Download or read book What the heck is INSIGHT how to find it written by Lam Tran and published by Lam Tran. This book was released on 2020-05-16 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight is a key concept in Marketing and Communication that helps unlock change in people's behavior. However, most explanations about insight are either abstract or incomplete, making it hard for beginners to grasp this important concept. This book is an attempt to clear the fog around insight: answering the fundamental questions: Why? What? Where? and How to find good insight? with tons of examples. Besides, the book provides practical frameworks, principles and methods. From problem-digging framework, insight construction guide, to the principles and method of finding insight that you can apply straight away. *** Book recommendation: Mr. John Griffiths, CEO of Planning Above and Beyond, and Co-author of “98% Pure Potato” “If you have a department full of juniors this is a great little book for giving them a several ways to hunt for insights and to check whether what they have found is an insight. The book is based on practice with plenty of examples. You can buy What the heck is insight and how you can find it here. Well worth a look.” Ms. Dieu Anh, Managing Director at AIM Academy: "Insight is the most mysterious topic in the world of Marketing & Communication. There's no scale or ruler to define a good or not-so-good insight. Therefore, anyone working in this industry scratches their heads several times when facing the puzzle of insight. This little book is a great effort to unveil that mystery. No jargons, no technical terms, the book helps us understand insight and why it matters in Marketing & Communication. More useful, the book takes us back to the originality of insight and provides guidance on how to find it. As an educator in this industry, I found this is one of the very few books that can make a difficult, technical-driven topic become simple and approachable for work. Take it, read it, and refer to it each day when you have to answer the question - What the heck is insight and how to find it?" Ms. Duong Xuan Thao, Former Head of Strategic Planning at DSquare Vietnam: "I wish I had this book in hand when I started my career as a strategic planner in advertising 10 years ago. Lam has nicely blended theory, expert opinions, and his own work experience to create a rich yet mild cocktail of insights. Practical, concise and helpful, this is an enjoyable book to quench your thirst of knowledge in one shot, or to take sip by sip and reflect on your current strategy." Mr. Ho Cong Hoai Phuong, General Manager at Pencil Group, Former Group Planning Director at Dentsu: "Have you ever ask yourself why do we need an insight for our ad? Most of advertising book talk about what insight is or how to find it, this book starts with Why and give you the holistic view."
Download or read book What the Heck Am I Going to Do with My Life written by Margaret Feinberg and published by Tyndale House Publishers, Inc.. This book was released on 2006-01-23 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the top struggles listed by twentysomethings is the fight to find a purpose and a calling. They find themselves studying a major or working in a job they do not really enjoy, and soon self-doubt surrounds, bombarding them with questions such as, What am I doing? Shouldn't I have this figured out by now?and Am I the only one who doesn't get it?Written by acclaimed Twentysomethingauthor Margaret Feinberg, this book takes readers on a soul-searching journey that gets to the heart of their passions, talents, abilities, and life goals.
Download or read book Raising Critical Thinkers written by Julie Bogart and published by Penguin. This book was released on 2023-08-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for parents to help children of all ages process the onslaught of unfiltered information in the digital age. Education is not solely about acquiring information and skills across subject areas, but also about understanding how and why we believe what we do. At a time when online media has created a virtual firehose of information and opinions, parents and teachers worry how students will interpret what they read and see. Amid the noise, it has become increasingly important to examine different perspectives with both curiosity and discernment. But how do parents teach these skills to their children? Drawing on more than twenty years’ experience homeschooling and developing curricula, Julie Bogart offers practical tools to help children at every stage of development to grow in their ability to explore the world around them, examine how their loyalties and biases affect their beliefs, and generate fresh insight rather than simply recycling what they’ve been taught. Full of accessible stories and activities for children of all ages, Raising Critical Thinkers helps parents to nurture passionate learners with thoughtful minds and empathetic hearts.
Download or read book The Art of Insight written by Alberto Cairo and published by John Wiley & Sons. This book was released on 2023-11-15 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how expert data visualization designers reason about their craft In The Art of Insight: How Great Visualization Designers Think, renowned visualization designer and educator Alberto Cairo, in conversation with several leaders in the field, delivers an inspiring exploration of how they make design choices. The book is a celebration of visualization, and a personal journey that dives into subjects like: How the professional background and life experiences of every designer shape their choices of what to visualize and how to visualize it. What designers from different countries and cultures, and working in different fileds, such as data art, data analytics, or data journalism, have in common, or how they differ from each other. How designers reflect on research, ethical reasoning, and also aesthetic judgments, to make decisions such as selecting the most appropriate ways to encode data, or the most appealing visual style. Perfect for data scientists and data journalists, The Art of Insight will also inspire artists, analysts, statisticians, and any other professional who uses data visualizations.
Download or read book Heck Superhero written by Martine Leavitt and published by Boyds Mills Press. This book was released on 2016-08-01 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heck is used to getting by on his own; his mother is unreliable, at best. But even a boy with a rich imagination is going to have a tough time managing when he and his mother find themselves without a home. It's a good thing Heck has wit, strength, and a lot of optimism.
Download or read book Insight written by Santino Hassell and published by . This book was released on 2017-03-13 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Growing up the outcast in an infamous family of psychics, Nate Black never learned how to control his empath abilities. Then after five years without contact, his estranged twin turns up dead in New York City. The claim of suicide doesn't ring true, especially when a mysterious vision tells Nate it was murder. Now his long-hated gift is his only tool to investigate. Hitching from his tiny Texas town, Nate is picked up by Trent, a gorgeous engineer who thrives on sarcasm and skepticism. The heat that sparks between them is instant and intense, and Nate ends up trusting Trent with his secrets--something he's never done before. But once they arrive in the city, the secrets multiply when Nate discovers an underground supernatural community, more missing psychics, and frightening information about his own talent. Nate is left questioning his connection with Trent. Are their feelings real, or are they being propelled by abilities Nate didn't realize he had? His fear of his power grows, but Nate must overcome it to find his brother's killer and trust himself with Trent's heart.
Download or read book World Wide Rave written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2009-02-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A World Wide Rave! What the heck is that? A World Wide Rave is when people around the world are talking about you, your company, and your products. It's when communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. It's when tons of fans visit your Web site and your blog because they genuinely want to be there. Rules of the Rave: Nobody cares about your products (except you). No coercion required. Lose control. Put down roots. Point the world to your (virtual) doorstep. You can trigger a World Wide Rave: Just create something valuable that people want to share and make it easy for them to do so. What happens when people can't stop talking online about you, your company, and your products? A World Wide Rave is born that can propel a brand or company to seemingly instant fame and fortune. How do you create one? By learning the secret to getting links, YouTube, Facebook, and blog buzz to drive eager buyers to your virtual doorstep. For free. In World Wide Rave, David Meerman Scott, author of the award-winning hit book The New Rules of Marketing and PR, reveals the most exciting and powerful ways to build a giant audience from scratch.
Download or read book A Breath of Freedom written by Jorge Klapproth and published by BoD – Books on Demand. This book was released on 2022-04-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across Europe on two wheels. It's a dream - a breath of freedom. This indescribable feeling of being alive takes hold of you especially when you are at one with the elements of nature. Jorge Klapproth fulfils a long-cherished dream and tours Europe on his motorbike. The first leg of this journey leads from western Germany to the northernmost point of Europe, the North Cape in Norway. From there, the second leg leads to the southern tip of the continent, to Cape Tripiti on the small Greek island of Gavdos. The third stage then goes along the Adriatic Sea, over the Alps back home. A great tour that takes the author as a solo traveller over 13,000 kilometres and through 23 countries in Europe. He reports about countless encounters, experiences and valuable lessons learned in this exciting motorbike travelogue: from the idea to the planning to the implementation - in the midst of the worldwide pandemic.
Download or read book Surf Is Where You Find It written by Gerry Lopez and published by Patagonia. This book was released on 2015-04-17 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.
Download or read book What the Heck Is Self Love Anyway written by Jonathon Aslay and published by . This book was released on 2019-04-03 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're like me, you might have tuned out or rejected the idea whenever you hear someone say "you have to love yourself" and you might even say to yourself, what the heck does that mean? Unfortunately, loving yourself can be so foreign of a concept and yet it might also be the very thing that changes your life... for the better in every way. Self-love--our capacity to feed our spirit, fill our 'love cup' and feel inner peace is endless-- we just need to tap into it. But how? How the heck do we create [or experience] inner happiness? That's what this book attempts to address.
Download or read book Caste written by Isabel Wilkerson and published by Random House Trade Paperbacks. This book was released on 2023-02-14 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • OPRAH’S BOOK CLUB PICK • “An instant American classic and almost certainly the keynote nonfiction book of the American century thus far.”—Dwight Garner, The New York Times The Pulitzer Prize–winning, bestselling author of The Warmth of Other Suns examines the unspoken caste system that has shaped America and shows how our lives today are still defined by a hierarchy of human divisions—now with a new Afterword by the author. #1 NONFICTION BOOK OF THE YEAR: Time ONE OF THE BEST BOOKS OF THE YEAR: The Washington Post, The New York Times, Los Angeles Times, The Boston Globe, O: The Oprah Magazine, NPR, Bloomberg, The Christian Science Monitor, New York Post, The New York Public Library, Fortune, Smithsonian Magazine, Marie Claire, Slate, Library Journal, Kirkus Reviews Winner of the Carl Sandberg Literary Award • Winner of the Los Angeles Times Book Prize • National Book Award Longlist • National Book Critics Circle Award Finalist • Dayton Literary Peace Prize Finalist • PEN/John Kenneth Galbraith Award for Nonfiction Finalist • PEN/Jean Stein Book Award Longlist • Kirkus Prize Finalist “As we go about our daily lives, caste is the wordless usher in a darkened theater, flashlight cast down in the aisles, guiding us to our assigned seats for a performance. The hierarchy of caste is not about feelings or morality. It is about power—which groups have it and which do not.” In this brilliant book, Isabel Wilkerson gives us a masterful portrait of an unseen phenomenon in America as she explores, through an immersive, deeply researched, and beautifully written narrative and stories about real people, how America today and throughout its history has been shaped by a hidden caste system, a rigid hierarchy of human rankings. Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more. Using riveting stories about people—including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, Wilkerson herself, and many others—she shows the ways that the insidious undertow of caste is experienced every day. She documents how the Nazis studied the racial systems in America to plan their outcasting of the Jews; she discusses why the cruel logic of caste requires that there be a bottom rung for those in the middle to measure themselves against; she writes about the surprising health costs of caste, in depression and life expectancy, and the effects of this hierarchy on our culture and politics. Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity. Original and revealing, Caste: The Origins of Our Discontents is an eye-opening story of people and history, and a reexamination of what lies under the surface of ordinary lives and of American life today.
Download or read book 98 Pure Potato written by John Griffiths and published by Unbound Publishing. This book was released on 2016-06-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build the well-known household brands we still use today. It was the golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands? In 98% Pure Potato, the untold history of those real-life men and women is revealed through insights and anecdotes from some of account planning’s most revered pioneers: David Baker, John Bruce, David Cowan, Lee Godden, Christine Gray, Ev Jenkins, John Madell, Jane Newman, Jim Williams, Roderick White, Paul Feldwick, Jan Zajac and many more. Industry experts John Griffiths and Tracey Follows trace the true beginnings, rise and evolution of the discipline that came to be known as ‘advertising account planning’, uncovering how the UK’s most iconic campaigns came to be, and exploring what challenges and opportunities lie ahead. This is the enlightening history of how a fundamental part of advertising practice came out of the UK, as well as an instrumental guide for anyone working or hoping to work in the advertising industry today.
Download or read book Insight written by Tasha Eurich and published by Currency. This book was released on 2017-05-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful. Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness—knowing who we are and how others see us—is the foundation for high performance, smart choices, and lasting relationships. There’s just one problem: most people don’t see themselves quite as clearly as they could. Fortunately, reveals organizational psychologist Tasha Eurich, self-awareness is a surprisingly developable skill. Integrating hundreds of studies with her own research and work in the Fortune 500 world, she shows us what it really takes to better understand ourselves on the inside—and how to get others to tell us the honest truth about how we come across. Through stories of people who have made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help you do the same—and how to use this insight to be more fulfilled, confident, and successful in life and in work. In Insight, you'll learn: • The 7 types of self-knowledge that self-aware people possess. • The 2 biggest invisible roadblocks to self-awareness. • Why approaches like therapy and journaling don't always lead to true insight • How to stop your confidence-killing habits and learn to love who you are. • How to benefit from mindfulness without uttering a single mantra. • Why other people don’t tell you the truth about yourself—and how to find out what they really think. • How to deepen your insight into your passions, gifts, and the blind spots that could be holding you back. • How to hear critical feedback without losing your mojo. • Why the people with the most power can often be the least-self-aware, and how smart leaders avoid this trap. • The 3 building blocks for self-aware teams. • How to deal with delusional bosses, clients, and coworkers.
Download or read book The Burden of Hitler s Legacy written by Alfons Heck and published by American Traveler Press. This book was released on 1988 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author shares 40 years of soul searching in the aftermath of Germany's total defeat and destruction.
Download or read book What To Do Before Your Book Launch written by M.J. Rose and published by Evil Eye Concepts, Incorporated. This book was released on 2015-04-03 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: What To Do Before Your Book Launch is a guide for authors, covering everything from working with your publisher, to reading in public, to help for publicity and marketing, to using (and misusing) social media, to how to dress for your author photo . . . and far more, including cautionary tales, worksheets, timelines and etiquette tips.
Download or read book Die Empty written by Todd Henry and published by Penguin. This book was released on 2015-04-28 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A must-read for anyone interested in moving from inspiration to action.” —Cal Newport, author of So Good They Can’t Ignore You Most of us fill our days with frantic activity, bouncing from task to task, scrambling to make deadlines and chase the next promotion. But by the end of each day we’re often left wondering if any of it really mattered. We feel the ticking of the clock, but we’re unsure of the path forward. Die Empty is a tool for people who aren’t willing to put off their most important work for another day. Todd Henry explains the forces that lead to stagnation and introduces practices that will keep you on a true and steady course. The key is embracing the idea that time is finite, so you should focus on the unique contribution to the world that only you can make. Henry shows how to sustain your enthusiasm, push through mental barriers, and unleash your best work each day.
Download or read book Rework written by Jason Fried and published by Crown Currency. This book was released on 2010-03-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rework shows you a better, faster, easier way to succeed in business. Most business books give you the same old advice: Write a business plan, study the competition, seek investors, yadda yadda. If you're looking for a book like that, put this one back on the shelf. Read it and you'll know why plans are actually harmful, why you don't need outside investors, and why you're better off ignoring the competition. The truth is, you need less than you think. You don't need to be a workaholic. You don't need to staff up. You don't need to waste time on paperwork or meetings. You don't even need an office. Those are all just excuses. What you really need to do is stop talking and start working. This book shows you the way. You'll learn how to be more productive, how to get exposure without breaking the bank, and tons more counterintuitive ideas that will inspire and provoke you. With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.
