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Book Pride

    Book Details:
  • Author : Ibi Zoboi
  • Publisher : HarperCollins
  • Release : 2018-09-18
  • ISBN : 0062564072
  • Pages : 247 pages

Download or read book Pride written by Ibi Zoboi and published by HarperCollins. This book was released on 2018-09-18 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a timely update of Jane Austen's Pride and Prejudice, National Book Award finalist Ibi Zoboi skillfully balances cultural identity, class, and gentrification against the heady magic of first love in her vibrant reimagining of this beloved classic. A smart, funny, gorgeous retelling starring all characters of color. Zuri Benitez has pride. Brooklyn pride, family pride, and pride in her Afro-Latino roots. But pride might not be enough to save her rapidly gentrifying neighborhood from becoming unrecognizable. When the wealthy Darcy family moves in across the street, Zuri wants nothing to do with their two teenage sons, even as her older sister, Janae, starts to fall for the charming Ainsley. She especially can’t stand the judgmental and arrogant Darius. Yet as Zuri and Darius are forced to find common ground, their initial dislike shifts into an unexpected understanding. But with four wild sisters pulling her in different directions, cute boy Warren vying for her attention, and college applications hovering on the horizon, Zuri fights to find her place in Bushwick’s changing landscape, or lose it all. "Zoboi skillfully depicts the vicissitudes of teenage relationships, and Zuri’s outsize pride and poetic sensibility make her a sympathetic teenager in a contemporary story about race, gentrification, and young love." (Publishers Weekly, "An Anti-Racist Children's and YA Reading List")

Book The Circle

    Book Details:
  • Author : Dave Eggers
  • Publisher : Vintage
  • Release : 2013-10-08
  • ISBN : 0385351402
  • Pages : 404 pages

Download or read book The Circle written by Dave Eggers and published by Vintage. This book was released on 2013-10-08 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: INTERNATIONAL BESTSELLER • A bestselling dystopian novel that tackles surveillance, privacy and the frightening intrusions of technology in our lives—a “compulsively readable parable for the 21st century” (Vanity Fair). When Mae Holland is hired to work for the Circle, the world’s most powerful internet company, she feels she’s been given the opportunity of a lifetime. The Circle, run out of a sprawling California campus, links users’ personal emails, social media, banking, and purchasing with their universal operating system, resulting in one online identity and a new age of civility and transparency. As Mae tours the open-plan office spaces, the towering glass dining facilities, the cozy dorms for those who spend nights at work, she is thrilled with the company’s modernity and activity. There are parties that last through the night, there are famous musicians playing on the lawn, there are athletic activities and clubs and brunches, and even an aquarium of rare fish retrieved from the Marianas Trench by the CEO. Mae can’t believe her luck, her great fortune to work for the most influential company in the world—even as life beyond the campus grows distant, even as a strange encounter with a colleague leaves her shaken, even as her role at the Circle becomes increasingly public. What begins as the captivating story of one woman’s ambition and idealism soon becomes a heart-racing novel of suspense, raising questions about memory, history, privacy, democracy, and the limits of human knowledge.

Book Modern Recording Techniques

Download or read book Modern Recording Techniques written by David Miles Huber and published by CRC Press. This book was released on 2012-09-10 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the most popular and authoritative guide to recording Modern Recording Techniques provides everything you need to master the tools and day to day practice of music recording and production. From room acoustics and running a session to mic placement and designing a studio Modern Recording Techniques will give you a really good grounding in the theory and industry practice. Expanded to include the latest digital audio technology the 7th edition now includes sections on podcasting, new surround sound formats and HD and audio. If you are just starting out or looking for a step up in industry, Modern Recording Techniques provides an in depth excellent read- the must have book

Book World War Z

    Book Details:
  • Author : Max Brooks
  • Publisher : Broadway Books
  • Release : 2013
  • ISBN : 0770437400
  • Pages : 434 pages

Download or read book World War Z written by Max Brooks and published by Broadway Books. This book was released on 2013 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: An account of the decade-long conflict between humankind and hordes of the predatory undead is told from the perspective of dozens of survivors who describe in their own words the epic human battle for survival, in a novel that is the basis for the June 2013 film starring Brad Pitt. Reissue. Movie Tie-In.

Book Multimedia

    Book Details:
  • Author : Tay Vaughan
  • Publisher : Osborne Publishing
  • Release : 1996
  • ISBN : 9780078822254
  • Pages : 636 pages

Download or read book Multimedia written by Tay Vaughan and published by Osborne Publishing. This book was released on 1996 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly updated for newnbsp;breakthroughs in multimedia nbsp; The internationally bestselling Multimedia: Making it Work has been fully revised and expanded to cover the latest technological advances in multimedia. You will learn to plan and manage multimedia projects, from dynamic CD-ROMs and DVDs to professional websites. Each chapter includes step-by-step instructions, full-color illustrations and screenshots, self-quizzes, and hands-on projects. nbsp;

Book Homeland

    Book Details:
  • Author : Cory Doctorow
  • Publisher : Tor Teen
  • Release : 2013-02-05
  • ISBN : 1466805870
  • Pages : 398 pages

Download or read book Homeland written by Cory Doctorow and published by Tor Teen. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cory Doctorow's wildly successful Little Brother, young Marcus Yallow was arbitrarily detained and brutalized by the government in the wake of a terrorist attack on San Francisco—an experience that led him to become a leader of the whole movement of technologically clued-in teenagers, fighting back against the tyrannical security state. A few years later, California's economy collapses, but Marcus's hacktivist past lands him a job as webmaster for a crusading politician who promises reform. Soon his former nemesis Masha emerges from the political underground to gift him with a thumbdrive containing a Wikileaks-style cable-dump of hard evidence of corporate and governmental perfidy. It's incendiary stuff—and if Masha goes missing, Marcus is supposed to release it to the world. Then Marcus sees Masha being kidnapped by the same government agents who detained and tortured Marcus years earlier. Marcus can leak the archive Masha gave him—but he can't admit to being the leaker, because that will cost his employer the election. He's surrounded by friends who remember what he did a few years ago and regard him as a hacker hero. He can't even attend a demonstration without being dragged onstage and handed a mike. He's not at all sure that just dumping the archive onto the Internet, before he's gone through its millions of words, is the right thing to do. Meanwhile, people are beginning to shadow him, people who look like they're used to inflicting pain until they get the answers they want. Fast-moving, passionate, and as current as next week, Homeland is every bit the equal of Little Brother—a paean to activism, to courage, to the drive to make the world a better place. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

Book Coordinating the Internet

    Book Details:
  • Author : Fredrik Lindeberg
  • Publisher : Linköping University Electronic Press
  • Release : 2019-12-10
  • ISBN : 9179299350
  • Pages : 401 pages

Download or read book Coordinating the Internet written by Fredrik Lindeberg and published by Linköping University Electronic Press. This book was released on 2019-12-10 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Många självklarheter i vårt digitala samhälle är beroende av Internet för att fungera. Allt från smarta dörrar för hemtjänster, till självscanningsapparaterna på ICA, till nyare bilar, moderna tillverkningsrobotar, telefoner och affärssystem. Den här licentiatavhandlingen reder ut vad Internet är, hur det styrs och vad det har för praktiska konsekvenser. Tidigare forskning finns bland annat inom telekommunikation där Internet liknas vid andra telekommunikationstjänster, så som kabel-TV eller mobiltelefoni, och inom digitalisering både inom management och informationssystem där Internet i det närmaste tas för givet som teknisk infrastruktur. Här tar jag en ansatts där jag förklarar Internet ur ett kombinerat tekniskt och organisatoriskt perspektiv. Studien är principiellt uppdelad i tre delar. Den första delen fokuserar på att begreppsmässigt hitta ett sätt att diskutera Internet utan att essentiella aspekter faller bort, såsom styrningen eller konsekvenser av den tekniska designen. Jag landar i att Internet är både ett tekniskt och ett organisatoriskt fenomen. Tekniskt i bemärkelsen att det handlar om digital paketbaserad kommunikation (dvs att olika paket kan ta olika väg och att det inte finns ett beroende på en viss specifik väg, eller “krets”), vilket kan särskiljas från exempelvis kretskopplad kommunikation (dvs en specific väg från sändare till mottagare) eller rent analog kommunikation. I denna tekniska dimension är Internet förhållandevis likt klassisk telekommunikation såsom kabel-TV och mobiltelefoni, och förlitar sig på best-effort paketbaserad kommunikation. I den andra dimensionen, styrning och organisation, är Internet ett explicit bottom-up fenomen som styrs med andra principer och ideal än klassisk telekommunikation. Till sin utformning är denna minsta möjliga koordination som krävs för att möjliggöra koordinering av de tekniska unika identifierare som behövs för att Internet ska fungera (dvs idag DNS- och BGP-flororna av protokoll för användning av namn och nummer på Internet). Båda dimensionerna, de organisatoriska och tekniska, följer samma designprinciper, och generellt är det meningsfullt att se Internet som en ekologi av aktörer snarare än en organisation i strikt teoretiska termer (exempelvis finns ingen tydlig övergripande strategi, organisationsnummer eller löneutbetalare). Det är dessa designprinciper, som ligger väl i linje med systemarkitektursprinciper för datorsystem, som är orsaken till Internets lager-design där man (generellt) inte ska bry som om vad som händer på andra lager än sitt eget (beskrivet som “separation of concerns” eller i dubbel negation “high cohesion” i texten) samt att ha en minimalistisk ansatts till koordinering och enbart koordinera eller skapa beroenden mellan enheter (både tekniskt och organisatoriskt) när det verkligen behövs (beskrivet som “minimum coordination” eller “low coupling” i texten). Den andra delen fokuserar på hur Internet kan socialt påverkas eller förändras till något annat, eller till något med en annan funktion sett som en styrd organisation. Jag använder begreppet social robusthet, som motpol till teknisk robusthet som i hur man tekniskt kan förstöra Internet, för att diskutera dessa aspekter. Slutsatserna här mynnar ut i att Internets explicita bottom-up och problemsuppdelnings-design gör det märkbart svårt för någon att medvetet påverka Internet för att ändra dess beskaffenhet, och dessutom visar jag att även om man praktiskt lyckas ta över de formellt beslutande råden (exempelvis ICANNs och IETFs styrelser) så finns det inga formella eller praktiska hinder för att bara ignorera dem (dvs switching costs för just ICANN eller IETF är låga, om än tekniskt omständligt med att konfigurera om rötter och routing-tabeller, och betydligt enklare än att gå från IPv4 till IPv6 då utrustning kan behöva ersättas och därmed en betydligt högre switching cost). Med andra ord, det är enklare att byta ut Internets koordinerare än att byta ut Internet mot något som fungerar annorlunda. Däremot är den rådande politiska världsordningen ett hot mot Internet, eftersom den regelstyrda och koordinerade världsordningen inte längre är lika självklar som den varit tidigare. Den tredje och sista studien fokuserar på nätneutralitet, dvs rätten nätverksoperatörer har att fånga värde i andra dimensioner än trafikmängd, som en praktiskt effekt av hur Internet styrs och fungerar. Det primära praktiska bidraget är att nätneutralitet inte får ses som enbart en reglerings och lagstiftningfråga utan det är mer relevant att prata om i termer av nätneutralitet i praktiken. I den bemärkelsen är lagstiftningens vara eller inte vara mindre intressant än praktisk nätneutralitets vara eller inte vara och en tyngdpunktsförskjutning i den offentliga debatten hade fört diskussionen närmare hur Internet fungerar. Sammanfattningsvis ger Internets designprinciper att marknadskrafter, och ej direkt reglering, ska möjliggöra nätneutralitet. För att förtydliga, tanken är att det ska finnas konkurrens inom de flesta nivåer eller lager, och att det är av vikt att det finns konkurrens rakt igenom så att en kundvilja för paketneutralitet på tjänstenivå även påverkar nätägar- och infrastrukturnivå, så att det är användarnas efterfrågan som leder till nätneutralitet (om den användarviljan finns). Dock kan det mycket väl vara så att man som användare inte är intresserad av nätneutralitet och då ska tjänsteleverantörer, nätägare och infrastrukturoperatörer inte heller tvingas vara neutrala genom lagstiftning då det går stick i stäv med designprinciperna. Inte heller ska en grupps vilja kring nätneutralitet påverka andras möjligheter att välja. Genomgående identifierar jag två kolliderande världsbilder, den distribuerade regelstyrda och koordinerade ordningen i sitt perspektiv med sina förkämpar, och den mer integrerande och suveräna världsordningen med sitt perspektiv och sina förkämpar. Rent praktiskt uppfyller Internet en önskad funktion i den tidigare men ej i den senare, då Internet designmässigt är byggt för att tillåta snarare än kontrollera och bestämma. Exempelvis finns det inte inbyggda (tekniska) mekanismer i Internet för att till exempel möjliggöra statlig övervakning eller kontroll av material som finns tillgängligt, och då ligger det mer i statens intresse att ha kontrollerade telekommunikationstjänster, såsom kabel-TV, mobiltelefoni och liknande lösningar där man inte helt enkelt kan lägga på ett “extra lager” för att uppnå kryptering, anonymitet eller tillgång till andra tjänster. I texten använder jag perspektiven tillsammans med teknologi, marknader och byråkrati för att fånga upp dynamiken och strömningarna i Internet-ekologin och jämför med tekniska samhällsförändringar, som exempelvis järnvägsnät, postverk och finansiella marknader. Jag konstaterar att Internet har varit styrt av teknologiskt baserade värderingar, till skillnad från de andra exemplen som i huvudsak har utformats av dynamiken mellan byråkrati och marknad. I denna mån förelår jag att teknologi kan användas som strömning och motperspektiv till den klassiska uppställningen med byråkrati och marknad för att beskriva fenomen i digitaliseringens tidsålder. Avhandlingen sätter även pågående trender i ett bredare perspektiv mot både organisation och teknik, och trycker på vikten av att förstå delarna var för sig och tillsammans för att på ett rikare sätt måla upp helheten. The modern society is to a large extent Internet-dependent. Today we rely on the Internet to handle communication for smart doors, self-scanning convenience stores, connected cars, production robots, telephones and ERP-systems. The purpose of this thesis is to unbundle the Internet, its technology, its coordination, and practical and theoretical consequences. Earlier research has, in telecommunications, focused on the Internet as one of many potential telecommunications services, such as cellphones or cable-TV, and the management and information systems field has by and large treated the Internet as black-boxable infrastructure. This thesis explains the Internet from the combined perspectives of technology and coordination. This text contains three empirical studies. The first is focused on conceptualizing and discussing the Internet in a meaningful way using both technology and coordination frameworks. I unceremoniously conclude that the Internet is both a technological and a coordination phenomenon and neither of these aspects can be ignored. The Internet is technological in that it concerns digital packet switched digital communication (as opposed to circuit switched) or purely analog communications. The technological dimension of the Internet is similar in its constituency to classical telecommunications networks, and has best-effort mechanisms for packet delivery. In the other dimension, coordination, the Internet is an explicit bottom-up phenomenon minimally coordinated (or governed) by other ideals than classical telecommunications networks and systems. At its core this least necessary coordination concerns technical unique identifiers necessary for inter-network communication (in practice today manifested as naming with the DNS protocol suite, and numbering with the BGP protocol suite). Both dimensions follow similar design characteristics; the design of the technical Internet is similar to the design of the coordination of the Internet. These design principles, which are well aligned with software design principles, is the cause of the Internet’s layered design (“separation of concerns” in practice) and minimal view of coordination (the “least coordinated Internet”). In general terms it is fruitful to view the Internet and involved actors as an ecology, rather than one organization or entity in need of governance or control. The second study looks at the social resilience of the Internet. That is, is it possible through social means to change what the Internet is or can be viewed as. I use social resilience as a counterpart to technical resilience, i.e. resilience to technical interference. In essence, the bottom-up and separations of concerns design of the coordination aspect of the Internet minimizes possible influence of actors intent on mission disruption. I also practically show that even a take-over of the central councils have little effect the constituency of the Internet, since these councils are not invested with formal powers of enforcement. This thesis suggests that the cost of switching from ICANN and IETF to another set of organizations is quite low due to the nature of the coordination of the Internet, compared to for example, switching all equipment to IPv6 capable equipment. However, the current political situation is a threat to the current Internet regime, since an international and rule-based world order is no longer on all states’ agendas. The final empirical study focus on the practical and theoretical implications of the Internet on the case of net neutrality. The primary contribution is that de facto and de jure net neutrality differ in practice, and as such de facto net neutrality deserves more attention. Also, I suggest that any regulation, either for or against net neutrality, is problematic, since such regulation would interfere with the inherent coordination mechanisms of the Internet. As such regulation should focus on providing the necessary markets for Internet function given the coordination and design of the Internet. As a net neutrality example, net neutral Internet access options should exist as part of a natural service offering if wanted by customers, not due to direct regulation. Throughout the thesis I identify two colliding world orders, both in terms of digital communication networks and terms of organizing society in general: the rule-based and coordinating order with its champions, and the integrated or sovereign order with its champions. In practical terms, the Internet can be considered a want in the former (the distributed perspective), but not the later (the integrative perspective), since the Internet lacks inherent (technical) controls for surveillance and content control which are necessary in a world order where borders are important. Regardless of if that importance stems from state oversight or intellectual property rights legislation. I use these perspectives together with technology, markets and bureaucracy to catch the dynamics of the Internet ecology. I then compare these dynamics with other technological and societal phenomena, such as railway networks, postal services and financial markets. And conclude that the Internet (as conceptualized in this thesis) can best be explained by technological values, in opposite to the other examples which can best by explained by the dynamics of markets and bureaucracies without any real influence of the values of technology. As such, I suggest that the classical frame of markets and bureaucracy can fruitfully be expanded with technology to better explain the Internet and similar digitization phenomena. This thesis puts current trends in a broader perspective based on technology and organization, where the two perspectives together better can draw the full picture in a rich fashion.

Book Professional Microphone Techniques

Download or read book Professional Microphone Techniques written by David Miles Huber and published by Artistpro.Com Llc. This book was released on 1998 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, by the author of industry bestseller "Modern Recording Techniques", focuses on microphone usage for dozens of different instruments as well as vocals, amplifiers, Leslie cabinets and much more! Accompanied by an audio CD that allows you to hear the different effects of microphone placement techniques in real time for a full understanding of how to get the best recordings from any type of microphone!

Book Rooted in Strengths

    Book Details:
  • Author : Amy N. Mendenhall
  • Publisher :
  • Release : 2020-03
  • ISBN : 9781611950427
  • Pages : pages

Download or read book Rooted in Strengths written by Amy N. Mendenhall and published by . This book was released on 2020-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Beyond Silicon Valley

    Book Details:
  • Author : Michael Goldberg
  • Publisher :
  • Release : 2018-04-21
  • ISBN : 9780999835203
  • Pages : 224 pages

Download or read book Beyond Silicon Valley written by Michael Goldberg and published by . This book was released on 2018-04-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Beyond Silicon Valley: How One Online Course Helped Support Global Entrepreneurs, Professor Michael Goldberg takes readers on a global entrepreneurial adventure. He tells the stories of students who took his groundbreaking and hugely popular Beyond Silicon Valley massive open online course (MOOC), the most translated in Coursera history. To date, over 135,000 people have registered for Beyond Silicon Valley, and in this book, readers will meet nearly 20 students who started and grew their businesses, mentored other entrepreneurs, became innovation consultants, grew their entrepreneurial advocacy organizations, and more. These entrepreneurs live and work in transitioning economies throughout Europe, the Middle East, Asia, Africa, and the Americas. Goldberg also poignantly connects these startup struggles and successes to his hometown of Cleveland, Ohio, a region that is making a transition of its own. Join Goldberg as he inspires--and finds inspiration from--innovators and entrepreneurial supporters everywhere.

Book Dark State

    Book Details:
  • Author : Charles Stross
  • Publisher : Pan Macmillan
  • Release : 2018-01-11
  • ISBN : 1447247574
  • Pages : 382 pages

Download or read book Dark State written by Charles Stross and published by Pan Macmillan. This book was released on 2018-01-11 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dark State is the second book in a thrilling series - set in the same world as Charles Stross' Merchant Princes series. This book follows Empire Games. The time for peace is ending . . . In the near future, one America is experiencing its first technological revolution – whilst in a parallel world, the United States is a hi-tech police state. But both timelines are poised for conflict. Miriam Burgeson’s America is heading for civil war. However, a high profile defection might avert this crisis, if only Miriam and her agents can arrange it in time. And Rita Douglas, rival US spy, arrives during this turmoil. Rita’s world is rocked when she realizes Miriam is her birth mother, changing her own mission irrevocably. Then her United States discovers yet another parallel earth, and the remains of an advanced society. Something destroyed that civilization, Rita’s people are about to rouse it – and two worlds will face the consequences.

Book Robot Operating System  ROS

Download or read book Robot Operating System ROS written by Anis Koubaa and published by Springer Nature. This book was released on 2020-08-21 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the fifth volume in the successful book series Robot Operating System: The Complete Reference. The objective of the book is to provide the reader with comprehensive coverage on the Robot Operating System (ROS), which is currently considered to be the primary development framework for robotics applications, and the latest trends and contributing systems. The content is divided into six parts. Pat I presents for the first time the emerging ROS 2.0 framework, while Part II focuses on multi-robot systems, namely on SLAM and Swarm coordination. Part III provides two chapters on autonomous systems, namely self-driving cars and unmanned aerial systems. In turn, Part IV addresses the contributions of simulation frameworks for ROS. In Part V, two chapters explore robotic manipulators and legged robots. Finally, Part VI presents emerging topics in monocular SLAM and a chapter on fault tolerance systems for ROS. Given its scope, the book will offer a valuable companion for ROS users and developers, helping them deepen their knowledge of ROS capabilities and features.

Book Handmade Electronic Music

    Book Details:
  • Author : Nicolas Collins
  • Publisher : Taylor & Francis
  • Release : 2009
  • ISBN : 0415996090
  • Pages : 340 pages

Download or read book Handmade Electronic Music written by Nicolas Collins and published by Taylor & Francis. This book was released on 2009 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: No further information has been provided for this title.

Book Hero Dog   A Branches Book  Hilde Cracks the Case  1

Download or read book Hero Dog A Branches Book Hilde Cracks the Case 1 written by Hilde Lysiak and published by Scholastic Inc.. This book was released on 2017-09-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real-life super-sleuth and media sensation Hilde Lysiak's reporting skills are put to the test in this fun early chapter book mystery series! Pick a book. Grow a Reader! This series is part of Scholastic's early chapter book line Branches, aimed at newly independent readers. With easy-to-read text, high-interest content, fast-paced plots, and illustrations on every page, these books will boost reading confidence and stamina. Branches books help readers grow! Nine-year-old crime reporter Hilde Lysiak is starring in her very own early chapter book series -- inspired by news stories Hilde wrote in real life! In this first book, there's been a break-in on Orange Street! Cupcakes have been stolen, and soon a pie goes missing, too. Hilde and her sister/photographer, Izzy, must interview witnesses and follow the clues. Can Hilde crack the case in time to post her news story online? Joanne Lew-Vriethoff's personality-filled illustrations appear on every page, bringing Hilde's adventures to life for young readers!

Book Hero Dog

    Book Details:
  • Author : Hilde Lysiak
  • Publisher : Scholastic Incorporated
  • Release : 2017
  • ISBN : 9781338141566
  • Pages : 0 pages

Download or read book Hero Dog written by Hilde Lysiak and published by Scholastic Incorporated. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a real-life super-sleuth and media sensation, this launch of a new chapter book series follows nine-year-old aspiring reporter Hilde Lysiak as she investigates break-ins and missing baked goods with the help of Zeus, a little dog with a big bark. Illustrations.

Book Buyology

    Book Details:
  • Author : Martin Lindstrom
  • Publisher : Currency
  • Release : 2010-02-02
  • ISBN : 0385523890
  • Pages : 274 pages

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Book The 4 Hour Work Week

Download or read book The 4 Hour Work Week written by Timothy Ferriss and published by Crown. This book was released on 2007 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers techniques and strategies for increasing income while cutting work time in half, and includes advice for leading a more fulfilling life.