Download or read book Web Search Engine Research written by Dirk Lewandowski and published by Emerald Group Publishing. This book was released on 2012-04-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an understanding of Web search engines from the unique perspective of Library and Information Science. This book explores a range of topics including retrieval effectiveness, user satisfaction, the evaluation of search interfaces, the impact of search on society, and the influence of search engine optimization (SEO) on results quality.
Download or read book Search Engines written by Bruce Croft and published by Pearson Higher Ed. This book was released on 2011-11-21 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Search Engines: Information Retrieval in Practice is ideal for introductory information retrieval courses at the undergraduate and graduate level in computer science, information science and computer engineering departments. It is also a valuable tool for search engine and information retrieval professionals. Written by a leader in the field of information retrieval, Search Engines: Information Retrieval in Practice , is designed to give undergraduate students the understanding and tools they need to evaluate, compare and modify search engines. Coverage of the underlying IR and mathematical models reinforce key concepts. The book’s numerous programming exercises make extensive use of Galago, a Java-based open source search engine.
Download or read book An Introduction to Search Engines and Web Navigation written by Mark Levene and published by John Wiley & Sons. This book was released on 2011-01-14 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a second edition, updated and expanded to explain the technologies that help us find information on the web. Search engines and web navigation tools have become ubiquitous in our day to day use of the web as an information source, a tool for commercial transactions and a social computing tool. Moreover, through the mobile web we have access to the web's services when we are on the move. This book demystifies the tools that we use when interacting with the web, and gives the reader a detailed overview of where we are and where we are going in terms of search engine and web navigation technologies.
Download or read book What Is a Search Engine and How Do I Use It written by Leon Gray and published by Britannica Educational Publishing. This book was released on 2014-01-01 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handy guide to search engines allows readers to learn the tricks to using these Internet-indexing services to their maximum potential. With an informative history of the development of search engines, this book teaches readers how this essential tool for the Web has advanced in its technology for categorizing websites and then pulling them up for users at the click of a search button. From an electronic spider that crawls the World Wide Web looking for new web pages to the meta tags and hash codes that have come to help optimize results, this book covers the early days of Yahoo and WebCrawler through the most recent developments in search engine technology. A discussion of Cloud computing and other safety issues makes this a key read for anybody who wants to stay up on todays issues in Internet security.
Download or read book Search Engine Optimization All in One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2009-04-20 with total page 771 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content. Book I explores how search engines work and which ones offer the best exposure Learn to develop a keyword strategy and be competitive with Books II and III Book IV helps you design an SEO-friendly site, while in Book V you learn to create content that lures your audience Tips in Book VI show how to line up relevant links for a better search showing Book VII shows how to get more from your server and content management system Discover how to measure your site’s success in Book VIII Book IX helps you globalize your success by marketing in Asia, Europe, and Latin America Use SEO and Book X tips to build your brand With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
Download or read book Academic Search Engines written by Jose Luis Ortega and published by Elsevier. This book was released on 2014-10-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic Search Engines intends to run through the current panorama of the academic search engines through a quantitative approach that analyses the reliability and consistence of these services. The objective is to describe the main characteristics of these engines, to highlight their advantages and drawbacks, and to discuss the implications of these new products in the future of scientific communication and their impact on the research measurement and evaluation. In short, Academic Search Engines presents a summary view of the new challenges that the Web set to the scientific activity through the most novel and innovative searching services available on the Web. - This is the first approach to analyze search engines exclusively addressed to the research community in an integrative handbook. The novelty, expectation and usefulness of many of these services justify their analysis - This book is not merely a description of the web functionalities of these services; it is a scientific review of the most outstanding characteristics of each platform, discussing their significance to the scholarly communication and research evaluation - This book introduces an original methodology based on a quantitative analysis of the covered data through the extensive use of crawlers and harvesters which allow going in depth into how these engines are working. Beside of this, a detailed descriptive review of their functionalities and a critical discussion about their use for scientific community is displayed
Download or read book Professional Search Engine Optimization with PHP written by Cristian Darie and published by John Wiley & Sons. This book was released on 2007-04-18 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maybe you’re a great programmer or IT professional, but marketing isn’t your thing. Or perhaps you’re a tech-savvy search engine marketer who wants a peek under the hood of a search engine optimized web site. Search engine marketing is a field where technology and marketing are both critical and interdependent, because small changes in the implementation of a web site can make you or break you in search engine rankings. Furthermore, the fusion of technology and marketing know-how can create web site features that attract more visitors. The mission of this book is to help web developers create web sites that rank well with the major search engines, and to teach search engine marketers how to use technology to their advantage. We assert that neither marketing nor IT can exist in a vacuum, and it is essential that they not see themselves as opposing forces in an organization. They must work together. This book aims to educate both sides in that regard.
Download or read book Web Search written by Amanda Spink and published by Springer Science & Business Media. This book was released on 2008-09-16 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web search engines are not just indispensable tools for finding and accessing information online, but have become a defining component of the human condition and can be conceptualized as a complex behavior embedded within an individual's everyday social, cultural, political, and information-seeking activities. This book investigates Web search from the non-technical perspective, bringing together chapters that represent a range of multidisciplinary theories, models, and ideas.
Download or read book Search Engine Optimization For Dummies written by Peter Kent and published by John Wiley & Sons. This book was released on 2006-04-20 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a cool Web site, and a really great product, service, or cause you want people to know about. But visitors aren’t beating down your cyber-door. What happened? The answer, most likely, is that you haven’t made your site irresistible to search engines. Search engines have a great deal of control over the volume of traffic a Web site gets, because they put your site in front of people searching for your product or service. If you know the secrets of wooing the search engines, you can Gain greater visibility for your site Advance your position in the rankings Avoid techniques that cause search engines to bump your site to the end of the list Make pay-per-click advertising pay off In addition to the familiar ones like Google and Yahoo!, there are dozens of other search engines out there. Search Engine Optimization For Dummies, 2nd Edition shows you how to create a site that will pop to the top like a cork whenever people search for related products or services. It will help you Become familiar with search engines and search directories and find out which keywords work Build your site with techniques that search engines like and avoid the ones they don’t Register your site with the top search systems and get it listed in directories Find out why links are important and see how to get other sites to link to yours Work with Google AdWords and Yahoo! Search, and explore the best and most economical ways to use pay-per-click advertising Discover the common mistakes that make Web sites invisible to search engines There’s even a companion Web site with all the links in the book neatly (and conveniently) arranged so you don’t have to type them, plus a bonus chapter to help you power up your skills. Search Engine Optimization For Dummies, 2nd Edition has been updated with the latest information on search engines plus plenty of tips and tricks to help your site get the attention it deserves!
Download or read book The Ultimate Guide to Search Engine Marketing written by Bruce C. Brown and published by Atlantic Publishing Company. This book was released on 2007-01-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your ultimate goal to have more customers come to your website? You can increase your website traffic by more than 1,000 percent through the expert execution of Pay Per Click Advertising. With PPC advertising you are only drawing highly qualified visitors to your Web site! PPC brings you fast results and you can reach your target audience with the most cost effective method on the Internet today. In this book we show you the secrets of executing a successful, cost-effective campaign. Pay per click, or PPC, is an advertising technique that uses search engines where you can display your text ads throughout the Internet keyed to the type of business you have or the type of products you are promoting. Successful PPC advertising ensures that your text ads reach the right audience while your business only pays for the clicks your ads receive! Master the art and science behind Pay Per Click Advertising in a matter of hours. By investing a few dollars you can easily increase the number of visitors to your website and significantly increase sales! Since you only pay when someone actually clicks on your ad, your marketing dollars are being used more effectively and efficiently compared to any other advertising method. The key to success in PPC advertising is to know what you are doing, devise a comprehensive and well-crafted advertising plan, and know the relationships between your website, search engines, and PPC advertising campaign methodology. This groundbreaking and exhaustively researched new book will provide everything you need to know to get you started on generating high-volume, high quality leads to your website. This new book will teach you the six steps to a successful campaign: Keyword Research, Copy Editing, Setup and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. In addition, we interviewed some of today s most successful PPC masters. This book is a compilation of their secrets and proven successful ideas. Additionally, we give you hundreds of tips and tricks to ensure your Web site is optimized for maximum search engine effectiveness to drive business to your web site and increase sales and profits. Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president's garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice. Every book has resources, contact information, and web sites of the products or companies discussed. This Atlantic Publishing eBook was professionally written, edited, fact checked, proofed and designed. The print version of this book is 288 pages and you receive exactly the same content. Over the years our books have won dozens of book awards for content, cover design and interior design including the prestigious Benjamin Franklin award for excellence in publishing. We are proud of the high quality of our books and hope you will enjoy this eBook version.
Download or read book Search Engine Optimization All in One For Dummies written by Bruce Clay and published by John Wiley & Sons. This book was released on 2015-09-08 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive coverage of search engine optimization In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you'll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more. If SEO makes your head spin, this no-nonsense guide makes it easier. You'll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results! Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more Covers SEO and optimizing servers for SEO Provides important information on SEO web design Shows you how to use SEO to stay "above the fold" If you're a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Download or read book Teaching in the Digital Age written by Kristen Nelson and published by Corwin Press. This book was released on 2008 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a framework to help teachers connect brain-compatible learning, multiple intelligences, and the Internet to help students learn and understand critical concepts.
Download or read book Search Engines Link Analysis and User s Web Behavior written by George Meghabghab and published by Springer. This book was released on 2008-04-06 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a specific and unified approach framework to three major components: Search Engines Performance, Link Analysis, and User’s Web Behavior. The book can be used by researchers in the fields of information sciences, engineering (especially software), computer science, statistics and management, who are looking for a unified theoretical approach to finding relevant information on the WWW and a way of interpreting it from a data perspective to a user perspective.
Download or read book Doing a Literature Search written by Chris Hart and published by SAGE. This book was released on 2001-06-25 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing a Literature Search provides a practical and comprehensive guide to searching the literature on any topic within the social sciences. The book will enable the reader to search the literature effectively, identifying useful books, articles, statistics and many other sources of information. The text will be an invaluable research tool for postgraduates and researchers across the social sciences.
Download or read book THE INTERNET written by K. L. JAMES and published by PHI Learning Pvt. Ltd.. This book was released on 2010-04-10 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new era, the Internet has changed the ways of doing business activities, learning methods, teaching strategy, communication styles and social networking. This book attempts to answer and solve all the mysteries entangled with the Web world. Now in its second edition, the book discusses all the updated topics related to the Internet. Beginning with an overview of the Internet, the book sails through the evolution and growth of the Internet, its working, hardware and software requirements, protocols used, e-mail techniques, various Internet security threats and the methods of using and configuring different security solutions, file transfer methods and several other Internet services with all the details illustrated through live screenshots. Presented in a simple yet engaging style and cogent language, this book will be useful for any course introducing students to the Internet or where the Internet is a part of the curriculum. It will also immensely benefit all those who are interested in developing the necessary skills to use the Internet. WHAT IS NEW TO THIS EDITION : Chapters on Internet Telephony and Web Conferencing, Blogs and Social Networking Inclusion of topics such as Web 2.0, Web 3.0 technologies, IPv6, VoIP, Wikis, SMS and Blogs Detailed features of the newest Internet tools and software applications including open-source, free and cross-platform types Comprehensive and updated Internet dictionary acquainting with the Web world terminologies
Download or read book FCS Life Orientation L2 written by and published by Pearson South Africa. This book was released on 2008 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advanced Metasearch Engine Technology written by Weiyi Meng and published by Springer Nature. This book was released on 2022-05-31 with total page 117 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the search tools currently on the Web, search engines are the most well known thanks to the popularity of major search engines such as Google and Yahoo!. While extremely successful, these major search engines do have serious limitations. This book introduces large-scale metasearch engine technology, which has the potential to overcome the limitations of the major search engines. Essentially, a metasearch engine is a search system that supports unified access to multiple existing search engines by passing the queries it receives to its component search engines and aggregating the returned results into a single ranked list. A large-scale metasearch engine has thousands or more component search engines. While metasearch engines were initially motivated by their ability to combine the search coverage of multiple search engines, there are also other benefits such as the potential to obtain better and fresher results and to reach the Deep Web. The following major components of large-scale metasearch engines will be discussed in detail in this book: search engine selection, search engine incorporation, and result merging. Highly scalable and automated solutions for these components are emphasized. The authors make a strong case for the viability of the large-scale metasearch engine technology as a competitive technology for Web search. Table of Contents: Introduction / Metasearch Engine Architecture / Search Engine Selection / Search Engine Incorporation / Result Merging / Summary and Future Research
