Download or read book Year Book of Direct Advertising written by and published by . This book was released on 1919 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Yearbook written by Associated Advertising Clubs of the World and published by . This book was released on 1923 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Dartnell Advertiser s Guide and Advertising Year Book written by and published by . This book was released on 1927 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Advertising Yearbook written by and published by . This book was released on 1923 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Download or read book The Mailbag written by Timothy Burr Thrift and published by . This book was released on 1921 with total page 896 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Age Yearbook written by and published by . This book was released on 1984 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Effective Direct Advertising written by Robert E. Ramsay and published by . This book was released on 1921 with total page 718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 2004 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Information Guide written by and published by . This book was released on 1959 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book International Year Book Number written by and published by . This book was released on 1927 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printed Salesmanship written by and published by . This book was released on 1927 with total page 692 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Direct Marketing Success written by Freeman F. Gosden and published by Wiley. This book was released on 1989-12-13 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: For people who are thinking of starting a mail order business, or those involved in or planning to get into the direct marketing industry, this nuts-and-bolts guide explains the ``how'' and the ``why'' of the concepts and the techniques that make direct marketing work. Direct Marketing Success shows why list selection is crucial, and then shows how to do it, how direct mail can dramatically increase sales force efficiency, and how to create winning packages. Written the Direct Marketing Association's ``Man of the Year'' for 1985, and AdWeek's direct marketing columnist.
Download or read book The Advertising Yearbook written by and published by . This book was released on 1924 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issue for 1921/22 contains a digest of papers and addresses presented before the 17th annual convention of the Associated advertising clubs of the world.
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1986 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
