Download or read book The Youth Labor Market Problem written by Richard B. Freeman and published by University of Chicago Press. This book was released on 2007-12-01 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together a massive body of much-needed research information on a problem of crucial importance to labor economists, policy makers, and society in general: unemployment among the young. The thirteen studies detail the ambiguity and inadequacy of our present standard statistics as applied to youth employment, point out the error in many commonly accepted views, and show that many critically important aspects of this problem are not adequately understood. These studies also supply a significant amount of raw data, furnish a platform for further research and theoretical work in labor economics, and direct attention to promising avenues for future programs.
Download or read book Youth Marketing to Digital Natives written by Batat, Wided and published by Edward Elgar Publishing. This book was released on 2021-10-12 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a critical approach to youth marketing, this comprehensive book provides a framework to better understand the mechanisms that shape youth consumption cultures and behaviors. The ideas investigated include how to advertise to digital natives, how to engage young customers, and why digital natives adopt or reject brands.
Download or read book Chasing Youth Culture and Getting it Right written by Tina Wells and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand and market to the newest wave of millennials Whether you're a business professional trying to decode the $43 billion youth market, a marketer looking for a message that connects, or an entrepreneur trying to develop youth-oriented products, Chasing Youth Culture and Getting It Right gives you an unparalleled field guide to the newest wave of millennials and their mindsets. Inside this unique book, you'll meet four major tribes?the Wired Techie, The Conformist But Somewhat Paradoxical Preppy, The Always-Mellow Alternative, and The Cutting-Edge Independent?and understand their key traits, likes and dislikes, and what kind of adult they will likely become. Includes many examples of companies, brands, and organizations who chased the youth demographic and got it right, or who failed to nail their audience Understand such concepts as Warholism, Tweenabees, Hand-me-ups, Massclusivity, The Facebook Effect, and Instantity Author has won many honors and much media recognition as a young entrepreneur and youth marketer to watch Want to understand the next generation? Get Chasing Youth Culture and Getting It Right and discover how to reach this fascinating and elusive demographic.
Download or read book Events Management for the Infant and Youth Market written by Hugues Seraphin and published by Emerald Group Publishing. This book was released on 2023-08-24 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infants and young adults represent the future of the events industry. Yet, until now, there has been little research in this important and growing sector. Events Management for the Infant and Youth Market takes a comprehensive look at the unique challenges posed for planning and delivering events for young people.
Download or read book YouthNation written by Matt Britton and published by John Wiley & Sons. This book was released on 2015-04-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.
Download or read book Youth Media written by Bill Osgerby and published by Routledge. This book was released on 2004-09-30 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part of the successful Routledge Introductions to Media and Communications series which provides concise introductions to key areas in contemporary communications, Bill Osgerby's innovative Youth Media traces the development of contemporary youth culture and its relationship with the media. From the days of diners, drive-ins and jukeboxes, to today's world of iPods and the Internet, Youth Media examines youth media in its economic, cultural and political contexts and explores: youth culture and the media the 'Fab Phenomenon': markets, money and media generation and degeneration in the media: representations, responses and 'effects' media, subculture and lifestyle global media, youth culture and identity youth and new media. Analyzing the nature of different forms of communication as well as reviewing their production and consumption, this is an essential introduction to this key area in communication and cultural studies.
Download or read book YOUCAT English written by Christoph Schoenborn and published by Ignatius Press. This book was released on 2013-02-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The internationally best-selling book, YOUCAT - The Youth Catechism of the Catholic Church, explained to young people the meaning of their faith in language, style and design that has appealed greatly to them. Now YOUCAT - The Youth Prayer Book, helps them to live their faith and deepen their spiritual lives. The book includes modern, new prayers, along with traditional prayers, and the time-honored prayers of Holy Scripture. It also gives a lot of practical advice on how to pray: in the morning, in the evening, and in between; in sorrow or in joy. The prayer book is illustrated with many photos of young people from all over the world.
Download or read book The U S Urban Youth Market written by Robert Brown and published by . This book was released on 2000 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book America s Education Deficit and the War on Youth Reform Beyond Electoral Politics written by Henry A. Giroux and published by NYU Press. This book was released on 2013 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's latest war, according to renowned social critic Henry Giroux, is a war on youth. While this may seem counterintuitive in our youth-obsessed culture, Giroux lays bare the grim reality of how our educational, social, and economic institutions continually fail young people. Their systemic failure is the result of what Giroux identifies as ""four fundamentalisms"": market deregulation, patriotic and religious fervor, the instrumentalization of education, and the militarization of society. We see the consequences most plainly in the decaying education system: schools are increasingly desi.
Download or read book Food Marketing to Children and Youth written by Institute of Medicine and published by National Academies Press. This book was released on 2006-05-11 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factorsâ€"their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environmentsâ€"all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.
Download or read book Youth Marketing 101 written by Graham Brown and published by Createspace Independent Publishing Platform. This book was released on 2012-02-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Think "youth marketing" and you'll probably think of making brands cool; rollerblade girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it's none of the above. Graham Brown and his team condense 10 years studying and working with organizations like Apple, Facebook, Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF into this concise guide to help you avoid repeating the mistakes and learn from their success. Youth marketing is about company culture - it's not what you do, it's who you are. "Graham Brown is a marketing whistleblower despised by advertising agencies the world over for sharing the simple truth that you can't buy or hurry love...you have to earn it yourself. So if you're happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don't bother reading this book. However, if you want to build a brand with soul and earn lifetime loyalty from your consumers then buy all his books before advertising agencies find a way to silence him forever." - Jamal Benmiloud, Vice President Marketing, Monster Energy Drinks
Download or read book The Stuff You Can t Bottle written by King Adz and published by National Geographic Books. This book was released on 2013-05-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to create great youth advertising campaigns in an environment where the medium is no longer the message You can‘t bottle it, you can‘t Google it. The only way for brands to connect with the Internet-savvy, networked youth of today is to get involved with the cultures and subcultures that make up their world. Through eighty-eight topics, King Adz shares his unique insights into the lives of young people around the globe. From North America, Brazil, and Europe to Russia, China, India, Hong Kong, South Africa, and beyond, his research has taken him to skate parks, clubs, music festivals, and street art events. His focus is on sixteen- to twenty-four-year-olds, but the trends that originate with this age group reverberate through a far wider demographic. Case histories of stand-out campaigns and brands—Vans, Stüssy, Levi‘s, and others—are included as well as interviews with advertising executives who have succeeded in this notoriously tricky market.
Download or read book Club Management Issues in Australia and North America written by Clayton W. Barrows and published by Routledge. This book was released on 2012-10-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the unique challenges confronting the club industry As a distinctive sector of the hospitality industry, private clubs have their own unique set of challenges. Club Management Issues in Australia and North America provides a one-of-a-kind exploration of the membership, human resource, and other key management issues of the niche industry of private clubs—on two very different continents. This book closely examines the latest research to provide scholars and practitioners with a clear picture of the economic and social implications springing from the growth of the diverse private club industry while offering cogent discussions on effective management strategies. The impact of economic downturns affects all sectors of the hospitality market, including the private club industry. Club Management Issues in Australia and North America illustrates the trends now seen in the club industry in two major world markets. The book examines the declining membership issues in the United States and presents thoughtful consideration of member recruitment strategies. Australia’s marked differences in private clubs are comprehensively explained, with a clear focus on the gaming aspect present there. An overview of the history of the club industry in Australia is presented, with emphasis on gaming machine operations and the positive and negative social and economic impact gambling has on the country. A thematic review of club management issues from years past gives readers a clearer understanding of where the industry is today and what areas need more empirical research. Employment relations are discussed in detail. A comparative analysis is also presented of the various challenges faced by clubs competing with one another. Legislative restrictions of advertising and marketing are explored, along with crucial membership and patronage issues. The book provides: research on changes in memberships in clubs in the United States a study on declining waiting lists at clubs characteristics club managers look for in job applicants differences in equity and non-equity membership structures an overview of the history of machine gambling in New South Wales analyses of past issues of taxation legislation, employment relations, social issues, innovation, and others—and the need for further empirical study how regulatory changes impact wage determination the effects of legislation restrictions on gaming advertising, promotion, and external signage analysis of the impact of clubs’ involvement with special events consumer behavior in the club industry a case study of a club’s failed attempt to tap into the youth market Club Management Issues in Australia and North America is timely, informative reading for hospitality educators and students, hospitality professionals, and hospitality companies doing research in the private club industry.
Download or read book Young People in the Labour Market written by Andy Furlong and published by Routledge. This book was released on 2017-10-12 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levels of suffering among young people have always been much higher than governments suggest. Indeed, policies aimed at young workers have often been framed in ways that help secure conformity to a new employment landscape in which traditional securities have been progressively removed. Increasingly punitive welfare regimes have resulted in new hardships, especially among young women and those living in depressed labour markets. Framed by the ideas of Norbert Elias, Young People in the Labour Market challenges the idea that changing economic landscapes have given birth to a ‘Precariat’ and argues that labour insecurity is more deep-rooted and complex than others have suggested. Focusing on young people and the ways in which their working lives have changed between the 1980s recession and the Great Recession of 2008/2009 and its immediate aftermath, the book begins by drawing attention to trends already emerging in the preceding two decades. Drawing on data originally collected during the 1980s recession and comparing it to contemporary data drawn from the UK Household Longitudinal Study, the book explores the ways in which young people have adjusted to the changes, arguing that life satisfaction and optimism are linked to labour market conditions. A timely volume, this book will be of interest to undergraduate and postgraduate students, as well as postdoctoral researchers who are interested in fields such as Sociology, Social Policy, Management and Youth Studies.
Download or read book Evaluation Practice for Projects with Young People written by Kaz Stuart and published by SAGE. This book was released on 2015-03-16 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This straightforward and original text sets out best practice for designing, conducting and analysing research on work with young people. A creative and practical guide to evaluation, it provides the tools needed to bridge the gap between theoretical knowledge and applied practice. Written by an experienced, erudite team of authors this book provides clear, pragmatic advice that can be taken into the classroom and the field. The book: Provides strategies for involving young people in research and evaluation Showcases creative and participatory methods Weaves a real world project through each chapter, highlighting challenges and opportunities at each stage of an evaluation; readers are thus able to compare approaches Is accompanied by a website with downloadable worksheets, templates and videos from the authors This is the ideal text for postgraduate students and practitioners who work with young people in the statutory and voluntary sectors.
Download or read book Advertising Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book What Would Jesus Read written by Erin A. Smith and published by UNC Press Books. This book was released on 2015-04-13 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late nineteenth century, religiously themed books in America have been commercially popular yet scorned by critics. Working at the intersection of literary history, lived religion, and consumer culture, Erin A. Smith considers the largely unexplored world of popular religious books, examining the apparent tension between economic and religious imperatives for authors, publishers, and readers. Smith argues that this literature served as a form of extra-ecclesiastical ministry and credits the popularity and longevity of religious books to their day-to-day usefulness rather than their theological correctness or aesthetic quality. Drawing on publishers' records, letters by readers to authors, promotional materials, and interviews with contemporary religious-reading groups, Smith offers a comprehensive study that finds surprising overlap across the religious spectrum--Protestant, Catholic, and Jewish, liberal and conservative. Smith tells the story of how authors, publishers, and readers reconciled these books' dual function as best-selling consumer goods and spiritually edifying literature. What Would Jesus Read? will be of interest to literary and cultural historians, students in the field of print culture, and scholars of religious studies.
