Download or read book Why ABM written by Johan J. Holst and published by Elsevier. This book was released on 2013-10-22 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why ABM?: Policy Issues in the Missile Defense Controversy focuses on the problems of invention and deployment of defenses against anti-ballistic missiles (ABM). The book first discusses early, present, and future missile defense systems, including the efficiency of missile defense and the use of missiles in penetration aids and tactics. The deployment of ballistic missile defense (BMD) is explained. The text takes a look at the missile defense systems of the Soviet Union and their participation in the arms race. The reactions of the Soviet Union on the use of BMD and positions of Soviets and Americans on arms race issues are underscored. The selection reviews the implications of missile defense on Europe. Concerns include arms control and the prospects of European settlement; impact on the future of NATO; and attitude toward China. The possible effects of ABM on non-proliferation are also discussed. The text also takes a look at strategic arms control and stability. This topic includes effects on diplomatic relationships and debates on the use and deployment of missiles in defense strategies. The book is a vital source of reference for readers interested in international security, particularly the use of missiles in defense systems.
Download or read book ABM Is B2B written by Sangram Vajre and published by IdeaPress Publishing. This book was released on 2019-09-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Instant Bestseller on Amazon in Marketing and Sales! FACT: Less than ONE percent of all leads become customers. As a business, how can you break that trend and achieve client fidelity? In this book we reveal the secrets behind the framework that will sell and retain your customers. Did you know that less than one percent of all leads become customers? It is a true and shocking stat, but there is a way to stop the waste and flip this around. In this highly anticipated book, we reveal the secrets behind our signature TEAM - Target, Engage, Activate, and Measure - framework to transform your approach to market, increase sales, and retain your ideal customers. Account-Based Marketing (ABM) is the new B2B. It's time to challenge the status quo of B2B Marketing and Sales, and transition to what the business arena already expects as the updated B2B model. A transformation like this can only happen through an account-based approach that unites marketing, sales, and customer success teams (go-to-market teams) as #OneTeam. In summary, the TEAM framework coupled with the account-based approach enables your company to focus on the target accounts, engage them in a meaningful way, activate the sales team with top tier accounts proactively, and finally measure success based on business outcomes over vanity metrics. It's time to take the lead and transition your business to ABM. The process is simple when you have the right book - ABM is B2B. What are you waiting for?
Download or read book Account Based Marketing For Dummies written by Sangram Vajre and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered! "Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book." —David Raab, Founder at Raab Associates "If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." —Megan Heuer, Vice President and Group Director, SiriusDecisions "Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." —Joe Chernov, VP of Marketing at InsightSquared "Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." —Scott Brinker, Author of Hacking Marketing "Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." —Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." —Scott Vaughan, CMO, Integrate
Download or read book Communitarian International Relations written by Emanuel Adler and published by Psychology Press. This book was released on 2005 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emanuel Adler is one of the leading IR theorists of his generation. This volume brings together a collection of his articles, including four new and previously unpublished chapters.
Download or read book Research Handbook on Digital Sociology written by Jan Skopek and published by Edward Elgar Publishing. This book was released on 2023-03-02 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the social implications of digital transformation, as well as demonstrating how we might use digital transformation to further sociological knowledge, this incisive Handbook provides an extensive overview of cutting-edge research on the digital turn of modern society. This title contains one or more Open Access chapters.
Download or read book Cooperative Threat Reduction Missile Defense and the Nuclear Future written by M. Krepon and published by Springer. This book was released on 2003-01-17 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Michael Krepon analyzes nuclear issues such as missile defenses, space warfare, and treaties, and argues that the United States is on a dangerous course. During the Cold War, Mutual Assured Destruction, or MAD, facilitated strategic arms control. Now that the Cold War has been replaced by asymmetric warfare, treaties based on nuclear overkill and national vulnerability are outdated and must be adapted to a far different world. A new strategic concept of Cooperative Threat Reduction is needed to replace MAD. A balance is needed that combines military might with strengthened treaty regimes.
Download or read book 99 Marketing Mistakes written by Kenyon Blunt and published by Yorkshire Publishing. This book was released on 2020-06-17 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do you need 99 Marketing Mistakes? 99 Marketing Mistakes is not another "how-to" book on digital marketing. It's born from from actual marketing mistakes that happen to small business owners. As we know, the point isn't to realize that you're screwing up; the point is to do something about it. The Top 10 Marketing Challenges of Small Business Owners: Kenyon surveyed small business owners, and here are the top 10 marketing challenges: 1. How do you get the most bang for your marketing bucks? (mistake #23) 2. How do you market with a small budget? (mistake #2) 3. What is the best channel for marketing a small business? (mistakes #48, 53 and 81) 4. How do you generate high-quality leads? (mistakes #58 and 59) 5. Who is your target customer? (mistake #4) 6. Is name recognition and branding more important than leads? 7. How do you carve out enough time to do marketing? (mistake #76) 8. How can you make digital marketing more effective? (mistake #81) 9. Where are you wasting money? (mistake #52) 10. Why aren't small businesses more consistent? (mistake #34)
Download or read book Peace Studies written by Matthew Evangelista and published by Taylor & Francis. This book was released on 2005 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic field of Peace Studies emerged during the Cold War to address the nature and sources of interstate and internal conflict and methods to prevent it and deal with its consequences.
Download or read book Unarmed Forces written by Matthew Evangelista and published by Cornell University Press. This book was released on 2018-08-06 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the Cold War, people worldwide feared that the U.S. and Soviet governments could not prevent a nuclear showdown. Citizens from both East-bloc and Western countries, among them prominent scientists and physicians, formed networks to promote ideas and policies that would lessen this danger. Two of their organizations—the Pugwash movement and the International Physicians for the Prevention of Nuclear War—won Nobel Peace Prizes. Still, many observers believe that their influence was negligible and that the Reagan administration deserves sole credit for ending the Cold War. The first book to explore the impact these activists had on the Soviet side of the Iron Curtain, Unarmed Forces demonstrates the importance of their efforts on behalf of arms control and disarmament.Matthew Evangelista examines the work of transnational peace movements throughout the Khrushchev, Brezhnev, and Gorbachev eras and into the first years of Boris Yeltsin's leadership. Drawing on extensive research in Russian archives and on interviews with Russian and Western activists and policymakers, he investigates the sources of Soviet policy on nuclear testing, strategic defense, and conventional forces. Evangelista concludes that transnational actors at times played a crucial role in influencing Soviet policy—specifically in encouraging moderate as opposed to hard-line responses—for they supplied both information and ideas to that closed society. Evangelista's findings challenge widely accepted views about the peaceful resolution of the Cold War. By revealing the connection between a state's domestic structure and its susceptibility to the influence of transnational groups, Unarmed Forces will also stimulate thinking about the broader issue of how government policy is shaped.
Download or read book Trends and Challenges in Cognitive Modeling written by Tomas Veloz and published by Springer Nature. This book was released on 2024-01-23 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents interdisciplinary research in the science of Human Cognition through mathematical and computational modeling and simulation. Featuring new approaches developed by leading experts in the field of cognitive science, it highlights the relevance and depth of this important area of social sciences and its expanding reach into the biological, physical, computational and mathematical sciences. This contributed volume compiles the most recent advancements and cutting-edge applications of cognitive modeling, employing a genuinely multidisciplinary approach to simulate thinking, memory, and decision-making. The topics covered encompass a wide range of subjects, such as Agent-based Modeling in psychological research, the Nyayasutra proof pattern, the utilization of the Pheromone Trail Algorithm for modeling Analog Memory, the theory and practical applications of Social Laser Theory, addressing the challenges of probabilistic learning in brain and behavior models, adopting a Physicalistic perspective to understand the emergence of cognition and computation, an in-depth analysis of the conjunction fallacy as a factual occurrence, exploring quantum modeling and causality in physics and its extensions, examining compositional vector semantics within spiking neural networks, delving into the realms of Optimality, Prototypes, and Bilingualism, and finally, investigating the intricate dimensionality of color perception. Given its scope and approach, the book will benefit researchers and students of computational social sciences, mathematics and its applications, quantum physics.
Download or read book An Introduction to Agent Based Modeling written by Uri Wilensky and published by MIT Press. This book was released on 2015-04-17 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive and hands-on introduction to the core concepts, methods, and applications of agent-based modeling, including detailed NetLogo examples. The advent of widespread fast computing has enabled us to work on more complex problems and to build and analyze more complex models. This book provides an introduction to one of the primary methodologies for research in this new field of knowledge. Agent-based modeling (ABM) offers a new way of doing science: by conducting computer-based experiments. ABM is applicable to complex systems embedded in natural, social, and engineered contexts, across domains that range from engineering to ecology. An Introduction to Agent-Based Modeling offers a comprehensive description of the core concepts, methods, and applications of ABM. Its hands-on approach—with hundreds of examples and exercises using NetLogo—enables readers to begin constructing models immediately, regardless of experience or discipline. The book first describes the nature and rationale of agent-based modeling, then presents the methodology for designing and building ABMs, and finally discusses how to utilize ABMs to answer complex questions. Features in each chapter include step-by-step guides to developing models in the main text; text boxes with additional information and concepts; end-of-chapter explorations; and references and lists of relevant reading. There is also an accompanying website with all the models and code.
Download or read book Jerry Wiesner written by Jerome Bert Wiesner and published by MIT Press. This book was released on 2003 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: How Jerry Wiesner, presidential science adviser and president of MIT, worked to make a better and safer world, as told by friends and colleagues and in his own autobiographical writings.
Download or read book March 4 anniversary edition written by Jonathan Allen and published by MIT Press. This book was released on 2019-02-19 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scientists debate the role of scientific research in the military-industrial complex and consider the complicity of academic science in American wars. On March 4, 1969, MIT faculty and students joined together for an extraordinary day of protest. Growing out of the MIT community's anguish over the Vietnam War and concern over the perceived complicity of academic science with the American war machine, the events of March 4 and the days following were a “positive protest”—a forum not only for addressing political and moral priorities but also for mapping out a course of action. Soon afterward, some of the participants founded the Union of Concerned Scientists. This book documents the March 4 protest with transcripts of talks and panel discussions. Speakers included Noam Chomsky, Howard Zinn, Lionel Trilling, and Nobel Laureate George Wald, whose memorable speech, “A Generation in Search of a Future,” was widely circulated. Topics of discussion ranged from general considerations of the intellectuals' political responsibility to specific comments on the Vietnam War and nuclear disarmament. This fiftieth anniversary edition adds a foreword by Kurt Gottfried, a physicist, participant in the March 4 protest, and cofounder of the Union of Concerned Scientists. He writes, forcefully and hopefully, “Fifty years ago, a remarkable awakening was occurring among American scientists about their role in society. This volume offers a fascinating snapshot of that moment on March 4, 1969, and the activities and discussions collected here remain relevant and resonant today.” In an era when many politicians routinely devalue science, we can take inspiration from the March 4 protests.
Download or read book Digital Human Modeling and Applications in Health Safety Ergonomics and Risk Management written by Vincent G. Duffy and published by Springer Nature. This book was released on 2023-07-10 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 14th Digital Human Modeling & Applications in Health, Safety, Ergonomics & Risk Management (DHM) Conference, held as part of the 25th International Conference, HCI International 2023, which was held virtually in Copenhagen, Denmark in July 2023. The total of 1578 papers and 396 posters included in the HCII 2023 proceedings was carefully reviewed and selected from 7472 submissions. The DHM 2023 method focuses on different areas of application and has produced works focused on human factors and ergonomics based on human models, novel approaches in healthcare and the application of artificial intelligence in medicine. Interesting applications will be shown in many sectors. Work design and productivity, robotics and intelligent systems are among this year's human-machine modeling and results reporting efforts.
Download or read book Human Factors and Ergonomics in Sport written by Paul M. Salmon and published by CRC Press. This book was released on 2020-09-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport is an integral part of society, playing a key role in human health and well-being, and cultural, political and economic development. As sport is becoming more complex, competitive, diverse, and increasingly reliant on technology, HFE theories, methods, and principles are progressively being applied to help understand and optimize sports systems. Human Factors and Ergonomics in Sport: Applications and Future Directions showcases the latest in sports HFE research and practice. Including contributions from both HFE and sports science researchers, it provides a collection of state-of-the-art studies, reviews and commentaries covering a diverse set of sports and sporting issues. "This book is an excellent resource for all academics and students in general. It provides updated theoretical foundations and applications that conceive a world where everything is connected and embedded in technology that allows us to capture, process and visualise actions and interactions, also at transdisciplinary levels." Professor Jaime Sampaio, Head of the Research Center in Sports Sciences, Health and Human Development (CIDESD), University of Trás-os-Montes e Alto Douro, Portugal "With the changing nature of work comes an ever-greater focus on leisure. Sport is a major dimension of this crucial form of human activity. Now comes Salmon and his colleagues who have assembled a panoply of world leaders who each provide their own individual perspectives on this intriguing world. Their emphasis on the human factors and ergonomics of these activities brings us new and exciting insights. A great read for the specialist and generalist alike." Professor Peter Hancock, Pegasus Professor, Provost Distinguished Research Professor and Trustee Chair, University of Central Florida, USA. "Finally, the complexity of sports and health is being considered in full. This book challenges contemporary thinking toward the prevention of injuries in sports, and provides tangible solutions to help our field into a new decade." Professor Evert Verhagen, Amsterdam Collaboration on Health and Safety in Sports & Department of Public and Occupational Health, VU University Medical Center
Download or read book Account Based Marketing written by Chris Golec and published by John Wiley & Sons. This book was released on 2019-03-12 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.
Download or read book Congressional Record written by United States. Congress and published by . This book was released on 1972 with total page 1276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)
