Download or read book When the Fear Content of a Fear Appeal Might be Irrelevant written by Nithya Muthuswamy and published by . This book was released on 2006 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Global Health Communication written by Rafael Obregon and published by John Wiley & Sons. This book was released on 2012-03-12 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: International in scope, The Handbook of Global Health Communication offers a comprehensive and up-to-date analysis of the role of communication processes in global public health, development and social change Brings together 32 contributions from well-respected scholars and practitioners in the field, addressing a wide range of communication approaches in current global health programs Offers an integrated view that links communication to the strengthening of health services, the involvement of affected communities in shaping health policies and improving care, and the empowerment of citizens in making decisions about health Adopts a broad understanding of communication that goes beyond conventional divisions between informational and participatory approaches
Download or read book The Persuasion Handbook written by James Price Dillard and published by SAGE. This book was released on 2002 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vienna, 1909. When the celebrated actor Eugen Bischoff is found dead in his garden pavilion, suspicion falls immediately on Baron von Yosch, a well-to-do army officer who was once the lover of the dead man s wife. By all appearances the door was locked from the inside when the two shots rang out the actor took his own life, but someone, or something, drove him to it. The baron sets out to learn all he can about the actor s death in order to clear his name. Meanwhile, within a few days, similar apparent suicides are reported. What started out as a straightforward quest to establish Bischoff s last deeds and discover the truth of his death becomes a search through the ages for an invisible enemy identified only by the actor s dying breath, when he whispered: . . . the Day of Judgment. Leo Perutz combines his hallmark blend of suspense and the fantastic in this spine-tingling mystery.
Download or read book Designing Health Messages written by Edward W. Maibach and published by SAGE. This book was released on 1995-02-10 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first section covers theory-driven approaches and includes content and linguistic considerations, the role of fear in content, and using positive affect. Part II discusses audience-centered strategies and looks at the "America responds to AIDS" campaign and the cancer communication's "5 a day for better health" program. This comprehensive volume concludes with recent developments and policy and administrative practices for health message design
Download or read book Advances in Motivation Science written by Andrew J. Elliot and published by Academic Press. This book was released on 2021-06-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Motivation Science, Volume Eight, the latest release in Elsevier's serial on the topic of motivation science, contains interesting articles that cover topics such as The functional architecture of human motivation: Personality systems interactions theory, Teacher motivational messages used prior to examinations: What are they, how are they evaluated, and what are their educational outcomes?, Understanding peer relationships during childhood and adolescence through the lens of social motivation, Self-efficacy and human motivation, The creation and curation of all things worthy: Inspiration as vital force in persons and cultures, and Motivational decision-making in achievement settings: A competence-in-context approach. - Presents new research in the field of motivation science and research - Provides a timely overview of important research programs conducted by the most respected scholars in psychology - Gives special attention to directions for future research
Download or read book Who is Afraid of Fear Appeals written by Manuela Neurauter and published by . This book was released on 2005 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Handbook of Strategic Communication written by Carl H. Botan and published by John Wiley & Sons. This book was released on 2021-07-01 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents cocreational perspectives on current international practices and theories relevant to strategic communication The Handbook of Strategic Communication brings together work from leading scholars and practitioners in the field to explore the many practical, national and cultural differences in modern approaches to strategic communication. Designed to provide a coherent understanding of strategic communication across various subfields, this authoritative volume familiarizes practitioners, researchers, and advanced students with an inclusive range of international practices, current theories, and contemporary debates and issues in this dynamic, multidisciplinary field. This Handbook covers an expansive range of strategic communication models, theories, and applications, comprising two dozen in-depth chapters written by international scholars and practitioners. In-depth essays discuss the three core areas of strategic communication—public relations, marketing communication, and health communication—and their many subfields, such as political communication, issues management, crisis and risk communication, environmental and science communication, public diplomacy, disaster management, strategic communication for social movements and religious communities, and many others. This timely volume: Challenges common assumptions about the narrowness of strategic communication Highlights ongoing efforts to unify the understanding and practice of strategic communication across a range of subfields Discusses models and theories applied to diverse areas such as conflict resolution, research and evaluation, tobacco control, climate change, and counter terrorism strategic communication Examines current research and models of strategic communication, such as the application of the CAUSE Model to climate change communication Explores strategic communication approaches in various international contexts, including patient-oriented healthcare in Russia, road and tunnel safety in Norway, public sector communication in Turkey, and ethical conflict resolution in Guatemala The Handbook of Strategic Communication is an indispensable resource for practitioners, researchers, scholars, and students involved in any aspect of strategic communication across its many subfields.
Download or read book Shared Experiences in Human Communication written by Stewart L. Tubbs and published by Routledge. This book was released on 2020-03-12 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A novel approach to traditional subjects, the wide variety of opinions, and the extensive introductory material lift this book out of the ordinary “readings" class, and will reward the reader with understanding and appreciation of a complex subject. This collection of 37 provocative selections on human communication shares with the reader the experience and insights of some of the best minds in the discipline. The selections for the most part deal with traditional communication topics in a novel way. For example, in the chapter on verbal communication, there is a selection on profane language; in the chapter on nonverbal communication, there is a section entitled “The Silent Language of Love”; in the chapter on small group communication, there’s the Parkinson article on laws in groups; and in the chapter on mass communication, there’s one on today’s interest in sexually oriented magazines. The entire spectrum of topics usually found in beginning courses in speech communication is here. An extensive Section Two includes discussion on the psychological and transactional analysis views of communication. A brief introduction precedes each section focusing on the key ideas of each reading. Sources include the Journal of Communication, Industry Week, Journalism Quarterly, Psychology Today, Supervisory Management, Journal of Social Issues, Harvard Business Review, and Today's Speech.
Download or read book Persuasive Communication Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book The Critical Thinking Book written by Gary James Jason and published by Broadview Press. This book was released on 2022-01-05 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Critical Thinking Book covers not only standard topics such as definitions, fallacies, and argument identification, but also other pertinent themes such as consumer choice in a market economy and political choice in a representative democracy. Interesting historical asides are included throughout, as are images, diagrams, and reflective questions. A wealth of exercises is provided, both within the text and on a supplemental website for instructors.
Download or read book The Handbook of Attitudes written by Dolores Albarracin and published by Psychology Press. This book was released on 2014-04-04 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and methods; another on the relations of attitudes with beliefs, behavior, and affect; and a final one that integrates these relations into the broader areas of cognitive processes, communication and persuasion, social influence, and applications, the handbook also features an innovative chapter on implicit versus explicit attitudes. With contributions from the top specialists, this handbook features unique collaborations between researchers, some who have never before worked together. Every writer was encouraged to work from as unbiased a perspective as possible. A "must have" for researchers in the areas of social, political, health, clinical, counseling, and consumer psychology, marketing, and communication, the handbook will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
Download or read book Scare Tactics written by Douglas Walton and published by Springer Science & Business Media. This book was released on 2013-06-29 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scare Tactics, the first book on the subject, provides a theory of the structure of reasoning used in fear and threat appeal argumentation. Such arguments come under the heading of the argumentum ad baculum, the `argument to the stick/club', traditionally treated as a fallacy in the logic textbooks. The new dialectical theory is based on case studies of many interesting examples of the use of these arguments in advertising, public relations, politics, international negotiations, and everyday argumentation on all kinds of subjects. Many of these arguments are amusing, once you see the clever tactic used; others are scary. Some of the arguments appear to be quite reasonable, while others are highly suspicious, or even outrageously fraudulent. In addition to the examples taken from logic textbooks, other cases treated come from a variety of sources, including political debates, legal arguments, and arguments from media sources, like magazine articles and television ads. The purpose of this book is to explain how such arguments work as devices of persuasion, and to develop a method for analyzing and evaluating their reasonable and fallacious uses in particular cases. The book shows how such arguments share a common structure, revealing several distinctive forms of argument nested within each other. Based on its account of this cognitive structure, the new dialectical theory presents methods for identifying, analyzing, and evaluating these arguments, as they are used in specific cases. The book is a scholarly contribution to argumentation theory. It is written in an accessible style, and uses many colorful and provocative examples of fear and threat appeal arguments that are suitable for classroom discussions. The matters treated will be of interest to professionals and students in law, critical thinking, advertising, speech communication, informal logic, cognitive science, rhetoric, and media studies.
Download or read book Fallacies in Medicine and Health written by Louise Cummings and published by Springer Nature. This book was released on 2020-02-29 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook examines the ways in which arguments may be used and abused in medicine and health. The central claim is that a group of arguments known as the informal fallacies – including slippery slope arguments, fear appeal, and the argument from ignorance – undertake considerable work in medical and health contexts, and that they can in fact be rationally warranted ways of understanding complex topics, contrary to the views of many earlier philosophers and logicians. Modern medicine and healthcare require lay people to engage with increasingly complex decisions in areas such as immunization, lifestyle and dietary choices, and health screening. Many of the so-called fallacies of reasoning can also be viewed as cognitive heuristics or short-cuts which help individuals make decisions in these contexts. Using features such as learning objectives, case studies and end-of-unit questions, this textbook examines topical issues and debates in all areas of medicine and health, including antibiotic use and resistance, genetic engineering, euthanasia, addiction to prescription opioids, and the legalization of cannabis. It will be useful to students of critical thinking, reasoning, logic, argumentation, rhetoric, communication, health humanities, philosophy and linguistics.
Download or read book Routledge Library Editions Sociolinguistics written by Various Authors and published by Routledge. This book was released on 2021-02-25 with total page 1658 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reissuing works originally published between 1978 and 1992, this collection includes books across the span of sociolinguistics, from its theory and philosophy to specific language change study. This small set will be of benefit to sociology and linguistics but also to psychology, media and communication, education and development studies.
Download or read book Communicating Effectively with the Chinese written by Ge Gao and published by SAGE Publications. This book was released on 1998-06-10 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can North Americans improve their communication with the Chinese? A useful and efficient approach to understand prevalent cultural assumptions underlying everyday Chinese communicative activities, Communicating Effectively with the Chinese identifies and conceptualizes some of the distinctive communication practices in Chinese culture. Utilizing the self-OTHER perspective as a conceptual foundation, authors Ge Gao and Ting-Toomey portray and interpret the dynamics of Chinese communication. They examine how self-conception, role and hierarchy, relational dynamics, and face affect ways of conducting everyday talk in Chinese culture. They explain why miscommunication between Chinese and North Americans take place and suggest ways to improve Chines/North American communication. By incorporating instances of everyday talk, Gao and Ting-Toomey offer a realistic and clear illustration of the specific characteristics and functions of Chinese communication, as well as problematic areas of Chinese-North American encounters. Adding to the sparse literature on communicating with others of different cultural backgrounds, Communicating Effectively with the Chinese is an insightful resource that will be widely used by professionals and academics in communication, intercultural communication, interpersonal communication, Asian studies, and race and ethnic studies.
Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.
Download or read book Dissertation Abstracts International written by and published by . This book was released on 2007 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt:
