Download or read book WOMEN S MARKET written by TOM. WOOD and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Essential Trade written by Ann Marie Leshkowich and published by University of Hawaii Press. This book was released on 2014-09-30 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My husband doesn’t have a head for business,” complained Ngoc, the owner of a children’s clothing stall in Ben Thanh market. “Naturally, it’s because he’s a man.” When the women who sell in Ho Chi Minh City’s iconic marketplace speak, their language suggests that activity in the market is shaped by timeless, essential truths: Vietnamese women are naturally adept at buying and selling, while men are not; Vietnamese prefer to do business with family members or through social contacts; stallholders are by nature superstitious; marketplace trading is by definition a small-scale enterprise. Essential Trade looks through the façade of these “timeless truths” and finds active participants in a political economy of appearances: traders’ words and actions conform to stereotypes of themselves as poor, weak women in order to clinch sales, manage creditors, and protect themselves from accusations of being greedy, corrupt, or “bourgeois” – even as they quietly slip into southern Vietnam’s growing middle class. But Leshkowich argues that we should not dismiss the traders’ self-disparaging words simply because of their essentialist logic. In Ben Thanh market, performing certain styles of femininity, kinship relations, social networks, spirituality, and class allowed traders to portray themselves as particular kinds of people who had the capacity to act in volatile political and economic circumstances. When so much seems to be changing, a claim that certain things or people are inherently or naturally a particular way can be both personally meaningful and strategically advantageous. Based on ethnographic fieldwork and life history interviewing conducted over nearly two decades, Essential Trade explores how women cloth and clothing traders like Ngoc have plied their wares through four decades of political and economic transformation: civil war, postwar economic restructuring, socialist cooperativization, and the frenetic competition of market socialism. With close attention to daily activities and life narratives, this groundbreaking work of critical feminist economic anthropology combines theoretical insight, vivid ethnography, and moving personal stories to illuminate how the interaction between gender and class has shaped people’s lives and created market socialist political economy. It provides a compelling account of postwar southern Vietnam as seen through the eyes of the dynamic women who have navigated forty years of profound change while building their businesses in the stalls of Ben Thanh market.
Download or read book African Market Women written by Gracia C. Clark and published by Indiana University Press. This book was released on 2010-03-08 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A wonderfully evocative compilation of seven life histories from Kumasi, Ghana, of women Gracia Clark encountered in the course of a lifetime of fieldwork.” —African Studies Review In these lively life stories, women market traders from Ghana comment on changing social and economic times and on reasons for their prosperity or decline in fortunes. Gracia Clark shows that market women are intimately connected with economic policy on a global scale. Many work at the intersection of sophisticated networks of transnational commerce and migration. They have dramatic memories of independence and the growth of their new nation, including political rivalries, price controls, and violent raids on the market. The experiences of these women give substance to their reflections on globalization, capital accumulation, colonialism, technological change, environmental degradation, teenage pregnancy, marriage, children, changing gender roles, and spirituality. Clark’s commentary illuminates the complex historical and cultural setting of these deeply revealing lives. “Shows, in direct speech, how family, kinship, marriage and age/generation work together in a daily life which is shaped by political, demographic, cultural, and wholly accidental change in people’s circumstances.” —Jane Guyer, Johns Hopkins University “Overall, this is an excellent book: it will be useful in undergraduate teaching and makes an important contribution to our understanding of the richness and variety of women’s lives in West Africa.” —Journal of Africa “Clark . . . offers intriguing insights into the lives of seven Akan women traders . . . Recommended.” —Choice
Download or read book Women Want More written by Michael J. Silverstein and published by Harper Collins. This book was released on 2009-09-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Women Want More, Michael Silverstein and Kate Sayre, two of the world’s leading authorities on the retail business, argue that women are the key to fixing the economy. Based on a groundbreaking study and offering tremendous insight into the purchasing habits and power of women, Women Want More doesn’t just offer a glimpse into consumer behavior; it reveals what consumer behavior says about human psychology and desire.
Download or read book Go to Market Strategies for Women Entrepreneurs written by Victoria L. Crittenden and published by Emerald Group Publishing. This book was released on 2019-09-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together leading scholars and practitioners with a variety of interests as related to women entrepreneurs. Taking a unique scholarly-practice approach, Crittenden builds an enticing story around several key variables that influence go-to-market strategies for women entrepreneurs.
Download or read book What Women Want written by Paco Underhill and published by Simon and Schuster. This book was released on 2011-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book Downtown Ladies written by Gina A. Ulysse and published by University of Chicago Press. This book was released on 2008-09-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Caribbean “market woman” is ingrained in the popular imagination as the archetype of black womanhood in countries throughout the region. Challenging this stereotype and other outdated images of black women, Downtown Ladies offers a more complex picture by documenting the history of independent international traders—known as informal commercial importers, or ICIs—who travel abroad to import and export a vast array of consumer goods sold in the public markets of Kingston, Jamaica. Both by-products of and participants in globalization, ICIs operate on multiple levels and, since their emergence in the 1970s, have made significant contributions to the regional, national, and global economies. Gina Ulysse carefully explores how ICIs, determined to be self-employed, struggle with government regulation and other social tensions to negotiate their autonomy. Informing this story of self-fashioning with reflections on her own experience as a young Haitian anthropologist, Ulysse combines the study of political economy with the study of individual and collective identity to reveal the uneven consequences of disrupting traditional class, color, and gender codes in individual societies and around the world.
Download or read book The Chinese Women s Movement Between State and Market written by Ellen R. Judd and published by Stanford University Press. This book was released on 2002 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the story of how the women's movement in China took advantage of the government's official efforts to position women in the rural economic reforms of the 1980s to achieve a significant and ever-increasing role in China's developing turn toward a market economy, which was not the state's intent.
Download or read book Don t Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Download or read book Gender on the Market written by Deborah Kapchan and published by University of Pennsylvania Press. This book was released on 2010-11-24 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by Choice magazine as an Outstanding Academic Book for 1996 Gender on the Market is a study of Moroccan women's expressive culture and the ways in which it both determines and responds to current transformations in gender roles. Beginning with women's emergence into what has been defined as the most paradigmatic of Moroccan male institutions—the marketplace—the book elucidates how gender and commodity relations are experienced and interpreted in women's aesthetic practices. Deborah Kapchan compellingly demonstrates that Moroccan women challenge some of the most basic cultural assumptions of their society—especially ones concerning power and authority.
Download or read book Women Vs Capitalism written by Vicky Pryce and published by HURST & Company. This book was released on 2019 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The free market as we know it cannot produce gender equality. This is the bold but authoritative argument of Vicky Pryce, the government's former economics chief. Women vs Capitalism is a fresh and timely reminder that, although the #MeToo movement has been hugely important, empowerment of the mind will not achieve full power for women while there remains economic inequality. Pryce urgently calls for feminists to focus attention on this pressing issue: the pay gap, the glass ceiling, and the obstacles to women working at all. Only with government intervention in the labor market will these long-standing problems finally be conquered. From the gendered threat of robot labor to the lack of women in economics itself, this is a sharp look at an uncomfortable truth: we will not achieve equality for women in our society without radical changes to Western capitalism.
Download or read book Why Marketing to Women Doesn t Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Download or read book Ibadan Market Women and Politics 1900 1995 written by Mutiat Titilope Oladejo and published by Lexington Books. This book was released on 2015-12-16 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ibadan market women were active in political mobilization and they engaged in eclectic political actions during the decolonization process. Their leaders significantly swayed the electorate both in and beyond the market places. This study examines the historical development of the roles of Ibadan market women in politics between 1900 and 1995 with a view to establishing their contributions. By a thorough historical analysis, Ibadan Divisional and Provincial papers, and newspapers of the nationalists’ era (1945-1960)-Nigerian Tribune and Southern Nigerian Defender from the National Archives Ibadan were consulted for information on the activities of Ibadan market women. Secondary data were obtained from the Women Research and Documentation Centre and other resource centres. Simultaneously, Ibadan market women were involved in party politics of the National Council for Nigeria and Cameroons (NCNC); Action Group (AG); and traditional power politics.
Download or read book Market Women written by Cheryl A. Smith and published by Praeger. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In stark contrast to popular belief, women of the African Diaspora have engaged in economic and leadership activities throughout the course of history. Black women around the world draw from a tradition of thousands of years of strategies that have enabled them to face and conquer the challenges of life as women of color. And yet today, black women are marginalized by an economic and financial community still dominated by white men. In Market Women, educator, activist, and entrepreneur Cheryl Smith sets the record straight, applying insights from a variety of fields to trace the roots of black women's entrepreneurship, as it is currently practiced in the United States. Featuring in-depth interviews with 19 present-day entrepreneurs (in ventures as diverse as catering, bookselling, millinery, and construction), Smith reveals an approach to business that is based on personal relationships, pooling of resources, a sense of humor, apprenticeship and mentoring, and strong mother-daughter bonds that defy traditional definitions of business success, wealth creation, and power. In the process she gives voice to a long-disenfranchised group whose struggles and triumphs in business illuminate universal themes that transcend race and gender. The result is a rich and unique study of business from a fresh and eye-opening perspective and an inspiring account of achieving success against tremendous odds.
Download or read book Women and Labour Market Dynamics written by Balwant Singh Mehta and published by Springer Nature. This book was released on 2019-09-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses women’s changing role in and contributions to the Indian labour market. It explores how feminist theories and frameworks have changed over time and gradually been supplanted by new ones. The book explores the structural shift in women’s employment from farm to non-farm jobs in services and industries, both theoretically and empirically. Further, it examines the steady rise of women in high skilled or ‘new economy’ sectors like information and communication technology, electronics and telecom; and in low skilled work such as domestic work, particularly in urban areas. It also scrutinizes how emerging sectors of the economy are experimenting with new forms of employment by changing the temporal (part-time work, flexible hours), spatial (location of work) and contractual (temporary contracts) dimensions. Beyond analysing the above-mentioned aspects, the book discusses perennial challenges such as patriarchy, socio-cultural norms and gender-based labour market inequalities across occupations as a ‘glass ceiling’ or ‘sticky floor’. One of the book’s most important contributions is inclusion of detailed labour market statistics for women, with long-term trends and patterns, as well as comparisons with other countries and regions. In closing, the book highlights women’s participation in economic and non-economic activities and related quantification issues, i.e. the invisibility of women’s work, which remains a highly contentious aspect. Given its content, the book offers a valuable asset for a broad readership including academics, NGOs, and policymakers. “The subject of low work participation rates for women has been of concern to economists, gender specialists and policy makers for decades. This book makes an important contribution in understanding the role of women in development and identifies some new policy directions that could be initiated to facilitate greater employment of women.” - Rohini Nayyar, Former Principal Adviser, Yojana Aayog, Government of India “This book is timely and extremely relevant to the academic and policy debates in India. Given the puzzle of low and declining female labour force participation, it is critical to focus on where women work, beyond a supply-side perspective. In addition, efforts are needed to better measure women’s work, which is typically underreported. In both these dimensions, this book makes an important contribution, which will be valuable for both academics and policymakers.” - Sher Verick, Employment Policy and Analysis Programme (EPAP) of the International Training Centre (ITC), International Labour Organization “This book critically examines both theoretically and empirically the dynamics of changes in women’s participation in and contribution to the fast-transforming Indian labour market. The aspects covered include the essential issue of how the new forms of employment are impacting temporal, spatial and contractual dimensions. An excellent and compulsory read for academicians and policy-makers involved in gender as well as labour economics.” - Ritu Dewan, Former President, Indian Association for Women's Studies; Former Director & Professor, Dept. of Economics, University of Mumbai “The book is a required addition to the exiting literature on women’s work and employment for its comprehensive and distinctive approach. It is a unique blend of macro and micro level perspectives and issues capturing statistics.” - Neetha N., Acting Director & Professor, Centre for Women’s Development Studies (CWDS), New Delhi
Download or read book Women and Stress written by Jean Lush and published by Baker Books. This book was released on 2011-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular book shows readers how to deal with stress that is unique to women in healthy, productive ways. It examines troublesome emotions and shows how to manage tension with practical, tried-and-true methods gained from research, personal experience, and enlightening case studies.
