Download or read book Sun Tzu Strategies for Marketing 12 Essential Principles for Winning the War for Customers written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battle-tested strategies for marketing your product or service to victory!

Download or read book Winning the Website War written by Thomas Young, (Wr and published by . This book was released on 2014-11-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart business leaders and managers know that companies with excellent processes get better results. Yet, most companies fail to follow a proven process or system for marketing on the Internet. Winning the Website War introduces business leaders to a Four-Step Process for getting results from their web marketing efforts. Discover how a company website and the Internet can drive success or failure when it comes to increasing sales, getting more leads, and retaining customers and clients.

Download or read book Winning the Marketing War written by Gerald A. Michaelson and published by . This book was released on 1987 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Interesting, provocative, and fun to read, "Winning the Marketing War" is filled with ideas readers can apply to their businesses. Here, the best of military strategy is combined with the best of business strategy. Business leaders will enjoy and appreciate this thorough collection of lessons from the great captains of war.

Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-06-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Download or read book Winning the War for Talent in Emerging Markets written by Sylvia Ann Hewlett and published by Harvard Business Press. This book was released on 2011-08-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The war for talent is heating up in emerging markets. Without enough “brain power,” multinationals can’t succeed in these markets. Yet they’re approaching the war in the wrong way—bringing in expats and engaging in bidding wars for hotshot local “male” managers. The solution is hiding in plain sight: the millions of highly educated women surging into the labor markets of Brazil, Russia, India, China, and the United Arab Emirates. Increasingly, these women boast better credentials, higher ambitions, and greater loyalty than their male peers. But there’s a catch: Attracting and retaining talented women in emerging economies requires different strategies than those used in mature markets. Complex cultural forces – family-related “pulls,” such as daughterly duties to parents and in-laws, and work-related “pushes,” such as extreme hours and dangerous commutes – force women to settle for dead-end jobs, switch to the public sector, or leave the workforce entirely. In Winning the War for Talent in Emerging Markets, Sylvia Ann Hewlett and Ripa Rashid analyze these forces and present strategies for countering them, including: • Sustaining ambition through stretch opportunities and international assignments • Combating cultural bias by building an infrastructure for female leadership (networks, mentors, sponsors) • Introducing flexible work arrangements to accommodate family obligations • Providing safe transportation, such as employer-subsidized taxi services Drawing on groundbreaking research, amplified with on-the-ground examples from companies as diverse as Google, Infosys, Goldman Sachs, and Siemens, this book is required reading for all companies seeking to strengthen their talent pipeline in these rich and expanding markets.

Download or read book Sun Tzu and the Art of Business written by Mark McNeilly and published by OUP USA. This book was released on 2012-01-26 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Download or read book Winning the War of Words written by Wojtek Mackiewicz Wolfe and published by Bloomsbury Publishing USA. This book was released on 2008-01-30 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout history and especially during contemporary times, presidential rhetoric sets the foreign policy tone not only for Congress but mainly for the American public. Consequently, US foreign policy is actively marketed and spun to the American public. This book describes the marketing strategy of the War on Terror and how that strategy compelled public opinion towards supporting the spread of the War on Terror from Afghanistan to Iraq. The author investigates how President George W. Bush's initial framing of the September 11th attacks provided the platform for the creation of long term public support for the War on Terror and established early public support for U.S. action in Iraq. Mining public opinion data and nearly 1500 presidential speeches over a four year period, the book argues that presidential framing of threats and losses, not gains, contributed to public support for war in Afghanistan, war in Iraq, and President Bush's successful reelection campaign. President Bush's initial framing of the terrorist threat was introduced immediately after the September 11th attacks and reinforced throughout the Afghanistan invasion. During this time period, presidential threat framing established the broad parameters for the War on Terror and enabled the president to successfully market a punitive war in Afghanistan. Second, the president marketed the strategy of preemptive war and led the country into the more costly war in Iraq by focusing on the potentially global threat of terrorism and the proliferation of Weapons of Mass Destruction. President Bush's previous war rhetoric was repackaged into a leaner, more focused format in which the Iraq war became part of the War on Terror, resulting in increased support for the president and a successful reelection campaign. Finally, the author examines the withdraw vs. surge in Iraq debate bringing the book up to date. The book shows the influencing potential of presidential spin and of risky foreign policy in the Middle East, and presents a systematic analysis of how a president effectively pursued a marketing strategy that continues to show an enduring ability to influence public support. Even two years after the Iraq invasion, 52% of Americans believed that the U.S. should stay in Iraq until it is stabilized. This finding bypasses agenda setting explanations, which prescribes issue salience amongst the public for only one year. The large speech database available with the study will also be an added benefit to scholars seeking to teach undergraduate and graduate level qualitative research methods.

Download or read book Winning without Waging War written by S. Sridhar and published by Notion Press. This book was released on 2021-02-05 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winning Without Waging War – the mother of all strategies. Winning Without Waging War (WWWW) are war tactics for the business and career battlefields. In this book, hidden secrets taught by the masters and gurus of Zen methods, magic mantras realized by the author, an exponent of the art of business war, while facing challenging business and career environments are REVEALED. This book is the convergence of four different arts—Know your Enemy, Know Yourself, Know your Terrain (Situations), Know your Divinity. It is written as a workbook for easy practice to obtain an exponential benefit. This book facilitates the identification of one’s business enemy in the market or career enemy within the corporate. It grooms professionals in playing offence and defence games applying deception techniques for surprise attacks to ensure unprecedented success in their work life. Some powerful techniques taught in this book include: How to become a leader right from day one? How a start-up can take on mammoth organizations? How an ignored professional can shoot into prominence by leveraging organizational politics? Overwhelming an interview panel to get that all-important job, using signalling techniques to get others to see your way, repositioning techniques for gaining a competitive edge in the market, Super Stretch Target setting, Divine Creative processes 1-2-3, and Tao leadership traits like being invisible but illuminating others are largely unknown to the world. This book not only explains these concepts in simple ways using illustrative case studies, but it also provides concrete action plans for effective application.

Download or read book The Art of War Plus the Art of Marketing Strategy for Conquering Marketings written by Gary Gagliardi and published by . This book was released on 2014-03 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two books in one, this award-winning work contains the complete original text of "The Art of War" on the left-hand pages and its line-by-line adaptation for facing marketing challenges, "The Art of Marketing" on the facing right-hand pages. This book applies Sun Tzu's methods to positioning a brand in the marketplace and creating market awareness of that brand. It focuses specifically on choosing the right target markets and seeing opportunities among specific groups of people. It won Ben Franklin Book Award recognition as one of the best Business books of the year. This book also contains the only award-winning complete English translation of Sun Tzu's "The Art of War." Sample Text: "Sun Tzu said: This is war. It is the most important skill in the nation. It is the basis of life and death. It is the philosophy of survival or destruction. You must know it well. Your skill comes from five factors. Study these factors when you plan war. You must insist on knowing your situation. 1.Discuss philosophy. 2.Discuss the climate. 3.Discuss the ground. 4.Discuss leadership. 5.Discuss military methods." This is market competition. Without marketing strategy, your organization will fail. Marketing is the foundation of fortunes and failures. Your marketing strategy is to preserve the best and destroy the rest. You must see all aspects of your market position. There are five aspects that define your position in a marketplace. Weigh these factors in your market analysis. You must insist on knowing your marketing situation. 1.Discuss your business mission. 2.Discuss the marketplace trends. 3.Discuss your market segment. 4.Discuss decision-making. 5.Discuss the marketing process. Table of Contents: The Art of War Plus The Art of Marketing Foreword: Using This Book9 Introduction: Sun Tzu's Basic Concepts19 1 Analysis25 Research27 2 Going to War39 Targeting41 3Planning an Attack51 Focus53 4Positioning63 Branding65 5Momentum 75 Creativity77 6Weakness and Strength87 Needs and Satisfaction89 7 Armed Conflict103 Communication105 8 Adaptability 117 Resilience119 9Armed March127 Campaigns129 10Field Position 147 Opportunities149 11Types of Terrain 165 Stages167 12 Attacking with Fire191 Desires193 13 Using Spies 203 Intelligence205 Glossary of Strategic Concepts216 Index of Topics in The Art of War220 About the Authors222

Download or read book The Art of War for Women written by Chin-Ning Chu and published by Crown Currency. This book was released on 2008-11-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget everything you think you know about strength, strategy and success. This brilliant adaptation of the ancient masterpiece The Art of War shows women how to use Sun Tzu’s philosophy to win in every aspect of life. Would you like to transform your weaknesses into strengths? Succeed at work without compromising your ethics? Integrate your style and personal philosophy into every action you take? If so, this book is for you. In The Art of War for Women, bestselling author Chin-Ning Chu brings the eternal wisdom of philosopher-general Sun Tzu to women looking to gain a better understanding of who they are--and, more importantly, who they want to be. Although Sun Tzu’s book is about the application of strategies and determining the most efficient way of gaining victory with the least amount of conflict, every one of those strategies begins with having a deep understanding of the people and the world around us. They also require us to understand ourselves--our strengths and weaknesses, our goals and fears. In other words, the aim is not to apply a series of rules coldly and dispassionately, but rather to integrate ourselves and our unique talents into the strategies we will employ. This is not a feel-good book. (But you will feel good after reading it.) It is not a motivational book. (But you will be motivated to achieve what you want, once you are done.) Ultimately, its purpose it to provide women with the strategies we all need to overcome the obstacles that stand in the way of our goals and dreams. Sun Tzu’s Art of War is the most influential book on strategy ever published, selling tens of millions of copies worldwide in several editions. Written by one of today’s foremost authorities on Sun Tzu, The Art of War for Women is sure to become a classic in its own right.

Download or read book Sun Tzu Strategies for Selling written by Gerald A. Michaelson and published by McGraw Hill Professional. This book was released on 2003-11-10 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with brilliant insights that will help anyone who sells prevail over any competitor, this new translation of "The Art of War" includes special notations underscoring the relevance of Sun Tzu's writings to sales strategy.

Download or read book Winning the War with Yourself written by Joe Tye and published by Paradox Twenty One, Incorporated. This book was released on 2016-03-15 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: War is hell... Life shouldn't be Have you ever... Said or done something that you later regretted? Watched in horror as your lesser self snatched defeat from the jaws of victory? Wasted time you couldn't afford to waste, spent money you couldn't afford to spend? Let fear stop you from taking action to achieve important goals and dreams? If your answer to any of these questions is yes, then you have fallen victim to YOWE - Your Own Worst Enemy. You are in a lifelong battle with YOWE, and it is a battle that you must win if you are to achieve your most important goals and become the person you are meant to be. This book will show you how to use strategies created by history's greatest military strategists and battlefield commanders to win the war with the enemy within and to never again act as your own worst enemy. "The strategies in this book will help you be a more effective leader, a more successful salesperson, and a better person. Joe shows you how to win the one war that you cannot afford to lose." Roger Looyenga, Chairman and CEO (retired) Auto-Owners Insurance Company Joe Tye is CEO and Head Coach of Values Coach Inc. He is a leading authority on strategies to foster a culture of ownership in healthcare organizations and a frequent speaker on values-based life and leadership skills and cultural transformation. He is the author of more than a dozen books on personal success and organizational effectiveness.

Download or read book How the War Was Won written by Phillips Payson O'Brien and published by Cambridge University Press. This book was released on 2015-02-12 with total page 655 pages. Available in PDF, EPUB and Kindle. Book excerpt: An important new history of air and sea power in World War II and its decisive role in Allied victory.

Download or read book The War for Talent written by Ed Michaels and published by Harvard Business Press. This book was released on 2001 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divulging counterintuitive revelations about what it "really" takes to attract, develop, and retain top performers, this is the definitive guide to today's most urgent business dilemma.

Download or read book War in the Boardroom written by Al Ries and published by Harper Collins. This book was released on 2009-10-06 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies not in what we think but in how we think There's a reason why the marketing programs of the auto industry, the airline industry, and many other industries are not only ineffective, but bogged down by chaos and confusion. Management minds are not on the same wavelength as marketing minds. What makes a good chief executive? A person who is highly verbal, logical, and analytical. Typical characteristics of a left brainer. What makes a good marketing executive? A person who is highly visual, intuitive, and holistic. Typical characteristics of a right brainer. These different mind-sets often result in conflicting approaches to branding, and the Ries' thought-provoking observations—culled from years on the front lines—support this conclusion, including: Management deals in reality. Marketing deals in perception. Management demands better products. Marketing demands different products. Management deals in verbal abstractions. Marketing deals in visual hammers. Using some of the world's most famous brands and products to illustrate their argument, the authors convincingly show why some brands succeed (Nokia, Nintendo, and Red Bull) while others decline (Saturn, Sony, and Motorola). In doing so, they sound a clarion call: to survive in today's media-saturated society, managers must understand how to think like marketers—and vice versa. Featuring the engaging, no-holds-barred writing that readers have come to expect from Al and Laura Ries, War in the Boardroom offers a fresh look at a perennial problem and provides a game plan for companies that want to break through the deadlock and start reaping the rewards.

Download or read book Sun Tzu The Art of War for Managers written by Gerald A Michaelson and published by Simon and Schuster. This book was released on 2010-04-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's competitive business world, you must capture the high ground and defend it against your rivals. The secret lies in mastering the strategic arts taught by the ancient Chinese military theorist Sun Tzu. Gerald A. Michaelson's classic book breaks down Sun Tzu's lessons to help you move from manager to leader and vanquish your competition. In this fully updated edition, Steven Michaelson offers new examples drawn from companies ranging from Amazon to Toyota to Google, putting Sun Tzu at your side for today's business challenges. Here is the wisdom--tested for twenty-five centuries--that will help you seize the advantage, storm your competitors' gates, and conquer the marketplace!