueprint to Business "I've had the opportunity to work directly with Michael Alden on his children's book. His business know how and ability to get things done is unparalleled.” —Naren Aryal, CEO Mascot Books. "As an entrepreneur and author myself, I would recommend Blueprint to Business to anyone who is in business or looking to start a company. Michael Alden's no nonsense approach is much needed for anyone who wants the real truth about the life of an entrepreneur." —Ken Kupchik, author of The Sales Survival Handbook Cold Calls, Commissions, and Caffeine Addiction The Real Truth About Life in Sales "Michael Alden's story is truly inspirational. He has seen some extremely difficult times and has overcome extraordinary odds along his journey. He harnessed what he learned even as a young child to achieve great business success. The lessons in Blueprint to Business not only help those in business but it is for anyone who wants more out of life.” —June Archer, author of YES! Every day can be a good day: The Keys to success that lead to an Amazing life “As a young entrepreneur, I have found that truly successful people help and teach others. Michael Alden has taken the time to help me with my business and my book. His experience is undeniable and I would recommend Blueprint to Business to any entrepreneur who wants to learn from someone who has done great things and continues to.” —Casey Adams, social media influencer and author of Rise of The Young: How To Turn Your Negative Situation Into A Positive Outcome, and Build A Successful Personal Brand “Being an entrepreneur has its challenges. Michael Alden shares his business experiences to help others succeed. His advice and enthusiasm is directed towards teaching and leading through example. If you are looking to succeed in business this book is a must read!" —Christopher J. Wirth, entrepreneur, speaker, trainer, coach and host of the No Quit Living Podcast “I’ve known Mike for over ten years. I have had the opportunity to work very closely with him on dozens of transactions. His ability to get things done and work through obstacles is second to none. When most people would give up, Mike figures out a way to get things done.” —Jim Shriner, television personality and author of Live Disease Free Naturally.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2017-07-31 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.

Download or read book Adorno Foucault and the Critique of the West written by Deborah Cook and published by Verso Books. This book was released on 2018-11-27 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: The alliance of critical theory between Frankfurt and Paris Adorno, Foucault and the Critique of the West argues that critical theory continues to offer valuable resources for critique and contestation during this turbulent period. To assess these resources, it examines the work of two of the twentieth century's more prominent social theorists: Theodor W. Adorno and Michel Foucault. Although Adorno was situated squarely in the Marxist tradition that Foucault would occasionally challenge, Deborah Cook demonstrates that their critiques of our current predicament are complementary in important respects. Among other things, these critiques converge in their focus on the historical conditions-economic in Adorno and political in Foucault-that gave rise to the racist and authoritarian tendencies that continue to blight the West. Cook also shows that, when Adorno and Foucault plumb the economic and political forces that have shaped our identities, they offer remarkably similar answers to the perennial question: What is to be done?

Download or read book Beyond Basic Statistics written by Kristin H. Jarman and published by John Wiley & Sons. This book was released on 2015-04-22 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Features basic statistical concepts as a tool for thinking critically, wading through large quantities of information, and answering practical, everyday questions Written in an engaging and inviting manner, Beyond Basic Statistics: Tips, Tricks, and Techniques Every Data Analyst Should Know presents the more subjective side of statistics—the art of data analytics. Each chapter explores a different question using fun, common sense examples that illustrate the concepts, methods, and applications of statistical techniques. Without going into the specifics of theorems, propositions, or formulas, the book effectively demonstrates statistics as a useful problem-solving tool. In addition, the author demonstrates how statistics is a tool for thinking critically, wading through large volumes of information, and answering life’s important questions. Beyond Basic Statistics: Tips, Tricks, and Techniques Every Data Analyst Should Know also features: Plentiful examples throughout aimed to strengthen readers’ understanding of the statistical concepts and methods A step-by-step approach to elementary statistical topics such as sampling, hypothesis tests, outlier detection, normality tests, robust statistics, and multiple regression A case study in each chapter that illustrates the use of the presented techniques Highlights of well-known shortcomings that can lead to false conclusions An introduction to advanced techniques such as validation and bootstrapping Featuring examples that are engaging and non-application specific, the book appeals to a broad audience of students and professionals alike, specifically students of undergraduate statistics, managers, medical professionals, and anyone who has to make decisions based on raw data or compiled results.

Download or read book Floor Covering Weekly written by and published by . This book was released on 2003 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt: