Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Alfred A. Knopf. This book was released on 1994 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this incisive and informative book, Randall Rothenberg, the former advertising columnist for The New York Times, gives readers a revealing view of inner dynamics of advertising in America. Along the way is a history of advertising--its great names and legendary campaigns.
Download or read book Sign Wars written by Robert Goldman and published by Guilford Press. This book was released on 1996-05-21 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting "sign wars" are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity. Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Download or read book A Grey Moon Over China written by Thomas A. Day and published by Macmillan. This book was released on 2009-05-12 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Army engineer Eduardo Torres is caught up in the world's raging oil wars when he stumbles onto the plans for a quantum-energy battery. This remarkable device could slow civilization's inevitable descent into environmental disaster, but Torres has other plans. Forming a private army, he uses the device to revive an abandoned space colonization effort in an ambitious campaign to lead humanity to a new life in a distant solar system. The massive endeavor faces many challenges before the fleet finally embarks for the Holzstein System many light-years away. But even as the feuding colonists struggle to carve out homes on alien worlds, they discover that they have not left their old conflicts and inner demons behind. Nor are they alone on this new frontier. Awaiting them are inhuman beings who strike without warning or explanation--and who may spell the end of humanity's last hope. Epic in scope, yet filled with searing human drama and emotion, A Grey Moon Over China is a monumental science fiction saga by an amazing new talent. Its original publication by Black Heron Press was named one of the "Best Books of 2006" by Kirkus Reviews. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Vintage. This book was released on 2013-02-20 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Download or read book Watch This Listen Up Click Here written by David Verklin and published by John Wiley & Sons. This book was released on 2007-04-20 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: A media and advertising CEO explains how his world shapes ours The TV program coming into our living rooms isn't free. It's a simple Faustian bargain consumers have made but one with enormous implications. It means that David Verklin, CEO of one of the world's largest ad-buying companies, and his clients-the world's largest advertisers-control what TV programs get aired, what magazines get published, and how Google and Yahoo stay in (very healthy) business. In Watch This, Listen Up, Click Here, Verklin and Kanner expose the inner workings of the media, marketing, and advertising industries. Readers will learn why their favorite shows get cancelled, why Oprah gives away cars, and how money, people, politics, and new technologies are transforming TV, the Internet, radio, magazines, and other media Americans consume every day. David Verklin (New York, NY) is CEO of Carat Americas, the world's largest independent media buying operation. He frequently speaks to executives in marketing, media, and management. Bernice Kanner (d. 2006) was a marketing expert and author for 13 years of New York magazine's "On Madison Avenue" column.
Download or read book A Moon of My Own written by Jennifer Rustgi and published by Sourcebooks, Inc.. This book was released on 2016-09-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Travel the world with the moon in this imaginative picture book, featuring beautiful silhouetted art, STEM/STEAM activities, and moon facts. Perfect for the toddler or young reader in your life, storytime, and preschool and kindergarten classrooms. Read on the International Space Station as part of Story Time from Space! Join an adventurous young girl as she journeys to all seven continents with her friend the moon. The moon is the girl's constant companion as it lights up the Eiffel Tower, Great Wall of China, the Amazon Rainforest, and more. Simple text and striking silhouetted illustrations accompany the story, and encourage young readers to think about geography, science, and the phases of the moon. Each night you seem a little different from the night before But I always know its you No matter how far I go, you're right there with me I'm really lucky to have a Moon of my own Backmatter includes: Explore More for Kids: information on all the places the girl visits in the book including a map of the seven continents, and information on the phases of the moon Explore More for Teachers and Parents: facts about the moon, recommended educational resources, and activities for the classroom and at home such as a Moon Phase Journal, a Moon and Sun demonstration with a ball, and moon art
Download or read book Lunar Park written by Bret Easton Ellis and published by Vintage. This book was released on 2005-08-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • From the New York Times bestselling author of American Psycho and Less Than Zero comes a chilling tale that combines reality, memoir, and fantasy to create a fascinating portrait of this most controversial writer but also a deeply moving novel about love and loss, parents and children, and ultimately forgiveness. “John Cheever writes The Shining.” —Stephen King, Entertainment Weekly Bret Ellis, the narrator of Lunar Park, is the bestselling writer whose first novel Less Than Zero catapulted him to international stardom while he was still in college. In the years that followed he found himself adrift in a world of wealth, drugs, and fame, as well as dealing with the unexpected death of his abusive father. After a decade of decadence a chance for salvation arrives; the chance to reconnect with an actress he was once involved with, and their son. But almost immediately his new life is threatened by a freak sequence of events and a bizarre series of murders that all seem to connect to Ellis’s past. His attempts to save his new world from his own demons makes Lunar Park Ellis’s most suspenseful novel. Look for Bret Easton Ellis’s new novel, The Shards!
Download or read book Lunar Descent written by Allen Steele and published by Penguin. This book was released on 1991-10-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: More information to be announced soon on this forthcoming title from Penguin USA
Download or read book Jazz Moon written by Joe Okonkwo and published by Kensington Books. This book was released on 2016-06-01 with total page 395 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A passionate, alive, and original novel about love, race, and jazz in 1920s Harlem and Paris—a moving story of traveling far to find oneself” (David Ebershoff, author of The Danish Girl and The 19th Wife). On a sweltering summer night in 1925, beauties in beaded dresses mingle with hepcats in dapper suits on the streets of Harlem. The air is thick with reefer smoke, and jazz pours out of speakeasy doorways. Ben Charles and his devoted wife are among the locals crammed into a basement club to hear music and drink bootleg liquor. For aspiring poet Ben, the heady rhythms are a revelation. So is Baby Back Johnston, an ambitious trumpet player who flashes a devilish grin and blasts dynamite from his horn. Ben finds himself drawn to the trumpeter—and to Paris, where Baby Back says everything is happening. In Paris, black people are welcomed as exotic celebrities, especially those from Harlem. It’s an easy life, but it quickly leaves Ben adrift and alone, craving solace through anonymous dalliances in the city’s decadent underground scene. From chic Parisian cafés to seedy opium dens, his odyssey will bring new love, trials, and heartache, even as echoes from the past urge him to decide where true fulfillment and inspiration lie. Jazz Moon is an evocative story of emotional and artistic awakening set against the backdrop of the Harlem Renaissance and Jazz Age–Paris—a winner of the Edmund White Award and a finalist for the Lambda Literary Award. “Jazz Moon mashes up essences of Hurston and Hughes and Fitzgerald into a heady mixtape of a romance: driving and rhythmic as an Armstrong Hot Five record, sensuous as the small of a Cotton Club chorus girl’s back. I enjoyed it immensely.” —Larry Duplechan, author of Blackbird and Got ’til It’s Gone
Download or read book Where the Suckers Moon written by Randall Rothenberg and published by Vintage. This book was released on 1995-10-31 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: "For all the right reasons." "Cars that can." "What to Drive." "The perfect Car for an Imperfect World." Only one of these slogans would be chosen by Subaru of America to sell its cars in the recession year of 1991. As six advertising agencies scrambled for the account and the winner tried to churn out the Big Idea that would install Subaru in the collective national unconscious, Randall Rothenberg was there, observing every nuance of the chaos, comedy, creativity, and egotism that made up an ad campaign. One can read Rothenberg's book as the behind-the-scenes chronicle of the brief and very troubled marriage between a beleaguered automobile company and Wieden & Kennedy, an aggressively hip ad agency whose creative director despised cars. One can read it as a history of advertising's journey from the conventionally upbeat slogan "Helps Build Strong Bodies 12 Ways" to the supercool nineties minimalism of "Bo Knows." Either way, Where the Suckers Moon is a face-paced, insightful, and occasionally appalling look at an industry whose obsession with image has affected our entireculture.
Download or read book The Honest Rainmaker written by Abbott Joseph Liebling and published by . This book was released on 1991 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating the Corporate Soul written by Roland Marchand and published by Taylor & Francis US. This book was released on 2001 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the course of the 20th century, America's giant corporations underwent an astonishing change, from being reviled as dangerous leviathons, to being respected, and somethimes revered. This text examines the reasons for this tranformation.
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book How to Pass Exams written by Dominic O'Brien and published by Watkins Media Limited. This book was released on 2013-06-06 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The winningest World Memory Champion shares his best tips for boosting your memory power so you can ace any exam that comes your way Dominic O’Brien, eight-times World Memory Champion, outlines in simple language the steps you can take to increase your memory power and pass your exams with flying colors. Whether you are at school studying a foreign language or at university revising for an examination toward a degree, How to Pass Exams shows you the easy way to accelerated learning and help you achieve top grades in any subject. Full of practical and accessible advice, Dominic gives you the secret of his amazing talents and offers you the key to success in your studies.
Download or read book Feed written by M.T. Anderson and published by Candlewick Press. This book was released on 2012-07-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identity crises, consumerism, and star-crossed teenage love in a futuristic society where people connect to the Internet via feeds implanted in their brains. This new edition contains new back matter and a refreshed cover. A National Book Award finalist.
Download or read book Madscam written by George Parker and published by Entrepreneur Press. This book was released on 2006-11-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising industry insider George Parker dishes the dirt on big advertising agencies and reveals Madison Avenue's best-kept secret: that your business can produce the same quality ad campaigns on its own! In this no-holds-barred exposé of the dangers of dealing with ad agencies, Parker reveals exactly what you should do to create fantastic-looking, results-producing advertising at a reasonable cost. It's everything Madison Avenue doesn't want you to know.
Download or read book Just Breathe written by Susan Wiggs and published by MIRA. This book was released on 2013-07-30 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unexpected change can be like a breath of fresh air--a little brisk at first, but magic for body and soul, in the latest work from the author who paints the details of human relationships with the finesse of a master (Jodi Picoult).
