Download or read book YouthNation written by Matt Britton and published by John Wiley & Sons. This book was released on 2015-04-02 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Download or read book Summary of YouthNation Review Keypoints and Take aways written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of YouthNation – Building Remarkable Brands In a Youth-Driven Culture presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2015 book "YouthNation" provides useful information on today's young people, who represent a generation, a lifestyle, and a growing phenomenon that will be essential to the success of any business in the future. You will learn the ins and outs of YouthNation with the help of these blinks, which will also assist you in developing an up-to-date strategy for your company. YouthNation summary includes the key points and important takeaways from the book YouthNation by Matt Britton. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].
Download or read book YouthNation written by Matt Britton and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Download or read book Hearings Reports and Prints of the House Committee on the District of Columbia written by United States. Congress. House. Committee on the District of Columbia and published by . This book was released on 1976 with total page 1918 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Bicentennial Planning in Washington and Metropolitan Area written by United States. Congress. House. Committee on the District of Columbia. Subcommittee on Bicentennial Affairs, the Environment, and the International Community and published by . This book was released on 1975 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Youth for Nation written by Charles R. Kim and published by University of Hawaii Press. This book was released on 2017-06-30 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This in-depth exploration of culture, media, and protest follows South Korea’s transition from the Korean War to the start of the political struggles and socioeconomic transformations of the Park Chung Hee era. Although the post–Korean War years are commonly remembered as a time of crisis and disarray, Charles Kim contends that they also created a formative and productive juncture in which South Koreans reworked pre-1945 constructions of national identity to meet the political and cultural needs of postcolonial nation-building. He explores how state ideologues and mainstream intellectuals expanded their efforts by elevating the nation’s youth as the core protagonist of a newly independent Korea. By designating students and young men and women as the hope and exemplars of the new nation-state, the discursive stage was set for the remarkable outburst of the April Revolution in 1960. Kim’s interpretation of this seminal event underscores student participants’ recasting of anticolonial resistance memories into South Korea’s postcolonial politics. This pivotal innovation enabled protestors to circumvent the state’s official anticommunism and, in doing so, brought about the formation of a culture of protest that lay at the heart of the country’s democracy movement from the 1960s to the 1980s. The positioning of women as subordinates in the nation-building enterprise is also shown to be a direct translation of postwar and Cold War exigencies into the sphere of culture; this cultural conservatism went on to shape the terrain of gender relations in subsequent decades. A meticulously researched cultural history, Youth for Nation illuminates the historical significance of the postwar period through a rigorous analysis of magazines, films, textbooks, archival documents, and personal testimonies. In addition to scholars and students of twentieth-century Korea, the book will be welcomed by those interested in Cold War cultures, social movements, and democratization in East Asia.
Download or read book Forging Germans written by Caroline Mezger and published by Oxford University Press. This book was released on 2020-02-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forging Germans explores the German nationalization and eventual National Socialist radicalization of ethnic Germans in the Batschka and the Western Banat, two multiethnic, post-Habsburg borderland territories currently in northern Serbia. Deploying a comparative approach, Caroline Mezger investigates the experiences of ethnic German children and youth in interwar Yugoslavia and under Hungarian and German occupation during World War II, as local and Third Reich cultural, religious, political, and military organizations wrestled over young people's national (self-) identification and loyalty. Ethnic German children and youth targeted by these nationalization endeavors moved beyond being the objects of nationalist activism to become agents of nationalization themselves, as they actively negotiated, redefined, proselytized, lived, and died for the "Germanness" ascribed to them. Interweaving original oral history interviews, untapped archival materials from Germany, Hungary, and Serbia, and diverse historical press sources, Forging Germans provides incisive insight into the experiences and memories of one of Europe's most contested wartime demographics, probing the relationship between larger historical circumstances and individual agency and subjectivity.
Download or read book The Strange Child written by Andrea Gevurtz Arai and published by Stanford University Press. This book was released on 2016-03-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strange Child examines how the Japanese financial crisis of the 1990s gave rise to "the child problem," a powerful discourse of social anxiety that refocused concerns about precarious economic futures and shifting ideologies of national identity onto the young. Andrea Gevurtz Arai's ethnography details the different forms of social and cultural dislocation that erupted in Japan starting in the late 1990s. Arai reveals the effects of shifting educational practices; increased privatization of social services; recessionary vocabulary of self-development and independence; and the neoliberalization of patriotism. Arai argues that the child problem and the social unease out of which it emerged provided a rationale for reimagining governance in education, liberalizing the job market, and a new role for psychology in the overturning of national-cultural ideologies. The Strange Child uncovers the state of nationalism in contemporary Japan, the politics of distraction around the child, and the altered life conditions of—and alternatives created by—the recessionary generation.
Download or read book BoneMan s Daughters written by Ted Dekker and published by Center Street. This book was released on 2009-04-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: They call him BoneMan, a serial killer who's abducted six young women. He's the perfect father looking for the perfect daughter, and when his victims fail to meet his lofty expectations, he kills them by breaking their bones and leaving them to die. Intelligence officer Ryan Evans, on the other hand, has lost all hope of ever being the perfect father. His daughter and wife have written him out of their lives. Everything changes when BoneMan takes Ryan's estranged daughter, Bethany, as his seventh victim. Ryan goes after BoneMan on his own. But the FBI sees it differently. New evidence points to the suspicion that Ryan is BoneMan. Now the hunter is the hunted, and in the end, only one father will stand.
Download or read book Youth and Nation Building in Cameroon A Study of National Youth Day Messages and Leadership Discourse 1949 2009 written by Churchill Ewumbue-Monono and published by African Books Collective. This book was released on 2009 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This meticulous and comprehensive documentation of Cameroonian Youth Day Messages and leadership discourse on youth from 1949 - 2009 is a gold mine for researchers, historians and anyone interested in studying youth, politics and society in Africa. The book presents and explores themes and content of Youth Day Messages: how these messages tied in with, or veered away from, key events and issues of the time; how they served as a platform for West Cameroon governments, and the Ahidjo and Biya regimes to articulate their political vision, justify their policies, sell their respective ideologies to the youth; and what lessons could be drawn from them on competing, conflicting and complementary perspectives on youth agency in Cameroon and Africa. Churchill links the Youth Day to ongoing discussions in Africa about the role and place of youths as agents of development in Africa. Most significantly, he finally puts Cameroon's controversial Youth Day in its appropriate historical context - not as a political device created by the Francophone politicians to distort Cameroonian history and erase 'plebiscite day' from the collective memory as Anglophone nationalists claim, but as a British Cameroons colonial legacy, successfully sold to the Ahidjo regime as a day to be commemorated throughout the federation, by leaders of the federated state of West Cameroon. Churchill Ewumbue-Monono, a senior career diplomat, is Minister Counsellor in the Cameroon Embassy in Moscow. A graduate of the International Higher School of Journalism, and the International Relations Institute of Cameroon in the University of Yaounde, he was a 1991-92 Fellow in Public Diplomacy in Boston University, USA. He has served in Cameroon in various professional capacities. Ewumbue-Monono has written extensively on Cameroon's political history, and his books include Men of Courage, published in 2005.
Download or read book Global Futures in East Asia written by Ann Anagnost and published by Stanford University Press. This book was released on 2013-01-09 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The East Asian economic miracle of the twentieth century is now a fond memory. What does it mean to be living in post-miracle times? For the youth of China, Taiwan, Japan, and South Korea, the opportunities and challenges of the neoliberal age, deeply shaped by global forces in labor markets, powerfully frame their life prospects in ways that are barely recognizable to their parents. Global Futures in East Asia gathers together ethnographic explorations of what its contributors call projects of "life-making." Here we see youth striving to understand themselves, their place in society, and their career opportunities in the nation, region, and world. While some express optimism, it is clear that many others dread their prospects in the competitive global system in which the failure to thrive is isolating, humiliating, and possibly even fatal. Deeply engaged with some of the most significant theoretical debates in the social sciences in recent years, and rich with rare cross-national comparisons, this collection will be of great interest to all scholars and students interested in the formation of subjects and subjectivities under globalization and neoliberalism.
Download or read book Dot Complicated written by Randi Zuckerberg and published by Harper Collins. This book was released on 2013-11-05 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: With Dot Complicated: Untangling Our Wired Lives, new media pioneer Randi Zuckerberg offers an entertaining and essential guide to understanding how technology and social media influence and inform our lives online and off. Zuckerberg has been on the frontline of the social media movement since Facebook’s early days and her following six years as a marketing executive for the company. Her part memoir, part how-to manual addresses issues of privacy, online presence, networking, etiquette, and the future of social change.
Download or read book Tennessee Williams written by Philip Kolin and published by Bloomsbury Publishing USA. This book was released on 1998-10-28 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The plays of Tennessee Williams are some of the greatest triumphs of the American theatre. If Williams is not the most important American playwright, he surely is one of the two or three most celebrated, rivaled only by Eugene O'Neill and Arthur Miller. In a career that spanned almost five decades, he created an extensive canon of more than 70 plays. His contributions to the American theatre are inestimable and revolutionary. The Glass Menagerie (1945) introduced poetic realism to the American stage; A Streetcar Named Desire (1947) explored sexual and psychological issues that had never before been portrayed in American culture; Cat on a Hot Tin Roof (1955) dared to challenge the political and sexual mores of the Eisenhower era; and his plays of the 1970s are among the most innovative works produced on the American stage. But Williams was far more than a gifted and prolific playwright. He created two collections of poetry, two novels, four collections of stories, memoirs, and scores of essays. Because of his towering presence in American drama, Williams has attracted the attention of some of the most insightful scholars and critics of the twentieth century. The 1990s in particular ushered in a renaissance of Williams research, including a definitive biography, a descriptive bibliography, and numerous books and scholarly articles. This reference book synthesizes the vast body of research on Tennessee Williams and offers a performance history of his works. Under the guidance of one of the leading authorities on Williams, expert contributors have written chapters on each of Williams' works or clusters of works. Each chapter includes a discussion of the biographical context of a work or group of writings; a survey of the bibliographic history; an analysis of major critical approaches, which looks at themes, characters, symbols, and plots; a consideration of the major critical problems posed by the work; an overview of chief productions and film and television versions; a concluding interpretation; and a bibliography of secondary sources. The volume concludes with a selected, general bibliography and a comprehensive index.
Download or read book Youth Economy Crisis and Reinvention in Twenty First Century China written by Hui Faye Xiao and published by Routledge. This book was released on 2019-11-22 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book surveys the explosive youth culture in twenty-first century China, an active and powerful force catalysing cultural innovations, social changes, and collective efforts, re-inventing a pluralistic and multivalent youth (qingnian) in an age of enormous change, division and uncertainty. Providing a comprehensive analysis of literary, cinematic, musical, televisual, and social media representations about, for and by disparate youth groups, this book seeks to offer a systematic investigation of a trans-medial and multi-locale youth culture. In so doing, it examines contributions from high school dropouts, industrial workers, migrant laborers and "leftover women", as well as best-selling writers and filmmakers, cultural entrepreneurs, queer idols and fans, and young feminist activists. Observing the Chinese youths’ deployment of "small" genres, such as light novels and short videos, in addition to digital media, this book ultimately demonstrates the renewal of cultural forms and the transformative power of networked "small" atomized individuals in reinventing a youthful coalition of silenced, belittled, and marginalized groups. A thoroughly interdisciplinary study, Youth Economy, Crisis, and Reinvention in Twenty-First-Century China will be useful to students and scholars of Chinese culture and society, as well as Literary Studies, Cultural Studies, Gender Studies and Media Studies.
Download or read book Aspiring to the Good Life in Seoul written by Carolin Landgraf and published by Universitätsverlag Göttingen. This book was released on 2021 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation explores the values and practices of young, middle-class South Koreans and what it means for them to live a good life. Based on 12 months of ethnographic fieldwork, it attends to the pathways and life trajectories of young adults living, studying and working in Seoul, the country’s economic, political, cultural and educational centre. Due to changing economic conditions, it appears to be increasingly difficult for young people today to reproduce middle-class status. In public discourse, these difficulties are expressed in the terms ‘Spec’ or ‘Give-up Generation’. At the same time, young people are starting to question middle-class lifestyles and values and turn to practices which emphasise different standards. The author illustrates how young adults negotiate middle-class ideals by contextualising the values around four key themes – education, marriage, consumption, and work. In doing so, she explores her interlocutors’ thoughts and reflections about middle-class values through a theoretical and methodological framework centred on ordinary ethics and the everyday use of money. This ethnography sheds light on the complex and heterogenous ways young people in South Korea conceptualise and realise the good in their lives, and it focuses attention on the explicitness of ethics and the relationship between money and values in these young Seoulites’ everyday lives and social relations.
Download or read book The Promise of the New and Genealogies of Education Reform written by Julie McLeod and published by Routledge. This book was released on 2016-04-14 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores questions about hope, optimism and the possibilities of the ‘new’ as expressed in educational thinking on the nature and problem of adolescence. One focus is on the interwar years in Australian education, and the proliferation of educational reports and programs directed to understanding, governing, educating and enlivening adolescents. This included studies of the secondary school curriculum, reviews of teaching of civics and democracy, the development of guidance programs, the specification of the needs and attributes of the adolescent, and interventions to engage the ‘average student’ in post-primary schooling. Framed by imperatives to respond in new ways to educational problems, and to the call of modernity, many of these programs and reforms conveyed a sense of enormous optimism in the compelling power of education and schools to foster new personal and social knowledge and transformation. A second focus is the expression of such utopianism in educational history – themes that may seem novel, or incongruous, or even inexplicable in the present – and in studies and representations of young people as citizens in the making. Finally, developing broadly genealogical approaches to the study of adolescence, the chapters variously seek to provoke more explicitly historical thinking about the construction of the field of youth studies. This book was originally published as a special issue of the Journal of Educational Administrative and History.
Download or read book Love and Struggle written by David Gilbert and published by PM Press. This book was released on 2011-12-30 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nice Jewish boy from suburban Boston—hell, an Eagle Scout!—David Gilbert arrived at Columbia University just in time for the explosive Sixties. From the early anti-Vietnam War protests to the founding of SDS, from the Columbia Strike to the tragedy of the Townhouse, Gilbert was on the scene: as organizer, theoretician, and above all, activist. He was among the first militants who went underground to build the clandestine resistance to war and racism known as “Weatherman.” And he was among the last to emerge, in captivity, after the disaster of the 1981 Brink’s robbery, an attempted expropriation that resulted in four deaths and long prison terms. In this extraordinary memoir, written from the maximum-security prison where he has lived for almost thirty years, Gilbert tells the intensely personal story of his own Long March from liberal to radical to revolutionary. Today a beloved and admired mentor to a new generation of activists, he assesses with rare humor, with an understanding stripped of illusions, and with uncommon candor the errors and advances, terrors and triumphs of the Sixties and beyond. It’s a battle that was far from won, but is still not lost: the struggle to build a new world, and the love that drives that effort. A cautionary tale and a how-to as well, Love and Struggle is a book as candid, uncompromising, and humane as its author.
