Download or read book Marketing Communications written by Paul Russell Smith and published by Kogan Page Publishers. This book was released on 2004 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Communications rapidly established itself as an international best-seller and has been listed as a "marketing classic" by the Marketing Society and as a "marketing major" by the Chartered Institute of Marketing. The book is recommended reading for the CIM's Marketing Communications module in the new Professional Diploma in Marketing. The authors' real business understanding of marketing communications is universally acclaimed and has proved popular with students and practitioners alike. In addition, the unique SOSTAC® Planning System is applied throughout the book.This latest edition has been completely updated with new cases, statistics and communications techniques, fresh "shock" stories and a new "e" theme on each communication tool. New illustrations and full-colour photographs all combine to bring the book right up to date with the current international business scene.A free CD-ROM containing video clips of some of the world's leading marketing experts, pictures, documents and prepared Power Point lectures is available to lecturers from the publisher on request.
Download or read book Winning Mindshare written by John I. Todor and published by . This book was released on 2001-06-01 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Capture the Mindshare and the Market Share Will Follow written by L. Gill and published by Springer. This book was released on 2017-03-08 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture the Mindshare and the Market Share Will Follow reveals how strong branding creates awareness, provides authentic value, motivates others to act, and builds long-term customer loyalty based on trust and respect. Author Libby Gill helps businesses define and articulate their unique brand promise by exploring case studies and client success stories to help readers master the Six Core Mindshare Methods, including concepts to Clarify, Commit, Collaborate, Connect, Communicate, and Contribute.Readers will see their relationships deepen, opportunities expand, and careers flourish as they learn to differentiate themselves in a competitive environment by promising and delivering massive value.
Download or read book Business Policy and Strategic Management written by Senthilkumar S./ Durai, Marutha M./ Sharmila A. & Poornima J. and published by S. Chand Publishing. This book was released on 2014 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Policy 1 – 15 2. Strategy And Strategic Management 16 – 42 3. Competitive Advantage And Strategies 43 – 70 4. Business Environment 71 – 101 5. Strategic Planning 102 – 120 6. The Strategy Hierarchy Or Level Of Strategy 121 – 235 7. Stakeholder, Corporate Governance And Csr, Leader 236 – 270 8. Strategic Change, Decision Making And Formulation 271 – 315 9. Strategic Control And Evaluation 316 – 343 10. Strategy Implementation 344 – 406
Download or read book Channel Revolution written by Stefan Utzinger and published by Lulu.com. This book was released on 2010-12-14 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Channel Revolution is a pragmatic guide to successfully building an indirect IT sales channel. Stefan Utzinger explains why in times of the cloud, SaaS and increasing globalization, taking a revolutionary approach is the way to go. The book gives detailed advice on the following topics: - Selecting and attracting the right channel partners - When to use project versus product oriented resellers - Managing the pipeline - Delivering larger projects with your partners - Effectively generating and managing leads - The right discount strategy - And much more ...
Download or read book Agile Information Systems written by Kevin Desouza and published by Routledge. This book was released on 2006-10-19 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents cutting-edge research and thinking on agile information systems. The concept of agile information systems has gained strength over the last 3 years, coming into the MIS world from manufacturing, where agile manufacturing systems has been an important concept for several years now. The idea of agility is powerful: with competition so fierce today and the speed of business so fast, a company’s ability to move with their customers and support constant changing business needs is more important than ever. Agile information systems: • have the ability to add, remove, modify, or extend functionalities with minimal penalties in terms of time, cost, and effort • have the ability to process information in a flexible manner • have the ability to accommodate and adjust to the changing needs of the end-users. This is the first book to bring together academic experts, researchers, and practitioners to discuss how companies can create and deploy agile information systems. Contributors are well-regarded academics known to be on the cutting-edge of their fields. The Editor, Kevin Desouza, has organized the chapters under three categories: • discussion of the concept of agile information systems (i.e. defining agile information management, its attributes, antecedents, consequences, etc.) • discussion of information systems within the context of agility (i.e., descriptions of agile information systems and their attributes, how to build agile information systems, etc.) • discussion of organizational management issues in the context of agile information systems (i.e., how to prepare the organization for agile information systems, management of agile information systems for improved organizational performance, etc.)
Download or read book Addicted Customers How to Get Them Hooked on Your Company written by and published by John Todor. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Get This Work Book written by Shelton Banks and published by Gatekeeper Press. This book was released on 2022-10-26 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you interested in a career in tech sales? Well, you’re in good company. Business development roles are growing at an incredible rate, and the demand for people with the right skills continues to increase. In fact, the number of available positions is projected to keep growing at a rate of more than 10% over the next decade. The question is—how can you make sure you are one of those people with the right skills? In “Get This Work” Book, we will break down how the tech sales field works, what it takes to make an impression, and how to position yourself for success. From how to handle failure and rejection to why mindset is king, we will cover topics such as: • The modern sales process and how to ditch the old one • Interview skills and how to stand out from the crowd • Industry lingo about pipelines, software, and tools • Staying positive and developing a winning mindset “Get This Work” Book is your ticket to success in a competitive field. As long as you have the motivation and grit to stick it out, you can rest assured that you will get this work.
Download or read book Marketing Communications written by PR Smith and published by Kogan Page Publishers. This book was released on 2019-12-03 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns." Dave Chaffey, Co-founder and Content Director, Smart Insights This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for - to be able to implement genuinely integrated marketing campaigns. This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students: - How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns - The opportunity and risks of social media - How to navigate ethical and data management challenges - How to use the current preferred digital marketing tools and technology Covering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
Download or read book The Mind Share Market written by Nicolas Pujol and published by Pujol Enterprises LLC. This book was released on 2011-03-08 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive reference on free vs. paid business models. Marketing has been practiced for centuries around one central tenet: creating an effective message to potential customers so as to generate sales and profits. This method, while proven, is flawed by incompleteness: the message carries no value; only what is sold does. In recent decades, marketers added value to advertising and created so-called "free products". The Mind Share Market uncovers this hidden customer segment that can make or break a business. Through the story of Maria Ezrati, CEO of Etymologic Corporation and over 15 real world examples, executives and managers in all industries will find a philosophical and practical blueprint to understand the dynamics of a zero price.
Download or read book Leadership and Change Management written by Keow Ngang Tang and published by Springer. This book was released on 2019-06-20 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an insightful guide for academics, managers and practitioners, as well as undergraduate and graduate students of business studies. It focuses on how the theoretical foundations of leadership and change management can be used to effectively lead business organizations. Generally speaking, business leaders are beginning to recognize the important of change and transformation, not only as a means of retaining control, but also of demonstrating their own leadership initiative. Though new approaches, designed to make this task easier, are constantly emerging, in practice managerial change remains a challenge. The book chiefly focuses on the open-social-systems model to provide a conceptual framework that structures and relates leadership theories and research to help business leaders manage change. A wealth of case studies and discussion activities that support the main concepts and theories are also included. The book’s primary goal is to help readers successfully plan and manage change and transformation. Tertiary education students who are taking business studies courses can also use it as a sourcebook for the principles of successful change management.
Download or read book How to Write Anything with 2009 MLA and 2010 APA Updates written by John J. Ruszkiewicz and published by Macmillan. This book was released on 2010-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to find out about the 2009 MLA Updates and the 2010 APA Updates. Designed to be clear and simple, How to Write Anything combines the thoughtfulness of rhetorics with the efficiency of brief handbooks. Through memorable visuals and honest talk, John Ruszkiewicz shows students how to write in any situation — wherever they are in their writing process. With everything you need to teach composition, the Guide lays out focused advice for writing common genres, while the Reference covers the range of writing and research skills that students need as they work across genres and disciplines. An intuitive, visual cross-referencing system and a modular chapter organization that’s simple to follow make it even easier for students to work back and forth between chapters and stay focused on their own writing.
Download or read book Vietnam Healthcare Report written by Damjan P. DeNoble and published by Health Intelligence Asia LLC & Rubicon Strategy Group LLC. This book was released on 2015-03-13 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of several weeks in June and July of 2014, Rubicon Strategy Group conducted close to forty interviews with country managers of pharmaceutical and device companies, director level administrators in public and private hospitals, successful pharmacy and medical device shop owners, and entrepreneurs at the forefront of the cutting edge in the Vietnam healthcare market. In addition the team went out and conducted a validated survey questionnaire of consumers to judge their preference for particular products, and their preference for healthcare access options in the public and the private sector. The goal of this paper revealed itself in the course of compiling the data: to bring out insights from the front lines of the sales channels and the business models that make up the pharmaceutical and medical device markets in Vietnam. It is the hope of the authors that the information presented in this way can help inform sales strategies and the development of value add services for companies involved in the marketing and/or distribution of drug and medical device products in Vietnam. On the eve of a pair of large negotiations, - a free trade agreement negotiation between the EU and Vietnam, set to be finalized in October 2014, and the negotiation of the Trans Pacific Asean partnership – it was found that much of the conversation with healthcare system company representatives and sales channel participants turned to the issue of the public tender system as well as some of the hardships brought on by Vietnam’s ongoing healthcare market reform. Consequently, one section of this report is geared towards exploring how the policy and regulatory level challenges of the current tender process. However, in constructing this section it became clear that the value of the research conducted during this study is not simply in explaining the tender process as it is supposed to function at the policy level and the attendant issues that stem from that design, but also highlighting how the tender process impacts the decision making of pharmaceutical and medical device executives in-country, in real time, as well as how it impacts the various operators across sales channels. In other words, a core value of the study is necessarily attendant to its exploration of the strategies currently being employed by executives active in Vietnam’s healthcare market. In trying to present a picture of the ground-level impacts of policies and regulatory structures impacting Vietnam’s healthcare space, it is of course important to present a clear outline of the issues that the research revealed. At the same time, it became apparent to fully communicate the ground-level happenings as they related to the tender process, it was also helpful to present a series of case studies that would help add color and nuance to the issues clearly presented.
Download or read book How to Write Anything written by John J. Ruszkiewicz and published by Macmillan. This book was released on 2010-07-08 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: Click here to find out about the 2009 MLA Updates and the 2010 APA Updates. Designed to be clear and simple, How to Write Anything re-imagines how texts work, with support for students wherever they are in their writing process. The Guide, in Parts 1 and 2, lays out focused advice for writing common genres, while the Reference, in Parts 3 through 9, covers the range of writing and research skills that students need as they work across genres and disciplines. Intuitive cross-referencing and a modular chapter organization that’s simple to follow make it easy for students to work back and forth between the chapters and still stay focused on their own writing. Now also available in a version with 50 fresh, additional readings from a wide range of sources, organized by the genres covered in the guide. The result is everything you need to teach composition in a flexible, highly visual guide, reference, and reader. Introducing Author Talk: Watch our video interview with Jay Dolmage.
Download or read book The Profit Zone written by Adrian J. Slywotzky and published by Crown Currency. This book was released on 2007-12-18 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.
Download or read book Imagine It Forward written by Beth Comstock and published by Currency. This book was released on 2018-09-18 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination. “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. For all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way.
Download or read book Choose to Win written by Tom Ziglar and published by HarperChristian + ORM. This book was released on 2019-03-05 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to winning at life is one good choice at a time. Are you frustrated with your job, career, or relationships? Are you unsure if what you are doing right now in your life is the right thing? In this revolutionary new book, success and motivation expert Tom Ziglar shares the good news that you can change and that, in fact, you can win at life. Choose to Win shows you how to achieve massive change without massive upset. It all starts with identifying your why, which reveals the how that opens multiple doors of what. His revolutionary plan guides you through making one small choice at a time through a sequence of easy-to-follow steps in seven key areas: mental, spiritual, physical, family, finance, personal, and career. Ziglar also helps you identify the life-killing, unhealthy habits that cause misery, dissatisfaction, and lack of success—and, more importantly, how to implement positive habits through the trinity of transformation: desire, hope, and grit. The result is a more productive, more fulfilling, and more meaningful life. You can take control of your destiny and leave the lasting legacy you've dreamed about and deserve. You simply need to choose to do so.
