Download or read book Your Customer Compass written by Daniel Mueller and published by Solidleaders. This book was released on 2021-01-25 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: How well do you know your customers? The better you know them, the more likely you will have great success in making them happy. Happy customers usually mean thriving businesses. And thriving business usually means prosperity for all. So, customer satisfaction is often the key to a more prosperous future for you personally and professionally. But what if you have a misconception of who your customers are and what they want. Will that have a negative impact on you? Most assuredly. In Your Customer Compass, you will get to explore key questions including:-Who is my customer?-What do they want?-How can I best make them happy?-What is in it for me?
Download or read book The Compass and the Nail Revised Hardcover Edition written by Craig Wilson and published by . This book was released on 2021-07-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 800-CEO-READS Best Marketing Book of 2015 Why do some companies create such strong affection for their brands that their customers are compelled to become active brand champions? Is there a secret? The Compass and the Nail presents an unconventional perspective of how particular organizations create rabid fan bases, in turn making them more successful and more profitable. Written by Patagonia's former lead strategist for consumer marketing, and advisor to such iconic brands as Seventh Generation and Burton Snowboards, Craig Wilson outlines game-changing insights for providers of any product or service who desire fiercely loyal behavior. Wilson's narrative is one of cultural empathy and thought disruption critical to the new global economy. It is a practical model that defines how companies, governments, and institutions relate to their end users. By illuminating the phenomenon of "following," and how it can be methodically applied to a larger context, this book demonstrates how those relationships can be refashioned to optimize human interactive experience. It challenges us to use our economic powers for good to design the new Responsible Economy in an effort to save the planet. If companies realize consumers "don't buy what you do, they buy why you do it," Wilson shows us how.
Download or read book Lead With Your Customer 2nd Edition written by Mark David Jones and published by Association for Talent Development. This book was released on 2019-02-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your one-stop shop for world-class results The most admired organizations in the world have the same basic resources that you have—offices, computers, pencils, pens, phones, Internet, people. The primary difference is the way they use those resources. How do successful organizations consistently succeed? We witness their extraordinary results, but the secrets often remain hidden. In Lead With Your Customer, authors Mark David Jones and J. Jeff Kober offer the key success tools all world-class organizations have in common and explain how your organization can adopt them. To understand their customer-first approach, they offer the World Class Excellence Model—the result of decades of success as leaders at the Walt Disney Company and years of experience and research working with over two dozen Fortune 500 companies. The authors explain how “world class” status can be attained by many organizations, and isn’t the domain of only the most expensive, luxurious, or popular brands. Jones and Kober guide you by detailing benchmark practices and illustrating how they are followed by all best-in-class organizations by viewing each person inside and around the organization as your “customer”—internally, as you engage your employees and build your organization’s culture, and externally, as you engage your customers and build your brand. For this second edition, the authors present updated examples from organizations including IKEA, Harley-Davidson, Southwest Airlines, Ritz-Carlton, MD Anderson Cancer Center, and, of course, Walt Disney.
Download or read book Compass Your Guide for Leadership Development and Coaching written by Peter Scisco and published by Center for Creative Leadership. This book was released on 2017-07-19 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for leaders and managers looking to develop themselves and others. It is for training & development professionals, inside or working as independent consultants, who can use the book as a coaching tool, a blueprint for leader development plans, and in other ways .For leaders concerned with their development, dedicated to developing their people for more responsibilities, and committed to organizational sustainability, this book will help in those efforts.
Download or read book The Compass written by Tammy Kling and published by Caroll & Graf Publishers. This book was released on 2010-04-13 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Compass is a life transformation novel that will guide you on a journey of self-discovery. At the core of The Compass are specific lessons about belief systems and understanding who you really are in order to live out your destiny. Jonathan, the main character, escapes his suburban life after a tragedy that alters his plans for the future. Paralyzed by grief, he decides to journey across the globe in an effort to realign his inner compass. He sets off with just a backpack, leaving behind his career, friends, family, and home. His travels begin in the dessert of Nevada, continue on to the pristine mountains of the Adirondacks, and then to a medieval village in Romania. At each destination, Jonathan encounters a pivotal person who offers a major life lesson, and he begins to realize that each individual was placed on his path for a reason. The Compass is a metaphor for the journey of our lives. In the tradition of the The Alchemist, The Compass provides readers with specific life lessons about authenticity, self-empowerment, and belief in their dreams. As humans we are all connected—by love, pain, and sometimes even by tragedies or events we cannot control. Each one of us travels a unique path, yet we are linked by experiences and emotions. In this connectedness, there is life.
Download or read book Lead with Your Customer written by Mark David Jones and published by ASTD. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business.
Download or read book The Intuitive Compass written by Francis Cholle and published by John Wiley & Sons. This book was released on 2011-10-18 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dynamic new way to understand intuition, already implemented around the world at top companies and business schools Neuroscience shows that instinct has a leading role in complex decision-making, yet imaginative play is the most direct means of activating our creativity and problem-solving abilities. Based on over 20 years of Cholle's wide-ranging professional experience and insights, The Intuitive Compass offers a fascinating new approach to innovative problem-solving, decision-making, and sustainable value creation. Through a concept known as Intuitive Intelligence, Cholle shows how anyone can improve creative brainpower by harnessing the balance between reason and instinct. Explores the tension between linear efficiency and random play, and the synergy between reason and instinct Helps us realize our natural tendencies to think holistically, think paradoxically, notice the unusual, or lead by influence Shows these tenets in action through case studies of the luxury house Hermes, Paris; Google and its paradoxical work culture; Virgin America, and its ability to notice the unusual about what matters for consumers and exert leadership in its industry The Intuitive Compass shows how to thrive within chaos and offers actionable information for reinventing our path to sustainable success.
Download or read book Finding Your Moral Compass written by Craig Nakken and published by Simon and Schuster. This book was released on 2011-11-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: For those of us in recovery, finding our moral and spiritual footing can be a struggle. The pursuit of drugs and alcohol has long driven our choices and actions, leaving the line between right and wrong blurred in the wake of addiction. In Finding Your Moral Compass, Craig Nakken, author of the best-selling book The Addictive Personality, gives readers in recovery the model and tools needed to make life decisions in the pursuit of good. He offers 41 universally accepted principles, paired as positive and negative counterparts that guide behavior. He then inspires us with one fundamental challenge: To take responsibility for being a force for good by applying these principles to our daily lives. He encourages us to show empathy, be of service to others, and make the choice to stop being an agent of harm.When Nakken, a former addict, became clean and sober, he faced the "evil" inside of himself. It was then that he found his moral compass and made the decision to take responsibility for his actions using the Twelve Steps as his guide. He has taught hundreds in recovery to live by the principles of good, one day at a time.About the author Craig Nakken is the author of several Hazelden titles, including the perennial bestseller The Addictive Personality. He is a popular public speaker and a highly respected private practice counselor, with years of working in the frontlines in a number of treatment facilities.
Download or read book Youtility written by Jay Baer and published by Penguin. This book was released on 2013-06-27 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clutter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
Download or read book The Compass Solution written by Tim Cole and published by Tim Cole. This book was released on 2017-09-25 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the definitive guide to winning your career and not just surviving it - an insider's perspective on what's most important in carving a path. The Compass Solution is the functional "how to" manual - written by a corporate veteran who found the markers and used them to build a career of significance.
Download or read book The Influence of Values on Consumer Behaviour written by Erik Kostelijk and published by Routledge. This book was released on 2016-08-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Substantial progress has been made in the conceptualization of values within psychology. The importance of values is also acknowledged in marketing, and companies use values to describe the core associations of their brand. Yet despite this, the values concept has received limited attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values in psychology, and the current practice in marketing and branding literature. It proposes the ‘Value Compass’, a comprehensive value system that is cross-culturally applicable to consumer behaviour and brand choice. The values concept is used in psychology to identify the motivations underlying behaviour, a concept that marketers have borrowed to define brand values. This has led to conceptual confusion. Whereas in psychology the values system is perceived as an integrated structure, in marketing, values are treated as abstract motivations that give importance to the benefits of consumption. Attention in marketing has shifted away from brand values toward brand personality, a set of human characteristics associated with a brand. Despite its popularity, brand personality has limitations in explaining consumer behaviour, while the potential merits of a brand values concept have remained largely unexplored. The book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will be essential reading for academics and postgraduate students in the fields of marketing, consumer psychology, branding, consumer choice behaviour and business studies.
Download or read book Customer Connections written by Robert Edwin Wayland and published by Harvard Business Press. This book was released on 1997 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management consultants in highly successful separate firms, Wayland and Cole collaborate to offer a comprehensive system for putting customer relationships at the center of a business and give managers the tools for implementing customer-based strategies to improve profitability and growth.
Download or read book The Parent Compass written by Cynthia Clumeck Muchnick and published by Abrams. This book was released on 2020-09-15 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bragging rights and bumper stickers are some of the social forces fueling today’s parenting behavior—and, as a result, even well-intentioned parents are behaving badly. Many parents don’t know how best to support their teens, especially when everyone around them seems to be frantically tutoring, managing, and helicoptering. The Parent Compass provides guidance on what parents’ roles should be in supporting their teens’ mental health as they traverse the maze of the adolescent years. For anyone daunted by the unique challenge of parenting well in this pressure-laden and uncertain era, The Parent Compass offers: Advice on fostering grit and resilience in your teen Strategies to help your teen approach life with purpose Guidance on how to preserve your relationship with your teen while navigating a competitive academic environment Clear explanations of your appropriate role in the college admission process Effective ways to approach technology use in your home, and much more! Using The Parent Compass to navigate the adolescent years will help you parent with confidence and intention, allowing you to forge a trusting, positive relationship with your teen.
Download or read book Exceptional Service Exceptional Profit written by Leonardo Inghilleri and published by AMACOM. This book was released on 2010-04-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could protect your business against competitive inroads, once and for all? Customer service experts Leonardo Inghilleri and Micah Solomon's anticipatory customer service approach was first developed at The Ritz-Carlton as well as at Solomon's company Oasis, and has since proven itself in countless companies around the globe--from luxury giant BVLGARI to value-sensitive auto parts leader Carquest and everywhere in between. Their experience shows that the most powerful growth engine in a tight market--and best protection from competitive inroads--is to put everything you can into cultivating true customer loyalty. Exceptional Service, Exceptional Profit takes the techniques that minted money for these brands and reveals how you can apply them to your own business to provide the kind of exceptional service that nearly guarantees loyalty. Soon, you'll be reaping the benefits of loyal customers who are: less sensitive to price competition, more forgiving of small glitches, and, ultimately, who are "walking billboards" happily promoting your brand. Filled with detailed, behind-the-scenes examples, Exceptional Service, Exceptional Profit unlocks a new level of customer relationship that leaves your competitors in the dust, your customers coming back day after day, and your bottom line looking better than it ever has before.
Download or read book The Clarity Compass written by Brit Poulson and published by . This book was released on 2017-02-14 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all see the world through "reality maps" we've made about life. But the truth is these maps are highly subjective and full of blind spots that lead to ineffective choices, toxic paterns and misscommunication that holds us back from having stronger relationships, getting better results, and realizing our full potential. The Clarity Compass, By Dr. Brit Poulson, shares the cognitive framework that he has developed over 30 years as a leadership coach. It is designed to help you to pinpoint your blindspots, move through them, and broaden your perspective so you can be a freer, happier, and more effective leader.
Download or read book Journey To Centricity written by Ilenia Vidili and published by The Smarter Crew. This book was released on 2021-11-23 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managers and leaders know that customer centricity means providing positive customer experiences. But what if that’s not enough? In the current age, where Millennials and Generation Z are shaping the very fabric of society and business, to remain relevant, organisations must provide more than occasional good experiences. A narrow focus on short-termism, excessive tech automatisation and outdated product mentalities are a liability to customer centricity. We need businesses that are willing to radically change, embrace a long-term, customer-focussed perspective, and are able to create value for all stakeholders. In Journey to Centricity, Ilenia Vidili instils a customer-oriented vision from the C-suite beyond, to transform your day-to-day operations and culture through three pillars: Humanity. Make your brand more human by embracing a higher purpose, an empathic human touch and sustainable corporate responsibility. Technology. Apply the necessary tools as enablers to ease of use, hyper-personalisation and innovation to improve your customers’ lives. Culture. Invest effort in changing old-style mindsets that improve your culture and fortify your brand, to create a place where employees feel motivated, valued and appreciated. Drawing on B2C practical advice from Ilenia’s first-hand interviews with leaders of world-class organisations such as illycaffè, Enel, Polestar, Forrester and Bain & Co, this book lays out a customer-centric framework for thriving in the new era of stakeholder capitalism. Receive a powerful call to action to combat old paradigms, improve customer focus, create value for all stakeholders and contribute to a sustainable business world. There has never been a more critical time for change. Transform your mission into a journey to centricity.
Download or read book Personality Compass written by Diane Turner and published by Thorsons Publishers. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique system gives you the key to identifying and locating fundamental personality profile precisely fits you, your friends and family.
