Download or read book Writing for Public Relations and Strategic Communication written by William Thompson and published by . This book was released on 2021-08-03 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for Public Relations and Strategic Communication equips students with the knowledge, skills, and tools they need to write persuasively. The book underscores the importance of strategic analysis at the beginning of the writing process. Utilizing an audience-centered perspective, it shows how persuasive writing emerges organically after critically assessing the goals of an organization's message in light of its intended audience. Students learn essential strategic thinking and planning skills to create effective and intentional writing. The book presents the theoretical underpinnings of behavior, which students can then employ to generate prose that prioritizes the audience's reasons for attending to the message. The book is unique in presenting a primer on communication, persuasion, and moral theories that provides students a roadmap for constructing effective, ethical arguments. Throughout, anecdotes, examples, quizzes, and assignments help connect theory to practical, real-world applications. Writing for Public Relations and Strategic Communication helps readers build their persuasive writing skills for professional and effective public relations, employing unique strategies and tactics, such as: --A generative writing system that helps students identify and organize important information to produce quality prose, then adapt it to various media, on deadline --Interactive walkthroughs of writing examples that deconstruct prose, offering students insights not just into what to write, but how and why practitioners make strategic choices--down to the word level --Long-form scenario prompts that allow students to hone their persuasive writing, editing, and communication management skills across an array of platforms --Three two-chapter modules where the first chapter demonstrates how to write effective prose for a particular channel and the second offers practical help in delivering those products through message-delivery channels --Detailed case studies demonstrating how to translate research and planning into storytelling that addresses organizational problems --Unique chapters building important analytical literacies, such as search engine optimization tactics, marketing statistics analysis and data-driven audience targeting methods
Download or read book HBR Guide to Better Business Writing HBR Guide Series written by Bryan A. Garner and published by Harvard Business Review Press. This book was released on 2013-01-08 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: DON'T LET YOUR WRITING HOLD YOU BACK. When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The HBR Guide to Better Business Writing, by writing expert Bryan A. Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you: Push past writer's block Grab--and keep--readers' attention Earn credibility with tough audiences Trim the fat from your writing Strike the right tone Brush up on grammar, punctuation, and usage Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
Download or read book The McGraw Hill 36 Hour Course in Business Writing and Communication Second Edition written by Kenneth W. Davis and published by McGraw Hill Professional. This book was released on 2010-03-19 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supercharge your writing skills . . . by the end of the week! In the workplace, your writing speaks volumes about you. Whether you’re crafting a three-line message or a 300-page report, you need to write in a polished, professional way—regardless of your position or profession. The McGraw-Hill 36-Hour Course in Business Writing and Communication puts you on the fast track to becoming a strong, persuasive business writer. Complete with exercises, self-tests, and an online final exam, this multifaceted business writing “course” teaches you how to: SEIZE READERS’ INTEREST INSTANTLY ELIMINATE NONSPECIFIC WORDS AND PHRASES MANAGE CROSS-CULTURAL WRITING CRAFT COMPELLING ONLINE COPY CREATE POWERFUL PRESENTATIONS Present yourself at the top of your game in every e-mail, memo, report, and presentation with The McGraw-Hill 36-Hour Course in Business Writing and Communication!
Download or read book Elements of Indigenous Style written by Gregory Younging and published by Brush Education. This book was released on 2018-03-01 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elements of Indigenous Style offers Indigenous writers and editors—and everyone creating works about Indigenous Peoples—the first published guide to common questions and issues of style and process. Everyone working in words or other media needs to read this important new reference, and to keep it nearby while they’re working. This guide features: - Twenty-two succinct style principles. - Advice on culturally appropriate publishing practices, including how to collaborate with Indigenous Peoples, when and how to seek the advice of Elders, and how to respect Indigenous Oral Traditions and Traditional Knowledge. - Terminology to use and to avoid. - Advice on specific editing issues, such as biased language, capitalization, and quoting from historical sources and archives. - Case studies of projects that illustrate best practices.
Download or read book What Is Writing A Brief Introduction to Writing as an Act of Communication written by Johannah Rodgers and published by mimeograph. This book was released on 2015-08-25 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: What Is Writing? demystifies many of the things that college students struggle with the most in the first year writing course, while, at the same time, presenting an inquiry-based model for exploring not only what writing is, but why it is, for many, such a complex and interesting subject. Engaging with, rather than eschewing the multidimensionality of writing as a subject and practice, What Is Writing? asks students to delve into the complex definitions and functions of writing in a digital age, while, in the process, defining some of the key structural, literal, and rhetorical elements of writing. Inviting students to consider writing’s past, present, and future, and to explore writing as an object, action, and process, What Is Writing? presents a concrete framework for thinking and learning about written communication in a variety of genres and disciplines. Used in conjunction with Professor Rodgers’ Digital Composition and Rhetoric Web site, which offers links to a wide variety of Open Access readings and writing resources organized by theme and discipline, the book is designed to meet the unique demands of the 21st Century first year writing course.
Download or read book The Week the World Heard Gallaudet written by Jack R. Gannon and published by Gallaudet University Press. This book was released on 1989 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes the student demonstrations that led to the replacement of the Gallaudet University president with a deaf one.
Download or read book Writing and Literature written by Tanya Long Bennett and published by University of North Georgia. This book was released on 2018-01-10 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of Buzzfeeds, hashtags, and Tweets, students are increasingly favoring conversational writing and regarding academic writing as less pertinent in their personal lives, education, and future careers. Writing and Literature: Composition as Inquiry, Learning, Thinking and Communication connects students with works and exercises and promotes student learning that is kairotic and constructive. Dr. Tanya Long Bennett, professor of English at the University of North Georgia, poses questions that encourage active rather than passive learning. Furthering ideas presented in Contribute a Verse: A Guide to First-Year Composition as a complimentary companion, Writing and Literature builds a new conversation covering various genres of literature and writing. Students learn the various writing styles appropriate for analyzing, addressing, and critiquing these genres including poetry, novels, dramas, and research writing. The text and its pairing of helpful visual aids throughout emphasizes the importance of critical reading and analysis in producing a successful composition. Writing and Literature is a refreshing textbook that links learning, literature, and life.
Download or read book The Concise St Martin s Guide to Writing written by Rise B. Axelrod and published by Macmillan Higher Education. This book was released on 2014-10-31 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new Concise St. Martins Guide provides streamlined coverage of the six most commonly assigned genres in first-year compositionremembering events, writing profiles, explaining concepts, arguing a position, proposing a solution, and justifying an evaluation. The Concise Guide leads students through the writing process: "Guides to Reading" equip students to analyze a genres basic features, and Axelrod and Coopers distinctive "Guides to Writing" help students apply their analysis of reading to the development of their own writing projects. With more hands-on activities for critical reading and working with sources, greater emphasis on the rhetorical situation, and a fresh new design to show students the strategies they need at a glance, the Concise Guide helps students accomplish their writing goals from start to finish.
Download or read book Stylish Academic Writing written by Helen Sword and published by Harvard University Press. This book was released on 2012-04-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elegant data and ideas deserve elegant expression, argues Helen Sword in this lively guide to academic writing. For scholars frustrated with disciplinary conventions, and for specialists who want to write for a larger audience but are unsure where to begin, here are imaginative, practical, witty pointers that show how to make articles and books a pleasure to read—and to write. Dispelling the myth that you cannot get published without writing wordy, impersonal prose, Sword shows how much journal editors and readers welcome work that avoids excessive jargon and abstraction. Sword’s analysis of more than a thousand peer-reviewed articles across a wide range of fields documents a startling gap between how academics typically describe good writing and the turgid prose they regularly produce. Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master.
Download or read book The SAGE Guide to Writing in Policing written by Jennifer M. Allen and published by SAGE Publications. This book was released on 2019-12-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Guide to Writing in Policing: Report Writing Essentials equips students with transferable writing skills that can be applied across the field of policing - both academically and professionally. Authors Steven Hougland and Jennifer M. Allen interweave professional and applied writing, academic writing, and information literacy, with the result being a stronger, more confident report writer. Students are also exposed to a number of best practices for various elements of report writing, such as the face page, incident reports, supplemental reports, investigative reports, and traffic reports, as well as search warrants and affidavits.
Download or read book Writing Science in Plain English Second Edition written by Anne E Greene and published by . This book was released on 2025-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book 10 Things You Need To Know About Writing as an Act of Communication written by Johannah Rodgers and published by mimeograph. This book was released on with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brief introduction to writing as a means of communication.
Download or read book A Concise Guide to Technical Communication written by Heather Graves and published by Broadview Press. This book was released on 2020-11-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This compact but complete guide shows that less is more—with fewer extraneous details getting in the way of students trying to learn on the run, it allows them to focus on the most important principles of effective technical communication. The Concise Guide takes a rhetorical approach to technical communication; instead of setting up a list of rules that should be applied uniformly to all writing situations, it introduces students to the bigger picture of how the words they write can affect the people intended to read them. Assignments and exercises are integrated throughout to reinforce and test knowledge.
Download or read book Writing Speaking Communication Skills for Health Professionals written by Stephanie Barnard and published by Yale University Press. This book was released on 2001-01-01 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strong communication skills are required of today's health care practitioners. This guide contains practical advice on a broad range of essential communication skills for health-care practitioners.
Download or read book Writing Scientific Research in Communication Sciences and Disorder written by Robert H. Brookshire and published by Plural Publishing. This book was released on 2015-11-02 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing Scientific Research in Communication Sciences and Disorders is a comprehensive guide to the preparation and publication of research papers for researchers in communication sciences and disorders. Individual chapters address the structure, content, and style of the introduction, method, results, and discussion sections of a research paper. The balance of the text examines the writing process, including the nuts and bolts of preparing tables and graphs, reviewing different voices and grammar issues, editing your own work, working with editors and peer reviewers, and getting started toward becoming a productive writer. Each topic is illustrated with informative examples, with clear, direct, and often humorous discussion of what makes the examples good or bad. Writing is essential in nearly every profession and particularly in communication sciences and disorders, where researchers must be able to express complex ideas to a variety of audiences--from colleagues to members of health care teams to clients and family members. Therefore, competency in written expression is required for certification and entry into clinical practice in communication sciences and disorders. Writing Scientific Research in Communication Sciences and Disorders will be a valuable supplementary text for undergraduate and graduate students in courses that include writing assignments and critical assessment of research literature, such as research methods and evidence-based clinical methods courses, as well as in thesis and dissertation preparation. Researchers looking for a guide to help improve their own writing will also find this text to be an invaluable resource that answers the big and little questions that arise in preparing manuscripts.
Download or read book How to Read Like a Writer written by Mike Bunn and published by The Saylor Foundation. This book was released on with total page 17 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you Read Like a Writer (RLW) you work to identify some of the choices the author made so that you can better understand how such choices might arise in your own writing. The idea is to carefully examine the things you read, looking at the writerly techniques in the text in order to decide if you might want to adopt similar (or the same) techniques in your writing. You are reading to learn about writing. Instead of reading for content or to better understand the ideas in the writing (which you will automatically do to some degree anyway), you are trying to understand how the piece of writing was put together by the author and what you can learn about writing by reading a particular text. As you read in this way, you think about how the choices the author made and the techniques that he/she used are influencing your own responses as a reader. What is it about the way this text is written that makes you feel and respond the way you do?
Download or read book Open Technical Communication written by Tamara Powell and published by . This book was released on 2020-08-19 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Technical communication is the process of making and sharing ideas and information in the workplace as well as the set of applications such as letters, emails, instructions, reports, proposals, websites, and blogs that comprise the documents you write...Specifically, technical writing involves communicating complex information to a specific audience who will use it to accomplish some goal or task in a manner that is accurate, useful, and clear. Whether you write an email to your professor or supervisor, develop a presentation or report, design a sales flyer, or create a web page, you are a technical communicator." (Chapter 1)
