Download or read book World War Brands World War II and the Rise of the Modern American Brand written by Barry Silverstein and published by GuideWords Publishing. This book was released on 2021-09-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the Modern American Brand was Born World War II had a profound impact on American brands. In addition to brands directly aligning their products with the war effort, some brands used the war as a clever way to engender positive perceptions by distributing products to American forces. Other brands actually had their roots in the war. Just as important, the post-war economy led to the rise of the American middle class. The war fueled strong economic growth that turned the country into a major global force. Post-war America became a bubbling cauldron of scores of inventive, innovative brands. When television came along, marketing those brands rose to a whole new level. Brand marketing expert Barry Silverstein traces the development of the American brand from World War I through the 1920s and 1930s. Then he explores the interrelationship of World War II and American brands, showing how the war itself was "branded," how brand advertisers leveraged the war, and how the post-war economy helped birth the modern brand. Included are scores of stories about some of the best-known brands of the '40s and '50s. Silverstein concludes the book by examining brands in the context of American post-war culture, moving from the war's end into the 1950s and 1960s. He demonstrates how the consumerism of post-war America led quite directly to the birth of breakthrough brands and modern brand marketing strategies. Many brands from this time have survived and thrived into the 21st Century. In this book you'll learn: - How Coca-Cola, Disney and other great American brands played an integral role in World War II - Why some American brands chose to do business with Nazi Germany - How television influenced the rise of the modern American brand - Plus, see 38 vintage ads that reflect the wartime economy. This unique book takes a fresh look at the impact of World War II on America from a marketing perspective. History and brand buffs alike will be enthralled by WORLD WAR BRANDS!
Download or read book Franklin and Winston written by Jon Meacham and published by National Geographic Books. This book was released on 2004-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The most complete portrait ever drawn of the complex emotional connection between two of history’s towering leaders Franklin Roosevelt and Winston Churchill were the greatest leaders of “the Greatest Generation.” In Franklin and Winston, Jon Meacham explores the fascinating relationship between the two men who piloted the free world to victory in World War II. It was a crucial friendship, and a unique one—a president and a prime minister spending enormous amounts of time together (113 days during the war) and exchanging nearly two thousand messages. Amid cocktails, cigarettes, and cigars, they met, often secretly, in places as far-flung as Washington, Hyde Park, Casablanca, and Teheran, talking to each other of war, politics, the burden of command, their health, their wives, and their children. Born in the nineteenth century and molders of the twentieth and twenty-first, Roosevelt and Churchill had much in common. Sons of the elite, students of history, politicians of the first rank, they savored power. In their own time both men were underestimated, dismissed as arrogant, and faced skeptics and haters in their own nations—yet both magnificently rose to the central challenges of the twentieth century. Theirs was a kind of love story, with an emotional Churchill courting an elusive Roosevelt. The British prime minister, who rallied his nation in its darkest hour, standing alone against Adolf Hitler, was always somewhat insecure about his place in FDR’s affections—which was the way Roosevelt wanted it. A man of secrets, FDR liked to keep people off balance, including his wife, Eleanor, his White House aides—and Winston Churchill. Confronting tyranny and terror, Roosevelt and Churchill built a victorious alliance amid cataclysmic events and occasionally conflicting interests. Franklin and Winston is also the story of their marriages and their families, two clans caught up in the most sweeping global conflict in history. Meacham’s new sources—including unpublished letters of FDR’ s great secret love, Lucy Mercer Rutherfurd, the papers of Pamela Churchill Harriman, and interviews with the few surviving people who were in FDR and Churchill’s joint company—shed fresh light on the characters of both men as he engagingly chronicles the hours in which they decided the course of the struggle. Hitler brought them together; later in the war, they drifted apart, but even in the autumn of their alliance, the pull of affection was always there. Charting the personal drama behind the discussions of strategy and statecraft, Meacham has written the definitive account of the most remarkable friendship of the modern age.
Download or read book Arsenal of Democracy written by Charles K. Hyde and published by Wayne State University Press. This book was released on 2013-10-04 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Automotive historians, World War II scholars, and American history buffs will welcome the compelling look at wartime industry in Arsenal of Democracy.
Download or read book Beauty and Business written by Philip Scranton and published by Routledge. This book was released on 2014-03-05 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beauty seems simple; we know it when we see it. But of course our ideas about what is attractive are influenced by a broad range of social and economic factors, and in Beauty and Business leading historians set out to provide this important cultural context. How have retailers shaped popular consciousness about beauty? And how, in turn, have cultural assumptions influenced the commodification of beauty? The contributors here look to particular examples in order to address these questions, turning their attention to topics ranging from the social role of the African American hair salon, and the sexual dynamics of bathing suits and shirtcollars, to the deeper meanings of corsets and what the Avon lady tells us about changing American values. As a whole, these essays force us to reckon with the ways that beauty has been made, bought, and sold in modern America.
Download or read book Design for Victory written by William L. Bird and published by Princeton Architectural Press. This book was released on 1998-06 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: The poster - inexpensive, colorful, and immediate - was an ideal medium for delivering messages about Americans' duties on the home front during World War II. Design for Victory presents more than 150 of these stunning images - many never reproduced since their first issue - culled from the collections of the National Museum of American History, Smithsonian Institution. William L. Bird, Jr. and Harry R. Rubenstein delve beneath the surface of these colorful graphics, telling the stories behind their production and revealing how posters fulfilled the goals and needs of their creators. The authors describe the history of how specific posters were conceived and received, focusing on the workings of the wartime advertising profession and demonstrating how posters often reflected uneasy relations between labor and management.
Download or read book Destructive Creation written by Mark R. Wilson and published by University of Pennsylvania Press. This book was released on 2016-08-03 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: During World War II, the United States helped vanquish the Axis powers by converting its enormous economic capacities into military might. Producing nearly two-thirds of all the munitions used by Allied forces, American industry became what President Franklin D. Roosevelt called "the arsenal of democracy." Crucial in this effort were business leaders. Some of these captains of industry went to Washington to coordinate the mobilization, while others led their companies to churn out weapons. In this way, the private sector won the war—or so the story goes. Based on new research in business and military archives, Destructive Creation shows that the enormous mobilization effort relied not only on the capacities of private companies but also on massive public investment and robust government regulation. This public-private partnership involved plenty of government-business cooperation, but it also generated antagonism in the American business community that had lasting repercussions for American politics. Many business leaders, still engaged in political battles against the New Deal, regarded the wartime government as an overreaching regulator and a threatening rival. In response, they mounted an aggressive campaign that touted the achievements of for-profit firms while dismissing the value of public-sector contributions. This probusiness story about mobilization was a political success, not just during the war, but afterward, as it shaped reconversion policy and the transformation of the American military-industrial complex. Offering a groundbreaking account of the inner workings of the "arsenal of democracy," Destructive Creation also suggests how the struggle to define its heroes and villains has continued to shape economic and political development to the present day.
Download or read book The US the UK and Saudi Arabia in World War II written by Matthew Hinds and published by Bloomsbury Publishing. This book was released on 2016-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of Anglo-American relations in Saudi Arabia during the Second World War has generally been viewed as one of discord and hegemonic rivalry, a perspective reinforced by a tendency to consider Britain's decline and the ascent of US power as inevitable. In this engaging and timely study, Matthew Hinds calls into question such assumptions and reveals a relationship that, though hard-nosed, functioned through interdependence and strategic parity. Drawing upon an array of archives from both sides of the Atlantic, Hinds traces the flow of key events and policies as well as the leading figures who shaped events to show why, how and to what extent the allies and Saudi Arabia became 'mixed up together', in the words of Winston Churchill. Perhaps most fundamentally, Britain and the United States were enthralled by the promise of Saudi Arabia serving as an auxiliary to Allied strategy. Obtaining King Ibn Saud's tacit support or more specifically, his 'benevolent neutrality', meant having vital access, not only to the country's prospective oil reserves, but to its prized geographic location, its centrality within Islam and, as international politics increasingly followed an anti-colonial path, to its credentials as a sovereign and independent Arab state. Given what was at stake, London and Washington saw their engagement in Saudi Arabia as seminal; a genuine blueprint for how to forge a lasting 'Special Relationship' throughout the Middle East. Hinds' bold new interpretation is a vital work that enlarges our understanding of the Anglo-American wartime alliance.
Download or read book Freedom s Forge written by Arthur Herman and published by Random House Incorporated. This book was released on 2012 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Pulitzer Prize-finalist author of Gandhi & Churchill assesses the pivotal role of American big business in building weapons and enabling industrial dominance for Allied forces in World War II, tracing the contributions of Danish immigrant William Knudsen and shipbuilding industrialist Henry Kaiser.
Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.
Download or read book Global Advertising Practice in a Borderless World written by Robert Crawford and published by Routledge. This book was released on 2017-07-14 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works in practice, explored in three sections: globalising advertising in a media and communications context; advertising in a global world; and global advertising in a digital world. Covering past, present and potential futures, through an impressive ensemble of global advertising practitioners and academics, the book combines academic rigour with practical insights to provide a comprehensive analysis of the changing dynamics between advertising and globalisation. It will be of great interest to researchers, educators and advanced students in advertising, global branding, international marketing, international business media, communication and cultural studies.
Download or read book The Marketing of World War II in the US 1939 1946 written by Albert N. Greco and published by Springer Nature. This book was released on 2020-06-10 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and horrified about the attack at Pearl Harbor. Americans wanted immediate and detailed information from the US government and the nation’s media and entertainment companies about the recent military disasters. This book analyzes the complex relationships between the US government and the entire media and entertainment industries between 1939 and 1946. The US government realized in early 1942 that it needed to forge an alliance with the media and entertainment industries to create and maintain support for the war. The Office of War Information (OWI) was the US government agency acting as the liaison between Washington and the diverse media and entertainment industries; and all of them confronted a series of major issues and concerns to convince Americans to support the war effort. This book offers business historians an examination of the complex and sometimes tense relationships between the OWI and the radio, magazine, newspaper, and motion picture industries.
Download or read book When Books Went to War written by Molly Guptill Manning and published by Houghton Mifflin Harcourt. This book was released on 2014-12-02 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This New York Times bestselling account of books parachuted to soldiers during WWII is a “cultural history that does much to explain modern America” (USA Today). When America entered World War II in 1941, we faced an enemy that had banned and burned 100 million books. Outraged librarians launched a campaign to send free books to American troops, gathering 20 million hardcover donations. Two years later, the War Department and the publishing industry stepped in with an extraordinary program: 120 million specially printed paperbacks designed for troops to carry in their pockets and rucksacks in every theater of war. These small, lightweight Armed Services Editions were beloved by the troops and are still fondly remembered today. Soldiers read them while waiting to land at Normandy, in hellish trenches in the midst of battles in the Pacific, in field hospitals, and on long bombing flights. This pioneering project not only listed soldiers’ spirits, but also helped rescue The Great Gatsby from obscurity and made Betty Smith, author of A Tree Grows in Brooklyn, into a national icon. “A thoroughly engaging, enlightening, and often uplifting account . . . I was enthralled and moved.” — Tim O’Brien, author of The Things They Carried “Whether or not you’re a book lover, you’ll be moved.” — Entertainment Weekly
Download or read book Technical Innovation in American History 3 volumes written by Rosanne Welch and published by Bloomsbury Publishing USA. This book was released on 2019-02-22 with total page 1155 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the invention of eyeglasses to the Internet, this three-volume set examines the pivotal effects of inventions on society, providing a fascinating history of technology and innovations in the United States from the earliest European colonization to the present. Technical Innovation in American History surveys the history of technology, documenting the chronological and thematic connections between specific inventions, technological systems, individuals, and events that have contributed to the history of science and technology in the United States. Covering eras from colonial times to the present day in three chronological volumes, the entries include innovations in fields such as architecture, civil engineering, transportation, energy, mining and oil industries, chemical industries, electronics, computer and information technology, communications (television, radio, and print), agriculture and food technology, and military technology. The A–Z entries address key individuals, events, organizations, and legislation related to themes such as industry, consumer and medical technology, military technology, computer technology, and space science, among others, enabling readers to understand how specific inventions, technological systems, individuals, and events influenced the history, cultural development, and even self-identity of the United States and its people. The information also spotlights how American culture, the U.S. government, and American society have specifically influenced technological development.
Download or read book Roosevelt s Secret War written by Joseph E. Persico and published by Random House Trade Paperbacks. This book was released on 2002-10-22 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite all that has already been written on Franklin Delano Roosevelt, Joseph Persico has uncovered a hitherto overlooked dimension of FDR's wartime leadership: his involvement in intelligence and espionage operations. Roosevelt's Secret War is crowded with remarkable revelations: -FDR wanted to bomb Tokyo before Pearl Harbor -A defector from Hitler's inner circle reported directly to the Oval Office -Roosevelt knew before any other world leader of Hitler's plan to invade Russia -Roosevelt and Churchill concealed a disaster costing hundreds of British soldiers' lives in order to protect Ultra, the British codebreaking secret -An unwitting Japanese diplomat provided the President with a direct pipeline into Hitler's councils Roosevelt's Secret War also describes how much FDR had been told--before the Holocaust--about the coming fate of Europe's Jews. And Persico also provides a definitive answer to the perennial question Did FDR know in advance about the attack on Pearl Harbor? By temperament and character, no American president was better suited for secret warfare than FDR. He manipulated, compartmentalized, dissembled, and misled, demonstrating a spymaster's talent for intrigue. He once remarked, "I never let my right hand know what my left hand does." Not only did Roosevelt create America's first central intelligence agency, the OSS, under "Wild Bill" Donovan, but he ran spy rings directly from the Oval Office, enlisting well-placed socialite friends. FDR was also spied against. Roosevelt's Secret War presents evidence that the Soviet Union had a source inside the Roosevelt White House; that British agents fed FDR total fabrications to draw the United States into war; and that Roosevelt, by yielding to Churchill's demand that British scientists be allowed to work on the Manhattan Project, enabled the secrets of the bomb to be stolen. And these are only a few of the scores of revelations in this constantly surprising story of Roosevelt's hidden role in World War II.
Download or read book Globalization and the American Century written by Alfred E. Eckes and published by Cambridge University Press. This book was released on 2003-06-30 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revolutionary improvements in technology combined with the leadership elite's enthusiasm for de-regulation of markets and free trade to fuel American-style globalization. The nation rose to economic power after the Spanish-American War, and won both world wars and the Cold war, after which America's power and cultural influence soared as business and financial interests pursued the long-term quest for global markets. But, the tragic events of September 2001 and the growing volatility of global finance, raised questions about whether the era of American-led globalization was sustainable, or vulnerable to catastrophic collapse.
Download or read book Influencing Shopper Decisions written by Rebecca Brooks and published by Kogan Page Publishers. This book was released on 2022-04-03 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and Instagram ads? What about TikTok? How do brands get shoppers to say "yes" in an increasingly complex, fragmented and fast-changing world? Constant change, rapid innovation, category disruptors, rising shopper expectations and new access to goods and services have made consumers and shoppers incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper. With more choices than ever before, shoppers are becoming increasingly promiscuous, opening themselves up to new brands, products and shopping channels. In Influencing Shopper Decisions, the authors are market researchers who reveal how brands can help shoppers say "yes" by better understanding consumer decision-making. By tracking the evolution of the shopper mindset from the First Moment of Truth to Google's infamous ZMOT, the authors outline a new paradigm for shopping behavior that focuses on shopper needs, priorities and context. Whether you're a CPG brand marketer, digital media company or small business owner, Influencing Shopper Decisions provides an unparalleled understanding of the shopper mindset and the keys to unlocking it. After explaining the forces that drive consumer decision-making, the authors outline key insights and strategies that marketers can use to maintain relevancy and grow engagement with consumers.
Download or read book Ideas and Movements That Shaped America 3 volumes written by Michael Green and published by Bloomsbury Publishing USA. This book was released on 2015-07-28 with total page 1250 pages. Available in PDF, EPUB and Kindle. Book excerpt: America was founded on bold ideas and beliefs. This book examines the ideas and movements that shaped our nation, presenting thorough, accessible entries with sources that improve readers' understanding of the American experience. Presenting accessibly written information for general audiences as well as students and researchers, this three-volume work examines the evolution of American society and thought from the nation's beginnings to the 21st century. It covers the seminal ideas and social movements that define who we are as Americans—from the ideas that underpin the Bill of Rights to slavery, the Civil Rights movement, and the idea of gay rights—even if U.S. citizens often strongly disagree on these topics. Organized topically rather than chronologically, this encyclopedia combines primary sources and secondary works or historical analyses with text describing the ideas and movements in question. In addition, each entry includes a list of suggestions for further reading that directs readers to supplementary sources of information. The set's unique perspective serves to depict how American society has evolved from the nation's beginnings to the present, revealing how Americans as a people have acted and responded to key ideas and movements.
