Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Download or read book Working with Words written by Brian S. Brooks and published by Macmillan Higher Education. This book was released on 2013-01-07 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what the medium, from print to broadcast to digital, Working with Words presents the best writing advice for journalists. It is designed to help students gain the grammatical and stylistic skills they need and then serve as a reference throughout their careers. Written by working journalists, with parts devoted to grammar and mechanics as well as journalistic style and writing for different media, it offers coverage the Associated Press Stylebook does not — and it’s affordably priced at 30-50% less than competing texts. The new edition contains tools that make it even easier to navigate, tackles the unique issues inherent to writing for online media, and offers improved grammar and writing instruction.
Download or read book Working Words written by Christopher Davis and published by iUniverse. This book was released on 2007-10 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing can be learned but can't be taught. What can be taught is how to read as a writer and how to use what that tells us in our own writing. By reading in this way we will put our hand on Leo Tolstoy's, Ernest Hemingway's, Flannery O'Connor's, and others' as they create in order to discover what they did to make us believe in the worlds that explode out of their pages, worlds that conjured in us the passion that brought us to our own attempt at the art of writing. Creative writing teacher and author Christopher Davis discusses the craft of the best writers in order to understand how they did their work, helps students to become good writers by finding the right way to read, and encourages good teachers to be better shepherds. Brilliant and inspirational, Working Words is a must for every student and teacher of writing. "The artistry of novelist Christopher Davis is one of the secrets of contemporary fiction."-Don Gold, Chicago Sun-Times
Download or read book Working Words written by M. L. Liebler and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poets, rock stars, filmmakers, activists, novelists, and historians lend their voices to this landmark collection about the daily grind.
Download or read book Words at Work written by David Horner and published by Cambridge University Press. This book was released on 1996-11-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Words at Work is a powerful resource for learners who want to expand their vocabulary in order to use English more effectively in a general Business English context. The 17 task-based units cover a range of essential topics, from Company organisation and Advertising to Finance and Information systems. The introduction unit on learning vocabulary successfully gives learners good ideas on techniques for remembering more words. The index also provides a way in to the specific vocabulary area they want to focus on. Words at Work is accompanied by a listening cassette. Every unit contains at least one listening task and one pronunciation task, to give learners the opportunity to hear and practise the vocabulary as well as see it. Words at Work is completely self-contained, with an answer key, tapescripts and an index with phonetic transcriptions, and can be used by learners working on their own.
Download or read book Working With Words In Business And Legal Writing written by Lynne Agress and published by Basic Books. This book was released on 2009-03-25 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written to help the business person gain a grammatical advantage on his or her competition, Working with Words in Business and Legal Writing is a quick and complete guide to writing clear and concise e-mails, letters, and reports. By using real-world before-and-after examples from her workshop, Dr. Lynne Agress examines and explains the most common grammatical pitfalls in business writing and helps the reader focus on avoiding confusing and incorrect language. Some of the topics Dr. Agress focuses on are: transitional phrases, use of voice, awkward sentence structures, proper punctuation, tone, jargon and pretentious prose. With special sections on selecting a writing workshop, or consultant, communicating over the Internet and editing others' work, Working with Words in Business and Legal Writing provides the quickest way to clear communication for business in the twenty-first century.
Download or read book Working Words written by Wendy Bishop and published by McGraw-Hill Humanities, Social Sciences & World Languages. This book was released on 1992 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working Words is a multigenre introduction to creative writing. Designed for beginning writers, the text focuses initially on the process of creative writing before turning to genre distinctions and end products. Abundant exercises, student writing samples for analysis, and activities and suggestions for workshop settings enable students to gain the greatest possible writing fluency and to become more demanding and competent readers of their own and others' writing.
Download or read book Teaching Words and How They Work written by Elfrieda H. Hiebert and published by Teachers College Press. This book was released on 2019-12-06 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research shows that vocabulary is the best support for students’ comprehension of narrative and information texts. Often, vocabulary instruction focuses on a few target words in specific texts. However, to understand the many new words in complex texts students need to know how words work. This book, written by an award-winning authority on reading instruction, shows teachers how to make small changes to teach more words and also how words work. Many of these small changes involve enrichments to existing vocabulary practices, such as word walls and conversations with students. Each chapter includes descriptions of teachers’ implementation of small changes to support big gains in students’ vocabulary. This book, which has sufficient depth in research and theory for graduate and undergraduate courses in vocabulary instruction, also offers practical steps that K–8 teachers can use in any reading program to help all students grow their vocabulary. Teaching Words and How They Work shows teachers how to: Identify the most important word families to teach. Teach students to use opening text as background knowledge for comprehending the rest of the text. Use word walls with more purpose and greater student engagement. Select the right words to teach from new information texts. Better understand limitations of leveled texts and how to adjust. Use assets and address challenges to support English learners. Access free mentor and teacher resources online at textproject.org.
Download or read book Working with Words written by Ruth Gairns and published by Cambridge University Press. This book was released on 1986 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide on how to select, organise and teach vocabulary to students of all levels.
Download or read book Words That Work in Business written by Ike Lasater and published by PuddleDancer Press. This book was released on 2010 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Download or read book Working with Words written by Stanley Hauerwas and published by Wipf and Stock Publishers. This book was released on 2011-02-16 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The crucial challenge for theology is that when it is read the reader thinks, "This is true." Recognizing claims that are "true" enables readers to identify an honest expression of life's complexities. The trick is to show that theological claims--the words that must be used to speak of God--are necessary if the theologian is to speak honestly of the complexities of life. The worst betrayal of the task of theology comes when the theologian fears that the words he or she must use are not necessary. This new collection of essays, lectures, and sermons by Stanley Hauerwas is focused on the central challenge, risk, and difficulty of this necessity--working with words about God. The task of theology is to help us do things with words. "God" is not a word peculiar to theology, but if "God" is a word to be properly used by Christians, the word must be disciplined by Christian practice. It should, therefore, not be surprising that, like any word, we must learn how to say "God."
Download or read book Ways with Words written by Shirley Brice Heath and published by Cambridge University Press. This book was released on 1983-07-07 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ways with Words, first published in 1983, is a classic study of children learning to use language at home and at school in two communities only a few miles apart in the south-eastern United States. 'Roadville' is a white working-class community of families steeped for generations in the life of textile mills; 'Trackton' is an African-American working-class community whose older generations grew up farming the land, but whose existent members work in the mills. In tracing the children's language development the author shows the deep cultural differences between the two communities, whose ways with words differ as strikingly from each other as either does from the pattern of the townspeople, the 'mainstream' blacks and whites who hold power in the schools and workplaces of the region. Employing the combined skills of ethnographer, social historian, and teacher, the author raises fundamental questions about the nature of language development, the effects of literacy on oral language habits, and the sources of communication problems in schools and workplaces.
Download or read book Words at Work written by Mim Harrison and published by Bloomsbury Publishing USA. This book was released on 2009-05-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating view into the arcane nature of the workplace, Words at Work delves into fifteen professions-both ordinary and extraordinary-to discover the unique and colorful vocabulary that gives them their energy. The occupations are eclectic, from every day jobs like waste manager to singular positions like symphony orchestra musician; but the connections between words-which make you feel as though you're having a conversation with someone in the know-and Mim Harrison's skills as a writer, give readers an uncommon and highly perceptive glimpse into each of these worlds. Now you'll know what it means when the musician sheds the part (practices the music), the airline pilot mentions the wing walkers (the gate crew that guides your plane to a stop) and the waste manager yells out white goods (an appliance like a stove or refrigerator that is destined for the trash heap). Harrison is captivated by the singular vocabularies of these occupations and she shares her fascination with readers. Whether you're a linguaphile who has always been curious about the lingoes attached to professions, or starting out in one of the occupations and hoping to get a leg up on the vocabulary, Words at Work will both charm and educate. Mim Harrison has a unique ear for language, and a gifted light touch as a writer. That combination makes Words at Work a highly original entry in the crowded field of language books.
Download or read book Words at Work and Play written by Shirley Brice Heath and published by Cambridge University Press. This book was released on 2012-01-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Childhood and family life have changed significantly in recent decades. What is the nature of these changes? How have they affected the use of time, space, work and play? In what ways have they influenced face-to-face talk and the uses of technology within families and communities? Eminent anthropologist Shirley Brice Heath sets out to find answers to these and similar questions, tracking the lives of 300 black and white working-class families as they reshaped their lives in new locations, occupations and interpersonal alignments over a period of thirty years. From the 1981 recession through the economic instabilities and technological developments of the opening decade of the twenty-first century, Shirley Brice Heath shows how families constantly rearrange their patterns of work, language, play and learning in response to economic pressures. This outstanding study is a must-read for anyone interested in family life, language development and social change.
Download or read book Words that Work written by Alicia Eaton and published by Troubador Publishing Ltd. This book was released on 2015-09-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Words that Work: How to Get Kids to Do Almost Anything, author Alicia Eaton, a leading Harley Street Hypnotherapist & Advanced NLP Practitioner, explains how much easier it is to get children to co-operate.
Download or read book Blah Blah Blah written by Dan Roam and published by Penguin. This book was released on 2011-11-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ever been to so many meetings that you couldn't get your work done? Ever fallen asleep during a bulletpoint presentation? Ever watched the news and ended up knowing less? Welcome to the land of Blah Blah Blah. The Problem: We talk so much that we don't think very well. Powerful as words are, we fool ourselves when we think our words alone can detect, describe, and defuse the multifaceted problems of today. They can't-and that's bad, because words have become our default thinking tool. The Solution: This book offers a way out of blah-blah-blah. It's called "Vivid Thinking." In Dan Roam's first acclaimed book, The Back of the Napkin, he taught readers how to solve problems and sell ideas by drawing simple pictures. Now he proves that Vivid Thinking is even more powerful. This technique combines our verbal and visual minds so that we can think and learn more quickly, teach and inspire our colleagues, and enjoy and share ideas in a whole new way. The Destination: No more blah-blah-blah. Through Vivid Thinking, we can make the most complicated subjects suddenly crystal clear. Whether trying to understand a Harvard Business School class, or what went down in the Conan versus Leno battle for late-night TV, or what Einstein thought about relativity, Vivid Thinking provides a way to clarify anything. Through dozens of guided examples, Roam proves that anyone can apply this systematic approach, from leftbrain types who hate to draw to right-brainers who hate to write. This isn't just a book about improving communications, presentations, and ideation; it's about removing the blah-blah- blah from your life for good.
Download or read book Fighting Words written by Marc W. Steinberg and published by Cornell University Press. This book was released on 2018-05-31 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key component of social life, discourse mediates the processes of class formation and social conflict. Drawing on dialogic theory and building on the work of E. P. Thompson, Marc W. Steinberg argues for the importance of incorporating discursive analysis into the historical reconstruction of class experience. Amending models of collective action, he offers new insights on how discourse shapes the dynamics of popular protest. To support his thesis, he presents studies of two English trade groups in the 1820s: cotton spinners from Lancashire factory towns and London silk weavers.For each case, Steinberg closely examines the labor process, industrial organization, social life, community politics, discursive struggles, and collective actions. By describing how workers shared experiences of exploitation and oppression in their daily lives, he shows how discourses of contention were products of struggle and how they framed possibilities for collective action. Embracing work in literary theory, sociocultural psychology, and cultural studies, Fighting Words claims a middle ground between postmodern and materialist analyses.
