Download or read book Women s Market Handbook written by Carol Nelson and published by Gale Cengage. This book was released on 1994 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook aims to provide concrete advice on how to communicate with and market to women. Advice is given on the following matters: identifying and targeting female audiences; understanding buying patterns; selecting appropriate media; using humour in marketing; and establishing a personal relationship with women customers. The author uses real examples and her own experience, both as a female customer and in her professional roles in advertising and direct marketing, to reveal what sells to women and what doesn't. This guide is aimed at professionals, students, academics and researchers in marketing, advertising, business and management on how to - and how not to - sell to women.
Download or read book The Oxford Handbook of Women and the Economy written by Susan L. Averett and published by Oxford University Press. This book was released on 2018-05-15 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: The transformation of women's lives over the past century is among the most significant and far-reaching of social and economic phenomena, affecting not only women but also their partners, children, and indeed nearly every person on the planet. In developed and developing countries alike, women are acquiring more education, marrying later, having fewer children, and spending a far greater amount of their adult lives in the labor force. Yet, because women remain the primary caregivers of children, issues such as work-life balance and the glass ceiling have given rise to critical policy discussions in the developed world. In developing countries, many women lack access to reproductive technology and are often relegated to jobs in the informal sector, where pay is variable and job security is weak. Considerable occupational segregation and stubborn gender pay gaps persist around the world. The Oxford Handbook of Women and the Economy is the first comprehensive collection of scholarly essays to address these issues using the powerful framework of economics. Each chapter, written by an acknowledged expert or team of experts, reviews the key trends, surveys the relevant economic theory, and summarizes and critiques the empirical research literature. By providing a clear-eyed view of what we know, what we do not know, and what the critical unanswered questions are, this Handbook provides an invaluable and wide-ranging examination of the many changes that have occurred in women's economic lives.
Download or read book The W I Market Handbook written by National Federation of Women's Institutes and published by . This book was released on 1972-01-01 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Research on Gender and Marketing written by Susan Dobscha and published by Edward Elgar Publishing. This book was released on 2019 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Dobscha and the authors in this Handbook provide a primer and resource for scholars and practitioners keen to develop or enhance their understanding of how gender permeates marketing decisions, consumer experiences, public policy initiatives, and market practices.
Download or read book Handbook of Research on Women in Management and the Global Labor Market written by Pereira, Elisabeth T. and published by IGI Global. This book was released on 2019-06-28 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Existent literature has identified the existence of some differences between men and women entrepreneurs in terms of propensity to innovation, approach to creativity, decision making, resilience, and co-creation. Without properly examining the current inequalities in social-economic structures, it is difficult to examine the results of corporate female leadership. The Handbook of Research on Women in Management and the Global Labor Market is a pivotal reference source that examines the point of convergence among entrepreneurship organizations, relationship, creativity, and culture from a gender perspective, and researches the relation between current inequalities in social-economic structures and organizations in the labor market, education and individual skills, wages, work performance, promotion, and mobility. While highlighting topics such as gender gap, woman empowerment, and gender inequality, this publication is ideally designed for managers, government officials, policymakers, academicians, practitioners, and students.
Download or read book The WI Market Handbook written by National Federation of Women's Institute and published by . This book was released on 1964 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Women s Guide to Successful Investing written by Nancy Tengler and published by Springer. This book was released on 2017-06-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing proven wealth accumulation strategies, tailored advice and a comprehensive market analysis, this book is a must-read for female investors who want to master volatile markets with long-term success.
Download or read book Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization written by Füsun Yenilmez and published by IGI Global. This book was released on 2016-12-28 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effective utilization of available resources is a pivotal factor for production levels in modern business environments. However, when resources are limited or in excess, this effects organizational success, as well as the labor market. The Handbook of Research on Unemployment and Labor Market Sustainability in the Era of Globalization is a comprehensive reference source for the latest scholarly research on the socio-economic dynamics of unemployment and the development of new policies to assist in regulating the global labor market. Highlighting innovative approaches and relevant perspectives, such as outsourcing, trade openness, and employment protection, this publication is ideally designed for policy makers, professionals, practitioners, graduate students, and academics interested in emerging trends for labor market development.
Download or read book Mary Jane written by Cheri Sicard and published by Hachette UK. This book was released on 2015-04-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Finally, a thoroughly modern guide to help women become Cannabis Sativa connoisseurs. Welcome to a wonderful examination of weed-a plant worthy of saving the planet and people's lives." -- Greta Gaines, performing artist and TV host Covering the aspects of cannabis that matter most to women, Mary Jane takes readers on a guided tour through the new world of marijuana, where using pot can be healthy, fun, stylish, and safe. In Mary Jane, marijuana expert Cheri Sicard reveals everything women have needed to know but may have been afraid to ask about using cannabis. Packed with everyday tips, topics include: How to Host a Pot Party Medibles, Edibles, and Other Smoke-Free Options Easy Recipes for Foodies Budding Beauty Products Taking Mary Jane to Bed Deals and Steals for Your Budget Gotta-Have-It Gadgets Grow Your Own Garden Remedies for Everyday Ailments Movies & Music Travel Tips Pot and Parenting DIY Pipes and Projects What the Celebs are Saying . . . and much more!
Download or read book Women with Money written by Jean Chatzky and published by Hachette UK. This book was released on 2019-03-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get paid what you're worth, build secure relationships, and make your money last with this valuable guide from a Today show financial editor and bestselling author. Ask successful women what they want from their money and they'll tell you: independence, security, choices, a better world, and--oh yes--way less stress, not just for themselves but for their kids, partners, parents, and friends. Through a series of HerMoney Happy Hour discussions (when money is the topic, wine helps) and one-on-one conversations, Jean Chatzky gets women to open up about the one topic we still never talk about. Then she flips the script and charts a pathway to this joyful, purpose-filled life that today's women not only want but also, finally, have the resources to afford. Through Chatzky's candid three-part plan--formed through detailed reporting with the world's top economists, psychiatrists, behaviorists, financial planners, and attorneys, as well as her own two decades of experience in the field--readers will learn to: 1. Explore their relationships with money,2. Take control of their money, and 3. Use their money to create the life they want. Women With Money shows readers how to wrap their hands around tactical solutions to get paid what they deserve, become inspired to start businesses, invest for tomorrow, make their money last, and then use that money to foster secure relationships, raise independent and confident children, send those kids to college, care for their aging parents, leave a legacy, and--best of all--bring them joy!
Download or read book Handbook on Women in Business and Management written by D. Bilimoria and published by Edward Elgar Publishing. This book was released on 2007 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very impressive Handbook takes established research topics about women in management and treats them in fresh and novel ways. The chapters are intellectually interesting, sound, and provocative, and meet the editors aspiration to stimulate high quality research on women s experiences in work organizations. I recommend it highly. Jean M. Bartunek, Boston College, US This comprehensive Handbook presents specially commissioned original essays on the societal roles and contexts facing women in business and management, the specific career and work life issues of women in these fields, organizational processes affecting women, and the role of women as leaders in business and management. The essays shed light on the extant structures and practices of society and organizations that constrain or facilitate women s representation, treatment, quality of life, and success. Despite decades of ongoing inquiry and increasing interest, research on women in business and management remains a specialized field without mainstream acceptance within business and management disciplines. The Handbook presents the current state of knowledge about women in business and management and specifies the directions for future research likely to be most constructive for advancing the representation, treatment, quality of life, and success of women who work in these fields. It provides the foundations for improved societal and organizational structures, policies, and relational practices affecting all in business and management. Thus, by enhancing the knowledge base that improves the work and life situations of women, it suggests ways to elevate the societal and organizational systems for all. The Handbook will be an essential reference source for recent advances in research and theory, informing both scholars of organization studies, gender, diversity, and feminism; human resource specialists; and educators of and consultants to business organizations and management.
Download or read book The Women s Market written by Claudia B. Gauches and published by . This book was released on 2000-08-01 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Counseling Women written by Mary Kopala and published by SAGE. This book was released on 2003-07-11 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of Handbook of Counseling Women brings together in one place the historical context and current theories of, research on, and the issues involved in the practice of counselling women. Topics covered include the development during adulthood, balancing work and family, pregnancy, childbirth and postpartum and women in intimate relationships.
Download or read book Market Power Handbook written by American Bar Association. Section of Antitrust Law and published by American Bar Association. This book was released on 2005 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you ever wondered what a therapist really thinks? Have you ever wondered if a therapist truly cares about her patients? Have you tried to imagine the unimaginable, the loss of the person most dear to you? Is it true that `tis better to have loved and lost, than never to have loved at all? ` Love and loss are a ubiquitous part of life, bringing the greatest joys and the greatest heartaches. In one way or another all relationships end. People leave, move on, die. Loss is an ever-present part of life. In Love and Loss, Linda B. Sherby illustrates that in order to grow and thrive, we must learn to mourn, to move beyond the person we have lost while taking that person with us in our minds. Love, unlike loss, is not inevitable but, she argues, no satisfying life can be lived without deeply meaningful relationships. The focus of Love and Loss is how patients' and therapists' independent experiences of love and loss, as well as the love and loss that they experience in the treatment room, intermingle and interact. There are always two people in the consulting room, both of whom are involved in their own respective lives, as well as the mutually responsive relationship that exists between them. Love and loss in the life of one of the parties affects the other, whether that affect takes place on a conscious or unconscious level. Love and Loss is unique in two respects.The first is its focus on the analyst's current life situation and how that necessarily affects both the patient and the treatment. The second is Sherby's willingness to share the personal memoir of her own loss which she has interwoven with extensive clinical material to clearly illustrate the effect the analyst's current life circumstance has on the treatment. Writing as both a psychoanalyst and a widow, Linda B. Sherby makes it possible for the reader to gain an inside view of the emotional experience of being an analyst, making this book of interest to a wide audience. Professionals from psychoanalysts and psychotherapists and bereavement specialists through students in all the mental health fields to the public in general, will resonate and learn from this heartfelt and straightforward book.
Download or read book 1993 Handbook on Women Workers written by and published by . This book was released on 1994 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Christian Writers Market Guide 2008 written by Sally Stuart and published by WaterBrook. This book was released on 2009-02-25 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Resource Guide to Getting Published A unique guide to publishing for Christian readers, the Christian Writers’ Market Guide 2008 offers the most proven and comprehensive collection of ideas, resources, and contact information to the industry. For more than twenty years, the Christian Writers’ Market Guide has delivered indispensable help to Christian writers, from a CD-ROM of the full text of the book so you can easily search for topics, publishers, and other specific names; to up-to-date listings of more than 1,200 markets for books, articles, stories, poetry, and greeting cards, including forty-three new book publishers, fifty-one new periodicals, and fifteen new literary agencies. Perfect for writers in every phase, this is the resource you need to get noticed–and published. “An indispensable tool. The reference you have to buy.” Writers’ Journal “Essential for anyone seeking to be published in the Christian community.” The Midwest Book Review “Stands out from the rest with its wealth of information and helpful hints.” Book Reviews for Church Librarians Completely updated and revised the Guide features more than… 1,200 markets for the written word * 675 periodicals * 405 book publishers * 240 poetry markets * 114 card and specialty markets * 37 e-book publishers * 120 literary agents * 332 photography markets * 98 foreign markets * 98 newspapers * 53 print-on-demand publishers * writers’ conferences and groups * pay rates and submission guidelines * more resources and tools for all types of writing and related topics.
Download or read book The Oxford Handbook of Women and Gender in Medieval Europe written by Judith M. Bennett and published by OUP Oxford. This book was released on 2013-08-22 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Women and Gender in Medieval Europe provides a comprehensive overview of the gender rules encountered in Europe in the period between approximately 500 and 1500 C.E. The essays collected in this volume speak to interpretative challenges common to all fields of women's and gender history - that is, how best to uncover the experiences of ordinary people from archives formed mainly by and about elite males, and how to combine social histories of lived experiences with cultural histories of gendered discourses and identities. The collection focuses on Western Europe in the Middle Ages but offers some consideration of medieval Islam and Byzantium. The Handbook is structured into seven sections: Christian, Jewish, and Muslim thought; law in theory and practice; domestic life and material culture; labour, land, and economy; bodies and sexualities; gender and holiness; and the interplay of continuity and change throughout the medieval period. It contains material from some of the foremost scholars in this field, and it not only serves as the major reference text in medieval and gender studies, but also provides an agenda for future new research.
