Download or read book Encyclopedia of Human Computer Interaction written by Ghaoui, Claude and published by IGI Global. This book was released on 2005-12-31 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Download or read book Blog Theory written by Jodi Dean and published by John Wiley & Sons. This book was released on 2013-04-17 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blog Theory offers a critical theory of contemporary media. Furthering her account of communicative capitalism, Jodi Dean explores the ways new media practices like blogging and texting capture their users in intensive networks of enjoyment, production, and surveillance. Her wide-ranging and theoretically rich analysis extends from her personal experiences as a blogger, through media histories, to newly emerging social network platforms and applications. Set against the background of the economic crisis wrought by neoliberalism, the book engages with recent work in contemporary media theory as well as with thinkers such as Giorgio Agamben, Jean Baudrillard, Guy Debord, Jacques Lacan, and Slavoj ?i?ek. Through these engagements, Dean defends the provocative thesis that reflexivity in complex networks is best understood via the psychoanalytic notion of the drives. She contends, moreover, that reading networks in terms of the drives enables us to grasp their real, human dimension, that is, the feelings and affects that embed us in the system. In remarkably clear and lucid prose, Dean links seemingly trivial and transitory updates from the new mass culture of the internet to more fundamental changes in subjectivity and politics. Everyday communicative exchangesÑfrom blog posts to text messagesÑhave widespread effects, effects that not only undermine capacities for democracy but also entrap us in circuits of domination.

Download or read book Inbound PR written by Iliyana Stareva and published by John Wiley & Sons. This book was released on 2018-04-16 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Download or read book The Professor Is In written by Karen Kelsky and published by Crown. This book was released on 2015-08-04 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive career guide for grad students, adjuncts, post-docs and anyone else eager to get tenure or turn their Ph.D. into their ideal job Each year tens of thousands of students will, after years of hard work and enormous amounts of money, earn their Ph.D. And each year only a small percentage of them will land a job that justifies and rewards their investment. For every comfortably tenured professor or well-paid former academic, there are countless underpaid and overworked adjuncts, and many more who simply give up in frustration. Those who do make it share an important asset that separates them from the pack: they have a plan. They understand exactly what they need to do to set themselves up for success. They know what really moves the needle in academic job searches, how to avoid the all-too-common mistakes that sink so many of their peers, and how to decide when to point their Ph.D. toward other, non-academic options. Karen Kelsky has made it her mission to help readers join the select few who get the most out of their Ph.D. As a former tenured professor and department head who oversaw numerous academic job searches, she knows from experience exactly what gets an academic applicant a job. And as the creator of the popular and widely respected advice site The Professor is In, she has helped countless Ph.D.’s turn themselves into stronger applicants and land their dream careers. Now, for the first time ever, Karen has poured all her best advice into a single handy guide that addresses the most important issues facing any Ph.D., including: -When, where, and what to publish -Writing a foolproof grant application -Cultivating references and crafting the perfect CV -Acing the job talk and campus interview -Avoiding the adjunct trap -Making the leap to nonacademic work, when the time is right The Professor Is In addresses all of these issues, and many more.

Download or read book Build Better Products written by Laura Klein and published by Rosenfeld Media. This book was released on 2016-11-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You’ll learn to develop products and features that improve your business’s bottom line while dramatically improving customer experience.

Download or read book The Paradox of Generosity written by Christian Smith and published by Oxford University Press, USA. This book was released on 2014 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Paradox of Generosity, Christian Smith and Hilary Davidson offer vital insight into how American adults conceive of and demonstrate generosity. Focusing not only on financial giving but on the many diverse forms philanthropy can take, they show the impact--both positive and negative--that giving has on individuals.

Download or read book The Origin of Consciousness in the Breakdown of the Bicameral Mind written by Julian Jaynes and published by Houghton Mifflin Harcourt. This book was released on 2000-08-15 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Award Finalist: “This man’s ideas may be the most influential, not to say controversial, of the second half of the twentieth century.”—Columbus Dispatch At the heart of this classic, seminal book is Julian Jaynes's still-controversial thesis that human consciousness did not begin far back in animal evolution but instead is a learned process that came about only three thousand years ago and is still developing. The implications of this revolutionary scientific paradigm extend into virtually every aspect of our psychology, our history and culture, our religion—and indeed our future. “Don’t be put off by the academic title of Julian Jaynes’s The Origin of Consciousness in the Breakdown of the Bicameral Mind. Its prose is always lucid and often lyrical…he unfolds his case with the utmost intellectual rigor.”—The New York Times “When Julian Jaynes . . . speculates that until late in the twentieth millennium BC men had no consciousness but were automatically obeying the voices of the gods, we are astounded but compelled to follow this remarkable thesis.”—John Updike, The New Yorker “He is as startling as Freud was in The Interpretation of Dreams, and Jaynes is equally as adept at forcing a new view of known human behavior.”—American Journal of Psychiatry

Download or read book Pop Trickster Fool written by Kelly M. Cresap and published by University of Illinois Press. This book was released on 2004 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes Warhol's persona as a revolutionary performance artist.

Download or read book The Serpent King written by Jeff Zentner and published by Ember. This book was released on 2017-06-06 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named to ten BEST OF THE YEAR lists and selected as a William C. Morris Award Winner,The Serpent King is the critically acclaimed, much-beloved story of three teens who find themselves--and each other--while on the cusp of graduating from high school with hopes of leaving their small-town behind. Perfect for fans of John Green's Turtles All the Way Down. "Move over, John Green; Zentner is coming for you." —The New York Public Library “Will fill the infinite space that was left in your chest after you finished The Perks of Being a Wallflower.” —BookRiot.com Dill isn't the most popular kid at his rural Tennessee high school. After his father fell from grace in a public scandal that reverberated throughout their small town, Dill became a target. Fortunately, his two fellow misfits and best friends, Travis and Lydia, have his back. But as they begin their senior year, Dill feels the coils of his future tightening around him. His only escapes are music and his secret feelings for Lydia--neither of which he is brave enough to share. Graduation feels more like an ending to Dill than a beginning. But even before then, he must cope with another ending--one that will rock his life to the core. Debut novelist Jeff Zentner provides an unblinking and at times comic view of the hard realities of growing up in the Bible belt, and an intimate look at the struggles to find one’s true self in the wreckage of the past. “A story about friendship, family and forgiveness, it’s as funny and witty as it is utterly heartbreaking.” —PasteMagazine.com “A brutally honest portrayal of teen life . . . [and] a love letter to the South from a man who really understands it.” —Mashable.com “I adored all three of these characters and the way they talked to and loved one another.”—New York Times

Download or read book In the Garden of Delight written by Lily Hardy Hammond and published by BoD – Books on Demand. This book was released on 2023-10-03 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reproduction of the original. The publishing house Megali specialises in reproducing historical works in large print to make reading easier for people with impaired vision.

Download or read book Cookie Collision written by Darlene Deluca and published by The Wild Rose Press Inc. This book was released on 2021-11-03 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before she can let up and enjoy some holiday cheer, real estate agent Alana Drake has work to do. With Christmas moving in fast, she has clients to meet with, houses to show, and cookies to bake. Every open house deserves her special touch—homemade and hand-decorated sugar cookies for a warm welcome. And she needs several dozen for upcoming holiday events and open houses. But a poorly timed stop at the grocery store could upend more than her bag of groceries. Running into Doctor Justin Teague—literally—shakes up Alana's tidy world. The chance encounter leaves her with a bum ankle, forces her to reconsider some dating ideals, and reveals new information about a longtime nemesis. When all she wanted was to bake some cookies…

Download or read book The Sense of an Ending written by Julian Barnes and published by Vintage. This book was released on 2011-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

Download or read book Aquinas and the Market written by Mary L. Hirschfeld and published by Harvard University Press. This book was released on 2018-11-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Economists and theologians usually inhabit different intellectual worlds. Economists investigate the workings of markets and tend to set ethical questions aside. Theologians, anxious to take up concerns raised by market outcomes, often dismiss economics and lose insights into the influence of market incentives on individual behavior. Mary L. Hirschfeld, who was a professor of economics for fifteen years before training as a theologian, seeks to bridge these two fields in this innovative work about economics and the thought of St. Thomas Aquinas. According to Hirschfeld, an economics rooted in Thomistic thought integrates many of the insights of economists with a larger view of the good life, and gives us critical purchase on the ethical shortcomings of modern capitalism. In a Thomistic approach, she writes, ethics and economics cannot be reconciled if we begin with narrow questions about fair wages or the acceptability of usury. Rather, we must begin with an understanding of how economic life serves human happiness. The key point is that material wealth is an instrumental good, valuable only to the extent that it allows people to flourish. Hirschfeld uses that insight to develop an account of a genuinely humane economy in which pragmatic and material concerns matter but the pursuit of wealth for its own sake is not the ultimate goal. The Thomistic economics that Hirschfeld outlines is thus capable of dealing with our culture as it is, while still offering direction about how we might make the economy better serve the human good.

Download or read book The New Rules of Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2015-10-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Download or read book Tia Isa Wants a Car written by Meg Medina and published by Candlewick Press. This book was released on 2020-06-05 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: A little girl pitches in to help her tía save up for a big old car — and take the whole family to the beach — in a story told with warmth and sweetness. Tía Isa wants a car. A shiny green car the same color as the ocean, with wings like a swooping bird. A car to take the whole family to the beach. But saving is hard when everything goes into two piles — one for here and one for Helping Money, so that family members who live far away might join them someday. While Tía Isa saves, her niece does odd jobs for neighbors so she can add her earnings to the stack. But even with her help, will they ever have enough? Meg Medina’s simple, genuine story about keeping in mind those who are far away is written in lovely, lyrical prose and brought to life through Claudio Muñoz’s charming characters.

Download or read book Googling Old Boyfriends written by Anne R. Allen and published by Camilla Randall Mysteries. This book was released on 2019-01-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Okay, 'fess up." Mickie McCormack's eyes twinkled as she plunked a book on the counter. "If you're that distracted by the Internet you're either looking at porn or you're Googling old boyfriends."I felt my cheeks heat up. "Um, I'm guilty of the latter, I'm afraid. I've just run into an old boyfriend and he's invited me to dinner, but..."The bell on the door jingled. There he was. Captain Maverick Jesus Zukowski, six foot, three inches of tall, dark, and the-one-who-got-away. ***The Camilla Randall mysteries are a laugh-out-loud mashup of crime fiction, rom-com, and satire. Morro Bay bookshop owner Camilla Randall is a magnet for murder, mayhem, and Mr. Wrong. But she always defeats the bad guys in her quirky, but oh-so-polite way.In this stand-alone 7th episode, Camilla befriends socialite Mickie McCormack-a sexy, mysterious older woman who's going through a painful divorce. Mickie has been Googling her old boyfriends to reconnect and "remember who she used to be." Unfortunately every one of those boyfriends soon ends up dead. Is the serial killer Camilla's old boyfriend Dr. Bob? Or one of Mickie's old boyfriends? And can Camilla's old boyfriend Captain Rick protect her and her cat Buckingham from being fed to the sharks before she solves the mystery?

Download or read book Transforming the Workforce for Children Birth Through Age 8 written by National Research Council and published by National Academies Press. This book was released on 2015-07-23 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children are already learning at birth, and they develop and learn at a rapid pace in their early years. This provides a critical foundation for lifelong progress, and the adults who provide for the care and the education of young children bear a great responsibility for their health, development, and learning. Despite the fact that they share the same objective - to nurture young children and secure their future success - the various practitioners who contribute to the care and the education of children from birth through age 8 are not acknowledged as a workforce unified by the common knowledge and competencies needed to do their jobs well. Transforming the Workforce for Children Birth Through Age 8 explores the science of child development, particularly looking at implications for the professionals who work with children. This report examines the current capacities and practices of the workforce, the settings in which they work, the policies and infrastructure that set qualifications and provide professional learning, and the government agencies and other funders who support and oversee these systems. This book then makes recommendations to improve the quality of professional practice and the practice environment for care and education professionals. These detailed recommendations create a blueprint for action that builds on a unifying foundation of child development and early learning, shared knowledge and competencies for care and education professionals, and principles for effective professional learning. Young children thrive and learn best when they have secure, positive relationships with adults who are knowledgeable about how to support their development and learning and are responsive to their individual progress. Transforming the Workforce for Children Birth Through Age 8 offers guidance on system changes to improve the quality of professional practice, specific actions to improve professional learning systems and workforce development, and research to continue to build the knowledge base in ways that will directly advance and inform future actions. The recommendations of this book provide an opportunity to improve the quality of the care and the education that children receive, and ultimately improve outcomes for children.