Download or read book Women in Indian Advertisements written by Dr Kisholoy Roy and published by KISHOLOY ROY. This book was released on 2018-07-13 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is classified into two major sections viz. Perspectives and Plots. While the Perspectives section majorly speaks of the conventional gender portrayals in advertisements over the years in India and abroad and mentions certain unethical practices being executed when it comes to presenting women in ads, it is the Plots section that extracts some path breaking ads from Indian advertising annals that have stood the test of time not just because of their content but the way the ads portrayed women. Such ads were found to shatter conventional wisdom about women and expectations from women in an exemplary way.This book can well be considered as a reference material for students pursuing MBA programs in Marketing at various B-schools. It can also be of help to Research Scholars pursuing doctoral research work in areas of brand communication and of course content writers engaged in content development on marketing and branding practices.

Download or read book Advertising and Popular Culture written by Jib Fowles and published by SAGE. This book was released on 1996-01-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible that consumers exploit advertising even more so than advertising exploits and influences our culture? Author Jib Fowles argues that consumers look to advertising to provide them with images that can assist them in negotiating the personal dilemmas of advanced industrial life. Advertising and Popular Culture is the first comprehensive text to provide a balanced analysis of advertising and its companion, the popular culture, conveyed through the mass media. Reflecting current theories, this thoughtful critique uses excerpts from advertising campaigns to illustrate how modern advertising both draws from and contributes to popular culture. Fowles traces the role of advertising in our culture from its evolution as part of the culture of mass consumption in the late 19th century, the development of advertising agencies, and the creation of a consumer culture to an exploration of the major themes of American advertising. Advertising and Popular Culture represents a fresh and fully elaborated conceptualization of the services that advertising and popular culture provide. This text will be a vital tool in departments and schools of advertising, journalism, and communication where increasing emphasis is being placed on studying the cultural significance of advertising.

Download or read book Shikhandi written by Devdutt Pattanaik and published by Penguin UK. This book was released on 2014-07-20 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Patriarchy asserts men are superior to women Feminism clarifies women and men are equal Queerness questions what constitutes male and female Queerness isn’t only modern, Western or sexual, says mythologist Devdutt Pattanaik. Take a close look at the vast written and oral traditions in Hinduism, some over two thousand years old, and you will find tales of: Shikhandi, who became a man to satisfy her wife Mahadeva, who became a woman to deliver a devotee’s child Chudala, who became a man to enlighten her husband Samavan, who became the wife of his male friend and many more . . . Playful and touching—and sometimes disturbing—these stories when compared with tales of the Mesopotamian Gilgamesh, the Greek Ganymede, the biblical Sodom or the Chinese ‘cut sleeve’ Emperor reveal the unique Indian way of making sense of queerness. Devdutt Pattanaik’s new book builds on profound ideas that our ancestors shared but which we have rarely inherited. This book has content for mature audiences. Discretion advised.

Download or read book Design for Tomorrow Volume 1 written by Amaresh Chakrabarti and published by Springer. This book was released on 2021-05-04 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book showcases cutting-edge research papers from the 8th International Conference on Research into Design (ICoRD 2021) written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘21 has been “Design for Tomorrow”. The world as we know it in our times is increasingly becoming connected. In this interconnected world, design has to address new challenges of merging the cyber and the physical, the smart and the mundane, the technology and the human. As a result, there is an increasing need for strategizing and thinking about design for a better tomorrow. The theme for ICoRD’21 serves as a provocation for the design community to think about rapid changes in the near future to usher in a better tomorrow. The papers in this book explore these themes, and their key focus is design for tomorrow: how are products and their development be addressed for the immediate pressing needs within a connected world? The book will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the new and emerging methods and tools for design of new products, systems and services.

Download or read book The role of advertising in Indian women s desire to be fair written by Christina Görke and published by Anchor Academic Publishing (aap_verlag). This book was released on 2014-10 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study deals with the situation in India, in particular, with the situation of young Indian women. Ever since advertisers and multinational companies discovered India’s remarkable aspiration for light complexions, more and more fairness products and most importantly, advertisements for fairness products, have been established on the Indian market. The desire for fair skin in India is a culturally embedded issue but advertising might have reinforced it.

Download or read book A History of Indian Advertising in Ten and a half Chapters written by Ritu Singh and published by Hachette India. This book was released on 2021-09-25 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last hundred-odd years, advertising in India has given us life-altering stuff. It has attempted to make men Fair and Handsome. It has battled to make women 18 Again. And to both men and women it has given Tinder loving care. It has made us realize that we like pizza as much as the next Italian - as long as Domino's puts keema do pyaza on it and tempts us with 'Hungry kya?' It has made us re-evaluate our life choices and ask thought-provoking questions like 'Kitna deti hai?' of our cars and 'Kya aap Close-Up karte hain?' of our countrymen. In short, it has enriched our lives with quirky quips, unforgettable characters, inter-brand scuffles, clever insights, virtual lures and jaw-dropping controversies. In A History of Indian Advertising in Ten-and-a-half Chapters previously published as Stark Raving Ad, you'll find the best of case studies and unbusiness-like stories from Indian advertising through the ages - the hits, the misses, the also-rans and the banned. An engrossing read, this book will inform as much as entertain all readers.

Download or read book Can t Buy My Love written by Jean Kilbourne and published by Simon and Schuster. This book was released on 2012-06-26 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When was the last time you felt this comfortable in a relationship?" -- An ad for sneakers "You can love it without getting your heart broken." -- An ad for a car "Until I find a real man, I'll settle for a real smoke." -- A woman in a cigarette ad Many advertisements these days make us feel as if we have an intimate, even passionate relationship with a product. But as Jean Kilbourne points out in this fascinating and shocking exposé, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back. Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

Download or read book Well Behaved Indian Women written by Saumya Dave and published by Penguin. This book was released on 2020-07-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Lilly's Library Book Club Pick! “A sparkling debut.”—Emily Giffin, #1 New York Times Bestselling Author From a compelling new voice in women's fiction comes a mother-daughter story about three generations of women who struggle to define themselves as they pursue their dreams. Simran Mehta has always felt harshly judged by her mother, Nandini, especially when it comes to her little "writing hobby." But when a charismatic and highly respected journalist careens into Simran's life, she begins to question not only her future as a psychologist, but her engagement to her high school sweetheart. Nandini Mehta has strived to create an easy life for her children in America. From dealing with her husband's demanding family to the casual racism of her patients, everything Nandini has endured has been for her children's sake. It isn’t until an old colleague makes her a life-changing offer that Nandini realizes she's spent so much time focusing on being the Perfect Indian Woman, she’s let herself slip away. Mimi Kadakia failed her daughter, Nandini, in ways she'll never be able to fix­—or forget. But with her granddaughter, she has the chance to be supportive and offer help when it's needed. As life begins to pull Nandini and Simran apart, Mimi is determined to be the bridge that keeps them connected, even as she carries her own secret burden.

Download or read book How McGruff and the Crying Indian Changed America written by Wendy Melillo and published by Smithsonian Institution. This book was released on 2023-08-08 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pulitzer Prize nominated journalist Wendy Melillo authors the first book to explore the history of the Ad Council and the campaigns that brought public service announcements to the nation through the mass media. How McGruff and the Crying Indian Changed America: A History of Iconic Ad Council Campaigns details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. Happily for the ad industry, it was a double play: the government got top-notch work; the industry got an insider relationship that proved useful when warding off regulation. From Rosie the Riveter to Smokey Bear to McGruff the Crime Dog, How McGruff and the Crying Indian Changed America explores the issues and campaigns that have been paramount to the nation's collective memory and looks at challenges facing public service campaigns in the current media environment.

Download or read book Cross Cultural Content Analysis of Advertising from the United States and India written by Niaz Ahmed and published by Universal-Publishers. This book was released on 2000 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.

Download or read book Women in the Indian Diaspora written by Amba Pande and published by Springer. This book was released on 2017-12-05 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings into focus a range of emergent issues related to women in the Indian diaspora. The conditions propelling women’s migration and their experiences during the process of migration and settlement have always been different and very specific to them. Standing ‘in-between’ the two worlds of origin and adoption, women tend to experience dialectic tensions between freedom and subjugation, but they often use this space to assert independence, and to redefine their roles and perceptions of self. The central idea in this volume is to understand women’s agency in addressing and redressing the complex issues faced by them; in restructuring the cultural formats of patriarchy and gender relations; managing the emerging conflicts over what is to be transmitted to the following generations,; renegotiating their domestic roles and embracing new professional and educational successes; and adjusting to the institutional structures of the host state. The essays included in the volume discuss women in the Indian diaspora from multidisciplinary perspectives involving social, economic, cultural, and political aspects. Such an effort privileges diasporic women’s experiences and perspectives in the academia and among policy makers.

Download or read book Advertising Methods Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Download or read book Routledge Handbook of Gender in South Asia written by Leela Fernandes and published by Routledge. This book was released on 2021-11-15 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the Routledge Handbook of Gender in South Asia provides a comprehensive overview of the study of gender in South Asia. The Handbook covers the central contributions that have defi ned this area and captures innovative and emerging paradigms that are shaping the future of the field. It offers a wide range of disciplinary and interdisciplinary perspectives spanning both the humanities and social sciences, focusing on India, Pakistan, Bangladesh and Sri Lanka. This revised edition has been thoroughly updated and includes new chapters, thus adding new areas of scholarship. The Handbook is organized thematically into five major parts: • Historical formations and theoretical framings • Law, citizenship and the nation • Representations of culture, place, identity • Labor and the economy • Inequality, activism and the state The Handbook illustrates the ways in which scholarship on gender has contributed to a rethink of theoretical concepts and empirical understandings of contemporary South Asia. Finally, it focuses on new areas of inquiry that have been opened up through a focus on gender and the intersections between gender and categories, such as caste, ethnicity, sexuality, and religion. This timely study is essential reading for scholars who research and teach on South Asia as well as for scholars in related interdisciplinary fields that focus on women and gender from comparative and transnational perspectives.

Download or read book Defining Girlhood in India written by Ashwini Tambe and published by University of Illinois Press. This book was released on 2019-10-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: At what age do girls gain the maturity to make sexual choices? This question provokes especially vexed debates in India, where early marriage is a widespread practice. India has served as a focal problem site in NGO campaigns and intergovernmental conferences setting age standards for sexual maturity. Over the last century, the country shifted the legal age of marriage from twelve, among the lowest in the world, to eighteen, at the high end of the global spectrum. Ashwini Tambe illuminates the ideas that shaped such shifts: how the concept of adolescence as a sheltered phase led to delaying both marriage and legal adulthood; how the imperative of population control influenced laws on marriage age; and how imperial moral hierarchies between nations provoked defensive postures within India. Tambe takes a transnational feminist approach to legal history, showing how intergovernmental debates influenced Indian laws and how expert discourses in India changed UN terminology about girls. Ultimately, Tambe argues, the well-meaning focus on child marriage has been tethered less to the interests of girls themselves and more to parents’ interests, achieving population control targets, and preserving national reputation.

Download or read book The Cult of Beauty written by Jaishri Jethwaney and published by Taylor & Francis. This book was released on 2024-03-12 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects. Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB. This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.

Download or read book Women in the Indian National Movement written by Suruchi Thapar-Bjorkert and published by SAGE. This book was released on 2006-03-09 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the participation of the women of North India in the Indian nationalist movement, portraying how women's lives were significantly affected and reshaped by their involvement in the freedom struggle. The author discusses how women's participation in this mass movement was encouraged by `the domestication of the public sphere' so that they could enter the public domain without being alienated from their domestic lives. She argues that the raised consciousness engendered by women's participation in the freedom struggle paved the way for a gradually evolving idea of women's emancipation.

Download or read book Indian Women in Leadership written by Rajashi Ghosh and published by Springer. This book was released on 2018-10-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides intriguing insights into the development of highly qualified women leaders in diverse Indian contexts and their role at national and organizational levels. While India has made enormous economic strides in the past few decades, gender inequality and underutilization of female talent remain deeply rooted and widely spread in many parts of Indian society. This book addresses an urgent need to stop treating Indian women as under-developed human capital and begin realizing their potential as leaders of quality work. This book will fill the gap of research on international leadership for students, academics, and multinational organizations.