Download or read book Write Like a Thought Leader written by Rhea Wessel and published by . This book was released on 2022-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies and individuals with solutions for pressing problems are producing volumes of written materials - but their ideas aren't being heard. If you are a subject-matter expert who is having trouble spreading your ideas, you are not alone. That's an irony of the modern world: Those with fascinating solutions often go unheard because they are too focused on their niche, while other people hog the microphone simply because they are good communicators. "Write Like a Thought Leader" empowers consultants, scientists, lawyers, accountants and experts of all types to make their ideas easily accessible to the global audience already at their fingertips. Gone are the days of stories that are too academic, have an old or uninteresting storyline, or simply present the facts. This book shows smart people how to write smarter with the Story-Framing System created by Rhea Wessel. It will help you make the leap from subject-matter expert to thought leader by helping you improve an essential skill in business - writing. Instead of finding that your best ideas have gotten lost or buried, you'll be able to move the conversation forward.To write like a thought leader, subject-matter experts must go through a three-step process and be willing to give away your knowledge for free - no strings attached. By following the steps outlined in this book, you'll establish a respected voice, gain trust, command a loyal following, and maximize the impact of your work.
Download or read book Think Write Grow written by Grant Butler and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile. Key features: Shows you how to go from expert to influential thought leader Written by Grant Butler, former Australian Financial Review journalist and now managing director of Australia's largest corporate writing firm. Explains techniques used by politicians, public figures and the CEOs of our biggest companies. Think Write Grow studies the techniques of the great communicators of recent times, from Barack Obama and Boris Johnson to Tim Flannery and Malcolm Turnbull.
Download or read book Thought Leadership written by Laurie Young and published by Kogan Page Publishers. This book was released on 2013-10-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like most buzzwords, thought leadership is an often misused and misunderstood term. But what is it really? And why do many of the world's leading companies invest serious money and smart people into this mysterious practice, building dedicated business units to create it? It sounds like business jargon, but this ill-defined term captures a key practice that has been used for many years to create success for individuals, charities and vast companies. Drawing on over 30 years of experience engaging with thought leadership, Laurie Young provides an extensive examination of its history, its purpose, its future, and how you can make thought leadership work for you. Packed with ground-breaking case studies from global organisations such as IBM, Deloitte, Allen & Overy, Fairtrade, Philips and Unilever; and with over 50 unique interviews with some of the world's acknowledged business leaders, Thought Leadership can help anyone involved in the business decision-making process to gain alignment across their company regarding the challenges they face. Thought Leadership can come from any source in business - unique insight, research, executives, customer engagement, product managers, and expert professionals -. We all have knowledge, experience and a point of view. Laurie Young's accessible look at this fascinating and vital business practice is your first step to making thought leadership work for you and your organisation.
Download or read book Stand Out written by Dorie Clark and published by Penguin Group. This book was released on 2024-05-14 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standing out is no longer optional Too many people believe that if they keep their heads down and work hard, they’ll be recognized on the merits of their work. But that’s simply not true anymore. “Safe” jobs disappear daily, and the clamor of everyday life drowns out ordinary contributions. To make a name for yourself, to create true job security, and to make a difference in the world, you have to share your unique perspective and inspire others to take action. But in a noisy world where it seems everything’s been said—and shouted from the rooftops—how can your ideas stand out? Fortunately, you don’t have to be a genius or a worldwide superstar to make an impact. Drawing on interviews with more than fifty thought leaders in fields ranging from business to genomics to urban planning, Dorie Clark shows how these masters achieved success and how anyone—with hard work—can do the same. Whether it’s learning to ask the right questions, developing and building on an expert niche, or combining disparate fields to get a new perspective, Clark outlines ways to develop the ideas that set you apart. Of course, having a breakthrough insight is only half the battle. If you really want to share your ideas, you have to find a way to build an audience, communicate your message, and inspire others to embrace your vision. Starting small is fine; Clark provides a step-by-step guide to help you leverage your existing networks, attract new people to your cause, and, ultimately, build a community around your ideas. Featuring vivid examples based on interviews with influencers such as Seth Godin, David Allen, and Daniel Pink, Clark shows you how to break through and ensure that your ideas get noticed. Becoming a thought leader in your company or in your profession is the ultimate career insurance. But—even more important—it’s also a chance to change the world for the better. Whatever your cause, perspective, or point of view, the world can’t afford for the best ideas to remain buried inside you. Whether it’s how to improve the educational system or how to make your company more efficient, your ideas matter. The world needs your insights, and it’s time to be bold.
Download or read book Ready to Be a Thought Leader written by Denise Brosseau and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing their expertise and their networks to make their innovative thoughts real and replicable, sparking sustainable change and even creating movements around their ideas. In Ready to Be a Thought Leader?, renowned executive talent agent Denise Brosseau shows readers how to develop and use that gift as she maps the path from successful executive, professional, or civic leader to respected thought leader. With the author's proven seven-step process—and starting from wherever they are in their careers—readers can set a course for maximum impact in their field. These guidelines, along with stories, tips, and success secrets from those who have successfully made the transition to high-profile thought leader, allow readers to create a long-term plan and start putting it into action today, even if they only have 15 minutes to spare. Offers a step-by-step process for becoming a recognized thought leader in your field Includes real-world examples from such high-profile thought leaders as Robin Chase, founder and former CEO of Zipcar; Chip Conley, author of PEAK and former CEO of JDV Hospitality; and more Written by Denise Brosseau, founder of Thought Leadership Lab, an executive talent agency that helps executives become thought leaders, who has worked with start-up CEOs and leaders from such firms as Apple, Genentech, Symantec, Morgan Stanley, Medtronic, KPMG, DLA Piper, and more Ready to Be a Thought Leader? offers essential reading for anyone ready to expand their influence, increase their professional success, have an impact far beyond a single organization and industry, and ultimately leave a legacy that matters.
Download or read book The Solo Thought Leader From Solopreneur to Go To Expert in 7 Steps written by Diego Pineda and published by . This book was released on 2022-03-04 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Solo Thought Leaders decodes the secrets that successful entrepreneurs have used to become thought leaders and make a lasting impact in their industries. Don't just be better than the competition. Be the only one.
Download or read book Choose to Matter written by Julie Foudy and published by Disney Electronic Content. This book was released on 2017-05-02 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Choose to Matter, Julie Foudy, two-time Olympic Gold Medalist and former captain of the US National team, takes you on a journey to discover your authentic self. This book is a roadmap to unleash that courageous YOU and have you singing your dreams out loud. Along with sharing stories from her playing days and personal experiences, Julie taps into the wisdom of other incredible female leaders including "Good Morning America" anchor Robin Roberts, soccer stars Mia Hamm and Alex Morgan, and Facebook superwoman and Lean In founder Sheryl Sandberg. In her Leadership Academy, Julie encourages young women to find the leader that exists in all of them, whatever their personality or vocal chord strength might be. Complete with fun exercises and activities, Choose to Matter guides readers in all aspects of their lives. Julie believes every young woman has the power to be a leader who makes a positive impact. And it all starts by choosing to matter. So go ahead, start now. Because you can.
Download or read book Act Like a Leader Think Like a Leader Updated Edition of the Global Bestseller With a New Preface written by Herminia Ibarra and published by Harvard Business Press. This book was released on 2023-10-17 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the bestseller that has helped aspiring leaders worldwide advance their careers and step up to larger leadership roles. You aspire to lead with greater impact. The problem is you're busy executing on today's demands. You know you have to carve out time from your "day job" to build your leadership skills, but it’s easy to let immediate problems and old mindsets get in the way. Herminia Ibarra—one of the world's foremost experts on leadership—shows how individuals at all levels can step up to leadership by making small but crucial changes in their jobs, their networks, and themselves. In Act Like a Leader, Think Like a Leader, Ibarra offers advice to: Redefine your job in order to make more strategic contributions Diversify your network so that you connect to, and learn from, a wider range of stakeholders Become more playful with your self-concept, allowing your familiar—and possibly outdated—leadership style to evolve Ibarra turns the usual leadership advice—generate insight about yourself through reflection and analysis of your strengths and weaknesses—on its head by arguing that you must first act and experiment your way into trying new things. The valuable external perspective you gain from direct experiences and experimentation—which Ibarra calls outsight—provides new and critical information on what kind of work is important to you, how you should invest your time, why and which relationships matter, and, ultimately, who you want to become. Updated with new examples and self-assessments, this book gives you the tools to start acting like a leader and advancing your career to the next level.
Download or read book Hype Yourself written by Lucy Werner and published by Practical Inspiration Publishing. This book was released on 2020-01-09 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***BUSINESS BOOK AWARDS 2021 SHORTLISTED TITLE*** Hype Yourself is an invaluable toolkit for getting you and your business featured in the media: newspapers, magazines, radio and TV. Crammed full of insider advice, from the building blocks of your PR strategy to the execution of creative campaigns, it includes expert tips from journalists and industry specialists and is supported by a stack of online resources. Lucy Werner is founder of The Wern, a PR & branding consultancy and training hub for startups, entrepreneurs and independent brands. She is also a writer, speaker, blogger, teacher and podcaster on all things brand building for small businesses. For more information follow @wernchat or visit www.thewern.com
Download or read book Thought Leadership Tweet Book01 written by Liz Alexander and published by Happy About. This book was released on 2012-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thought leaders advance the marketplace of ideas by proposing actionable, commercially relevant, research-backed, new points of view. They engage in and showcase innovative thinking as opposed to churning out product-focused, brand-centric white papers, or "curated" content that mimics others' ideas. But while individual thought leaders are in plentiful supply (at least, those who self-identify as such), many organizations struggle to establish their thought leadership approach. If you recognize the importance of differentiating yourself to clients by offering compelling points of view that are intriguing, innovative, inspiring-and wholly relevant to them-this book is for you. Authors Dr. Liz Alexander and Craig Badings, who have more than 50 years of consulting experience between them, have devised a series of questions that will provoke you to consider all the elements necessary to execute a successful organizational thought leadership campaign. The authors have done the preliminary thinking for you so that your organization can better leverage your value in your industry. This book takes a different approach to many who see thought leadership as part of a short-term product marketing, advertising, or PR strategy. It will ensure that you embed thought leadership across the entire organization and centralize it as part of your client-centric culture. Many organizations are squandering time, money, and effort on initiatives that do not move the needle in terms of establishing a differentiated brand identity, deep trust, and loyal followership. Arm yourself with this small yet immensely powerful book and that will no longer be something you have to worry about. #THOUGHT LEADERSHIP tweet is part of the THiNKaha series whose slim, easy-to-read-and-absorb books contain 140 thought-provoking and actionable quotes (tweets/ahas).
Download or read book Junkyard Wisdom written by Roy Goble and published by Deep River Books LLC. This book was released on 2016-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of us live a life of unprecedented abundance. No matter what our income level, walls of security and distraction inevitably insulate us from the poor or anyone else who might threaten our comfortable life. Yet despite our trappings of wealth--or perhaps because of them--we continue to experience a spiritual hunger for something deeper and more meaningful. In a surprising solution to that hunger, Jesus invites us to utilize our wealth and our talents to create Kingdom relationships, beginning right in our own communities. To tear down the walls, bother literal and cultural, separating God's children in our neighborhoods and across the globe. To experience a life of joy and fulfillment. In Junkyard Wisdom, Roy Goble shares what's waiting for us on the other side of complacency: an abundant future we can only reach together."--Back cover.
Download or read book How to Build Your Brand with a Book written by Scott Turman and published by BrightRay Publishing. This book was released on with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lots of people want to write a book, but few people actually ever do it. Why? Because like any other major accomplishment, writing a book takes time and effort that most just can't commit to. That's also exactly why a book can distinguish you from your colleagues and open the door to otherwise impossible opportunities. This is not only a step-by-step guide to write your book, but what to do with it afterwards. This book, written by two industry experts, will tell you how to publish your book and maximize all of the benefits of being an author.
Download or read book Follow the Feeling written by Kai D. Wright and published by John Wiley & Sons. This book was released on 2019-08-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elevate your brand, create a compelling brand story, and build brand loyalty In Follow the Feeling, strategy advisor Kai D. Wright answers a critical question plaguing entrepreneurs, brand strategists, marketers, and leaders: how do you grow your brand in a noisy world? Analyzing 1,500 fast-growing companies from Alibaba to Zara, the Columbia University lecturer and Ogilvy global consulting partner unpacks five branding secrets. Starting with behavioral economic principles and ending with a new systems-based approach to brand building, Wright offers readers one constant that trumps the hundreds of factors entangling brand value—feelings. Follow the Feeling will show you how to best build and position your brand so you can stand out from competitors, build a tribe, and engineer a positive feeling across five important branding territories—lexicon, audio cues, visual stimuli, experience, and culture. Sharing real-world lessons and practical advice he has gained helping everyone from Sean Diddy Combs and Meghan Trainor to Bank of America and HP, Wright can help you develop and implement shareable, culturally-infectious branding strategies. Through storytelling, global research, and practical tips, this valuable book will help you and your organization: Efficiently create and deploy a comprehensive brand strategy across the organization Quickly launch new brands or reboot existing brands for growth Build tribes from audiences, consumers, clients, and partners Lean into the convergence of communication, culture, digital, and technology Regardless of industry or sector, branding is essential for companies, nonprofits, and even individuals. Follow the Feeling: Brand Building in a Noisy World is a must-have resource for anyone from C-Suite executives to aspiring entrepreneurs seeking to unleash the full potential of their brand. And in this world of ever-increasing metrics paired with waning attentiveness, it’s not just what your brand does, it’s how your brand makes your customers feel.
Download or read book Competing on Thought Leadership written by Robert Buday and published by Ideapress Publishing. This book was released on 2022-01-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential guide to the engine that drives the early adoption of disruptive innovations." --Geoffrey Moore, Author, Crossing the Chasm and Zone to Win HOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE "Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it. Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it's about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise - consulting, accounting, law, financial services and technology firms - and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations - for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.
Download or read book Confessions of a Teenage Gamer written by Nicolas Cole and published by . This book was released on 2016-09-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: When people think of World of Warcraft, they think of a socially awkward, acne-faced teenager with "no life." Confessions of a Teenage Gamer challenges those stereotypes and shows how a kid from a wealthy family with every opportunity at his fingertips ended up finding himself in a video game. Confessions of a Teenage Gamer is funny in its honest retellings of teenage puberty, witty in its commentary on rich suburban life, and thought provoking in a way that questions the meaning behind success and happiness. This true story draws parallels between sports, music, and video games-and shows how, at the core, they teach many of the same lessons. With a successful spine surgeon for a father, a music teacher for a mother, and a house full of driven, high-achieving siblings, Nicolas Cole's Confessions of a Teenage Gamer shows how far one boy will go to chase his dream of becoming a professional gamer.
Download or read book Leading from Your Best Self Develop Executive Poise Presence and Influence to Maximize Your Potential written by Rob Salafia and published by McGraw Hill Professional. This book was released on 2018-10-26 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven techniques for building self-confidence, making personal connections, and developing a professional presence that’s powerful, authentic, and effective. Increase your poise, presence, and influence for more dynamic leadership Are you showing up as the best version of yourself? Are you aware of how others experience you? By cultivating executive poise and presence, we not only improve how others see us but enhance our capacity to lead a life of our choosing. While leadership styles may vary, all great leaders are able to connect with others while staying true to themselves. By remaining true to the best aspects of your personality, you too, will be able to lead effectively in every situation. Leading from Your Best Self delivers a roadmap for developing the poise, presence, and influence needed to succeed at work and in life. As a theater professional, Rob Salafia cultivated a mindset of excellence and learned how to truly connect with his audiences by tapping into and developing his own intrinsic gifts as a performer. He realized that these skills could be put to great use in the business world where it is just as important to build authentic connections with key stakeholders—in this case, employees, bosses, and customers. Now, he shares his insights with you, making this book the next best thing to having your own personal executive coach. Through specific techniques, activities, and personal stories, Salafia illustrates how to tap into your own inner resources and experiences, show up with greater self-confidence, and make the shift to more inclusive modes of leading. He shares exercises and narratives from real-life clients who have struggled and succeeded to break past their self-imposed limitations. Leading from Your Best Self shows you how to: •Be present and open•Discover your Signature Stance•Maintain poise under the most stressful of situations•Create a solid foundation of self-confidence and your own genuine leadership style•Develop a System for Learning, a Platform for Failure, and a Mindset of Excellence•Connect authentically with others and build lasting relationships based on trust•Use storytelling and metaphor to make your messages meaningful and memorable•Understand the sources of influence and power within organizations•Create a culture of learning within your own team and organization Everyone has the capacity to be extraordinary by appreciating and nurturing their best qualities and gifts. This book will help you uncover yours and reach your true potential as a leader and communicator.
Download or read book Authority Marketing written by Adam Witty and published by Forbesbooks. This book was released on 2018-05-03 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use Authority Marketing(R) to build thought leadership and dominate your competition by playing a game no one else knows is being played with this ground-breaking book! Are you the Authority in your field? Are you recognized as a stand-out thought leader, a published author, a keynote speaker, or a media personality? Are you viewed as a commodity? A hard-working expert who is a commodity and has to compete on every level, including price? One thing is for certain: Authority doesn't just happen; Authority is built through a systematic process called the Authority Marketing System. But how can you make this shift in an environment that is noisier and more crowded than ever before? If you are an entrepreneur, CEO, or professional who is frustrated with the traditional approach to marketing and wants to grow your business and make a bigger impact, this book will show you how to use the Authority Marketing System to create a clear and trackable blueprint to shift yourself from a commoditized expert to a highly visible Authority. In this book you will learn: - What Authority Marketing is and how to use it to grow your business - The 7 Pillars of Authority Marketing - How others have used Authority Marketing to create unimaginable success - Why thought leadership is your most important secret weapon Authority Marketing isn't about ego or attention--it's about accelerating the speed of trust so you are viewed not as an expert with something to sell, but as a thought leader with important insight to teach. Start growing your Authority today!
