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Book Wired for Culture  Origins of the Human Social Mind

Download or read book Wired for Culture Origins of the Human Social Mind written by Mark Pagel and published by W. W. Norton & Company. This book was released on 2012-02-07 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating, far-reaching study of how our species' innate capacity for culture altered the course of our social and evolutionary history. A unique trait of the human species is that our personalities, lifestyles, and worldviews are shaped by an accident of birth—namely, the culture into which we are born. It is our cultures and not our genes that determine which foods we eat, which languages we speak, which people we love and marry, and which people we kill in war. But how did our species develop a mind that is hardwired for culture—and why? Evolutionary biologist Mark Pagel tracks this intriguing question through the last 80,000 years of human evolution, revealing how an innate propensity to contribute and conform to the culture of our birth not only enabled human survival and progress in the past but also continues to influence our behavior today. Shedding light on our species’ defining attributes—from art, morality, and altruism to self-interest, deception, and prejudice—Wired for Culture offers surprising new insights into what it means to be human.

Book Empty Planet

    Book Details:
  • Author : Darrell Bricker
  • Publisher : Signal
  • Release : 2019-02-05
  • ISBN : 0771050895
  • Pages : 246 pages

Download or read book Empty Planet written by Darrell Bricker and published by Signal. This book was released on 2019-02-05 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the authors of the bestselling The Big Shift, a provocative argument that the global population will soon begin to decline, dramatically reshaping the social, political, and economic landscape. For half a century, statisticians, pundits, and politicians have warned that a burgeoning planetary population will soon overwhelm the earth's resources. But a growing number of experts are sounding a different kind of alarm. Rather than growing exponentially, they argue, the global population is headed for a steep decline. Throughout history, depopulation was the product of catastrophe: ice ages, plagues, the collapse of civilizations. This time, however, we're thinning ourselves deliberately, by choosing to have fewer babies than we need to replace ourselves. In much of the developed and developing world, that decline is already underway, as urbanization, women's empowerment, and waning religiosity lead to smaller and smaller families. In Empty Planet, Ibbitson and Bricker travel from South Florida to Sao Paulo, Seoul to Nairobi, Brussels to Delhi to Beijing, drawing on a wealth of research and firsthand reporting to illustrate the dramatic consequences of this population decline--and to show us why the rest of the developing world will soon join in. They find that a smaller global population will bring with it a number of benefits: fewer workers will command higher wages; good jobs will prompt innovation; the environment will improve; the risk of famine will wane; and falling birthrates in the developing world will bring greater affluence and autonomy for women. But enormous disruption lies ahead, too. We can already see the effects in Europe and parts of Asia, as aging populations and worker shortages weaken the economy and impose crippling demands on healthcare and social security. The United States is well-positioned to successfully navigate these coming demographic shifts--that is, unless growing isolationism and anti-immigrant backlash lead us to close ourselves off just as openness becomes more critical to our survival than ever before. Rigorously researched and deeply compelling, Empty Planet offers a vision of a future that we can no longer prevent--but one that we can shape, if we choose.

Book Wired for Speech

    Book Details:
  • Author : Clifford Nass
  • Publisher : National Geographic Books
  • Release : 2007-02-23
  • ISBN : 0262640651
  • Pages : 0 pages

Download or read book Wired for Speech written by Clifford Nass and published by National Geographic Books. This book was released on 2007-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How interactive voice-based technology can tap into the automatic and powerful responses all speech—whether from human or machine—evokes. Interfaces that talk and listen are populating computers, cars, call centers, and even home appliances and toys, but voice interfaces invariably frustrate rather than help. In Wired for Speech, Clifford Nass and Scott Brave reveal how interactive voice technologies can readily and effectively tap into the automatic responses all speech—whether from human or machine—evokes. Wired for Speech demonstrates that people are "voice-activated": we respond to voice technologies as we respond to actual people and behave as we would in any social situation. By leveraging this powerful finding, voice interfaces can truly emerge as the next frontier for efficient, user-friendly technology. Wired for Speech presents new theories and experiments and applies them to critical issues concerning how people interact with technology-based voices. It considers how people respond to a female voice in e-commerce (does stereotyping matter?), how a car's voice can promote safer driving (are "happy" cars better cars?), whether synthetic voices have personality and emotion (is sounding like a person always good?), whether an automated call center should apologize when it cannot understand a spoken request ("To Err is Interface; To Blame, Complex"), and much more. Nass and Brave's deep understanding of both social science and design, drawn from ten years of research at Nass's Stanford laboratory, produces results that often challenge conventional wisdom and common design practices. These insights will help designers and marketers build better interfaces, scientists construct better theories, and everyone gain better understandings of the future of the machines that speak with us.

Book Don t Even Think About It

Download or read book Don t Even Think About It written by George Marshall and published by Bloomsbury Publishing USA. This book was released on 2015-08-18 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The director of the Climate Outreach and Information Network explores the psychological mechanism that enables people to ignore the dangers of climate change, using sidebars, cartoons and engaging stories from his years of research to reveal how humans are wired to primarily respond to visible threats.

Book Social

    Book Details:
  • Author : Matthew D. Lieberman
  • Publisher : Crown
  • Release : 2013-10-08
  • ISBN : 0307889114
  • Pages : 390 pages

Download or read book Social written by Matthew D. Lieberman and published by Crown. This book was released on 2013-10-08 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are profoundly social creatures--more than we know. In Social, renowned psychologist Matthew Lieberman explores groundbreaking research in social neuroscience revealing that our need to connect with other people is even more fundamental, more basic, than our need for food or shelter. Because of this, our brain uses its spare time to learn about the social world--other people and our relation to them. It is believed that we must commit 10,000 hours to master a skill. According to Lieberman, each of us has spent 10,000 hours learning to make sense of people and groups by the time we are ten. Social argues that our need to reach out to and connect with others is a primary driver behind our behavior. We believe that pain and pleasure alone guide our actions. Yet, new research using fMRI--including a great deal of original research conducted by Lieberman and his UCLA lab--shows that our brains react to social pain and pleasure in much the same way as they do to physical pain and pleasure. Fortunately, the brain has evolved sophisticated mechanisms for securing our place in the social world. We have a unique ability to read other people’s minds, to figure out their hopes, fears, and motivations, allowing us to effectively coordinate our lives with one another. And our most private sense of who we are is intimately linked to the important people and groups in our lives. This wiring often leads us to restrain our selfish impulses for the greater good. These mechanisms lead to behavior that might seem irrational, but is really just the result of our deep social wiring and necessary for our success as a species. Based on the latest cutting edge research, the findings in Social have important real-world implications. Our schools and businesses, for example, attempt to minimalize social distractions. But this is exactly the wrong thing to do to encourage engagement and learning, and literally shuts down the social brain, leaving powerful neuro-cognitive resources untapped. The insights revealed in this pioneering book suggest ways to improve learning in schools, make the workplace more productive, and improve our overall well-being.

Book Overview Timelapse

    Book Details:
  • Author : Benjamin Grant
  • Publisher : Ten Speed Press
  • Release : 2020-10-13
  • ISBN : 1984858661
  • Pages : 290 pages

Download or read book Overview Timelapse written by Benjamin Grant and published by Ten Speed Press. This book was released on 2020-10-13 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning and unique collection of satellite images of Earth that offer an unexpected look at humanity, derived from the wildly popular Daily Overview Instagram project. Inspired by the “Overview Effect”—a sensation that astronauts experience when given the opportunity to look down and view the Earth as a whole—the breathtaking, high definition satellite photographs in OVERVIEW offer a new way to look at the landscape that we have shaped. More than 200 images of industry, agriculture, architecture, and nature highlight incredible patterns while also revealing a deeper story about human impact. This extraordinary photographic journey around our planet captures the sense of wonder gained from a new, aerial vantage point and creates a perspective of Earth as it has never been seen before.

Book The Creativity Code

    Book Details:
  • Author : Marcus Du Sautoy
  • Publisher : Harvard University Press
  • Release : 2020-03-03
  • ISBN : 0674244710
  • Pages : 321 pages

Download or read book The Creativity Code written by Marcus Du Sautoy and published by Harvard University Press. This book was released on 2020-03-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant travel guide to the coming world of AI.” —Jeanette Winterson What does it mean to be creative? Can creativity be trained? Is it uniquely human, or could AI be considered creative? Mathematical genius and exuberant polymath Marcus du Sautoy plunges us into the world of artificial intelligence and algorithmic learning in this essential guide to the future of creativity. He considers the role of pattern and imitation in the creative process and sets out to investigate the programs and programmers—from Deep Mind and the Flow Machine to Botnik and WHIM—who are seeking to rival or surpass human innovation in gaming, music, art, and language. A thrilling tour of the landscape of invention, The Creativity Code explores the new face of creativity and the mysteries of the human code. “As machines outsmart us in ever more domains, we can at least comfort ourselves that one area will remain sacrosanct and uncomputable: human creativity. Or can we?...In his fascinating exploration of the nature of creativity, Marcus du Sautoy questions many of those assumptions.” —Financial Times “Fascinating...If all the experiences, hopes, dreams, visions, lusts, loves, and hatreds that shape the human imagination amount to nothing more than a ‘code,’ then sooner or later a machine will crack it. Indeed, du Sautoy assembles an eclectic array of evidence to show how that’s happening even now.” —The Times

Book Full Spectrum

    Book Details:
  • Author : Adam Rogers
  • Publisher : Houghton Mifflin
  • Release : 2021
  • ISBN : 1328518906
  • Pages : 349 pages

Download or read book Full Spectrum written by Adam Rogers and published by Houghton Mifflin. This book was released on 2021 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lively account of our age-old quest for brighter colors, which changed the way we see the world, from the best-selling author of Proof: The Science of Booze From kelly green to millennial pink, our world is graced with a richness of colors. But our human-made colors haven't always matched nature's kaleidoscopic array. To reach those brightest heights required millennia of remarkable innovation and a fascinating exchange of ideas between science and craft that's allowed for the most luminous manifestations of our built and adorned world. In Full Spectrum, Rogers takes us on that globe-trotting journey, tracing an arc from the earliest humans to our digitized, synthesized present and future. We meet our ancestors mashing charcoal in caves, Silk Road merchants competing for the best ceramics, and textile artists cracking the centuries-old mystery of how colors mix, before shooting to the modern era for high-stakes corporate espionage and the digital revolution that's rewriting the rules of color forever. In prose as vibrant as its subject, Rogers opens the door to Oz, sharing the liveliest events of an expansive human quest--to make a brighter, more beautiful world--and along the way, proving why he's "one of the best science writers around."* *National Geographic

Book Wired for Story

Download or read book Wired for Story written by Lisa Cron and published by Ten Speed Press. This book was released on 2012-07-10 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide reveals how writers can utilize cognitive storytelling strategies to craft stories that ignite readers’ brains and captivate them through each plot element. Imagine knowing what the brain craves from every tale it encounters, what fuels the success of any great story, and what keeps readers transfixed. Wired for Story reveals these cognitive secrets—and it’s a game-changer for anyone who has ever set pen to paper. The vast majority of writing advice focuses on “writing well” as if it were the same as telling a great story. This is exactly where many aspiring writers fail—they strive for beautiful metaphors, authentic dialogue, and interesting characters, losing sight of the one thing that every engaging story must do: ignite the brain’s hardwired desire to learn what happens next. When writers tap into the evolutionary purpose of story and electrify our curiosity, it triggers a delicious dopamine rush that tells us to pay attention. Without it, even the most perfect prose won’t hold anyone’s interest. Backed by recent breakthroughs in neuroscience as well as examples from novels, screenplays, and short stories, Wired for Story offers a revolutionary look at story as the brain experiences it. Each chapter zeroes in on an aspect of the brain, its corresponding revelation about story, and the way to apply it to your storytelling right now.

Book Are We Hardwired

    Book Details:
  • Author : William R. Clark
  • Publisher : Oxford University Press
  • Release : 2004-10-14
  • ISBN : 0190292318
  • Pages : 336 pages

Download or read book Are We Hardwired written by William R. Clark and published by Oxford University Press. This book was released on 2004-10-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books such as Richard Dawkins's The Selfish Gene have aroused fierce controversy by arguing for the powerful influence of genes on human behavior. But are we entirely at the mercy of our chromosomes? In Are We Hardwired?, scientists William R. Clark and Michael Grunstein say the answer is both yes--and no. The power and fascination of Are We Hardwired? lie in their explanation of that deceptively simple answer. Using eye-opening examples of genetically identical twins who, though raised in different families, have had remarkably parallel lives, the authors show that indeed roughly half of human behavior can be accounted for by DNA. But the picture is quite complicated. Clark and Grunstein take us on a tour of modern genetics and behavioral science, revealing that few elements of behavior depend upon a single gene; complexes of genes, often across chromosomes, drive most of our heredity-based actions. To illustrate this point, they examine the genetic basis, and quirks, of individual behavioral traits--including aggression, sexuality, mental function, eating disorders, alcoholism, and drug abuse. They show that genes and environment are not opposing forces; heredity shapes how we interpret our surroundings, which in turn changes the very structure of our brain. Clearly we are not simply puppets of either influence. Perhaps most interesting, the book suggests that the source of our ability to choose, to act unexpectedly, may lie in the chaos principle: the most minute differences during activation of a single neuron may lead to utterly unpredictable actions. This masterful account of the nature-nurture controversy--at once provocative and informative--answers some of our oldest questions in unexpected new ways

Book Wired Humanity

    Book Details:
  • Author : Barrett Williams
  • Publisher : Barrett Williams
  • Release : 2023-04-17
  • ISBN :
  • Pages : 93 pages

Download or read book Wired Humanity written by Barrett Williams and published by Barrett Williams. This book was released on 2023-04-17 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Step into "Wired Humanity," the profound exploration of our ever-evolving digital world—a landscape where pixels meet personhood and virtual realities intertwine with the tangible. This compelling eBook delves into the heart of what it means to live, work, and exist in an age where technology goes beyond being a tool; it becomes an extension of ourselves. There is no sphere untouched by the digital revolution. "Wired Humanity" begins with the Digital Identity Paradigm, unraveling the intricate ways in which our identities morph within cyberspace. How do our virtual personas impact the real world, and what does it mean to fragment our sense of self across multiple platforms? As we navigate the complex web of online existence, the substance of who we are shifts in mysterious—and sometimes alarming—ways. Through a tapestry of thought-provoking chapters, the book guides readers along the razor-thin line between sharing and secrecy in our Data-Driven Selfhood. It offers a rich examination of social media’s crucible, where we curate ourselves amidst echo chambers and digital pressures, and ventures into virtual worlds where gaming avatars become vessels for identity exploration and community building. But what of our physical bodies in this augmented age? Venturing into the realms of wearables and augmented reality, "Wired Humanity" probes the ethical quandaries of an increasingly cyborgian existence. As the boundaries blur further, the book scrutinizes the transformation of privacy, the balance of power in a world of pervasive surveillance, and the right to digital anonymity. The narrative also spotlights Artificial Intelligence—not merely as a tool but as a mirror, reflecting and sometimes distorting our sense of self. As technology redefines the workforce, reshapes education, and reconstructs the financial landscapes, "Wired Humanity" asks pressing questions Who are we amidst the digits and data? Do our digital livelihoods liberate or ensnare us? Remarkably timely, this eBook delves into the heart of digital citizenship and E-democracy, assessing the rippling impact of connectedness on our political and personal identities. It traverses the ethical terrain of bioinformatics, the convoluted reality of digital relationships, and the frontlines of the battle against propaganda and disinformation. "Wired Humanity" is not just a book; it's a roadmap for navigating the convergence of technology and human experience. Are we prepared for the singularity, merging with machines, or shall we seek solace in digital detox? With precise analysis and eye-opening insights, this work lays bare the emerging contours of a future where humanity is interwoven with the codes it has created. Prepare to be challenged, enlightened, and forever changed as you turn each virtual page and ponder the path ahead for our wired existence.

Book Livewired

    Book Details:
  • Author : David Eagleman
  • Publisher : Vintage
  • Release : 2020-08-25
  • ISBN : 0307907503
  • Pages : 320 pages

Download or read book Livewired written by David Eagleman and published by Vintage. This book was released on 2020-08-25 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Eagleman renders the secrets of the brain’s adaptability into a truly compelling page-turner.” —Khaled Hosseini, author of The Kite Runner “Livewired reads wonderfully like what a book would be if it were written by Oliver Sacks and William Gibson, sitting on Carl Sagan’s front lawn.” —The Wall Street Journal What does drug withdrawal have in common with a broken heart? Why is the enemy of memory not time but other memories? How can a blind person learn to see with her tongue, or a deaf person learn to hear with his skin? Why did many people in the 1980s mistakenly perceive book pages to be slightly red in color? Why is the world’s best archer armless? Might we someday control a robot with our thoughts, just as we do our fingers and toes? Why do we dream at night, and what does that have to do with the rotation of the Earth? The answers to these questions are right behind our eyes. The greatest technology we have ever discovered on our planet is the three-pound organ carried in the vault of the skull. This book is not simply about what the brain is; it is about what it does. The magic of the brain is not found in the parts it’s made of but in the way those parts unceasingly reweave themselves in an electric, living fabric. In Livewired, you will surf the leading edge of neuroscience atop the anecdotes and metaphors that have made David Eagleman one of the best scientific translators of our generation. Covering decades of research to the present day, Livewired also presents new discoveries from Eagleman’s own laboratory, from synesthesia to dreaming to wearable neurotech devices that revolutionize how we think about the senses.

Book Wired for Love

    Book Details:
  • Author : Stephanie Cacioppo
  • Publisher : Flatiron Books
  • Release : 2022-04-05
  • ISBN : 125079062X
  • Pages : 205 pages

Download or read book Wired for Love written by Stephanie Cacioppo and published by Flatiron Books. This book was released on 2022-04-05 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the world’s foremost neuroscientist of romantic love comes a personal story of connection and heartbreak that brings new understanding to an old truth: better to have loved and lost than never to have loved at all. At thirty-seven, Dr. Stephanie Cacioppo was content to be single. She was fulfilled by her work on the neuroscience of romantic love—how finding and growing with a partner literally reshapes our brains. That was, until she met the foremost neuroscientist of loneliness. A whirlwind romance led to marriage and to sharing an office at the University of Chicago. After seven years of being inseparable at work and at home, Stephanie lost her beloved husband, John, following his intense battle with cancer. In Wired for Love, Stephanie tells not just a science story but also a love story. She shares revelatory insights into how and why we fall in love, what makes love last, and how we process love lost—all grounded in cutting-edge findings in brain chemistry and behavioral science. Woven through it all is her moving personal story, from astonishment to unbreakable bond to grief and healing. Her experience and her work enrich each other, creating a singular blend of science and lyricism that’s essential reading for anyone looking for connection.

Book Your Happiness Was Hacked

Download or read book Your Happiness Was Hacked written by Vivek Wadhwa and published by Berrett-Koehler Publishers. This book was released on 2018-06-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Technology is a great servant but a terrible master. This is the most important book ever written about one of the most significant aspects of our lives—the consequences of our addiction to online technology and how we can liberate ourselves and our children from it.” —Dean Ornish, M.D. Founder & President, Preventive Medicine Research Institute, Clinical Professor of Medicine, UCSF, Author, The Spectrum Technology: your master, or your friend? Do you feel ruled by your smartphone and enslaved by your e-mail or social-network activities? Digital technology is making us miserable, say bestselling authors and former tech executives Vivek Wadhwa and Alex Salkever. We've become a tribe of tech addicts—and it's not entirely our fault. Taking advantage of vulnerabilities in human brain function, tech companies entice us to overdose on technology interaction. This damages our lives, work, families, and friendships. Swipe-driven dating apps train us to evaluate people like products, diminishing our relationships. At work, we e-mail on average 77 times a day, ruining our concentration. At home, light from our screens is contributing to epidemic sleep deprivation. But we can reclaim our lives without dismissing technology. The authors explain how to avoid getting hooked on tech and how to define and control the roles that tech is playing and could play in our lives. And they provide a guide to technological and personal tools for regaining control. This readable book turns personal observation into a handy action guide to adapting to our new reality of omnipresent technology.

Book Wired to Create

    Book Details:
  • Author : Scott Barry Kaufman
  • Publisher : Penguin
  • Release : 2016-12-27
  • ISBN : 0399175660
  • Pages : 290 pages

Download or read book Wired to Create written by Scott Barry Kaufman and published by Penguin. This book was released on 2016-12-27 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is it possible to make sense of something as elusive as creativity? Based on psychologist Scott Barry Kaufman’s groundbreaking research and Carolyn Gregoire’s popular article in the Huffington Post, Wired to Create offers a glimpse inside the “messy minds” of highly creative people. Revealing the latest findings in neuroscience and psychology, along with engaging examples of artists and innovators throughout history, the book shines a light on the practices and habits of mind that promote creative thinking. Kaufman and Gregoire untangle a series of paradoxes— like mindfulness and daydreaming, seriousness and play, openness and sensitivity, and solitude and collaboration – to show that it is by embracing our own contradictions that we are able to tap into our deepest creativity. Each chapter explores one of the ten attributes and habits of highly creative people: Imaginative Play * Passion * Daydreaming * Solitude * Intuition * Openness to Experience * Mindfulness * Sensitivity * Turning Adversity into Advantage * Thinking Differently With insights from the work and lives of Pablo Picasso, Frida Kahlo, Marcel Proust, David Foster Wallace, Thomas Edison, Josephine Baker, John Lennon, Michael Jackson, musician Thom Yorke, chess champion Josh Waitzkin, video-game designer Shigeru Miyamoto, and many other creative luminaries, Wired to Create helps us better understand creativity – and shows us how to enrich this essential aspect of our lives.

Book Wired for War

Download or read book Wired for War written by P. W. Singer and published by Penguin. This book was released on 2009-01-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[Singer's] enthusiasm becomes infectious . . . Wired for War is a book of its time: this is strategy for the Facebook generation.” —Foreign Affairs “An engrossing picture of a new class of weapon that may revolutionize future wars. . .” —Kirkus Reviews P. W. Singer explores the great­est revolution in military affairs since the atom bomb: the dawn of robotic warfare We are on the cusp of a massive shift in military technology that threatens to make real the stuff of I, Robot and The Terminator. Blending historical evidence with interviews of an amaz­ing cast of characters, Singer shows how technology is changing not just how wars are fought, but also the politics, economics, laws, and the ethics that surround war itself. Travelling from the battlefields of Iraq and Afghanistan to modern-day "skunk works" in the midst of suburbia, Wired for War will tantalise a wide readership, from military buffs to policy wonks to gearheads.

Book Wired to Care  How Companies Prosper When They Create Widespread Empathy

Download or read book Wired to Care How Companies Prosper When They Create Widespread Empathy written by Patnaik and published by Pearson Education India. This book was released on 2009 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives often know little about the people who buy their companies' products and services. This is not surprising. To study people, you must care about them. However, most companies eliminate empathy from their operations. In essence, they proceed as if they have calculating, survival-bent reptile brains. Profits drive everything. This is an odd disconnect because corporate livelihoods depend on people - not lizards - and people's brains are hardwired to be empathetic. Dev Patnaik (writing with Peter Mortensen) shows why firms that connect empathetically with their customers do better financially. He insists today's cold-hearted, bottom-line business world has room for caring companies, and he points to IBM, Nike and Harley-Davidson as examples. The fact that empathy is also a strong business strategy is icing on the cake. getAbstract suggests this fine book to CEOs, marketing officers and other executives who want to build their business by acting on their respect for their customers. As Patnaik explains on his blog, "Empathy isn't about having a visionary leader. It's about making customer information an easy, everyday and experiential part of working at your company."