Download or read book WIN HEARTS MINDS AND GET RESULTS With The 5 Essential Elements Of Storytelling written by Obehi Ewanfoh and published by Obehi Ewanfoh. This book was released on with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing the game-changing guide to storytelling that will transform the way you communicate forever: "WIN HEARTS & MINDS AND GET RESULTS With The 5 Essential Elements Of Storytelling." This is book two from "The Storytelling Series for African Diaspora", the ultimate guide for small business owners and content creators who are looking to take their storytelling skills to the next level. Are you tired of struggling to engage your audience? Do you wish you could inspire action and make a lasting impact with your words? Look no further than this revolutionary book, designed to help you master the art of storytelling and achieve your goals. With "WIN HEARTS & MINDS AND GET RESULTS," you will discover the five key elements that every successful story must have. From setting the scene to creating unforgettable characters, you will learn how to craft narratives that capture attention, build trust, and drive action. But this book is more than just a guide to storytelling - it's a powerful tool for personal growth and transformation. By mastering these essential elements, you will gain the confidence and clarity you need to communicate with impact in every area of your life. Whether you are a business leader, a public speaker, or simply someone who wants to connect more deeply with others, this book has something to offer you. So why wait? Order your copy of "WIN HEARTS & MINDS AND GET RESULTS With The 5 Essential Elements Of Storytelling" today and start your journey to becoming a master storyteller. With its powerful insights and practical tips, you will be able to create stories that captivate your audience, inspire action, and change the world. Don't miss out on this opportunity to transform the way you communicate - order now!

Download or read book Business Storytelling How To Leverage The Power Of Storytelling In Your Business written by Obehi Ewanfoh and published by Obehi Ewanfoh. This book was released on with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small business owner or content creator looking to elevate your brand and stand out from the competition? Look no further than "Business Storytelling: How To Leverage The Power Of Storytelling In Your Business" is your best solution. In today's crowded market, it's essential to connect with your audience in a meaningful way. And that's where storytelling comes in. "Business Storytelling" is your go-to guide for creating compelling stories that will resonate with your customers, clients, and followers. Packed with practical tips and real-world examples, this book is tailored to small business owners and content creators who want to enhance their storytelling skills. With "Business Storytelling," you will discover how to use storytelling to build your brand and create engaging content that captivates your audience. You will also learn techniques for crafting stories that will resonate with your specific target audience and how to measure the impact of your storytelling efforts. Whether you are a startup founder, freelance writer, or social media influencer, "Business Storytelling" has something for you. It's time to take your storytelling skills to the next level and transform your business. Order your copy today and start leveraging the power of storytelling.

Download or read book MASTERING STORYTELLING SKILLS How To Build Your Influence Through Stories written by Obehi Ewanfoh and published by Obehi Ewanfoh. This book was released on with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you a small business owner and content creator who wants to take your marketing to the next level? Here is your solution, "Mastering Storytelling Skills: How To Build Your Influence Through Stories." As a small business owner or content creator, you know how important it is to connect with your audience and stand out in a crowded market. The ability to tell a compelling story is essential to achieving these goals. This is part four of The Storytelling Series: Beginners’ Guide for Small Businesses & Content Creators and it’s loaded with practical tips and strategies to help you succeed. Stories are the backbone of human communication. They have the power to inspire, connect, and engage people on a deeper level than any other form of communication. Whether you are looking to build your personal brand, motivate your team, or simply connect with others, the ability to tell a compelling story is an essential skill in today's world. In "Mastering Storytelling Skills," you will discover the secrets to crafting powerful stories that will capture your audience's attention and leave a lasting impact. With expert guidance from the author’s 10 years of storytelling, you will learn how to: Develop your storytelling skills and become a master communicator, Build your personal brand and increase your influence, Connect with your audience on a deeper level, Engage your listeners and keep them captivated, Use storytelling to motivate, inspire, and persuade, And much more! Yes, "Mastering Storytelling Skills" has everything you need to succeed whether you are a small business owner looking to improve your marketing efforts, or a content creator seeking to produce more compelling content. Don't miss out on this essential resource – order your copy today and start building your influence through the power of storytelling!

Download or read book Unleash the Power of Storytelling written by Rob Biesenbach and published by . This book was released on 2018-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Incorporate Storytelling Into The Business Marketing written by Eugene Catherwood and published by . This book was released on 2021-02-06 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study after study confirms that stories have unparalleled power to break down walls, build trust, and influence people to act. More than facts and data alone, stories are fundamental to capturing and expressing our ideas, wishes, and beliefs ... and getting the results we want. In this Storytelling Marketing Book, you will discover the key to successful storytelling as an algorithm for building stories that captivate people, touch their hearts and minds, and drive them to action. The book contains varied examples, detailed guidelines, and practical strategies for effective storytelling. Unlock the tales within you--unleash the power of storytelling

Download or read book Lead with a Story written by Paul Smith and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.

Download or read book The Laws of Brand Storytelling Win and Keep Your Customers Hearts and Minds written by Ekaterina Walter and published by McGraw Hill Professional. This book was released on 2018-11-02 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling―the definitive quick-reading rulebook for how to use the power of storytelling to win over customers’ hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization―for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn’t what you say it is anymore, it is what consumers say it is. As a result, capturing customers’ hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. How?By following these laws:•The Protagonist Laws: Know Who You Are•The Strategy Laws: Understand Your Goals•The Discovery Laws: Find Your Story•The Story-Making Laws: Craft Your Story•The Channel Laws: Share Your Story•The Laws of Engagement: Engage with Your CommunitiesPacked with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law―literally―for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers’ hearts and minds, and you win their business and their loyalty.

Download or read book The Public Speaking Playbook written by Teri Kwal Gamble and published by SAGE Publications. This book was released on 2022-12-08 with total page 899 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Public Speaking Playbook coaches students to prepare, practice, and present speeches—whether in the classroom, public sphere, or in a virtual setting. Authors Teri Kwal Gamble and Michael W. Gamble employ an interactive approach to building skills through various exercises that allow students to practice and improve their public speaking. Features such as objectives, coaching tips, and new self-assessments in each section further aids student success and reinforces key competencies. The Fourth Edition makes this text more relevant, timely, and engaging with increased coverage of recent events and a focus on improving virtual presentation skills. This title is accompanied by a complete teaching and learning package. Contact your SAGE representative to request a demo. Learning Platform / Courseware SAGE Vantage is an intuitive learning platform that integrates quality SAGE textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It’s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in SAGE Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.

Download or read book Advances in Digital Marketing and eCommerce written by Francisco J. Martínez-López and published by Springer Nature. This book was released on 2023-05-30 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

Download or read book The Science of Story Selling written by Gideon F For-Mukwai and published by For-Mukwai Gideon For-Mukwai. This book was released on 2015-05-21 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This books captures tried and tested tools the author has used to win public speaking awards across countries and cultures in Asia and America. Combining elements of both neuroscience and dramatic arts, the author shows how to win hearts & minds with the hidden power of storytelling to sell ideas, products and services. More importantly, he offers practical examples on how you can tell remarkable and memorable stories from ordinary life events, to attract customers and boost your personal or business brand. Quotes from the Book --"If attention is the new currency, storytelling is the gold standard." --"If you can't engage someone, you can't persuade anyone." --"With the Story DNA Method, you connect deeper with your audience." If you are sick and tired of presenters who read off their PowerPoint slides, this book is for you. It is for you, if love to engage, educate and inspire your audience. You can't do that with a dull and boring bullet point presentation. It is time to reclaim the boardrooms, training rooms and showrooms from pathetic PowerPoint -addicted drone presenters. It is time to tell fascinating stories that captivate and win the hearts & minds of your audience. If that is what you want, this book is for you.

Download or read book The Astonishing Power of Storytelling written by Robert J. Garmston and published by Corwin Press. This book was released on 2018-08-16 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the secret to engaging any audience—from classrooms, to colleagues, to conference rooms Everyone loves a good story. More than entertainment, well-told stories captivate listeners and motivate action. In this guidebook, Robert J. Garmston shows you how to leverage the power of storytelling to engage and persuade students, colleagues, and all other audiences. Written in Garmston’s warm and conversational style and featuring current cognitive neuroscience research, the book includes: Detailed breakdowns of the essential elements all great stories share, and templates for creating yours Tips for supercharging your stories by drawing from personal experience as well as familiar movies, TV shows, and popular media A guide to effective story delivery, including optimized vocal inflection and body language Becoming a better storyteller will make you a more effective communicator and educator. Get started today with The Astonishing Power of Storytelling.

Download or read book The Storytelling Animal written by Jonathan Gottschall and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative scholar delivers the first book on the new science of storytelling: the latest thinking on why we tell stories and what stories reveal about human nature.

Download or read book The Science of Storytelling written by Will Storr and published by Abrams. This book was released on 2020-03-10 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The compelling, groundbreaking guide to creative writing that reveals how the brain responds to storytelling Stories shape who we are. They drive us to act out our dreams and ambitions and mold our beliefs. Storytelling is an essential part of what makes us human. So, how do master storytellers compel us? In The Science of Storytelling, award-winning writer and acclaimed teacher of creative writing Will Storr applies dazzling psychological research and cutting-edge neuroscience to our myths and archetypes to show how we can write better stories, revealing, among other things, how storytellers—and also our brains—create worlds by being attuned to moments of unexpected change. Will Storr’s superbly chosen examples range from Harry Potter to Jane Austen to Alice Walker, Greek drama to Russian novels to Native American folk tales, King Lear to Breaking Bad to children’s stories. With sections such as “The Dramatic Question,” “Creating a World,” and “Plot, Endings, and Meaning,” as well as a practical, step-by-step appendix dedicated to “The Sacred Flaw Approach,” The Science of Storytelling reveals just what makes stories work, placing it alongside such creative writing classics as John Yorke’s Into the Woods: A Five-Act Journey into Story and Lajos Egri’s The Art of Dramatic Writing. Enlightening and empowering, The Science of Storytelling is destined to become an invaluable resource for writers of all stripes, whether novelist, screenwriter, playwright, or writer of creative or traditional nonfiction.

Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-06-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Download or read book The Power of Storytelling written by Ty Bennett and published by . This book was released on 2013-04-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Five Stars written by Carmine Gallo and published by St. Martin's Press. This book was released on 2018-06-05 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: “As technology threatens to displace countless jobs and skills, the ability to communicate is becoming more important than ever. This book is full of examples to help you get better at transporting your thoughts and emotions into the minds of other people.” —Adam Grant, New York Times bestselling author of Give and Take, Originals, and Option B with Sheryl Sandberg How to master the art of persuasion—from the bestselling author of Talk Like TED. Ideas don’t sell themselves. As the forces of globalization, automation, and artificial intelligence combine to disrupt every field, having a good idea isn’t good enough. Mastering the ancient art of persuasion is the key to standing out, getting ahead, and achieving greatness in the modern world. Communication is no longer a “soft” skill—it is the human edge that will make you unstoppable, irresistible, and irreplaceable—earning you that perfect rating, that fifth star. In Five Stars, Carmine Gallo, bestselling author of Talk Like TED, breaks down how to apply Aristotle’s formula of persuasion to inspire contemporary audiences. As the nature of work changes, and technology carries things across the globe in a moment, communication skills become more valuable—not less. Gallo interviews neuroscientists, economists, historians, billionaires, and business leaders of companies like Google, Nike, and Airbnb to show first-hand how they use their words to captivate your imagination and ignite your dreams. In the knowledge age—the information economy—you are only as valuable as your ideas. Five Stars is a book to help you bridge the gap between mediocrity and exceptionality, and gain your competitive edge in the age of automation. In Five Stars, you will also learn: -The one skill billionaire Warren Buffett says will raise your value by 50 percent. -Why your job might fall into a category where 75 percent or more of your income relies on your ability to sell your idea. -How Airbnb’s founders follow a classic 3-part formula shared by successful Hollywood movies. -Why you should speak in third-grade language to persuade adult listeners. -The one brain hack Steve Jobs, Leonardo da Vinci, and Picasso used to unlock their best ideas.

Download or read book Long Story Short written by Margot Leitman and published by Sasquatch Books. This book was released on 2015-10-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Moth storytelling champion shows you how to leave your audience spellbound in this bestselling, practical guide to powerful storytelling—through writing, public speaking, and more. Using a fun, irreverent, and infographic approach, Margot Leitman breaks storytelling into concrete components. Whether you want to write a great wedding toast, deliver a compelling keynote speech, or simply entertain friends and family, comedian and Moth 5-time champion storyeller Margot Leitman provides a clear and engaging roadmap to telling your own personal stories in this approachable storytelling guide. From content and structure to emotional impact and delivery, Leitman guides you through the entire storytelling process, providing personal anecdotes, relatable examples, and practical exercises along the way. Table of Contents Part 1: Getting Started Chapter 1. You Already Have Great Stories Chapter 2. Getting Past Fear Chapter 3. The Truth Chapter 4. The Universal Theme Chapter 5. The Thesis-Based Story Part 2: Elements of a Story Chapter 6. Passion Chapter 7. Layering a Story Chapter 8. Perspective Chapter 9. Character Chapter 10. Rooting for the Storyteller Chapter 11. The Full Circle Chapter 12. Someone Else’s Story Chapter 13. The Unexpected Chapter 14. The Benign Part 3: The Performance and Beyond Chapter 15. How to Memorize & Vocalize a Story Chapter 16. The Business of Storytelling "This book is essential—a reminder that the world would be a better place if everyone knew how to tell a good story." —Diana Spechler, author and seven-time Moth StorySLAM winner