Download or read book 1001 Ideas to Create Retail Excitement written by Edgar A. Falk and published by Penguin. This book was released on 2003-09-30 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
Download or read book There s a Customer Born Every Minute written by Joe Vitale and published by John Wiley & Sons. This book was released on 2010-12-23 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for THERE'S A CUSTOMER BORN EVERY MINUTE "Joe Vitale has created an entertaining, educational, and motivational manual-with the help of P.T. Barnum-that belongs in every hotel room alongside the Bible. Then, guests might read his inspirational book first, and give thanks to God for this worthy discovery." —Alan Abel, media hoaxer, author, consultantand lecturer on "Using Your Wits to Win" "If you're going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them 'rings of power') and shows how you can apply them in a way that will open your eyes and stretch your imagination. There's a lot of money-making and fun wisdom here." —Joseph Sugarman, Chairman, BluBlocker Corporation "Finally someone does it!!! Joe Vitale reveals the REAL P.T. Barnum! Vitale highlights the outrageously astute marketing of Barnum. Barnum's driving belief certainly was that there IS a customer 'born' every minute. You will glean a number of useful 'new' marketing ideas that you can instantly use in your business. And you will learn about one of the savviest marketers of a time gone by. Fun, exciting, insightful, and packed with ideas! Genius!" —Kevin Hogan, author of The Science of Influence and The Psychology of Persuasion "I love this book. If you'd like to know the real story about one of the most fascinating characters in American history, told by a master storyteller (and the person who probably knows more about him than anyone else), read this book. Barnum is not the guy portrayed by the legend attached to his name. He is much, much more, and Vitale tells his story with the can't-put-it-down passion and excitement he's become so well known for." —Bill Harris, President, Centerpointe Research Institute
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Download or read book Start and Run a Profitable Retail Business written by Jim Dion and published by Bellingham, WA ; North Vancouver, B.C. : Self-Counsel Press. This book was released on 1998 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step guide to starting and operating a retail business.
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Download or read book Confessions of Shameless Self Promoters written by Debbie Allen and published by Success Showcase Publishing. This book was released on 2002 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel comfortable actively marketing yourself? If not you are losing too much ground to you competition! These marketing secrets will give you the inside scoop from some of the most successful brains in the world. Discover the science and the art of self promotion, how to get tons of free publicity without breaking the law and how to effectively promote your business on a a shoestring budget.
Download or read book Small Business written by Joseph Daniel Ryan and published by . This book was released on 2006 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to small business enterprise, helping the student to identify opportunities, needs and target customers ... The goal of the text is to assist the reader in preparing a business plan that will set the course for their future small business endeavors.
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Download or read book Target Marketing written by Linda Pinson and published by Dearborn Trade. This book was released on 1996 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yet, most small business owners have little or no marketing background and are intimidated by the thought of putting a plan to paper. This step-by-step guide takes the mystery out of marketing and shows reader how to test the market, determine buying trends and build customer loyalty.
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