Download or read book You Mean a Woman Can Open It written by Ad Nauseum and published by Adams Media. This book was released on 2000-08 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the 19th century to the 1970s, shows the ad-man's beloved caricatures of female behavior in outrageous form: -- Down-trodden housewives obsessed with cooking and cleaning-- Hare-brained office girls struggling in a man's world-- Scantily-clad bimbos used to peddle everything from cars to cigarsYou Mean a Women Can Open It...? shows us how far we've really come.

Download or read book A Wild Constraint written by Jenny Taylor and published by Bloomsbury Publishing. This book was released on 2008-12-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Wild Constraint: The Case for Chastity, Taylor addresses the provocative subject of celibacy. Too often considered an exclusively religious option, celibacy has been reclaimed by some feminists and sociologists over the last 20 years as a radical alternative in secular society to the liberal sexual lifestyle. What, after all, is sexual liberation when so often the outcome is pain and social chaos? In the context of promiscuity, sexual abuse and confusion, celibacy can herald a different sexual freedom. Jenny Taylor draws on personal experience and interviews with men and women of all ages to demonstrate the impact of the sexual revolution and to make a case for celibacy. She argues that celibacy is a viable alternative that deserves to be taken seriously and challenges the church to speak out for sexual abstinence with confidence and certainty.

Download or read book Gender Representations in Commercials Original and Translation written by Stavroula (Stave) Vergopoulou and published by Frank & Timme GmbH. This book was released on 2024-07-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the interdisciplinary framework of gender, translation, and advertising, this study investigates gender representations of fictional characters in original and translated audiovisual advertisements. Stavroula (Stave) Vergopoulou discusses various manifestations of sexism on verbal and/or nonverbal levels. She also explores the ways in which translators can reduce or mitigate linguistic sexism in advertising translation to foster gender-fair language use. Her research draws on sociocultural linguistics and particularly on a social constructionist approach to gender identities. The exploration of the relationship(s) of gender and advertising and the discussion of the key concept of translation form the theoretical basis for the empirical research work. For this, English and German commercials from 2017 to 2020 have been examined along with their English, German, and Greek target texts.

Download or read book You Mean a Woman Can Open It written by Ad Nauseam and published by . This book was released on 1999 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether using images of dizzy sex kittens to sell to the man of the house or playing on the fears of domestic inadequacy to sell to the housewife, advertising has rarely let the truth get in the way of a good story. This collection, stretching from the last century to the 1970s, shows the ad-man's beloved caricatures of females behaviour in outrageous form - down-trodden housewives obssessed with cooking and cleaning, hare-brained office girls struggling in a man's world, scantily-clad bimbos used to peddle everything from cars to cigars.

Download or read book On Love and Communism written by Katie Fustich and published by Katie Fustich. This book was released on with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Lately, I can’t muster a single vision of grandeur. After decades spent scrawling dreams in ink, my pen gasping of breath between ideas, I feel flat and floating like a receipt caught high in the wind and swirling around the antenna tips of Midtown office buildings. It has come to my attention that my only remaining passion is to live life with as much sincerity as possible.” In the span of 14 essays, On Love and Communism explores modern young womanhood through a Marxist-feminist lens. Covering mental health, self-care, fast fashion, romance, and #girlboss-ing, Fustich’s essays are both contemporary yet deeply rooted in political history. Influenced by Audre Lorde, Chris Kraus, and yes, Friedrich Engels, On Love and Communism is an emotional and political companion for our age. Originally published in 2018, the second edition features two new essays. Katie Fustich is a writer living in Brooklyn. Her non-fiction and fiction have been published in New York Magazine, Cosmonauts Avenue, Jezebel, VICE and more. She is currently working on a collection of short stories. Visit http://katiefustich.com to learn more.

Download or read book New Perspectives on Industrial Organization written by Victor J. Tremblay and published by Springer Science & Business Media. This book was released on 2012-07-20 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the main topics that students need to learn in a course on Industrial Organization. It reviews the classic models and important empirical evidence related to the field. However, it will differ from prior textbooks in two ways. First, this book incorporates contributions from behavioral economics and neuroeconomics, providing the reader with a richer understanding of consumer preferences and the motivation for many of the business practices we see today. The book discusses how firms exploit consumers who are prone to making mistakes and who suffer from cognitive dissonance, attention lapses, and bounded rationality, for example and will help explain why firms invest in persuasive advertising, offer 30-day free trials, offer money-back guarantees, and engage in other observed phenomena that cannot be explained by the traditional approaches to industrial organization. A second difference is that this book achieves a balance between textbooks that emphasize formal modeling and those that emphasize the history of the field, empirical evidence, case studies, and policy analysis. This text puts more emphasis on the micro-foundations (i.e., consumer and producer theory), classic game theoretic models, and recent contributions from behavioral economics that are pertinent to industrial organization. Each topic will begin with a discussion of relevant theory and models and will also include a discussion of concrete examples, empirical evidence, and evidence from case studies. This will provide students with a deeper understanding of firm and consumer behavior, of the factors that influence market structure and economic performance, and of policy issues involving imperfectly competitive markets. The book is intended to be a textbook for graduate students, MBAs and upper-level undergraduates and will use examples, graphical analysis, algebra, and simple calculus to explain important ideas and theories in industrial organization.

Download or read book The Better Angels of Our Nature written by Steven Pinker and published by Penguin Books. This book was released on 2012-09-25 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faced with the ceaseless stream of news about war, crime, and terrorism, one could easily think this is the most violent age ever seen. Yet as bestselling author Pinker shows in this startling and engaging new work, just the opposite is true.

Download or read book Gender and Language Theory and Practice written by Lia Litosseliti and published by Routledge. This book was released on 2014-02-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book introduces both theoretical and applied perspectives, identifying and explaining the relevant frameworks and drawing on a range of activities/examples of how gender is constructed in discourse. The book is divided into three parts. Part I covers the historical background to the study of gender and language, moving on through past theoretical approaches to a discussion of current debates in the field, with particular emphasis on the role of discourse analysis. In Part II, gender is examined in context with chapters focussing on gender and language in education, the mass media and the workplace. Finally, Part III briefly looks at key principles and approaches to gender and language research and includes activities, study questions and resources for teachers in the field. Rich with examples and activities drawn from current debates and events, this book is designed to be appealing and informative and will capture the imaginations of readers from a range of backgrounds and disciplines.

Download or read book Three Martini Afternoons at the Ritz written by Gail Crowther and published by Simon and Schuster. This book was released on 2022-01-11 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A dual biography of poets, friends, and rivals Sylvia Plath and Anne Sexton"--

Download or read book The Super Book of Useless Information written by Don Voorhees and published by Penguin. This book was released on 2011-10-04 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Faster than a speeding bullet, more useless than ever before. The #1 New York Times bestselling series reaches new heights of irrelevance with this powerfully pointless, all-new collection of the things you never need to know. Do you actually care that... there are three feet of DNA in every cell? Saturn has 47 moons? March is National Frozen Foods Month? in 2010 a traffic jam in China lasted ten days? Would it improve your life to know... which movie star wanted to be a funeral director? which state has the most horses per square mile? which dictator was obsessed with Cheetos? what day of the year the most cars are stolen in the United States?

Download or read book Lean In written by Sheryl Sandberg and published by Knopf. This book was released on 2013-03-11 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 INTERNATIONAL BESTSELLER • “A landmark manifesto" (The New York Times) that's a revelatory, inspiring call to action and a blueprint for individual growth that will empower women around the world to achieve their full potential. In her famed TED talk, Sheryl Sandberg described how women unintentionally hold themselves back in their careers. Her talk, which has been viewed more than eleven million times, encouraged women to “sit at the table,” seek challenges, take risks, and pursue their goals with gusto. Lean In continues that conversation, combining personal anecdotes, hard data, and compelling research to change the conversation from what women can’t do to what they can. Sandberg, COO of Meta (previously called Facebook) from 2008-2022, provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Download or read book World War Brands World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!

Download or read book Standing Strong written by Alli Worthington and published by Zondervan. This book was released on 2020-09-29 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Let go of the guilt, shake off the shame, and fend off your fears. God made you to stand strong in any situation, and bestselling author Alli Worthington will show you how. We live in a culture that constantly tells you who you should be as a modern woman. You're told that you aren't enough and that you don't have what it takes to chase your dreams. But it doesn't have to be that way. For the woman who longs to break free from what holds her back, Standing Strong offers a no-nonsense, guilt-free guide to take back your life from self-doubt. In Standing Strong, Alli comes alongside you as you: Eliminate, once and for all, the lies that keep you from being who God made you to be Become an unbreakable woman who finds her strength from God for any adversity Gain strategies for tackling the obstacles of self-doubt, fear, and insecurity Find the confidence to say yes and amen to God's call on your life You can't break a woman who draws her strength from God. You're stronger than you think, and you're worth more than you could ever imagine. Let this book help you cement these realities in your life. Praise for Standing Strong: "The path to fulfilling our God-given purpose is filled with numerous twists, turns, and challenges. In Standing Strong, Alli shows us how to press through our fears, doubts, and self-imposed limitations in order to embark on the exhilarating faith-filled adventure we are each destined to live. This book is full of wisdom, grace, and honesty. I loved it and know you will too." --Christine Caine, Founder of A21 and Propel Women "If your life has been plagued by self-doubt, by feelings of never being enough, Alli has given us a road map to saying yes to who God says we are." --Sheila Walsh, Author of Praying Women and Praying Girls

Download or read book Chauvinism Returns Death To The Metro Sexual written by Kevin guest and published by Kevin Michael Guest. This book was released on 2012-03-27 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women, we are sick of society telling usthat we can't act like men!Well, MEN are back, and we shall ruleagain!The first thing we shall do is KILL the Metro-Sexual!Then we shall rule again!!!Get your God, Guns, and Ammo, 'causeCHAUVINISM RETURNS!

Download or read book Putting On Appearances written by Diane Barthel and published by Temple University Press. This book was released on 2010-03-29 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively critical analysis that reveals the overlooked and underestimated depth of cultural meaning behind contemporary American advertising.

Download or read book The Warmest Room in the House written by Steven Gdula and published by Bloomsbury Publishing USA. This book was released on 2008-12-04 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book that puts the hearth of the American home-its many unique challenges and innovations-in its proper place in contemporary history. Thomas Jefferson once wrote that if you really want to understand the workings of a society, you have to "look into their pots" and "eat their bread." Steven Gdula gives us a view of American culture from the most popular room in the house: the kitchen. Examining the relationship between trends and innovations in the kitchen and the cultural attitudes beyond its four walls, Gdula creates a lively portrait of the last hundred years of American domestic life. The Warmest Room in the House explores food trends and technology, kitchen design, appliances and furniture, china and flatware, cookery bookery, food lit, and much more. Gdula traces the evolution of the kitchen from the back room where the work of the home happened to its place at the center of family life and entertainment today. Filled with fun facts about food trends, from Hamburger Helper to The Moosewood Cookbook, and food personalities, from Julia Child to Rachael Ray, The Warmest Room in the House is the perfect addition to any well-rounded kitchen larder.

Download or read book Canadian Women in the Sky written by Elizabeth Gillan Muir and published by Dundurn. This book was released on 2015-11-14 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: How a few women fought to board planes, then fly them, and finally to break through earth’s atmosphere into space. The story of how women in Canada, from Newfoundland to British Columbia, struggled to win a place in the world of air travel, first as passengers, then as flight attendants and pilots, and, finally, as astronauts. Anecdotes, sometimes humourous and always amazing, trace these women’s challenges and successes, their slow march over 100 years from scandal to acceptance, whether in Second World War skies, in hostile northern bush country, and even beyond Earth’s atmosphere. From the time the first woman climbed on board a flying machine as a passenger to the moment a Canadian woman astronaut visited the International Space Station, this is an account of how the sky-blue glass ceiling eventually cracked, allowing passionate and determined “air-crazy” women the opportunity to fly.