Download or read book Wine Markets written by Michael T. Hannan and published by Columbia University Press. This book was released on 2022-02-01 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world of wine encompasses endless variety. Consumers want to understand what makes one bottle of wine different from another; vintners need to know how to communicate what makes their product distinctive. Drawing on a decade of fieldwork in Italy and France as well as interviews with critics and analysis of market data, Giacomo Negro, Michael T. Hannan, and Susan Olzak provide an unprecedented sociological account of the dynamics of wine markets. They demonstrate how the concepts of genre and collective identity illuminate producers’ choices, whether they are selling traditional or nonconventional wines. Winemakers face a fundamental choice: produce an existing style and develop an identity as a proponent of tradition or embrace foreign, new, or emerging categories and be seen as an innovator. To explain this dilemma, Negro, Hannan, and Olzak develop the notion of wine genres, or shared understandings among producers and the public. Genres emerge through the social structure of production, including factors such as group solidarity, social cohesion, and collective action, and become key reference points for critics and consumers. Wine Markets features case studies of the creation of a modern wine genre and a countermovement against modernism in Piedmont, the failure of producers of Brunello di Montalcino in Tuscany to define a clear collective identity, and the emergence of the biodynamic wine movement in Alsace. This book not only offers keen sociological insight into the wine world but also sheds new light on the logic of markets and organizations more broadly.

Download or read book Contemporary Wine Marketing and Supply Chain Management written by Daniel J. Flint and published by Springer. This book was released on 2016-04-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

Download or read book Wine and Society written by Steve Charters and published by Routledge. This book was released on 2006-08-11 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wine is becoming increasingly popular in the Anglophone world and there are many books available which describe how and where it is made. However, none address the fundamental questions of different structures of production and how the consumer relates to the product – this book is the first to do just that. Wine and Society: the cultural and social context of wine production and consumption looks at the relationship between wine production and marketing, focussing in consumer behaviour and cultural attitudes. Divided into four parts, it examines the context of wine production, the wine consumer and the social context of wine, discussing the following themes: * That the core of wine production and consumption is shaped by historical, geographical and cultural factors. * Wine production – European and new world looking at the different kinds of producer and how the varying background of each shapes their perspective on what they produce * Terroir and appellations: why demarcation and sense of place became important, how they are used to achieve marketing differentiation, and the 'benefits’ (or otherwise) to the customer. * The contemporary wine consumer and lifestyle factors – looking at wine clubs, tourism, education, culture and literature * The politics and economics of wine – from supporting rural industries in France to protecting customers from deception and health risks. Suitable for third year and post-graduate students of hospitality, wine (both in production and marketing), wine tourism, gastronomy and related courses, it encourages students to think critically about the issues raised by using real life case studies and examples from around the world, also including press releases and marketing campaigns.

Download or read book Champagne written by Peter Liem and published by Ten Speed Press. This book was released on 2017-10-10 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2018 James Beard Foundation Cookbook Award in "Reference, History, Scholarship" Winner of the 2017 André Simon Drink Book Award Winner of the 2018 International Association of Culinary Professionals (IACP) Cookbook Award for "Wine, Beer & Spirits" From Peter Liem, the lauded expert behind the top-rated online resource ChampagneGuide.net, comes this groundbreaking guide to the modern wines of Champagne--a region that in recent years has undergone one of the most dramatic transformations in the wine-growing world. This luxurious box set includes a pullout tray with a complete set of seven vintage vineyard maps by Louis Larmat, a rare and indispensable resource that beautifully documents the region’s terroirs. With extensive grower and vintner profiles, as well as a fascinating look at Champagne’s history and lore, Champagne explores this legendary wine as never before.

Download or read book Social Sustainability in the Global Wine Industry written by Sharon L. Forbes and published by Springer Nature. This book was released on 2019-11-22 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the social dimension of sustainability in the wine industry. Social sustainability focuses on people and communities. Contributors explore topics such as philanthropy, poverty, natural disasters, communication, and wine tourism from a global perspective using research and case studies in developed and developing countries. This edited book provides researchers, academics, practitioners and students with varied perspectives of social sustainability in the global wine industry.

Download or read book Natural Wine for the People written by Alice Feiring and published by Ten Speed Press. This book was released on 2019-08-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A compact illustrated guide to the emerging and enormously popular category of natural wine, a style that focuses on minimal intervention, lack of additives, and organic and biodynamic growing methods. Today, wine is more favored and consumed that it's ever been in the United States--and millennials are leading the charge, drinking more wine than any other generation in history. Many have been pulled in by the tractor beam of natural wine--that is, organic or biodynamic wine made with nothing added, and nothing taken away--a movement that has completely rocked the wine industry in recent years. While all of the hippest restaurants and wine bars are touting their natural wine lists, and while more and more consumers are calling for natural wine by name, there is still a lot of confusion about what exactly natural wine is, where to find it, and how to enjoy it. In Natural Wine for the People, James Beard Award-winner Alice Feiring sets the record straight, offering a pithy, accessible guide filled with easy definitions, tips and tricks for sourcing the best wines, whimsical illustrations, a definitive list to the must-know producers and bottlings, and an appendix with the best shops and restaurants specializing in natural wine across the country, making this the must-buy and must-gift wine book of the year.

Download or read book Authentic Wine written by Jamie Goode and published by Univ of California Press. This book was released on 2013-02-12 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Naturalness is a hot topic in the wine world. But what exactly is a natural wine? For this book, best-selling wine writer Jamie Goode has teamed up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Sam Harrop initially trained as a winemaker in New Zealand.

Download or read book The Dirty Guide to Wine Following Flavor from Ground to Glass written by Alice Feiring and published by The Countryman Press. This book was released on 2017-06-13 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover new favorites by tracing wine back to its roots Still drinking Cabernet after that one bottle you liked five years ago? It can be overwhelming if not intimidating to branch out from your go-to grape, but everyone wants their next wine to be new and exciting. How to choose the right one? Award-winning wine critic Alice Feiring presents an all-new way to look at the world of wine. While grape variety is important, a lot can be learned about wine by looking at the source: the ground in which it grows. A surprising amount of information about a wine’s flavor and composition can be gleaned from a region’s soil, and this guide makes it simple to find the wines you’ll love. Featuring a foreword by Master Sommelier Pascaline Lepeltier, who contributed her vast knowledge throughout the book, The Dirty Guide to Wine organizes wines not by grape, not by region, not by New or Old World, but by soil. If you enjoy a Chardonnay from Burgundy, you might find the same winning qualities in a deep, red Rioja. Feiring also provides a clarifying account of the traditions and techniques of wine-tasting, demystifying the practice and introducing a whole new way to enjoy wine to sommeliers and novice drinkers alike.

Download or read book The World s Greatest Wine Estates written by Robert M Parker and published by . This book was released on 2005-10-25 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past twenty-five years, renowned critic Robert M. Parker, Jr., has visited both legendary and fledgling wineries all over the world and has tasted hundreds of thousands of wines. Only a fraction of those wines have earned his highest ratings and are considered by him to be truly legendary. In his latest book, Parker brings together what he calls "the best of the best," taking readers on a personal tour of the wineries that have impressed him most with their dedication to quality, consistency, and excellence. The World's Greatest Wine Estates pays homage to exceptional wines and the exceptional people who make them. These lavishly illustrated pages showcase 175 of the world's most accomplished -- and most spectacular -- estates. Parker goes be-yond the labels, bottles, and ratings to present the land, the history, and the dedicated artisans practicing their craft. Though they form a wildly diverse group, all of these producers "share an inexhaustible commitment to their vineyards, a passion to produce as fine a wine as is humanly possible, and a vision that the joys of wine are infinite and represent the pinnacle of a civilized society." Parker begins with an overview of what makes a wine great -- the ability to please both the palate and the intellect, to offer intense aromas and flavors without heaviness, to improve with age, to reflect its place of origin as well as the skill of its producers -- and explains how he came to choose the profound wines he features here. He also offers insider tips for ordinary wine-lovers who want to get their hands on extraordinary bottles. The heart of the book contains profiles of the greatest estates of Argentina, Australia, Austria, France, Germany, Italy, Portugal, Spain, and the United States. Each region is illustrated with a full-color map and accompanied by an introduction explaining the general wine history of the country. In his profiles of individual estates, Parker offers essential geographical information such as grape varietals, average age of the vines, and density of plantation; details about the estate's history and techniques and the wines it produces; visiting information for those who want to see the process up close; and tasting notes on the best recent vintages from each winery. Each profile also includes photographs of the vineyards and the people behind the wines, and labels from their best-known vintages. Complete with a list of up-and-coming wineries ("Future Stars") and a glossary of wine terms, The World's Greatest Wine Estates is a very special reference for amateurs and connoisseurs alike.

Download or read book Race Taste and the Grape written by Paul Nugent and published by Cambridge University Press. This book was released on 2024-03-31 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers a detailed history of Cape wine from the late nineteenth century to the present, exposing how race has shaped patterns of consumption through statistics, marketing and advertising materials. Considers how regulation of the industry arose, why it failed, and what the impact of this has been locally and globally.

Download or read book Wine for Normal People written by Elizabeth Schneider and published by Chronicle Books. This book was released on 2019-11-05 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people." More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more! Rich with charts, maps, and lists—and the author's deep knowledge and unpretentious delivery—this vividly illustrated, down-to-earth handbook is a must-have resource for millennials starting to buy, boomers who suddenly have the time and money to hone their appreciation, and anyone seeking a relatable introduction to the world of wine.

Download or read book Wine Analysis and Production written by Bruce Zoecklein and published by Springer Science & Business Media. This book was released on 1995-12-31 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible volume provides practical information on wine analysis and production. It covers the full range of techniques, from quick screening assays to wet chemical and instrumentation analysis, as well as interpretation of results. Emphasizing a step-by-step approach to procedures, the authors: - examine analyses commonly performed in the United States, Europe and Australia: - discuss viticultural considerations as they relate to winemakeing as well as sensory evaluation and the importance of each anolyte in the spectrum of winery operations: - present new procedures including 'quick' qualitative tests for the presence of various constituents: - explore updated information on sensory evaluation of wines, use of enzymes in winemaking, health aspects and more, and - offer a chapter featuring laboratory procedures, listed alphabetically and extensively cross-referenced. International in scope, Wine Analysis and Production is essential for winemakers and laboratory personnel worldwide. Students of enology will find it an incomparable resource.

Download or read book Wines of the Rh ne written by Matt Walls and published by . This book was released on 2020-03-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This new exploration of the wines of the Rhône Valley is an essential reference guide to one of the great classic wine regions of France. It covers all the appellations of the Rhône from timeless Côte-Rôtie and Châteauneuf-du-Pape to insiders' secrets such as the forgotten Brézème and Seyssuel. One of the largest and most ancient wine regions of France, the Rhône remains remarkably accessible and true to itself despite a growth in size and reputation in recent years. Wines of the Rhônefeatures interviews with some of the most respected winemakers and personalities of the region and includes fascinating insights and anecdotes from experts based further afield. Dividing the region into two parts, Walls depicts the sights, sounds and smells of the towns and countryside that make each unique. He then brings readers up-to-date with top-line facts and figures and explores the climate, terrain, main soil types, grape varieties and peculiarities of viticulture and vinification in each part of the region. Although the focus of the book is on the present Walls takes time to look at the main historical events that have shaped each part of the Rhône Valley and its wines. Part 1 covers Châteauneuf-du-Pape, Gigondas, Vacqueyras, Rasteau, Cairanne, Beaumes-de-Venise, Vinsobres, Lirac, Tavel, Brézème and St Julian St. Alban, the Diois and Côtes-du-Rhône Villages and other southern Rhône appellations. Part 2, the northern Rhône, covers Côte-Rôtie, Seyssuel, Condrieu, Château-Grillet, Saint Joseph, Cornas, Saint-Péray, Hermitage and Crozes-Hermitage. Part 3 contains vintage guides for both parts of the region, giving a brief description of the quality and typical wine styles in both red and white from 1978 to the present day and detailing main vintage characteristics and any over- or underperforming appellations as well as providing a guide to food and wine matching. Wines of the Rhôneexamines the contemporary issues being tackled across the region with clarity and authority, in a readable and entertaining format that makes an invaluable addition to the library of any serious wine lover.

Download or read book Wine Marketing written by Colin Michael Hall and published by Routledge. This book was released on 2008 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical guide to the specific issues that affect the marketing of wine at an international level. The author covers theory and the results of research but the focus is on the nuts and bolts of marketing based on case studies.

Download or read book Creating Wine written by James Simpson and published by Princeton University Press. This book was released on 2011-10-16 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: James Simpson shows how the wine industry was transformed in the decades leading up to the First World War.

Download or read book The New California Wine written by Jon Bonné and published by Ten Speed Press. This book was released on 2013-11-05 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to the must-know wines and producers of California's "new generation," and the story of the iconoclastic young winemakers who have changed the face of California viniculture in recent years. The New California Wine is the untold story of the California wine industry: the young, innovative producers who are rewriting the rules of contemporary winemaking; their quest to express the uniqueness of California terroir; and the continuing battle to move the state away from the overly-technocratic, reactionary practices of its recent past. Jon Bonné writes from the front lines of the California wine revolution, where he has access to the fascinating stories, philosophies, and techniques of top producers. Part narrative, part authoritative purchasing reference, The New California Wine is a necessary addition to any wine lover's bookshelf.

Download or read book Wine Tourism Destination Management and Marketing written by Marianna Sigala and published by Springer. This book was released on 2019-06-25 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book provides a holistic approach to wine destination management and marketing by bringing together wine tourism research with research in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary perspective. The book combines fresh research approaches with international industry examples and case studies in the following key topics: understanding demand of wine destinations; New approaches and practices of wine destination marketing; innovation and design of wine destination experiences and wine routes; planning and development of wine destinations. The book analyses wine destination management and marketing issues from the perspectives of the various stakeholders of wine destinations (e.g. tourists, cellar doors, wine tourism firms, destination managers, wine associations and networks). The book is equally valuable to researchers and industry professionals alike.