Download or read book What the New Breed of CMOs Know That You Don t written by MaryLee Sachs and published by Routledge. This book was released on 2016-03-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
Download or read book What the New Breed of CMOs Know That You Don t written by MaryLee Sachs and published by Routledge. This book was released on 2016-03-03 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book should be viewed as a primer for any new or aspiring CMO, C-suite peer to marketing, or marketer looking to ’up their game’, and as such it provides a range of ideas, concepts, approaches and considerations from a wide range of CMOs who are driving significant transformation within their organizations. The chief marketing officer is arguably the least understood role in the C-suite by both the outside world and internal audiences. Job specifications differ widely - much more than for the chief executive officer (CEO), chief financial officer (CFO), or chief talent officer. This book helps to define parameters for both B2C and B2B marketers and points to some game-changing strategies designed to lead change and deliver success. Following the success of her first book, The Changing MO of the CMO, MaryLee Sachs has drawn on her research and interviews with some of the most inventive new CMOs from companies in established and emerging markets. What the New Breed of CMOs Know that You Don’t speaks to the future of marketing, the strategic value of the function and the role of the CMO.
Download or read book What s Your Business written by Dr Claire T Tomlins and published by Ashgate Publishing, Ltd.. This book was released on 2014-09-28 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s Your Business? offers a comprehensive pathway through corporate design, clarifying the relationship between corporate design and corporate strategy and the terms identity, brand, image, communication and reputation. It explores the impact of developing digital technology on brand creation which uniquely positions a business in a marketplace, through symbolic and coherent design. By combining corporate and design strategy with creativity, Claire Tomlins illustrates the subject’s diversity. She ensures businesses set goals, strategies and plans and that they take care in selecting an identity to spark the corporate design strategy and creative inputs for marketing purposes; including design management, measurements and IP topics. This book explains to business people, designers and students why design is important and where each of their skills are required within the corporate environment.
Download or read book Leading the Customer Experience written by Ms Sarah Cook and published by Ashgate Publishing, Ltd.. This book was released on 2015-09-28 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Customer Experience explores the relationship between leadership behaviour and exceptional service. Most organisation’s strategic aims and goals centre on the delivery of excellent service. Loyal customers not only keep buying from a company but also recommend the business to others. It is clear that managers and leaders throughout an organisation have a key influence on the experience that customers receive. How leaders behave has a direct impact on their team's motivation to go the extra mile to deliver excellent service for the customer. Sarah Cook’s vision for Leading the Customer Experience is to provide practical advice, tools and techniques for managers in how to effectively lead and motivate their team to deliver the best possible customer service. This book encapsulates her research on the behaviours of leaders who successfully create an environment where employees deliver exceptional service and she brings a pragmatic and business focused approach to the topic.
Download or read book Shoppernomics written by Mr Colin Harper and published by Gower Publishing, Ltd.. This book was released on 2014-09-28 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to successful shopper marketing and identify core stores and the areas they serve as being equally important targets for investment. Shoppernomics provides the manual for achieving successful companies serving happy and loyal customers, as the ultimate goal for manufacturers, retailers and brands. It reminds marketers that it is what customers take from their product or service that is important, not what they think they are delivering. It reminds sales people that nothing is more important than matching supply and demand in the eyes of the customer regardless of who actually makes the ultimate sale. Shoppernomics is designed to deliver fast results for companies prepared to recognise that they are not perfect, and go the extra mile to find out why.
Download or read book The Person in Personalisation written by David Mannheim and published by eBook Partnership. This book was released on 2023-08-29 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: As both practitioners of personalisation and victims of it, it is the person in personalisation that has been lost. The titans of the personalisation industry have commercially defined what personalisation should be for us all without realising what it takes to make a relationship work – a personal touch. This book explores why. And if it can change. ? We learn about why we need to dismiss the personalisation perpetual hype, stop reducing it down to a single tactic designed purely to make money. ? Instead, we need to rebirth personalisation entirely and engage deeply with what it actually is, what it’s supposed to be, and what it means in the future for brands, great and small. Maybe even yours. This book is not like most marketing books – overly inspirational, redundant with revelation, cold and charmless, focusing on dry practicality with arbitrary models that no one can ironically use practically. This is different. Personalisation, spelled with an s, is full of personality, wonder, drama, heroes, and villains, and that all makes for a damn good story. A fairy-tale even. That’s how it is written. The Person in Personalisation is an adventure that inspires action from promoting critical thinking with irreverent humour, defeating personalisation dragons (no, really!) encouraging you, the reader, to take things back to basics, not from telling you exactly what to do.
Download or read book Using Microsoft Windows 2000 Professional written by Robert Cowart and published by Que Publishing. This book was released on 2000 with total page 1544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers installation, configuration, Registry manipulation, network management, Active Directory, and security.
Download or read book Popular Mechanics written by and published by . This book was released on 1999-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Microsoft Windows 7 In Depth written by Robert Cowart and published by Pearson Education. This book was released on 2009-08-31 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Microsoft® Windows 7 In Depth Beyond the Basics…Beneath the Surface…In Depth Microsoft Windows 7 In Depth is the comprehensive guide to Microsoft's Windows 7 for everyone who's no longer a Windows beginner: corporate, small office/home office, and personal users alike. Top Windows authors Robert Cowart and Brian Knittel have packed this 1,100-page book with intensely useful and practical information that can't be found elsewhere. You can turn here for expert guidance on... " Migrating to Windows 7 as an individual - or rolling it out throughout a business " Making the most of Windows 7's powerhouse media tools " Installing, configuring, and managing Windows 7 networks more quickly and efficiently " Securing Windows 7 PCs against spam, spyware, viruses and other "Net Nasties" " Using the updated Windows 7 interface more efficiently " Troubleshooting and solving Windows 7 problems more rapidly " And much more..
Download or read book Popular Mechanics written by and published by . This book was released on 1999-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book Conquering Computers written by Dean Ormandy and published by Dean Ormandy. This book was released on 1998 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Download or read book Big Data Marketing written by Lisa Arthur and published by John Wiley & Sons. This book was released on 2013-09-27 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events Big Data Marketing reveals patterns in your customers' behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business's success.
Download or read book Reliable Maintenance Planning Estimating and Scheduling written by Ralph Peters and published by Gulf Professional Publishing. This book was released on 2014-11-19 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written specifically for the oil and gas industry, Reliable Maintenance Planning, Estimating, and Scheduling provides maintenance managers and engineers with the tools and techniques to create a manageable maintenance program that will save money and prevent costly facility shutdowns. The ABCs of work identification, planning, prioritization, scheduling, and execution are explained. The objective is to provide the capacity to identify, select and apply maintenance interventions that assure an effective maintenance management, while maximizing equipment performance, value creation and opportune and effective decision making. The book provides a pre- and post- self-assessment that will allow for measure competency improvement. Maintenance Managers and Engineers receive an expert guide for developing detailed actions including repairs, alterations, and preventative maintenance. The nuts and bolts of the planning, estimating, and scheduling process for oil and gas facilities Step-by-step maintenance guide will provide long-term, results-based operational services Case studies based on the oil and gas industry
Download or read book EE Systems Engineering Today written by and published by . This book was released on 1973 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adaptive Marketing written by Norm Johnston and published by Springer. This book was released on 2015-09-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adapt or die is really the 21st century mantra for business. Authors Norm Johnston provides guidance on how to adopt an Adaptive Marketing model to ensure you are not only prepared for this new data world, but also winning against both traditional competitors and new disrupters.
Download or read book Infectious Greed written by Frank Partnoy and published by Profile Books. This book was released on 2010-09-03 with total page 493 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2003, Infectious Greed examined how our greed-driven culture led to the generation of massive profits, but also to unprecedented levels of risk, widespread deception, and high profile disasters like Enron and Worldcom. In the wake of the 2008-9 financial crisis, Partnoy's analysis of how major companies obscured the reality from shareholders by disguising risk and side-stepping regulations, is more pertinent than ever. Beginning in the mid-1980s with the introduction of the first proto-derivatives, Partnoy gives an intelligent and thorough account of the dangerous manipulations that have and continue to come to light.
