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Book What Every Angel Investor Wants You to Know  Pb

Download or read book What Every Angel Investor Wants You to Know Pb written by Brian Cohen and published by McGraw-Hill Companies. This book was released on 2023-06-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy. Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed. Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace. As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks: A clear exit strategy before the startup even launches Facts that turn "due" diligence into "do" diligence Authenticity--"save your spinning for the fitness center" Proof that you "live inside the customer's head" Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more. This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours. Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch. PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW: "Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust "Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator "What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone "Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership "What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free,practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors "While [this] book is anecdotal, [the authors] discuss in depth how angels view a potential investment as well as how they evaluate its prospects. This is the book's strength. Recommended. All levels of students, entrepreneurs, practitioners." -- CHOICE

Book What Every Angel Investor Wants You to Know  An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea

Download or read book What Every Angel Investor Wants You to Know An Insider Reveals How to Get Smart Funding for Your Billion Dollar Idea written by Brian Cohen and published by McGraw Hill Professional. This book was released on 2013-03-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy. Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed. Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace. As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks: A clear exit strategy before the startup even launches Facts that turn "due" diligence into "do" diligence Authenticity--"save your spinning for the fitness center" Proof that you "live inside the customer's head" Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more. This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours. Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch. PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW: "Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust "Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator "What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone "Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership "What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free, practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors

Book The Entrepreneurial Bible to Venture Capital  Inside Secrets From the Leaders in the Startup Game

Download or read book The Entrepreneurial Bible to Venture Capital Inside Secrets From the Leaders in the Startup Game written by Andrew Romans and published by McGraw Hill Professional. This book was released on 2013-08-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: 40 leading venture capitalists come together to teach entrepreneurs how to succeed with their startup The Entrepreneurial Bible to Venture Capital is packed with invaluable advice about how to raise angel and venture capital funding, how to build value in a startup, and how to exit a company with maximum value for both founders and investors. It guides entrepreneurs through every step in an entrepreneurial venture from the legalities of raising initial capital to knowing when to change tactics. Andrew Romans is the co-founder and general partner of Rubicon Venture Capital, a venture capital fund that invests in privately held technology companies and enables its investors to co-invest along side the fund on a deal-by-deal basis via innovative sidecar funds right up to IPO or M&A exit. Romans is also the founder and general partner of The Founders Club, a venture capital equity exchange fund and investor in later stage liquidity transactions.

Book The Life O Reilly

    Book Details:
  • Author : Brian Cohen
  • Publisher : iUniverse
  • Release : 2009-08
  • ISBN : 1440150257
  • Pages : 278 pages

Download or read book The Life O Reilly written by Brian Cohen and published by iUniverse. This book was released on 2009-08 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Readers should have a box of Kleenex handy when they read this book. It is emotional, to say the least .... [The Life O'Reilly] is a heartwarming tale of discovering life, love, and legacy ... a love story filled with drama and emotions. There are plenty of shocking events which make this a page-turner and a very sentimental novel." - Suite101.com [A] riveting and deeply emotional work. The Life O'Reilly keeps the reader turning the pages as author Cohen displays a vivid touch with the everyday details of working life. Nashville Book Festival Brian Cohen clearly has the gift of story in this riveting debut. His ability to plumb the depths of the human heart, and its capacity to change forged in a modern, gritty, yet sophisticated New York shines through in this estimable work. The mark of a great novel is one that is impossible to put down on its final page. Cohen's book reaches that bar. New York Times bestselling author Michael Christopher Carroll "The Life O'Reilly is a fascinating read that will warm hearts." Midwest Book Review "...this is the way life should be lived. To be able to stop at any moment and say, I am proud of and very much at peace with who I am." Brian Cohen's first novel is an affecting and haunting story that captures the attention of the reader and holds it throughout, lingering long after the final page is turned.... Cohen has a fluidic writing style. His story is well paced and his characters have dimension and distinctive personalities. It is inspiring to watch Nick's heroic battle for survival as he evolves into the kind of man (and life) that will leave a lasting and impressionable legacy. It is not often that a work of fiction leaves the reader contemplating his or her personal outlook on life. The trials that Nick endures are easily applicable to reality. His story gives us pause to think, leaving us grateful for having made Nick's acquaintance. The US Review of Books At once a bittersweet love story and a young lawyer's journey of self-discovery, this auspicious debut delivers an emotional wallop and will move readers in unexpected ways. On the outside, Nick O'Reilly has it all: a high-flying legal career, as a partner of an elite Wall Street law firm, and financial security, with an apartment overlooking Central Park. Having grown up in a working-class family, as far back as Nick can remember this was his dream. But at the age of thirty-six, after several years of sacrificing his personal life for professional gain, Nick has started to ponder his future and consider the mark he wants to leave on society both professionally and personally his legacy. After being chastised in the press for turning a cold shoulder to the community, the firm calls upon Nick to help rehabilitate its image by handling its first pro bono case. Nick is asked to represent Dawn Nelson, a domestic violence victim who is fighting for custody of her young son, Jordan. A far cry from Nick's specialty of defending the misdeeds of Corporate America, it is up to Nick to set Dawn and Jordan on a path to a better life. But Nick gets much more than he signed on for, as Dawn forces him to reassess his life choices and, ultimately, be true to himself. Only when Nick finally realizes what is truly important in life does he face his toughest and possibly final challenge: a battle for his own survival. Exploring the flaws of being human and the importance of controlling one's own destiny, The Life O'Reilly reminds us of how precious life is and how quickly and tragically it can change. Written with great empathy, The Life O'Reilly is an emotional and unforgettable tale that will challenge one's expectations of the modern love story and introduces a poignant and sensitive new voice in fiction.

Book Talk Like TED

Download or read book Talk Like TED written by Carmine Gallo and published by St. Martin's Press. This book was released on 2014-03-04 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ideas are the currency of the twenty-first century. In order to succeed, you need to be able to sell your ideas persuasively. This ability is the single greatest skill that will help you accomplish your dreams. Many people have a fear of public speaking or are insecure about their ability to give a successful presentation. Now public speaking coach and bestselling author Carmine Gallo explores what makes a great presentation by examining the widely acclaimed TED Talks, which have redefined the elements of a successful presentation and become the gold standard for public speaking. TED ? which stands for technology, entertainment, and design ? brings together the world's leading thinkers. These are the presentations that set the world on fire, and the techniques that top TED speakers use will make any presentation more dynamic, fire up any team, and give anyone the confidence to overcome their fear of public speaking. In his book, Carmine Gallo has broken down hundreds of TED talks and interviewed the most popular TED presenters, as well as the top researchers in the fields of psychology, communications, and neuroscience to reveal the nine secrets of all successful TED presentations. Gallo's step-by-step method makes it possible for anyone to deliver a presentation that is engaging, persuasive, and memorable. Carmine Gallo's top 10 Wall Street Journal Bestseller Talk Like TED will give anyone who is insecure about their public speaking abilities the tools to communicate the ideas that matter most to them, the skill to win over hearts and minds, and the confidence to deliver the talk of their lives. The opinions expressed by Carmine Gallo in TALK LIKE TED are his own. His book is not endorsed, sponsored or authorized by TED Conferences, LLC or its affiliates.

Book Crack the Funding Code

Download or read book Crack the Funding Code written by Judy Robinett and published by HarperChristian + ORM. This book was released on 2019-02-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crack the Funding Code demystifies the world of angel investing, venture capital, and corporate funding and lays out a strategic pathway for any entrepreneur to secure funding fast. Lack of funding is one of the biggest reasons small businesses fail. In 2016 in the United States alone, more than 31 percent of small business owners reported that they could not access adequate capital, and the lack of capital prevented them from growing the business/expanding operations, increasing inventory, or financing increased sales. This book will show you how to find the money, create pitches that attract investors, and then structure fair, ethical deals that will bring them new sources of outside capital and invaluable professional advice. Crack the Funding Code gives you the broader perspective on: how funding works, how investors think, and what they need to hear to put their money where your mouth is. Every entrepreneur who reads this book will get easy-to-follow deal checklists, a roadmap of where and how to locate the best funding resources and top business mentors for their industry or geographical location, and a step-by-step process to create pitches that make their idea or business irresistible.

Book Four New Messages

    Book Details:
  • Author : Joshua Cohen
  • Publisher : Graywolf Press
  • Release : 2012-08-07
  • ISBN : 1555970583
  • Pages : 152 pages

Download or read book Four New Messages written by Joshua Cohen and published by Graywolf Press. This book was released on 2012-08-07 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quartet of audacious fictions that capture the pathos and absurdity of life in the age of the internet *A New York Times Book Review Editors' Choice* * One of Flavorwire's "50 Books That Define the Past Five Years in Literature" A spectacularly talented young writer has returned from the present with Four New Messages, urgent and visionary dispatches that seek to save art, sex, and even alienation from corporatism and technology run rampant. In "Emission," a hapless drug dealer in Princeton is humiliated when a cruel co-ed exposes him exposing himself on a blog gone viral. "McDonald's" tells of a frustrated pharmaceutical copywriter whose imaginative flights fail to bring solace because of a certain word he cannot put down on paper. In "The College Borough" a father visiting NYU with his daughter remembers a former writing teacher, a New Yorker exiled to the Midwest who refuses to read his students' stories, asking them instead to build a replica of the Flatiron Building. "Sent" begins mythically in the woods of Russia, but in a few virtuosic pages plunges into the present, where an aspiring journalist finds himself in a village that shelters all the women who've starred in all the internet porn he's ever enjoyed. Highbrow and low-down, these four intensely felt stories explain what happens when the virtual begins to colonize the real -- they harness the torrential power and verbal dexterity that have established Cohen as one of America's most brilliant younger writers.

Book Forthcoming Books

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 2001-06 with total page 1736 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Truth about Stories

Download or read book The Truth about Stories written by Thomas King and published by House of Anansi. This book was released on 2003 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2003 Trillium Book Award "Stories are wondrous things," award-winning author and scholar Thomas King declares in his 2003 CBC Massey Lectures. "And they are dangerous." Beginning with a traditional Native oral story, King weaves his way through literature and history, religion and politics, popular culture and social protest, gracefully elucidating North America's relationship with its Native peoples. Native culture has deep ties to storytelling, and yet no other North American culture has been the subject of more erroneous stories. The Indian of fact, as King says, bears little resemblance to the literary Indian, the dying Indian, the construct so powerfully and often destructively projected by White North America. With keen perception and wit, King illustrates that stories are the key to, and only hope for, human understanding. He compels us to listen well.

Book In Defense of Housing

Download or read book In Defense of Housing written by Peter Marcuse and published by Verso Books. This book was released on 2024-08-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In every major city in the world there is a housing crisis. How did this happen and what can we do about it? Everyone needs and deserves housing. But today our homes are being transformed into commodities, making the inequalities of the city ever more acute. Profit has become more important than social need. The poor are forced to pay more for worse housing. Communities are faced with the violence of displacement and gentrification. And the benefits of decent housing are only available for those who can afford it. In Defense of Housing is the definitive statement on this crisis from leading urban planner Peter Marcuse and sociologist David Madden. They look at the causes and consequences of the housing problem and detail the need for progressive alternatives. The housing crisis cannot be solved by minor policy shifts, they argue. Rather, the housing crisis has deep political and economic roots—and therefore requires a radical response.

Book Entrepreneurial Finance

Download or read book Entrepreneurial Finance written by Luisa Alemany and published by Cambridge University Press. This book was released on 2018 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academics and practitioners from a range of institutions across Europe provide a cutting-edge, practical, and comprehensive review on the financing of entrepreneurial ventures. From sourcing and obtaining funds, to financial tools for growing and managing the financial challenges and opportunities of the startup, Entrepreneurial Finance: The Art and Science of Growing Ventures is an engaging text that will equip entrepreneurs, students and early-stage investors to make sound financial decisions at every stage of a business' life. Largely reflecting European businesses and with a European perspective, the text is grounded in sound theoretical foundations. Case studies and success stories as well as perspectives from the media and from experts provide real-world applications, while a wealth of activities give students abundant opportunities to apply what they have learned. A must-have text for both graduate and undergraduate students in entrepreneurship, finance and management programs, as well as aspiring entrepreneurs in any field.

Book The New Business Road Test

Download or read book The New Business Road Test written by John Walker Mullins and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting your own business is a daunting task. No matter how talented you are, no matter how much capital you have, no matter how good your business plan is, if you're pursuing a fundamentally flawed opportunity you're heading for failure. So before spending time and money on a new enterprise it's vital to know if your idea is actually going to work in practice. The New Business Road Test shows you how to avoid the obvious mistakes that everyone else makes. The new edition of this best-selling book features: * A new version of the 7 domains model. * Updated case studies that reflect the changes that have happened in the last four years. * Chapter 13 has been rewritten to make the Industry Analysis Checklist more understandable. * A new author run companion website for readers to access extra information.

Book The Art Of A Happy Exit

Download or read book The Art Of A Happy Exit written by K. Srikrishna and published by Harper Collins. This book was released on 2021-03-23 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: EVERY ENTREPRENEUR NEEDS A HAPPY EXIT STRATEGY! 'So, what's your exit strategy?' The question often leaves most entrepreneurs stumped as running a business leaves little time to think about anything else. While business owners recognize that they may have to exit their business at some point, few give enough thought to how they will sell it. And fewer prepare for it. Invariably, when a prospective buyer appears or an offer is made, or when an unforeseen health or financial contingency arises, they scramble to respond. Even those rare entrepreneurs who have given thought to an exit often end up with seller's remorse. The Art of a Happy Exit helps entrepreneurs get prepared for all that selling their business entails. The book covers not just the Outside game-positioning, prospecting, finding professional partners, negotiating, structuring, and executing, but the critical Inside game-the mental and emotional preparation needed even while retaining customers, employees, and the business. K. Srikrishna tells the stories of twenty entrepreneurs from India and the United States who've sold their businesses to varying degrees of happiness. Between the stories, he lays out the typical steps involved in a business sale, each with its own practical checklist. The result is a book that will help you gain greater self-awareness of what you seek and how best to go about it, and ensure the happiness of all involved with the outcome.

Book Behavioural Investing

Download or read book Behavioural Investing written by James Montier and published by John Wiley & Sons. This book was released on 2009-10-09 with total page 740 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavioural investing seeks to bridge the gap between psychology and investing. All too many investors are unaware of the mental pitfalls that await them. Even once we are aware of our biases, we must recognise that knowledge does not equal behaviour. The solution lies is designing and adopting an investment process that is at least partially robust to behavioural decision-making errors. Behavioural Investing: A Practitioner’s Guide to Applying Behavioural Finance explores the biases we face, the way in which they show up in the investment process, and urges readers to adopt an empirically based sceptical approach to investing. This book is unique in combining insights from the field of applied psychology with a through understanding of the investment problem. The content is practitioner focused throughout and will be essential reading for any investment professional looking to improve their investing behaviour to maximise returns. Key features include: The only book to cover the applications of behavioural finance An executive summary for every chapter with key points highlighted at the chapter start Information on the key behavioural biases of professional investors, including The seven sins of fund management, Investment myth busting, and The Tao of investing Practical examples showing how using a psychologically inspired model can improve on standard, common practice valuation tools Written by an internationally renowned expert in the field of behavioural finance

Book Fixed Income Securities

Download or read book Fixed Income Securities written by Bruce Tuckman and published by John Wiley & Sons. This book was released on 2011-10-13 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fixed income practitioners need to understand the conceptual frameworks of their field; to master its quantitative tool-kit; and to be well-versed in its cash-flow and pricing conventions. Fixed Income Securities, Third Edition by Bruce Tuckman and Angel Serrat is designed to balance these three objectives. The book presents theory without unnecessary abstraction; quantitative techniques with a minimum of mathematics; and conventions at a useful level of detail. The book begins with an overview of global fixed income markets and continues with the fundamentals, namely, arbitrage pricing, interest rates, risk metrics, and term structure models to price contingent claims. Subsequent chapters cover individual markets and securities: repo, rate and bond forwards and futures, interest rate and basis swaps, credit markets, fixed income options, and mortgage-backed-securities. Fixed Income Securities, Third Edition is full of examples, applications, and case studies. Practically every quantitative concept is illustrated through real market data. This practice-oriented approach makes the book particularly useful for the working professional. This third edition is a considerable revision and expansion of the second. Most examples have been updated. The chapters on fixed income options and mortgage-backed securities have been considerably expanded to include a broader range of securities and valuation methodologies. Also, three new chapters have been added: the global overview of fixed income markets; a chapter on corporate bonds and credit default swaps; and a chapter on discounting with bases, which is the foundation for the relatively recent practice of discounting swap cash flows with curves based on money market rates.

Book The Improv Handbook

Download or read book The Improv Handbook written by Tom Salinsky and published by Bloomsbury Publishing. This book was released on 2017-10-19 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Improv Handbook is the most comprehensive, smart, helpful and inspiring guide to improv available today. Applicable to comedians, actors, public speakers and anyone who needs to think on their toes, it features a range of games, interviews, descriptions and exercises that illuminate and illustrate the exciting world of improvised performance. First published in 2008, this second edition features a new foreword by comedian Mike McShane, as well as new exercises on endings, managing blind offers and master-servant games, plus new and expanded interviews with Keith Johnstone, Neil Mullarkey, Jeffrey Sweet and Paul Rogan. The Improv Handbook is a one-stop guide to the exciting world of improvisation. Whether you're a beginner, an expert, or would just love to try it if you weren't too scared, The Improv Handbook will guide you every step of the way.

Book Your Money and Your Brain

Download or read book Your Money and Your Brain written by Jason Zweig and published by Simon and Schuster. This book was released on 2007-09-04 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, simple steps to avoid common mistakes and become more successful. What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn’t good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions—and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, “How could I have been so stupid?” will benefit from reading this book.