Download or read book You Want My Repeat Business written by Gerry Shortill and published by FriesenPress. This book was released on 2023-07-05 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many small businesses fail without the owners understanding the true root causes of why, and believe that if they had more money, they could have prevailed. Was it the Location? Timing? The economy? Staffing? Customer service? All the above and more? Anyone can walk into any brick-and-mortar business and form an opinion on how the business is already failing. There are answers to why this happens, and I’ll focus on how small business owners can strengthen their foundations to remove the small business killing practices and procedures and essentially stop the epidemic of small business closure. You Want My Repeat Business? is a practical guide on the foundations of business operations and management. With business schools reinforcing that the issue hasn’t gone away, or even changed over the past 35 years, author Gerry Shortill with his experiences and successes, knows what it takes for businesses to succeed and, more importantly, how to prevent the majority from closing their doors. Often focusing with too much emphasis in the wrong areas or a singular focus on one area such as sales, or just caught up in drama, owners and management too often overlook the basics. Whether it’s a lack of focus on hiring and managing personnel or forgetting about serving customers, Shortill explains why it is more than finding the right people and how to maximize each staff member’s potential. Shortill also illustrates that it is how you manage the business from within and by simplifying the customer experience that customers will return, and sales will increase exponentially. You Want My Repeat Business? gives alternate perspective to the systemic problems and breaks the problems down into manageable parts. Enabling small business owners and management the insight on how to be successful from within by finding optimal solutions, standards, and plans of execution. This handbook offers clear instructions and helpful anecdotes for business owners and managers to learn from the mistakes of others and find their / your success.
Download or read book You Want My Repeat Business written by Gerry Shortill and published by FriesenPress. This book was released on 2023-06-29 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many small businesses fail without the owners understanding the true root causes of why, and believe that if they had more money, they could have prevailed. Was it the Location? Timing? The economy? Staffing? Customer service? All the above and more? Anyone can walk into any brick-and-mortar business and form an opinion on how the business is already failing. There are answers to why this happens, and I’ll focus on how small business owners can strengthen their foundations to remove the small business killing practices and procedures and essentially stop the epidemic of small business closure. You Want My Repeat Business? is a practical guide on the foundations of business operations and management. With business schools reinforcing that the issue hasn’t gone away, or even changed over the past 35 years, author Gerry Shortill with his experiences and successes, knows what it takes for businesses to succeed and, more importantly, how to prevent the majority from closing their doors. Often focusing with too much emphasis in the wrong areas or a singular focus on one area such as sales, or just caught up in drama, owners and management too often overlook the basics. Whether it’s a lack of focus on hiring and managing personnel or forgetting about serving customers, Shortill explains why it is more than finding the right people and how to maximize each staff member’s potential. Shortill also illustrates that it is how you manage the business from within and by simplifying the customer experience that customers will return, and sales will increase exponentially. You Want My Repeat Business? gives alternate perspective to the systemic problems and breaks the problems down into manageable parts. Enabling small business owners and management the insight on how to be successful from within by finding optimal solutions, standards, and plans of execution. This handbook offers clear instructions and helpful anecdotes for business owners and managers to learn from the mistakes of others and find their / your success.
Download or read book Repeat Business Inc written by Paul Rutter and published by Createspace Independent Publishing Platform. This book was released on 2017-04-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Repeat Business and Customer Loyalty are the difference between success and failure. With today's unprecedented ability to access information across the globe, consumers can read about others' experiences and give feedback of their own in an instant. Critical areas such as exceptional customer service, outstanding communication skills, the right attitude, and a reputation for consistency are the backbone of your business and the key factors in measuring your future success. What are your customers saying about you? Paul Rutter gives you essential tools that focus on providing service to keep your customers coming back again and again. If every single customer interaction is an opportunity to build a long-term relationship, how are you stacking up against your competition?
Download or read book Keep Your Customers written by Ali Cudby and published by Morgan James Publishing. This book was released on 2020-01-07 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fresh take on retention and revenue is “a useful guide to long-term customer loyalty that’s engaging, insightful and actionable . . . a fast, easy read” (Jonathan Tower, Managing Partner, Catapult VC). It costs 5 to 25 times more for companies to acquire a new customer versus retaining an existing one. That means a company’s process to keep its customers is tied directly to its revenue and profitability. In Keep Your Customers, Ali Cudby provides insights from business leaders, beginning with legendary executive Kay Koplovitz. The book goes on to offer real-world consumer behavior stories, business best practices, and CEO-led case studies in industries ranging from technology (ClusterTruck, PERQ), consumer packaged goods (Soapbox), and retail (Esprit de la Femme, Urban Stems). Interviews with renowned venture capitalists Mark Suster and Kara Nortman of Upfront Ventures, Square Capital executive Jackie Reses, and indie musician Craig Wedren, former Shudder to Think frontman and Yellowjackets composer, are also featured. Keep Your Customers is based on a proven process that has helped companies around the world improve the lifetime value of their clients. Keep Your Customers shares a fresh perspective on the old problem of customer relations. It jumps straight into practical strategies and actionable tactics to bring loyalty marketing to life for large and small businesses alike. Ali Cudby shares how to set up customer engagement for loyalty with a company culture to support it; grow without being stuck in the endless grind of new customer acquisition; and build the most powerful asset for any enterprise—a loyal, long-term, and lucrative customer base.
Download or read book I ll Be Back written by Shep Hyken and published by Sound Wisdom. This book was released on 2021-09-21 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you build a business that thrives during good times and bad? Is there a strategy that can set up your company up for success, no matter what curveballs the world may throw your way? There is: Turn customers into repeat customers, and turn repeat customers into loyal customers. Renowned customer service and experience expert Shep Hyken maintains that delivering an amazing customer service experience that keeps customers coming back for more is everyone’s job. Customer service is not a department. It’s not just for people on the front lines. It’s the responsibility of everyone in the organization, from the CEO or owner of a business to the most recently hired employee. It’s the result of a customer-focused philosophy that must be baked into the culture. And it is what separates you from your competition. In I’ll Be Back you will learn… How to design and create an experience that gets customers to return, again and again The one trackable trend that leaders must monitor every morning The difference between repeat customers and loyal customers How to build the I’ll Be Back culture How delivering an amazing customer experience is within the reach of every organization The two simple words that are the secret to every customer service program Why most “loyalty programs” fail to create customer loyalty How to personalize the customer experience Why setting up or expanding self-service and digital customer service choices are is a must, not an option Ten loyalty killers that can terminate your relationship with your customers And much more! This book includes the must-have tools, tactics and strategies you need to get your customers to say, “I’ll be back!”
Download or read book The Effortless Experience written by Matthew Dixon and published by Penguin. This book was released on 2013-09-12 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong? In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted many longstanding myths about sales. Now they’ve turned their research and analysis to a new vital business subject—customer loyalty—with a new book that turns the conventional wisdom on its head. The idea that companies must delight customers by exceeding service expectations is so entrenched that managers rarely even question it. They devote untold time, energy, and resources to trying to dazzle people and inspire their undying loyalty. Yet CEB’s careful research over five years and tens of thousands of respondents proves that the “dazzle factor” is wildly overrated—it simply doesn’t predict repeat sales, share of wallet, or positive wordof-mouth. The reality: Loyalty is driven by how well a company delivers on its basic promises and solves day-to-day problems, not on how spectacular its service experience might be. Most customers don’t want to be “wowed”; they want an effortless experience. And they are far more likely to punish you for bad service than to reward you for good service. If you put on your customer hat rather than your manager or marketer hat, this makes a lot of sense. What do you really want from your cable company, a free month of HBO when it screws up or a fast, painless restoration of your connection? What about your bank—do you want free cookies and a cheerful smile, even a personal relationship with your teller? Or just a quick in-and-out transaction and an easy way to get a refund when it accidentally overcharges on fees? The Effortless Experience takes readers on a fascinating journey deep inside the customer experience to reveal what really makes customers loyal—and disloyal. The authors lay out the four key pillars of a low-effort customer experience, along the way delivering robust data, shocking insights and profiles of companies that are already using the principles revealed by CEB’s research, with great results. And they include many tools and templates you can start applying right away to improve service, reduce costs, decrease customer churn, and ultimately generate the elusive loyalty that the “dazzle factor” fails to deliver. The rewards are there for the taking, and the pathway to achieving them is now clearly marked.
Download or read book Do Fail Learn Repeat written by Nicholas Haralambous and published by Jonathan Ball Publishers. This book was released on 2018-06-25 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you bored and baffled by spin doctors telling you how to succeed, how to make $1 000 000 or how to build the best business in just 30 days? Everyone claims to have the next best short cut or hack to help you along the path of entrepreneurship. It's all bullshit. In his business autobiography Do. Fail. Learn. Repeat. Nicholas Haralambous discusses the truth about the last 15 years of his entrepreneurial journey. ANYONE CAN START SOMETHING. Nic openly discusses his failures and sacrifices over the past decade and a half spent building businesses. There is advice all over the place about the rules to follow if you want to succeed, the do's and don'ts of running a company, the how-to of how-to do this, that or the next thing. There are also many personalities out there telling young entrepreneurs to hustle non-stop, risk everything and never sleep if they want success. YOUR CHANCE OF FAILURE IS ALMOST GUARANTEED. No one talks about how hard it is, how lonely it is and how difficult it is to build a business. No one is willing to forgo their ego and be honest. If nothing else, Nic Haralambous is honest about his journey. MOST PEOPLE WON'T LEARN. Nic has lived the hustle; he has pushed through physical pain, mental suffering, business failures, personal torment and relationship strife all in the name of building businesses. ALMOST NO ONE DOES IT AGAIN. Nic decided to write a big book of his failures so that entrepreneurs around the world can begin to understand that it is not always glamorous, easy or fun to build a business. If entrepreneurship is calling you then you absolutely cannot miss out on the truth, behind the business, written by Nic Haralambous.
Download or read book Amaze Every Customer Every Time written by Shep Hyken and published by Greenleaf Book Group. This book was released on 2013-09-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: You must deliver an amazing customer experience. Why? It is the competitive edge of new-era business—in any market and any economy. Renowned customer experience expert Shep Hyken explains how consistently amazing customers through stellar service can elevate your company from good to great. All transformations require a role model, and Shep has found the perfect role model to inspire your team: Ace Hardware. Ace was named as one of the top ten customer service brands in America by Businessweek and ranked highest in its industry for customer satisfaction. Through revealing stories from Ace’s over-the-top work with customers, Shep explores the five tactical areas of customer amazement: leadership, culture, one-on-one, competitive edge, and community. Delivering amazing service requires everyone in your organization to step up and be a leader. It doesn’t take a title. It takes the right set of tools and principles. To help you empower employees at all levels, Shep brings the content to a deeply practical level. His 52 Amazement Tools—like “Ask the extra question” and “Focus on the customer, not the money”—are simple, clear, useful for almost anybody, and supported with compelling research and stories. Between these covers, you will find the tools and tactics you need to transform your company into a seriously customer-focused operation that will amaze every customer every time.
Download or read book Do You Want to Keep Your Customers Forever written by B. Joseph Pine and published by Harvard Business Press. This book was released on 2009 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.
Download or read book Your First 100 written by Meera Kothand and published by Createspace Independent Publishing Platform. This book was released on 2018-04-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you had a pool of repeat customers and loyal, raving fans waiting to buy EVERY SINGLE ONE of your digital products? What if you never had to chase or wonder where the next sale of your digital product is going to come from? What if you knew exactly how to turn first time visitors into subscribers and then loyal customers who stay and buy again and again and again... Nodding YES? Your First 100 will allow you to discover how to take the brand and business you have right now and transform it into one that has the potential to build repeat customers and loyal, raving fans. Brand loyalty isn't just for the big brands. Your First 100 will show you how you can tap into the exact loyalty recipe as an online business and brand selling digital products. Here's what's packed into this how-to guide: How to be TOP OF MIND every single time your ideal customer is ready to buy The 4C formula to writing emails that hook That ONE thing you need to get from your ideal customer (without this, the ASK gets so much harder) A DEAD SIMPLE way to structure your offers so that your customers keep coming back for more How the 5P Touch Framework will help you burn a single brand footprint into all interactions your audience has with your business (and why you need ALL 5!) How you can QUICKLY turn your ideal customer into a buyer and then a loyal, raving fan In Your First 100, you will be introduced to a system of ideas and questions to think about, ask yourself, and apply to your digital product-based business in 5 core areas so that you can turn first time visitors into repeat customers and loyal, raving fans. Imagine for a minute how your business would change if you never had to worry about where the next sale of your digital product is going to come from... Your offers (paid and free) become seductive magnets of YES! that your audience can't resist. Your audience is sold on whatever you put on sale because it's from YOU and they want it. Every core area in your business is intentional and works toward creating a brand experience that attracts your tribe-your repeat customers and loyal, raving fans. That's the power of the process and promise behind Your First 100. Intrigued yet? Then scroll to the top and click or tap "Buy Now."
Download or read book What You Think of Me Is None of My Business written by Terry Cole-Whittaker and published by Penguin. This book was released on 2020-12-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a God-given right to happiness, wealth, and success. In this dynamic book by Reverend Terry Cole-Whittaker, you’ll learn how to cast off the shackles of fear and false beliefs to discover your own inner path—the route to your inborn talents and limitless potential! Explore your deepest feelings with self-awareness strategies and consciousness-raising exercises. Learn how to cope with physical, mental, and spiritual problems, involving love, money, risk-taking, relationships, guilt, self-reliance, self-image, sexuality, and more. It’s all here in one astonishing book: the motivation, tools, and tactics to resolve personal conflicts—and change your life forever!
Download or read book Listen Love Repeat written by Karen Ehman and published by HarperChristian + ORM. This book was released on 2016-11-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our culture is self-obsessed – in our schedules, relationships, and especially online. (Can you say selfie?) But in this near-narcissism, people are less content than in decades past. Why? Because we forgot the joy that comes from putting others first. Doing so requires us to live alert, listening for “heart drops,” hints from those in our lives who need a helping hand or a generous dose of encouragement. Living alert lifts our own spirits, showing us that blessing others blesses us even more. Listen, Love, Repeat offers biblical teaching and suggests doable actions that are simple, heart-tugging, sentimental, even sneaky and hilarious. This message: • Presents scriptural examples of those who lived alert, including Jesus, who noticed those who least expected to be seen. • Explains the role of good works for followers of Christ. They aren’t our ticket to heaven but they are our marching orders on earth. • Gives creative ideas for showing love to friends and family, and suggests practical ways to reach out to the lonely, the marginalized, the outcast, and the odd duck. Additionally, it helps you comfort the grieving, showing what you can do when you don’t know what to say. • Provides inspiration for blessing the “necessary people” in your life, those often-overlooked souls who help you get life done every day, and teaches you how to hug a porcupine by genuinely loving the hard-to-love. As we scatter love, we create a safe space where we can openly share the gospel. We get to see lives changed right before our eyes. Most importantly, Listen, Love, Repeat will enable you to live a life that is full of kind deeds, not to selfishly shout, “Hey! Look at me!” but to humbly implore, “Will you look at Him?”
Download or read book But Are You Making Any Money written by Marley Majcher and published by Morgan James Publishing. This book was released on 2011-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Well-known celebrity party planner, Marley Majcher, in her signature witty, no-nonsense style shows you how to make a real profit without spinning your wheels using a step-by-step process that shows you where all of your money is really going. By learning from the trials and tribulations of Majcher's own entrepreneurial journey, you will magically see yourself in her examples yet learn the skills necessary to turn a real profit, all while laughing out loud. Who knew business could be so much fun? --Publisher.
Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
Download or read book Magnetic written by Joe Calloway and published by John Wiley & Sons. This book was released on 2015-10-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
Download or read book SYSTEMology written by David Jenyns and published by Systemology. This book was released on 2020-11-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems.
Download or read book How and what to Sell written by and published by . This book was released on 1925 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
