Download or read book Winning the Battle for Relevance written by Michael McQueen and published by Morgan James Publishing. This book was released on 2016-03-17 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a 6-year study of 500 of the world’s biggest brands, Winning the Battle for Relevance seeks to answer the question: “What separates the enduring from the endangered?” As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster—lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Download or read book Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization. Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy David Aaker, the author of four brand books, has been called the father of branding This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.
Download or read book Argument is War Relevance Theoretic Comprehension of the Conceptual Metaphor of War in the Apocalypse written by Clifford Winters and published by BRILL. This book was released on 2020-09-25 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Revelation’s history, scholars have always assumed God’s violence was judgment. In Argument is War, however, Clifford T. Winters demonstrates that the “war” is using a conceptual metaphor to envision the restoration of Israel and, through them, the whole world.
Download or read book On War written by Carl von Clausewitz and published by . This book was released on 1908 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Gandhi His Relevance for Our Times written by G. Ramachandran and published by Prabhat Prakashan. This book was released on 1967-01-01 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: GANDHI His Relevance for our times by G. Ramachandran & T.K. Mahadevan: GANDHI His Relevance for our times examines the enduring relevance of Mahatma Gandhi's principles and teachings in contemporary society. G. Ramachandran and T.K. Mahadevan explore how Gandhi's ideas of nonviolence, truth, and social justice continue to hold significance in the modern world. Key Aspects of the Book GANDHI His Relevance for our times: Contemporary Relevance: The book explores how Gandhi's philosophy and methods are applicable to addressing modern-day challenges, including conflict resolution, human rights, and environmental sustainability. Social and Political Impact: It analyzes Gandhi's influence on movements for civil rights, peace, and justice worldwide, emphasizing his enduring impact on global affairs. Ethical Leadership: GANDHI His Relevance for our times highlights Gandhi's role as a model of ethical leadership and the lessons his life offers to leaders in the 21st century. G. Ramachandran and T.K. Mahadevan are scholars who have studied Mahatma Gandhi's life and philosophy. Their book serves as a testament to Gandhi's enduring legacy and his continued relevance in contemporary times.
Download or read book Three Threats to Brand Relevance written by David A. Aaker and published by John Wiley & Sons. This book was released on 2013-04-03 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened."—David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative new offering in the Jossey-Bass Short Format series. In Three Threats Aaker reveals that the key to an organization's sustained growth is to learn what it takes to bring "big" innovation to market and create barriers to competitors. Aaker also shows how well-established companies can avoid becoming irrelevant in the face of the continuing parade of marketing dynamics led by others. Building on his full-length book Brand Relevance, Aaker offers a guide for confronting the three threats if they emerge and shows how to put in place the strategies that will keep the threats at bay. Threat #1: A decline in category or subcategory relevance. Customers simply no longer want to buy what you are making, despite the fact you are offering a quality product and some customers love it. Threat #2: The loss of energy relevance. Without energy the brand simply does not come to mind as other more visible brands and a decline in energy can create a perception that it is locked in the past, suitable for an older generation. Threat #3: The emergence of a "reason-not-to-buy." The brand may have a perceived quality problem or be associated with a firm policy that is not acceptable. Whether your brand is just breaking into the marketplace or has a long held place in the hearts of its consumers, any forward-thinking company can implement Aaker's proven methods and strategies as part of their organization's ongoing review of brand strategy with the help of this succinct and to-the-point resource. About the Jossey-Bass Short Format Series Written by thought leaders and experts in their fields, pieces in the Jossey-Bass Short Format Series provide busy, on-the-go professionals, managers and leaders around the world with must-have, just-in-time information in a concise and actionable format.
Download or read book The Relevance of Regions in a Globalized World written by Galia Press-Barnathan and published by Routledge. This book was released on 2018-11-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a unique open inter-disciplinary dialogue across the Humanities and Social Sciences to further our understanding of the phenomenon of regions and regionalism in a globalized world both at the theoretical and empirical levels. What comprises a region? What are the different regional dynamic processes that take place? What is the relationship between the regional and the global? What role does identity building play? Bringing together scholars from various disciplines within and across the Social Sciences and the Humanities to reflect on these questions, the book explores how regions are imagined, constructed, understood, and explained in different academic disciplines. Each chapter addresses these common questions and uses its own disciplinary lenses to answer them. In addition, the volume offers interesting reflections on the academic borders constructed in the study of regions, thus demonstrating the importance of obtaining insights from both social scientists and humanities scholars in order to better understand the relevance of regions in a complex and globalized world. An important work for scholars and postgraduate students in many fields, including political science, international relations, sociology, economics, geography, history and literature, as well as for those interested in regionalism and area studies.
Download or read book A Woman of No Importance written by Oscar Wilde and published by . This book was released on 1906 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Curriculum of Unquestionable Value and Lasting Relevance written by Lee Smith and published by Page Publishing Inc. This book was released on 2022-02-16 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the people who are saying the schools are not providing students with the knowledge and skill levels needed for today’s or tomorrow’s workforce when they were in school were high achievers. Many were the best and brightest their schools had to offer. They also received their education during an era criticized as having not provided them with the knowledge and skills levels adequate for then or today’s needs. As defective products of the problem, they are not capable of meeting the challenge of effecting meaningful and lasting educational curriculum change. This brings up the question of what qualifies this author then to speak with authority on how to affect meaningful and lasting educational reform. The answer is that he is not part of all this. Many of the reformers recognize him as the guy who would punch them in the arm and take their lunch money. The author was also the class clown. His teachers said he was failing because he daydreamed in class. They said he was failing because he did not turn in his homework. They said that, while he had learned to walk and talk on his own without any help from them, that he had some organic problem keeping him from learning. What all these teachers and counselors and evaluators and probation officers and school board members and parents and foster parents and everyone else never, ever said is that he was struggling with division because he had not mastered the times tables. They just did not know, perhaps really did not care. He knew this, and in the early part of the fifth grade, he decided his life would be better and easier if he submitted to learning the multiplication tables. For this reason, he is essentially self-educated and so has a particularly different point of view from these other self-described, poorly prepared products of the education system. In addition to being outside the public education system, another factor in his qualifications to evaluate the nation’s educational efforts is his shoes; they are steel-toed.
Download or read book Ensuring The Continued Relevance Of Long Range Surveillance Units written by Major Valery C. Keaveny Jr. and published by Pickle Partners Publishing. This book was released on 2015-11-06 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long Range Surveillance Units (LRSUs) provide a unique and necessary capability to today’s commanders and to commanders who will fight in the future. In looking to the future operational environment, LRSUs must ensure their ability to operate across the full spectrum of operations at a rapid tempo and in a short-notice, force projection Army. Current LRSU doctrine is primarily built around the AirLand Battle doctrine of the Cold War, a conventional threat, linear battlefield, and employment at great distances behind enemy lines. As a result, LRSU doctrine and Tactics, Techniques, and Procedures (TTPs) require update or change. These changes will ensure continued LRSU relevance and their maximum effectiveness. This study identifies an increased and unaddressed emphasis on target acquisition, Stability and Support Operations, and operations in urban environments. These operations lend themselves to non-traditional and creative tasking of LRSUs and will necessitate increased requirements for friendly unit coordination, vehicular insertion, and potential task organization of reconnaissance elements. This study recommends changes to doctrine, tactics, techniques, procedures, and training based on lessons learned by LRSUs on recent operational missions and the lessons of similar units. These changes require proponent leadership, LRS community teamwork, and warrant additional Army oversight and assistance.
Download or read book Fight written by Craig Groeschel and published by Zondervan. This book was released on 2013-10-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author and pastor Craig Groeschel helps you uncover who you really are—a man created in the image of God with a warrior’s heart—and how to fight the good fight for what’s right. You will find the strength to fight the battles you know you need to fight—the ones that determine the state of your heart, the quality of your marriage, and the spiritual health of your family. Craig will also look at examples from the Bible, including our good buddy Samson. Yep, the dude with the rippling biceps and hippie hair and a thing for Delilah. You may be surprised how much we have in common with this guy. By looking at his life, you’ll learn how to defeat the demons that make strong men weak. You’ll become who God made you to be: A man who knows how to fight for what’s right. And don’t you dare show up for this fight unarmed. Learn how to fight with faith, with prayer, and with the Word of God It’s time to fight like a man. For God’s Sake, FIGHT.
Download or read book NASA s Relevance to the U S Economy written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation. Subcommittee on Science, Technology, and Space and published by . This book was released on 1994 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Indian Military Thought KURUKSHETRA to KARGIL and Future Perspectives written by Brig K Kuldip Singh and published by Lancer Publishers LLC. This book was released on 2013-10-28 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title aspires to present a panorama of India’s yet to be fully discovered martial heritage, denoted by its unconquerable ancient epoch, a critique of the generally misread medieval age vicissitudes, followed by a survey of the contemporary & post-independence travails and triumphs. Not a historical narrative, it attempts to define what constitutes India’s natural-born military mind, how it evolved and breasted the world-conquering armies, followed by critical glimpses of the past ordeals, besides its uncelebrated defiance & conquests. The venture culminates in defining the nation’s prospective defence and development policy imperatives, for its emerging global role. It is rare in providing in one volume India’s scintillating perspective of the past, present and the future. The ardent quest, spanning over twelve years, is a reflective blend of a review of the Vedas, the Epics, relevant Shastras & other select material of help, with the author’s long years of rich military operational, planning and instructional experience. Poring over its pages answers many elemental questions, coming naturally to a lay reader, student, research scholar, man-at-arm, defence analyst and the policy maker. The thesis fills a gap by covering a wide range of archeological, historical, politico-military, socio-cultural and strategic and warfare issues, besides dispelling certain myths, which tend to demean India’s way of life and war fighting. The scrutiny of the post-independence wars comes to several untold finds. An exclusive study on ‘what motivates men in combat’ gives the subject an added depth. A lucid account of the nuances of the vital subject, bolstered by an unflagging perceptive probe, makes it an absorbing study.
Download or read book We Had a Ball written by Nancy Hoehl Shapiro and published by Hillcrest Publishing Group. This book was released on 2015-02-10 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you remember playing sports as a child? In Nancy Hoehl Shapiro's anthology We Had a Ball...The Indelible Influence of Youth Sports on the Game of Life contributors reflect on their time playing sports as children, and the impact this has had on them as adults. The memories provide humor, nostalgia, and lessons from their experiences. These captivating life stories are balanced by the views of current sports and medical specialists who have provided excellent insights into today's issues in youth sports, as well as guidelines for creating a safe and happy environment for children.
Download or read book Visions of Victory written by Gerhard L. Weinberg and published by Cambridge University Press. This book was released on 2005-04-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visions of Victory, first published in 2005, explores the views of eight leaders of the major powers of World War II - Hitler, Mussolini, Tojo, Chiang Kai-shek, Stalin, Churchill, de Gaulle, and Roosevelt. He compares their visions of the future in the event of victory. While the leaders primarily focused on fighting and winning the war, their decisions were often shaped by their aspirations for the future. What emerges is a startling picture of postwar worlds. After exterminating the Jews, Hitler intended for all Slavs to die so Germans could inhabit Eastern Europe. Mussolini and Hitler wanted extensive colonies in Africa. Churchill hoped for the re-emergence of British and French empires. De Gaulle wanted to annex the northwest corner of Italy. Stalin wanted to control Eastern Europe. Roosevelt's vision included establishing the United Nations. Weinberg's comparison of the individual portraits of the war-time leaders is a highly original and compelling study of history that might have been.
Download or read book Relevance written by David Apgar and published by John Wiley & Sons. This book was released on 2008-03-31 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, business guru David Apgar helps leaders pinpoint which information matters most for successful goal setting, strategy, and bottom-line performance. Based on simple and easy-to-implement practices, Relevance outlines a new discipline focused on the relevance of performance measures for assessing key strategy issues and accelerating learning. David Apgar’s practices are grounded in solid business research and clearly illustrated with real-life examples from top-performing companies such as Toyota, Alcoa, Nestlé, Capital One, Cisco, Microsoft, and GE.
