Download or read book Women for President written by Erika Falk and published by University of Illinois Press. This book was released on 2010 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated to examine Hillary Clinton's formidable 2008 presidential campaign, Women for President analyzes the gender bias the media has demonstrated in covering women candidates since the first woman ran for America's highest office in 1872. Tracing the campaigns of nine women who ran for president through 2008--Victoria Woodhull, Belva Lockwood, Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Lenora Fulani, Elizabeth Dole, Carol Moseley Braun, and Hillary Clinton--Erika Falk finds little progress in the fair treatment of women candidates. The press portrays female candidates as unviable, unnatural, and incompetent, and often ignores or belittles women instead of reporting their ideas and intent. This thorough comparison of men's and women's campaigns reveals a worrisome trend of sexism in press coverage--a trend that still persists today.
Download or read book Women on the Run written by Danny Hayes and published by Cambridge University Press. This book was released on 2016-05-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book argues that contrary to conventional wisdom, the candidate's sex plays a minimal role in the majority of US elections.
Download or read book Women s Media Campaign written by and published by . This book was released on 1985 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Women for President written by Erika Falk and published by University of Illinois Press. This book was released on 2013-12-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Newly updated to examine Hillary Clinton's formidable 2008 presidential campaign, Women for President analyzes the gender bias the media has demonstrated in covering women candidates since the first woman ran for America's highest office in 1872. Tracing the campaigns of nine women who ran for president through 2008--Victoria Woodhull, Belva Lockwood, Margaret Chase Smith, Shirley Chisholm, Patricia Schroeder, Lenora Fulani, Elizabeth Dole, Carol Moseley Braun, and Hillary Clinton--Erika Falk finds little progress in the fair treatment of women candidates. The press portrays female candidates as unviable, unnatural, and incompetent, and often ignores or belittles women instead of reporting their ideas and intent. This thorough comparison of men's and women's campaigns reveals a worrisome trend of sexism in press coverage--a trend that still persists today.
Download or read book Brandsplaining written by Jane Cunningham and published by Penguin UK. This book was released on 2021-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'It's high time we expose and remedy the pseudo-feminist marketing malarkey holding women back under the guise of empowerment' Amanda Montell, author of Wordslut ________________ Brands profit by telling women who they are and how to be. Now they've discovered feminism and are hell bent on selling 'fempowerment' back to us. But behind the go-girl slogans and the viral hash-tags has anything really changed? In Brandsplaining, Jane Cunningham and Philippa Roberts expose the monumental gap that exists between the women that appear in the media around us and the women we really are. Their research reveals how our experiences, wants and needs - in all forms - are ignored and misrepresented by an industry that fails to understand us. They propose a radical solution to resolve this once and for all: an innovative framework for marketing that is fresh, exciting, and - at last - sexism-free. ________________ 'If you think we've moved on from 'Good Girl' to 'Go Girl', think again!' Professor Gina Rippon, author of The Gendered Brain 'An outrageously important book. Erudite, funny, and deeply engaging -- with no condescension or bullshit' Dr Aarathi Prasad, author of Like A Virgin 'This book has the power to change the way we see the world' Sophie Devonshire, CEO, The Marketing Society and author of Superfast
Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition
Download or read book Women s Media Campaign Workbook written by Women's Media Project (NOW Legal Defense & Education Fund) and published by . This book was released on 1986 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Globalizing Ideal Beauty written by D. Sutton and published by Springer. This book was released on 2009-09-14 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok. Sutton's approach is grounded in a huge body of original archival research that has so far remained largely untapped.
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book Challenging Images of Women in the Media written by Theresa Carilli and published by Lexington Books. This book was released on 2012-07-13 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging Images of Women and the Media: Reinventing Women’s Lives, edited by Theresa Carilli and Jane Campbell, collects fifteen articles addressing the status of women through an examination of depictions of women in the media. This in-depth study shows how mixed messages from the media muddle attempts at breaking the “glass screen,” causing women to constantly question their role in global culture. With cake ads followed by diet commercials, the media’s depiction of women is both confusing and contradictory. While more and more women have begun to contribute to the media as respected anchors, talk show hosts, and commentators, these portrayals are often counteracted by music videos and reality television shows such as Jersey Shore. This collection seeks to analyze these depictions and their effects on women and culture. The contributors to this anthology hail from such diverse locations as Japan, Australia, Pakistan, India, China, Bulgaria, and the United States. With this global focus, Challenging Images of Women in the Media scrutinizes issues of race, ethnicity, class, and sexuality through a study of gendered media portrayals. By challenging the status quo of media images, the contributors to this essential volume invite a dialogue about women’s lives.
Download or read book The Dragonfly Effect written by Jennifer Aaker and published by John Wiley & Sons. This book was released on 2010-09-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Download or read book Women and Media written by Karen Ross and published by John Wiley & Sons. This book was released on 2008-04-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprised of original research in diverse genres and medias, Women and Media: International Perspectives brings together eight international scholars to explore key issues of the gender-media relation. Provides important insights into how gender is implicated in media industries. Address key issues of the gender-media relation, from an analysis of news media’s coverage of women politicians, to the marketing of ‘girl power’, to strategizing for equality in newsrooms. Highlights the theme that media have the potential both to reinforce the status quo in power arrangements in society but also to contribute to new, more egalitarian ones. Includes an introduction by the editors that carefully maps the contours of the international struggle between feminists and the media, section overviews, bibliographies, key terms, and discussion questions.
Download or read book The Spectacle of Women written by Lisa Tickner and published by University of Chicago Press. This book was released on 1988-03-31 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too "artistic" for political history, too political for the history of art, the visual history of the campaign for women's suffrage in Britain has long been neglected. In this comprehensive and pathbreaking study, Lisa Tickner discusses and illustrates the suffragist use of spectacle—the design of banners, posters and postcards, the orchestration of mass demonstrations—in an unprecedented propaganda campaign.
Download or read book Women Rainmakers Best Marketing Tips written by Theda C. Snyder and published by American Bar Association. This book was released on 2003 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains over 100 creative tips and strategies to market your practice.
Download or read book Why Marketing to Women Doesn t Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Download or read book Provocateur written by Anthony J. Cortese and published by Rowman & Littlefield. This book was released on 2015-10-01 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fourth edition of Provocateur, sociologist Anthony J. Cortese offers an up-to-date, critical analysis of modern advertising. Though we often hear that we live in a period of unprecedented gender and racial equality, both racism and sexism persist in a most telling area—the ads with which we are inundated every day in newspapers and magazines and online. Cortese examines the ideologies surrounding gender and race by delving into the presentation of women, ethnic minorities, children, and anyone who is qualified as “other” in society. Featuring a fresh selection of nearly 400 advertisements, this edition includes new scholarship from gender, racial, and cultural studies, new chapters on gay and lesbian marketing and aggression and violence in the media, an expanded chapter on race in advertising, and more. This edition is ideal for sociology, communication, and gender and ethnic studies courses as well as for use as go-to reference.
Download or read book Women Politicians and the Media written by Maria Braden and published by University Press of Kentucky. This book was released on 2021-09-15 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: All American politicians face the glare of media coverage, both in running for office and in representing their constituents if elected. But for women seeking or holding high public office, as Maria Braden demonstrates, the scrutiny by newspapers and television can be both withering and damaging—a fact that has changed little over the decades despite the emergence of more women in politics and more women in the news media. Particularly disturbing is the fact that the increase in the number of women reporters appears to have had little effect on the way women candidates are portrayed in the media. Some women reporters, in fact, seem intent on proving that they can be just as tough on women candidates as their male counterparts, thus perpetuating the misrepresentations of the past. Braden examines the political fortunes of Jeannette Rankin, the first woman elected to the U.S. House; those of the congressional "glamour girls" of the 1940s, Clare Boothe Luce and Helen Gahagan Douglas; the long Senate career of Margaret Chase Smith; the political struggles of diverse women of more recent decades, including Bella Abzug, Elizabeth Holtzman, Nancy Kassebaum, Barbara Jordan, Dianne Feinstein, and Ann Richards; and the disastrous vice presidential bid of Geraldine Ferraro. Braden traces a persistent double standard in media coverage of women's political campaigns through the past eighty years. Journalists dwell on the candidates' novelty in public office and describe them in ways that stereotype and trivialize them. Especially demeaning are comments on women's appearance, personality, and family connections— comments of a sort that would rarely be made about men candidates. Are they too pretty or too plain? What do their clothes say about them? Are they "feminine" enough or "too masculine"? Are they still just ordinary housewives or are they neglecting their families by heading for Washington or the state house? Braden's study is based on both media accounts and the revealing personal interviews she conducted with a broad range of recent women politicians, including Margaret Chase Smith, Bella Abzug, Kay Bailey Hutchison, Nancy Kassebaum, and Ann Richards. All describe agonizing struggles to get across to the public the message that they are serious and competent candidates capable of holding high office and shaping our nation's course.
