Download or read book Where the suckers moon the life and death of an advertising campaign 1st Vintage books ed written by and published by . This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Vintage. This book was released on 2013-02-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
Download or read book The Television Genre Book written by Glen Creeber and published by Bloomsbury Publishing. This book was released on 2023-11-30 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of The Television Genre Book, leading international scholars have come together to offer an accessible and comprehensive update to the debates, issues and concerns of the field. As television continues to evolve rapidly, this new edition reflects the ways in which TV has transformed in recent years, particularly with the emergence of online streaming services such as Netflix, Disney+, HBO Max and Amazon Prime. It also includes a new chapter on sports TV, and expanded coverage of horror, political thrillers, Nordic noir, historical documentary and docu-drama. With analyses of popular shows like Stranger Things, Killing Eve, The Crown, Chernobyl, Black Mirror, Fleabag, Breaking Bad and RuPaul's Drag Race, this book offers a comprehensive understanding of television genre for scholars and students alike.
Download or read book Envisioning Collaboration written by Geoffrey A. Cross and published by Routledge. This book was released on 2017-03-02 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissemination of desktop publishing and web authoring software has allowed nearly everyone in industrialized countries to combine verbal and visual symbols into text. Serious multimodal projects often demand extensive teamwork, especially in the workplace. But how can collaboration engaging such different traditions of expression be conducted effectively? To address this question, Envisioning Collaboration traces the composing processes of expert graphic artists and writers preparing advertising campaigns to retain a vital national account. It examines the influences on individual and dyadic composing processes of what Csikszentmihalyi terms "the domain," in this case the disciplinary knowledge of advertising, and "the field," in this case the surrounding economic conditions and client, vendor, customer, and agency executive gatekeepers. Based on a 460-hour participant-observation and intensive computerized data analysis, Envisioning Collaboration is the first book to meticulously examine collaborative creative processes at an award-winning advertising agency, including audience analysis, branding, collaborative "moves," power and conflict management, uses of humor, degree of mindfulness, and effectiveness. The findings indicate the role of concepts in generating common texts by artists and writers, the role of the visual in individuals' composing, verbal-visual rhetorical elements in processes and products, and which verbal-visual techniques were most generative. Findings are related to pertinent research in technical and business writing, rhetoric and composition, and some key research in visual design, communication, advertising, neurolinguistics, management, and psychology. The book concludes with a pedagogical/training unit incorporating "gateway activities" for effective verbal-visual composition and collaboration.
Download or read book Shoveling Smoke written by William Mazzarella and published by Duke University Press. This book was released on 2003-08-05 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVAn inside look at the creation of several ad campaigns in the major Bombay ad agency and what they say about Indian national identity./div
Download or read book Ethnography at Work written by Brian Moeran and published by Routledge. This book was released on 2020-05-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethnography at Work follows the experiences of the author as a participant observer in the day-to-day running of a Japanese advertising agency. The book reveals the intricate behind-the-scenes planning, discussion, negotiations and strategies needed to ensure that the agency's presentation to a potential client will be preferred over that of a rival firm. The book shows how detailed ethnography can lead to an understanding of numerous different, but interlocking, theoretical issues. It demonstrates how ethnography can travel beyond the academic realm and be used by business personnel to heighten their understanding of their companies' organizational structures, strategies and daily work practices. Asking crucial questions about the role of the anthropologist in the field, Ethnography at Work introduces students to ways in which anthropologists study social systems in business.
Download or read book Promiscuous Knowledge written by Kenneth Cmiel and published by University of Chicago Press. This book was released on 2020-02-27 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: “[A] lively account of the cultural and intellectual history of how Americans have lived with image and information since the mid-nineteenth century.” —Peter Simonson, author of Refiguring Mass Communication Sergey Brin, a cofounder of Google, once compared the perfect search engine to “the mind of God.” As the modern face of promiscuous knowledge, however, Google’s divine omniscience traffics in news, maps, weather, and porn indifferently. This book, begun by the late Kenneth Cmiel and completed by his close friend John Durham Peters, provides a genealogy of the information age from its early origins up to the reign of Google. It examines how we think about fact, image, and knowledge, centering on the different ways that claims of truth are complicated when they pass to a larger public. To explore these ideas, Cmiel and Peters focus on three main periods—the late nineteenth century, 1925 to 1945, and 1975 to 2000, with constant reference to the present. Cmiel’s original text examines the growing gulf between politics and aesthetics in postmodern architecture, the distancing of images from everyday life in magical realist cinema, the waning support for national betterment through taxation, and the inability of a single presentational strategy to contain the social whole. Peters brings Cmiel’s study into the present moment, providing the backstory to current controversies about the slipperiness of facts in a digital age. A hybrid work from two innovative thinkers, Promiscuous Knowledge enlightens our understanding of the internet and the profuse visual culture of our time. “With a clear voice and careful evidence, Promiscuous Knowledge offers fascinating glimpses into important people and practices from across the centuries.” —Fred Turner, author of From Counterculture to Cyberculture
Download or read book Shoveling Smoke written by William Thomas Stephen Mazzarella and published by . This book was released on 2000 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Television Genre Book written by Toby Miller and published by . This book was released on 2001 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: No Marketing Blurb
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1996-06 with total page 3088 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Automobile Magazine written by and published by . This book was released on 2008 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Download or read book Arts Humanities Citation Index written by and published by . This book was released on 1995 with total page 1564 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Editor Publisher written by and published by . This book was released on 1928 with total page 1810 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The New York Times Book Review written by and published by . This book was released on 1995-11 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
