Download or read book What Makes Women Buy written by Janet L. Wolff and published by Trieste Publishing. This book was released on 2017-10-04 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trieste Publishing has a massive catalogue of classic book titles. Our aim is to provide readers with the highest quality reproductions of fiction and non-fiction literature that has stood the test of time. The many thousands of books in our collection have been sourced from libraries and private collections around the world.The titles that Trieste Publishing has chosen to be part of the collection have been scanned to simulate the original. Our readers see the books the same way that their first readers did decades or a hundred or more years ago. Books from that period are often spoiled by imperfections that did not exist in the original. Imperfections could be in the form of blurred text, photographs, or missing pages. It is highly unlikely that this would occur with one of our books. Our extensive quality control ensures that the readers of Trieste Publishing's books will be delighted with their purchase. Our staff has thoroughly reviewed every page of all the books in the collection, repairing, or if necessary, rejecting titles that are not of the highest quality. This process ensures that the reader of one of Trieste Publishing's titles receives a volume that faithfully reproduces the original, and to the maximum degree possible, gives them the experience of owning the original work.We pride ourselves on not only creating a pathway to an extensive reservoir of books of the finest quality, but also providing value to every one of our readers. Generally, Trieste books are purchased singly - on demand, however they may also be purchased in bulk. Readers interested in bulk purchases are invited to contact us directly to enquire about our tailored bulk rates.
Download or read book Don t Think Pink written by Lisa Johnson and published by AMACOM/American Management Association. This book was released on 2004 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Download or read book What Makes Women Buy written by Janet L. Wolff and published by Hardpress Publishing. This book was released on 2012-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlike some other reproductions of classic texts (1) We have not used OCR(Optical Character Recognition), as this leads to bad quality books with introduced typos. (2) In books where there are images such as portraits, maps, sketches etc We have endeavoured to keep the quality of these images, so they represent accurately the original artefact. Although occasionally there may be certain imperfections with these old texts, we feel they deserve to be made available for future generations to enjoy.
Download or read book Just Ask a Woman written by Mary Lou Quinlan and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.
Download or read book Why Women Buy written by Dawn Jones and published by Made For Success Publishing. This book was released on 2017-04 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women drive 80% of consumer spending. The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of $4.4 trillion dollars, in the U.S. alone. Mastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. Through scientific research, learn how women differ from men in the buying process.Overcome the fear of sales.Learn to operate with integrity.Learn to ask great questions.Integrate 4 communication styles.Learn to sell to 7 personality types.Master the four stages of competency. Why Women Buy will equip you to stay ahead of your competition and master the art of selling to half the population.
Download or read book Marketing to Women written by Marti Barletta and published by Dearborn Trade Publishing. This book was released on 2003 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing expert Martha Barletta presents a business case for why marketing professionals should focus their undivided attention on the largest untapped market in the world - women. She provides a detailed field guide for creating and executing a complete marketing plan that targets women.
Download or read book What Women Want written by Paco Underhill and published by Simon and Schuster. This book was released on 2011-07-19 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Why We Buy reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service "female friendly." He offers a tour of the world's marketplace--with shrewd observations and practical applications to help everybody adapt to the new realities. Underhill examines how a woman's role as homemaker has evolved into homeowner; how the home gym and home office are linked to the women's health movement and home-based businesses; why the refrigerator has trumped the stove as the crucial appliance; why some malls are succeeding while others fail. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence--From publisher description.
Download or read book Why Marketing to Women Doesn t Work written by J. Darroch and published by Springer. This book was released on 2014-07-05 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the challenges and subtleties behind marketing to women and confronts the idea that gender alone can be used as an indicator to target your market. Darroch provides practical insights into market segmentation and recommends a new approach that focuses on targeting human needs, not gender, in order to reach female customers.
Download or read book Why Smart Women Buy the Lies written by Annie McCubbin and published by Major Street Publishing. This book was released on 2023-05-02 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Someday, somebody somewhere is going to try to scam you. It could be someone online. It could be a person in your workplace. It could be a friend. It could be your partner. There are a myriad of ways in which people will try to get you to buy the lies.In the second book in the Why Smart Women series, we rejoin Kat who' s in a relationship with a lovely, decent man, she' s enjoying her well-paid job and she has adopted a large groodle. Things are looking up!Then her boss brings in a smooth-talking business guru, her neighbor employs a psychic to rid her flat of a curse and stylish but mysterious neighbors move in upstairs. Things start to go awry. Her happy life starts to fracture. Her relationship is threatened, the groodle disappears and she gets scammed.Throughout this laugh-out-loud book, you' ll appreciate how easily cognitive flaws can poke their noses into loads of different contexts. By understanding the cognitive flaws that infiltrate your decision-making you can prevent the process of obfuscation and stay safe.
Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.
Download or read book The Man s Guide to Women written by John Gottman and published by Rodale Books. This book was released on 2016-02-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Results from world-renowned relationship expert John Gottman’s famous Love Lab have proven an incredible truth: Men make or break relationships. Based on 40 years of research, The Man’s Guide to Women unlocks the mystery of how to attract, satisfy, and succeed with a woman for a lifetime. For the first time ever, there is a science-based answer to the age-old question: What do women really want in a man? Dr. Gottman, author of the New York Times bestseller The Seven Principles for Making Marriage Work, and his wife and collaborator, clinical psychologist Julie Schwartz Gottman, PhD, have pored over the research along with bestselling coauthors Douglas Abrams and Rachel Carlton Abrams, MD. Together, they have written this definitive guide for men, providing answers on everything from how to approach a woman and build a connection with her to how to truly satisfy her in bed and know when the relationship is on the right track. The Man’s Guide to Women is a must-have playbook for how to play—and win—the game of love.
Download or read book WHY WOMEN BUY FASHION written by BARRY BEN and published by Bloomsbury Academic. This book was released on 2015-09-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting the globalised nature of the fashion industry, this book provides a pioneering cross-cultural analysis of women's consumer behaviour and responses to fashion advertising.
Download or read book Why We Buy written by Paco Underhill and published by . This book was released on 1999 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The culmination of 15 years of meticulous research and observation, this riveting audiobook offers hilarious anecdotes and amazing hard facts about one of Americas favorite pastimes. Abridged. 7 CDs.
Download or read book What Women Want written by Larry Stains and published by Rodale. This book was released on 2000-04-22 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the minds of women complied by 2,513 real interviews details the specifics of what women love and hate, with tips that can turn any man into an exceptional lover and partner. 20,000 first printing.
Download or read book What Will It Take to Make A Woman President written by Marianne Schnall and published by Seal Press. This book was released on 2013-11-05 with total page 631 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prompted by a question from her eight-year-old daughter during the 2008 election of Barack Obama—“Why haven’t we ever had a woman president?”—Marianne Schnall set out on a journey to find the answer. A widely published writer, author, and interviewer, and the Executive Director of Feminist.com, Schnall began looking at the issues from various angles and perspectives, gathering viewpoints from influential people from all sectors. What Will It Take to Make A Woman President? features interviews with politicians, public officials, thought leaders, writers, artists, and activists in an attempt to discover the obstacles that have held women back and what needs to change in order to elect a woman into the White House. With insights and personal anecdotes from Sheryl Sandberg, Maya Angelou, Gloria Steinem, Nancy Pelosi, Nicholas Kristof, Melissa Etheridge, and many more, this book addresses timely, provocative issues involving women, politics, and power. With a broader goal of encouraging women and girls to be leaders in their lives, their communities, and the larger world, Schnall and her interviewees explore the changing paradigms occurring in politics and in our culture with the hope of moving toward meaningful and effective solutions—and a world where a woman can be president.
Download or read book What Makes Women Sick written by Lesley Doyal and published by Anaya -Spain. This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes women sick? To an Ecuadorean woman, it's nervios from constant worry about her children's illnesses. To a woman working in a New Mexico electronics factory, it's the solvents that leave her with a form of dementia. To a Ugandan woman, it's HIV from her husband's sleeping with the widow of an AIDS patient. To a Bangladeshi woman, it's a fatal infection following an IUD insertion. What they all share is a recognition that their sickness is somehow caused by situations they face every day at home and at work. In this clearly written and compelling book, Lesley Doyal investigates the effects of social, economic, and cultural conditions on women's health. The "fault line" of gender that continues to divide all societies has, Doyal demonstrates, profound and pervasive consequences for the health of women throughout the world. Her broad synthesis highlights variations between men and women in patterns of health and illness, and it identifies inequalities in medical care that separate groups of women from each other. Doyal's wide-ranging arguments, her wealth of data, her use of women's voices from many cultures--and her examples of women mobilizing to find their own solutions--make this book required reading for everyone concerned with women's health.
Download or read book Why Men Marry Some Women and Not Others written by John T. Molloy and published by Grand Central Publishing. This book was released on 2008-12-14 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book--based on years of the same thorough research that made the "Dress For Success" books national bestsellers--about how women can statistically improve their chances of getting married.
