Download or read book Commercial Directing Voodoo written by Jordan Brady and published by Createspace Independent Publishing Platform. This book was released on 2018-03-03 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical filmmaking tips, tricks and philosophies specific to the art and craft of directing commercials for television and the web. Filmmaker Jordan Brady has directed over 1,000 spots and shares his insights from over 20 years filming for advertising.
Download or read book Acting in Commercials written by Joan See and published by Back Stage Books. This book was released on 2011-11-16 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every actor knows that working in commercials is lucrative. But many actors, trained primarily for working on the stage, have mistaken ideas about this field and lack essential on-camera experience. Now in an updated and expanded edition, Acting in Commercials is the only resource that fills all the gaps in the performer’s knowledge of this demanding medium. Invaluable for its insight into the craft as well as the business of acting, it tells you how to prepare for commercial auditions and, once you’ve landed a job, how to deliver the most expressive on-camera performance—leading to more work and success in a competitive field. Author Joan See illuminates all the secrets she has learned while appearing in hundreds of commercials over the past thirty years. She shows you how to approach five distinctly different commercial forms and explains the specific acting techniques to employ in each. In fact, Acting in Commercials will take you beyond commercial work, sharpening all your acting skills for a broader film and television career.
Download or read book Acting in Chicago written by Chris Agos and published by . This book was released on 2010 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Voice Over Acting written by Discover Press and published by . This book was released on 2021-04 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to be a voice actor that the whole world loves? Discover Press is here to help you make that happen! This definitive guide for how to become a voice over actor was written for people just like you, and we want you to be our next success story! "Voice Over Acting" will teach you everything you need to know, from what equipment you need, how much it costs, and what your first steps should be. It has all of the information needed for anyone who wants to start their own career in this industry! Not only that - even if you're an experienced voice over actor, "Voice Over Acting" will show you how to take your career to the next level!
Download or read book The 7 Steps to Stardom written by Christina Ferra-Gilmore and published by Gulf Professional Publishing. This book was released on 2006 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE SEVEN STEPS TO STARDOM: HOW TO BECOME A WORKING ACTOR IN MOVIES TV AND COMMERCIALS
Download or read book The Keys to Commercial Acting written by Stuart Stone and published by Createspace Independent Publishing Platform. This book was released on 2015-12-15 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about how to get cast in commercials - plain and simple. Whether you are a seasoned commercial actor, an industry newcomer or the parent of a child actor, the advice in this book will be invaluable in teaching you how to navigate the industry to land more jobs. In this book, acclaimed veteran casting director Stuart Stone shares his insights and experience from behind the camera to help you attain your commercial acting goals. Stuart's inspiring words and no-nonsense approach make this book a must read.
Download or read book I Booked It written by Judy Kain and published by Keep It Real Acting. This book was released on 2015-09-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the Secret to Booking a Commercial? This book will teach you all the techniques you need to Book It! Learn how to have a winning slate Master the art of the personality question Discover your unique choices in every spot Handle nerves, making that an asset, not a liability Nail the callback Tips on how to market yourself Know who you are in commercials and much, much more! Learn from the award-winning teacher, coach, and actress who has BOOKED over 375 commercials"
Download or read book Hey Whipple Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2016-01-19 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
Download or read book Brought to You By written by Lawrence R. Samuel and published by University of Texas Press. This book was released on 2009-03-06 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A lively history” of how TV advertising became a defining force in American culture between 1946 and 1964(Technology and Culture). The two decades following World War II brought television into homes and, of course, television commercials. Those commercials, in turn, created an image of the postwar American Dream that lingers to this day. This book recounts how advertising became a part of everyday lives and national culture during this midcentury period, not only reflecting consumers’ desires but shaping them, and broadcasting a vivid portrait of comfort, abundance, ease, and happy family life and, of course, keeping up with the Joneses. As the author asserts, it’s nearly impossible to understand our culture without contemplating these visual celebrations of conformity and consumption, and this insightful, entertaining volume of social history helps us do just that.
Download or read book Acting in Commercials written by Joan See and published by Back Stage Books. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professional actors covet opportunities to act in commercials because of the potentially high income and visibility. But commercials require an acting style that is specific to the medium. This updated volume explains how to adapt one's acting skills to the needs of brief and persuasive commercial scripts. 16 illustrations.
Download or read book How to Become a Successful Actor and Model written by Aaron Marcus and published by Marcus Institute. This book was released on 2016-03-11 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever dreamed about becoming an actor or commercial model but had no idea how to get started? Or, how to take your current career to the next level? Do you live in a small market and think there is no work available, can't find an agent or afraid of being scammed? Actors and commercial models of all ages and sizes, beautiful and real looking, are cast for magazine, newspaper and billboard ads and in TV commercials, films and TV shows. From getting discovered to landing your dream audition and role, How to Become a Successful Actor and Model is the ultimate step-by-step, no luck required guide to becoming a successful actor and model. For over 34 years, Aaron Marcus has worked as a full-time actor and commercial model, booking over 1,250 jobs. Some of his many bookings includes: Gotham, House of Cards, Heart of Life, Irresistible, Thespian, Philomena, Halt and Catch Fire, Project Almanac, The Wire and Do No Harm. He has taken all of the strategies, techniques and lessons he has learned over his career and boiled them down into a simple, sensible, engaging, and fun approach to how actors and models can book the job! This book explains how he did it, and how you can too. Aaron teaches you, in a practical, honest, and economical way, his secrets and strategies for getting started and succeeding no matter where you live. Aaron has written this book to not only help those wanting to break into the industry, but also to help those actors and models who want to take their career to the next level. The chapters in How to Become a Successful Actor and Model are: 1. What is Commercial Modeling? 2. Preparation for Commercial Modeling 3. Head Shots 4. Resumes 5. Composite Sheets 6. Makeup 7. Finding a Good Agent 8. How to Get Work 9. How to Work as a Professional Model 10. Auditioning (Including – How to Shoot Home Auditions) 11. The Realities of Being a Full-time Actor and Model 12. Now What Do You Do? 13. Resources **Bonus** Free list of over 500 agents (agents from every state in the U.S.) and in other countries as well
Download or read book The Truth about Being an Extra written by Jo Kelly and published by Background Actors Seminars. This book was released on 2006-03 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Humor in Advertising written by Marc G. Weinberger and published by Routledge. This book was released on 2021-06-21 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Cutting Edge Advertising written by Jim Aitchison and published by FT Press. This book was released on 2012-12-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.
Download or read book Advertisers at Work written by Tracy Tuten and published by Apress. This book was released on 2012-09-07 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.” —Mark Tungate, author of Adland: A Global History of Advertising and Branded Beauty: How Marketing Changed the Way We Look “In Advertisers at Work, Tracy Tuten conducts interviews with some of the ad world’s biggest players. The interviews—ranging from advertising legend Mike Hughes to leaders of the next generation like David Oakley and Susan Credle—reveal much about the nature of creativity and why we all respond to certain ads either with a laugh or a purchase. Tuten’s skillful questions also highlight how these men and women learned the craft, found mentors, and landed jobs doing things they 'didn’t know you could get paid to do.' They talk about successes and failures, their hopes and dreams, and the direction of the industry as we move into the age of social and branded media. If you are in the field of advertising or one of those people who often say, ‘Hey, did you see that commercial . . .,’ you’ll find Advertisers at Work a valuable addition to your bookshelf.” —John Sweeney, Distinguished Professor, School of Journalism University of North Carolina, Chapel Hill;Former Associate Creative Director, Foote, Cone & Belding In Advertisers at Work, readers will gain insights from the most interesting people working in the field of advertising today, told in their own words. Guided by interviewer Dr. Tracy Tuten, 18 advertising leaders share their favorite stories, debunk the myths of advertising, make predictions on the industry’s future, pay homage to the lions of the past, and offer insights into what it takes to win in the ad game today. Each chapter is devoted to one advertising executive, showcasing that person’s unique vision and perspective into the world of advertising. Who are these leaders? Talent, perseverance, creativity, and pure grit set these people apart—and that’s where their similarities end. With a mix of senior contributors and up-and-coming talent representing the creative crafts, media, planning, and account services from a variety of agencies and locales, this book pulls back the curtain and invites readers to live each leader’s experiences up close. They’ll learn from the advertisers at work. Every interview shows how advertising leaders have an impact on a day-to-day basis: charting strategy, making effective pitches, managing clients and key partners, calling in the creative muse, reading the public’s mood, developing the right mix of media to launch a campaign, or pouncing on opportunities the rest of us can’t see. This book: Shares the untold stories of senior executives and rising stars in advertising Demystifies the craft of advertising from the perspectives of creatives, media strategists, planners, and account executives Provides insights, strategies, and tactics readers can put to work immediately Offers predictions on the rapidly changing advertising landscape Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 Venture Capitalists at Work, Shah & Shah, 978-1-4302-3837-9 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0
Download or read book Breaking the Perfect 10 written by Tracy Lindsey Melchior and published by B&H Publishing Group. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: One woman's personal and triumphant journey through "Tinseltown" and into the loving arms of a Savior.
