Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Circular No A 11 Preparation Submission and Execution of the Budget written by and published by Government Printing Office. This book was released on 2012-04 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Integrated Gasification Combined Cycle IGCC Technologies written by Ting Wang and published by Woodhead Publishing. This book was released on 2016-11-26 with total page 929 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrated Gasification Combined Cycle (IGCC) Technologies discusses this innovative power generation technology that combines modern coal gasification technology with both gas turbine and steam turbine power generation, an important emerging technology which has the potential to significantly improve the efficiencies and emissions of coal power plants. The advantages of this technology over conventional pulverized coal power plants include fuel flexibility, greater efficiencies, and very low pollutant emissions. The book reviews the current status and future developments of key technologies involved in IGCC plants and how they can be integrated to maximize efficiency and reduce the cost of electricity generation in a carbon-constrained world. The first part of this book introduces the principles of IGCC systems and the fuel types for use in IGCC systems. The second part covers syngas production within IGCC systems. The third part looks at syngas cleaning, the separation of CO2 and hydrogen enrichment, with final sections describing the gas turbine combined cycle and presenting several case studies of existing IGCC plants. - Provides an in-depth, multi-contributor overview of integrated gasification combined cycle technologies - Reviews the current status and future developments of key technologies involved in IGCC plants - Provides several case studies of existing IGCC plants around the world
Download or read book 501 GMAT Questions written by LearningExpress (Organization) and published by Learning Express (NY). This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive study guide divided into four distinct sections, each representing a section of the official GMAT.
Download or read book Lifeguarding Manual written by American National Red Cross and published by . This book was released on 2023-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Alternative Water Supply Systems written by Fayyaz Ali Memon and published by IWA Publishing. This book was released on 2014-10-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owing to climate change related uncertainties and anticipated population growth, different parts of the developing and the developed world (particularly urban areas) are experiencing water shortages or flooding and security of fit-for-purpose supplies is becoming a major issue. The emphasis on decentralized alternative water supply systems has increased considerably. Most of the information on such systems is either scattered or focuses on large scale reuse with little consideration given to decentralized small to medium scale systems. Alternative Water Supply Systems brings together recent research into the available and innovative options and additionally shares experiences from a wide range of contexts from both developed and developing countries. Alternative Water Supply Systems covers technical, social, financial and institutional aspects associated with decentralized alternative water supply systems. These include systems for greywater recycling, rainwater harvesting, recovery of water through condensation and sewer mining. A number of case studies from the UK, the USA, Australia and the developing world are presented to discuss associated environmental and health implications. The book provides insights into a range of aspects associated with alternative water supply systems and an evidence base (through case studies) on potential water savings and trade-offs. The information organized in the book is aimed at facilitating wider uptake of context specific alternatives at a decentralized scale mainly in urban areas. This book is a key reference for postgraduate level students and researchers interested in environmental engineering, water resources management, urban planning and resource efficiency, water demand management, building service engineering and sustainable architecture. It provides practical insights for water professionals such as systems designers, operators, and decision makers responsible for planning and delivering sustainable water management in urban areas through the implementation of decentralized water recycling. Authors: Fayyaz Ali Memon, Centre for Water Systems, University of Exeter, UK and Sarah Ward, Centre for Water Systems, University of Exeter, UK
Download or read book Construction Management of Healthcare Projects written by Sanjiv Gokhale and published by McGraw Hill Professional. This book was released on 2013-12-22 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete, practical guide to managing healthcare facility construction projects Filled with best practices and the latest industry trends, Construction Management of Healthcare Projects describes the unique construction requirements of hospitals, including building components, specialized functions, codes, and regulations. Detailed case studies offer invaluable insight into the real-world application of the concepts presented. This authoritative resource provides in-depth information on how to safely and successfully deliver high-quality healthcare construction projects on time and within budget. Coverage includes: Regulations and codes impacting hospitals Planning and predesign Project budgeting Business planning and pro formas Healthcare project financing Traditional delivery methods for healthcare projects Modern project delivery methods and alternate approaches The challenges of additions and renovations Mechanical and electrical systems in hospitals Medical technology and information systems Safety and infection control Commissioning of healthcare projects Occupying the project The future of healthcare construction
Download or read book Nuclear Regulatory Commission Issuances written by U.S. Nuclear Regulatory Commission and published by . This book was released on 1979 with total page 950 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Pick Up and Oocyte Management written by Antonio Malvasi and published by Springer Nature. This book was released on 2019-11-28 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: This richly illustrated book focuses on one of the specific and crucial steps of the Medically Assisted Procreation techniques that is often overlooked: the oocyte pick-up. Enhanced by a large number of high-quality pictures, this atlas of oocyte retrieval comprehensively describes important aspects such as the setting of the ultrasonic equipment, the choice of needle, the layout of the devices in the room and the technique to be used, which, if not properly handled, can lead to erroneous behaviors. The original and detailed illustrations, mainly microscopic images and explanatory drawings, help readers to better understand how to manage all the phases of the ovarian pick-up and oocyte management. This practical atlas provides a valuable guide for all specialists who want to improve their skills and gain confidence with the MPA techniques.
Download or read book Energy Efficiency in Motor Driven Systems written by Francesco Parasiliti and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports the state of the art of energy-efficient electrical motor driven system technologies, which can be used now and in the near future to achieve significant and cost-effective energy savings. It includes the recent developments in advanced electrical motor end-use devices (pumps, fans and compressors) by some of the largest manufacturers. Policies and programs to promote the large scale penetration of energy-efficient technologies and the market transformation are featured in the book, describing the experiences carried out in different parts of the world. This extensive coverage includes contributions from relevant institutions in the Europe, North America, Latin America, Africa, Asia, Australia and New Zealand.
Download or read book Water Engineering written by Nazih K. Shammas and published by John Wiley & Sons. This book was released on 2015-05-26 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the design and process of water supply systems, tracing the progression from source to sink Organized and logical flow, tracing the connections in the water-supply system from the water’s source to its eventual use Emphasized coverage of water supply infrastructure and the design of water treatment processes Inclusion of fundamentals and practical examples so as to connect theory with the realities of design Provision of useful reference for practicing engineers who require a more in-depth coverage, higher level students studying drinking water systems as well as students in preparation for the FE/PE examinations Inclusion of examples and homework questions in both SI and US units
Download or read book Earth First Direct Action Manual written by The Dam Collective and published by . This book was released on 2015 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: 300+ pages of diagrams, descriptions of techniques and a comprehensive overview of the role direct action plays in resistance--from planning an action, doing a soft blockade, putting up a treesit or executing a lockdown; to legal and prisoner support, direct action trainings, fun political pranks, and more. The DAM has been compiled and updated by frontline activists from around the US to help spread the knowledge and get these skills farther out in the world.
Download or read book User s Guide for JOPES Joint Operation Planning and Execution System written by United States. Joint Chiefs of Staff and published by . This book was released on 1995 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Compressor Handbook written by Paul Hanlon and published by McGraw Hill Professional. This book was released on 2001-02-02 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: The benchmark guide for compressor technology pros You don't have to scour piles of technical literature for compressor answers any longer. The Compressor Handbook compiled by Paul Hanlon packs all the answers on design procedures, practical application, and maintenance of compressors—straight from top experts on these widely used machines. You get details on everything from fundamentals and theory to advanced applications, techniques, and today's materials -- including sought-after data on compressors that inflate tires, spray paint, increase the density of natural gas, or perform any of a myriad of other important industrial and day-to-day functions. This fully illustrated Handbook can help you: Understand the structure and operation of compressors of all types Design or select compressors for any use, from power-cleaning to chemical processes Follow step-by-step design procedures for fewer errors and optimized results Specify leading-edge materials, components, and lubricants Operate and maintain all types of compressors at peak efficiency Answer questions on and provide designs for ancillary and auxiliary equipment Invent new applications for compressor technology Easily find tabular data on gas properties, efficiency curves, compression ratios, and horsepower, plus definitions of nomenclature
Download or read book American Red Cross Lifeguarding Manual written by American Red Cross and published by Krames-Staywell. This book was released on 2012-01-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the number of community pools and waterparks grows nationwide, participation in aquatic activities is also growing. Lifeguards must receive proper and effective training, and maintain their skills to ensure their ability to work effective with others as a part of a lifeguard team. This manual will supplement your in-service training to keep your knowledge and skills sharp.
Download or read book Infection Prevention written by Linda Tietjen and published by Jhpiego Corporation: International Education & Training in Reproductive Health. This book was released on 2003-01-01 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An important tool for hospital administrators, clinic managers, and healthcare professionals working in limited-resource settings to develop their own uniform infection prevention policies and service delivery guidelines."
Download or read book Seals and Sealing Handbook written by Ronald Horace Warring and published by . This book was released on 1981 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
