Download or read book Retention Simplified written by Chirag Parmar and published by Chirag Parmar. This book was released on 2024-07-31 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced digital landscape, mastering marketing automation is crucial for businesses aiming to thrive. "Chaos to Clarity," crafted by WebEngage, is a beacon of guidance for CMOs, CEOs, and Retention Marketers navigating the complex realm of marketing automation. Key Takeaways: Loyalty Beyond Transactions: Shift focus from mere transactions to nurturing relationships built on empathy and understanding, establishing a unified vision that resonates with your audience. Data-Driven Insights: Harness the power of data to inform strategic decisions, understanding the significance of Customer Lifetime Value (CLTV) as the North Star metric guiding your efforts. Marketing Automation Maturity: Grasp the significance of the Marketing Automation Maturity Index (MAMI), moving from basic data collection to advanced segmentation, omnichannel engagement, personalization, and insightful analytics. Segmentation Strategies: Embrace a new segmentation approach that is Mutually Exclusive & Collectively Exhaustive (MECE), avoiding operational chaos and ensuring tailored communication. Personalization at Scale: Utilize derived attributes and propensity modeling to propel personalization efforts, crafting adaptive dynamic microsegments for targeted promotional campaigns. Omnichannel Engagement: Orchestrate seamless experiences across multiple channels, understanding the nuances between multi-channel and omnichannel strategies to create a winning channel mix. Content Personalization: Progress from attribute-level personalization to catalog and recommendation-level personalization, leveraging AI-powered insights for hyper-personalized engagements. Dashboard & Analytics: Evolve your analytical capabilities from basic funnels to advanced filters and hypothesis-based experimentation, leveraging AI for predictive intelligence and continuous optimization. AI in User Engagement: Leverage AI as a strategic partner, not a replacement, for human touch, constant experimentation, and measuring campaign effectiveness. Optimization and Growth: Identify growth levers and optimize user journeys, converting unknown users to known users, driving repeat transactions, and building a sustainable 12-month growth charter. Why Read This Book: "Chaos to Clarity" offers a comprehensive roadmap for mastering marketing automation, tailored specifically for the E-Commerce/D2C domain. By delving into the intricacies of data-driven insights, segmentation, personalization, omnichannel engagement, and AI-powered optimization, this book equips leaders with the tools necessary to navigate the evolving landscape of digital marketing successfully. For CMOs, CEOs, and Retention Marketers, this book serves as an indispensable guide to not only understand the nuances of marketing automation but also to implement actionable strategies that drive sustainable growth and foster lasting customer relationships. Whether you're seeking to refine your segmentation approach, enhance personalization efforts, or leverage AI for predictive insights, "Chaos to Clarity" empowers you to transform chaos into clarity, unlocking the full potential of your marketing endeavors.

Download or read book Digital Marketing written by Ira Kaufman and published by Taylor & Francis. This book was released on 2023-06-29 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing: Integrating Strategy, Sustainability, and Purpose, Second Edition, draws on the latest digital tactics and strategic insights to help students understand how to generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective tactics and tools with organizational core values to achieve competitive advantage. Retaining the popular integrated approach that introduces students to each concept as it becomes relevant to the digital marketing plan, this edition: Combines a strong theoretical foundation with practical insights and activities that give students a comprehensive understanding of how to implement a digital marketing strategy in a modern business environment striving for purpose. Introduces the Sustainable Marketing Normal, a values-driven marketing model for the digital age which incorporates the 6Ps of marketing (product, price, place, promotion, participation, and purpose) to grow customer loyalty and advocacy and achieve sustainable outcomes for all stakeholders. Outlines the key Drivers of Change and leading digital marketing trends that students must understand and incorporate to be future ready and drive business opportunities. Demonstrates the impact of emerging technologies, such as virtual reality and augmented reality, on customers and other stakeholders. Highlights the concept of "network thinking," as an opportunity for marketers and organizations to engage in activities that create value through platforms and networks. Presents critical insights on the importance of using data analytics to inform and drive digital activities. Incorporates QR codes throughout the book, which link to the book’s companion website, Digital Marketing Resource Center, offering a truly interactive learning experience. Updated examples, a broader set of case studies, and interactive exercises support students at all stages of digital literacy, making Digital Marketing, Second Edition, the go-to guidebook. An updated companion website also offers instructors a richer set of support material, including a test bank.

Download or read book Social Media for Direct Selling Representatives written by Karen Clark and published by . This book was released on 2015-12-23 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the resource you've been waiting for. Tailored specifically to those in "party plan" direct selling businesses, Social Media for Direct Selling Representatives is the first volume in a series of books to help you accelerate your business using social media marketing as a vibrant part of your overall marketing plan. Based on 18 years' experience in the field and working with companies, this book was written by someone with the technical expertise to know what works, and the industry knowledge to explain it in a way that makes sense.

Download or read book Taxmann s An Entrepreneur s Basic Guide To Digital Marketing Pivotal text simplifying digital marketing complexities making it accessible and actionable for entrepreneurs and students written by Mihika Goswami and published by Taxmann Publications Private Limited. This book was released on 2024-04-02 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maintaining a robust online presence has become imperative for staying competitive in the swiftly evolving business landscape, marked by advancing technology. This book emerges as a pivotal text in this context, designed to simplify the complexities of digital marketing for entrepreneurs and students alike. This book synthesises first-hand experiences from various e-commerce platforms and endeavours, offering practical and universally applicable insights across industries. Translating complex digital marketing strategies into digestible insights empowers readers to craft impactful online presences and confidently navigate the digital world. This book not only aids in academic and business successes but also inspires innovation and forward-thinking in the digital marketing sphere. The book caters to two primary audiences: • Entrepreneurs seeking to establish their ventures online but have limited knowledge of digital marketing. The book serves as a valuable resource, elaborating on available tools and simplifying complex digital marketing concepts • Students aspiring to deepen their understanding of digital marketing. It bridges academic knowledge with real-world applications, covering theoretical foundations, historical perspectives, and future trends, preparing students for a successful career in digital marketing The Present Publication is the latest 2024 edition, authored by Mihika Goswami, with the following noteworthy features: • [Addressing Core Needs] Tailored for visionary entrepreneurs with limited digital marketing knowledge and students aspiring to master the field, this book guides the reader to the path to leveraging digital platforms effectively • [Comprehensive Coverage] From the essentials of digital marketing to the exploration of its historical roots and from embracing current trends to preparing for future advancements, this book spans a broad spectrum of topics • [Practical Insights] Built on real-world experiences, it breaks down digital marketing into understandable chunks, providing a step-by-step approach to harnessing digital tools and strategies • [Future-Ready Learning] With sections on the impact of digital marketing post-pandemic and the upcoming advancements like AI and the Metaverse, readers are prepared for the next wave of marketing evolution The detailed contents of this book are as follows: • Introduction to Marketing • Importance of Marketing in Business and Management o Critical for customer acquisition and retention o Essential for maintaining profitability and reputation o Provides a competitive edge and fosters innovation • Historical Perspective o Traces the evolution of digital technologies o Explores the integration of these technologies in marketing • Digitalisation o History of digital technologies and their impact on marketing • Introduction to Digital Marketing o Definitions and basic concepts o E-commerce fundamentals § Benefits and challenges of e-commerce § Relationship between e-commerce and digital marketing o Global marketing and its facilitation through digital marketing • 7C's of Digital Marketing o A comprehensive exploration of the 7 C's framework • Advantages of Digital Marketing o Detailed advantages over traditional marketing approaches • Marketing Funnel o Comparison between traditional and digital marketing funnels o Distinction between sales and marketing funnels • Types of Digital Marketing (Digital Marketing Strategies) o Content Marketing § Strategies, importance, and content creation tips o Viral Marketing § Techniques for creating viral content and discovering relevant hashtags o Social Media Marketing § Overview of metrics, platforms, and advertising, including campaign goals and types of ads o Email Marketing § Benefits, cautionary advice, and campaign management o Affiliate Marketing § Types and advantages o Influencer Marketing § Campaign types, influencer categories, and efficiency measurement o Search Engine Marketing § SEO basics, types, and voice search optimisation § Comparison of SEO with Pay-Per-Click (PPC) and affiliate marketing o Mobile Marketing § App marketing, campaign types, and advantages o Performance Marketing o Omni Channel Marketing § Benefits and setup guidance o Multi-Channel Marketing § Benefits, setup instructions, and comparison with Omni Channel marketing • Disadvantages of Digital Marketing o Outlines potential drawbacks and challenges • Impact of Digital Marketing Post-Pandemic o Analysis of changes and adaptations in the digital marketing landscape • Upcoming Advancements o Role of AI in Marketing § Benefits and integration methods o Metaverse § Exploration of the Metaverse and its significance in marketing, including the role of AI

Download or read book Product Management Simplified written by Gurucharan Raghunathan, Lokesh Kannaiyan and published by Notion Press. This book was released on 2022-01-06 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 80% of the PMs are not having clarity on the right resources to become a PM • Nearly 50% of the PMs are taking more than 12 months to gain awareness of the different roles and responsibilities of a PM • Nearly 60% of the PMs are taking more than 6 months to learn the fundamental concepts of a PM This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support. Testimonials Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management… - Raghu Ramanujam, Director of Product Management, Flipkart Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks.. – Javed Beg, Director of Product Management, Oracle I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey... – Dinesh V, VP Product Management, OrangeScape ...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation... - Arks Srinivas, President, Career Launcher Educate Ltd.

Download or read book WhatsApp and Everyday Life in West Africa written by Idayat Hassan and published by Bloomsbury Publishing. This book was released on 2022-09-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: WhatsApp is the most popular messaging platform in over 80% of countries in West Africa, and a daily port of call for a wide range of information and services. This edited collection seeks to examine the impact that this transformative technology has had beyond the much-discussed role it has played in the spread of misinformation, and explore more widely the fundamental changes that WhatsApp has brought to many citizens' lives in social, economic and political contexts. Ranging across subjects including political organisation, religious practice, and family relations, each author in this volume brings direct knowledge and testimony of the impact of WhatsApp across West African society.

Download or read book Entrepreneurial Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2023-03-08 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the “Father of Modern Marketing,” Professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector’s brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere. This book also discusses what marketers need to do to break the stagnation of normative marketing approaches that are often no longer effective in dealing with dynamic business environments. The authors introduce a fresh entrepreneurial marketing approach, converging dichotomies into a coherent form. The book also includes: A post-entrepreneurial-marketing view of the commercial landscape which puts the operational aspect at the center of the action, converging marketing and finance, and adopting technology for humanity Discussions of the strategies and techniques that will drive the actions of the marketing departments to create value with values that will lead the company to success through the year 2030 Explorations of the paradox between the development of core competencies and collaboration with various parties, including competitors The latest publication from some of the foremost minds in marketing—and in business, generally—Entrepreneurial Marketing: Beyond Professional Marketing is a must-read combination of unique insight, concrete advice, and implementable strategies that introduce a new mindset for every professional marketer, entrepreneur, and business leaders worldwide.

Download or read book The Automatic Customer written by John Warrillow and published by Penguin. This book was released on 2015-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers. These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club). According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company. Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come. As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business. Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including: • The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling, and DanceStudioOwner offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information. • The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services. • The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site. This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business. Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.

Download or read book Fintech Explained written by Michael R. King and published by University of Toronto Press. This book was released on 2023-10-02 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fintech Explained provides a rigorous, accessible introduction to the landscape of fintech. Michael R. King explains the customer focus, innovation strategy, business model, and valuation of leading fintechs in cryptocurrencies and decentralized finance (DeFi), crowdfunding and online lending, robo-advice and digital wealth management, payments and insurtech, digital banking, and bigtech. The book profiles the successes and failures of over thirty high-profile fintechs, combining insights from founders, early-stage investors, financial incumbents, and other stakeholders in this dynamic ecosystem. Combining clear descriptions and case studies with the latest findings from academic research, Fintech Explained provides a complete course for educating undergraduate and graduate students, executives, and interested professionals.

Download or read book Introduction to WhatsApp written by Gilad James, PhD and published by Gilad James Mystery School. This book was released on with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: WhatsApp is a popular mobile application that was founded in 2009 by Jan Koum and Brian Acton. The app allows users to send text messages and voice messages, make voice and video calls, share images, documents, user locations, and other media. In addition to personal messaging, WhatsApp also offers a range of features for businesses, including WhatsApp Business, which allows small businesses to communicate with their customers and share updates over the app. WhatsApp has grown to become one of the most widely used messaging apps in the world, with over 2 billion active users across 180 countries. WhatsApp makes use of end-to-end encryption to ensure that only the sender and recipient of a message can access its contents. The company has been praised for its commitment to user privacy, although it has also faced scrutiny over its handling of false information and its role in facilitating political unrest. Nevertheless, the app remains a vital tool for communication and connection, particularly in countries where other messaging apps are restricted or banned. Its continued popularity is a testament to the users' trust in its security and reliability.

Download or read book B2B Marketing written by Uwe G. Seebacher and published by Springer Nature. This book was released on 2021-05-03 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most recognized B2B marketers address the most relevant theoretical foundations, concepts, tried and tested approaches and models from entrepreneurial practice. Many of those concepts are published for the first time ever in this book. The book not only builds on the existing classic literature for industrial goods marketing but also – and much more importantly – finally closes the gap towards the rapidly growing ecosystem of modern B2B marketing terms, instruments, products, and topics. Technical terms such as Account-Based Marketing, Buyer Journey, ChatBots, Content AI, Marketing Automation, Marketing Canvas, Social Selling, Touchpoint Sensitivity Analysis, and Predictive Intelligence are explained and examined in detail, especially in terms of their applicability and implementation. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come.

Download or read book Advertising Methods Research and Practices written by Noprita Herari and published by Sayak Pal. This book was released on 2024-05-25 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of people are exposed to thousands of brands daily through different means, and we may categorise some as advertisements. William M. O’Barr calls it “conditioning of the consumers.” Advertisements can be analysed from different perspectives. For instance, Philip Nelson, in his study “Advertising as Information,” analyses advertisements based on the capacity of advertisements to direct the information toward the consumers, helping them separate one brand from another. Demetrios Vakratsas and Tim Ambler, in their study “How Advertising Works: What Do We Really Know?” discussed factors like “consumer’s belief and attitudes” and “behavioral effects” leading to purchasing behavior and brand choice. Research and advertising are intertwined, and it helps to explore the horizon of advertising that helps to improve the advertising industry. The book “Advertising: Methods, Research and Practices” offers a collection of concepts and perspectives like brand identity, buying habits, online advertising, digital gaming, political advertising, contemporary Indian advertising, new age advertising, the impact of advertising on food habits and consumption preferences, AI intervention in advertising, unethical advertising practices, chocolate advertising, marketing of toys, Digital marketing and advertising. The chapters also include metaphorical language in advertising, advertising appeals, e-sport marketing, sustainable advertising, celebrity and advertising, subliminal advertising, MSME and advertising, women in advertising, public service advertising, advertisement for positive behavior change, advertisements on menstrual health and hygiene and many more. Collectively, the chapters would help in understanding the different perspectives of advertising as practice as well as the dimensions of research requirements.

Download or read book MaCiFIC 2022 written by Agung Dhamar Syakti and published by European Alliance for Innovation. This book was released on 2023-04-13 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2nd Maritime Continent Fulcrum International Conference (MaCiFIC 2022) is a platform for academics, business actors, policy makers, and other practitioners who are engaged and have a vision to develop the maritime sectors not only industries but also ecological. The MaCiFIC 2022 is organized by the Universitas Maritim Raja Ali Haji (UMRAH), Indonesia. The MaCiFIC 2022 was held by Hybrid (online by zoom) and offline at Trans Convention Center, Tanjungpinang City from September 28-October 1, 2022. This event was attended by More than 400 participants and speakers from various countries, namely Indonesia, The United States, Japan, France, and Australia from academia, government, business, and communities. At the MaCiFIC 2022, there were 106 papers titles presented in plenary and parallel sessions. Topics of the papers related to blue economy, archipelago governance, maritime culture and heritage, maritime science and technology, marine science and fisheries, innovative technology for sustainable developments goals (SDGs), and climate change initiative on coastal and marine ecosystems. Appreciation and thanks are conveyed to the committee from academic staff of UMRAH for their hard work and contributions to the MaCiFIC 2022. Our appreciation and thanks are also conveyed to all participants, peer reviewers, and speakers for their support and contribution in the MaCiFIC 2022. The oral presenter of the MaCiFIC 2022 were targeted to be 106 people from various countries. The total participants who attended the conference were 400 people including a keynote speaker and 7 invited speakers and 106 oral presenter by online and on site. Participants of the conference consisted of researchers, lecturers, and students who were engaged in the multidisciplinary on the maritime. Locations of the participants, presenter and speakers were Indonesia, The United States, Japan, France, Australia, and Singapore. The all participants’ affiliations of MaCiFIC 2022 are Universitas Maritim Raja Ali Haji, Riau University, Hasanuddin University, ITS, Padjajaran University, Indonesia University, Batam University, Bung Hatta University, IPB University, Universitas Jendral Soedirman, Marine Geological Institute of Indonesia, Andalas University, Marine and Fisheries Institute of Riau Island Province, UIN Jakarta, Islamic Riau University, State University of Jakarta, Carbon Ethics Indonesia Foundation, Indonesia Education University, Ministry of Marine and Fisheries Affairs (MAFF) Republic of Indonesia, Kyushu University, National Research and Innovation Agency (BRIN), The MaCiFIC 2022 was held by Hybrid (online by zoom) and offline at Trans Convention Center, Tanjungpinang City. The Conference was organised by Univeritas Maritim Raja Ali Haji, Indonesia. The model of MaCiFIC 2022was plenary and parallel sessions, interactive talks by speakers, question and answer sessions. The MaCiFIC 2022 was divided into four plenary sessions and four parallel sessions. The time spent to deliver the talks were 25 minutes for each plenary speaker and 10 minutes for each parallel speaker. There were seven parallel rooms and 10 – 18 speakers per parallel room. In the plenary session, seven invited speakers gave presentations on different topics, namely Prof. Thomas Boving from The University of Rhode Island (URI), USA gave a presentation on “URI Research on Environmental Issues and Coastal Environment”; Prof. Agung Dhamar Syakti (Universitas Maritim Raja Ali Haji) gave apresentation related to “Environmental sample stability for pharmaceutical compound analysis: Handling and preservation recommendation”; Prof. Henry Dou (Aix-Marseille University; France) with a presentation entitled “Advocacy for the Island”; Dr. Perry Jie (Edith Cowan University; Australia) gave a presentation on “Indonesian Maritime Trade: Transportation and Port Facilitation”; Prof. Tamiji Yamamoto (Director of Center for Restoration of Basin Ecosystem and Environment; Japan) gave a presentation on “Fertilizer development and application for oyster growth”, and Dr. Mubariq Ahmad (Chariman of Conservation Strategy fund; Indonesia) gave apresentation on “The blue economy challenges in Indonesia’s economic transformation”; Dr. Umi Muawanah (Nationl Research and Innovation Agency; BRIN Indonesia). gave a presentation regarding “Blue foods (Tunas in Indonesia)”; Dr. Muhammad Zaini (Director General of Fisheries Cacth, Ministry of Marine and Fisheries Affairs; Republic of Indoneisa) asn keynote speaker with a presentation entitled “Implementation of blue. The parallel session was divided into two meeting rooms and support to Zoom Meeting platform. The number of papers presented in the parallel sessions were 20 papers on maritime science and technology and Innovative technology for sustainable development goals (SGDs) topics, 20 papers on marine and fisheries topics, 26 papers on blue economy and climate change inititave on coastal and marine ecosystem topics, and 26 papers on archipelago governance and maritime culture and heritage topics. It is hoped that this conference will make a real contribution to the development of Indonesian maritime sector through achievement of the Sustainable Development Goals (SDGs).

Download or read book Digital Heroes written by Aishwarya Mishra and published by Educreation Publishing. This book was released on 2019-09-14 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you ever consider that apps also have feelings? What if they refused to operate and skipped out of your phones to take a nap in their Play-store bedrooms? Imagine them popping out of your phone and packing their bags for a vacation! How about a ball-point pen falling in love? Am I making sense to you? It is just that I have decided to wave the wand of magic over these lifeless objects & digital deities. Watch them bring about a change! Come join me on this digital journey.

Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Download or read book Promotional Marketing written by Roddy Mullin and published by Routledge. This book was released on 2018-05-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s connected world, promotion is fundamental to everything we do to drive business. This is a new edition of an established book, updated with the latest research on the shopper/buyer and how to reach their ‘tipping point’ when the decision to buy is made, now covering mobile, online and bricks-and-mortar sales and marketing. This book clarifies why a focus on the customer is key, and how to communicate with them from even before they discover a want or need, to the point of purchase and after. The author of this important book explains how and when to use suppliers (agencies, printers, insurers, etc.) for promotions of all types, including advertising (outdoor, on websites and in print), experiential marketing (road and trade shows, exhibitions, merchandising) and sales promotions (in-store/web and mobile promotion offers). Processes describe and explain how to implement promotional marketing to achieve business objectives. Promotional Marketing is a practitioner guide to sales and marketing for agencies, entrepreneurs and small businesses and those seeking a career in retail. It is packed with real-life and award-winning case studies and practical briefs (NatWest, Diageo, Sainsbury’s, Shell and Radisson, for example) as a starter for when the client needs a creative answer yesterday! It is also tuned to those studying, providing a chapter on how marketing and sales fit into business.

Download or read book Chatbots how to master the marketing strategies of the big marketplaces written by Digital World and published by Digital World. This book was released on 2024-04-02 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chatbots are computer programs designed to simulate human conversations. They are used in messaging apps, websites and social networks to provide automated customer support, answer questions and help people complete tasks. They are important because they allow companies to serve customers quickly and efficiently, 24 hours a day, 7 days a week. This can help improve customer satisfaction and increase customer loyalty. Additionally, chatbots can be programmed to perform specific tasks, schedule appointments or make reservations, saving human employees time and effort. In this e-book you will learn how to make the most of this technology and where, how and why you can use chatbots in your personal or professional service to save time and attract more customers with excellent service!