Download or read book The Lawyer s Guide to Effective Yellow Pages Advertising written by Kerry Randall and published by American Bar Association. This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although Yellow Pages advertising should be a major profit-building business marketing strategy for many law firms, the harsh reality is that 99% of ads simply don't work. This book will provide you with the information you need to create effective, powerful Yellow Pages ads and drive your client development programs forward. You'll find information on identifying and focusing on your target market, as well as how to plan and design the perfect ad that not only reaches potential clients, but motivates them to call. Book jacket.
Download or read book Advertising For Dummies written by Gary Dahl and published by John Wiley & Sons. This book was released on 2011-04-18 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Download or read book Kleppner s Advertising Procedure written by Thomas Russell and published by . This book was released on 1993 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Creating Customer Connections written by Jack Burke and published by Silver Lake Publishing. This book was released on 1997 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuing Merritt's "Taking Control" series, this book offers businesspeople a practical guide to improving their customer service operations. Using case studies and interviews, author Jack Burke shows businesses how to use customer service to strengthen customer loyalty and promote the company as a whole.
Download or read book Making It in Advertising written by Leonard Mogel and published by Leonard Mogel. This book was released on 2010-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Cincinnati Magazine written by and published by . This book was released on 1978-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cincinnati Magazine taps into the DNA of the city, exploring shopping, dining, living, and culture and giving readers a ringside seat on the issues shaping the region.
Download or read book Stihl American written by Stan Crader and published by Wheatmark, Inc.. This book was released on 2017-11-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legacies are not easily built. They take dedicated individuals who are willing to risk everything, work hard, and be examples of excellence. The eclectic group of pioneers who laid the foundation for Stihl's success in America could not have been more different from each other. But they shared the common drive and character that has proven the test of time. Stihl American features the amazing stories of these pioneers, including: • A descendant of Daniel Boone’s sister who first sold Stihl saws in America during the 1930s. • A Jersey boy who, after fighting his way across France and Germany, found himself near the spot where the chainsaw was invented. Twenty years later he secured a one-page contract to sell Stihl in North America. • A young Native American boy, orphaned during the Osage Reign of Terror, who grew to be an Osage Indian Chief and introduced Stihl to loggers in the Rockies. • A rambunctious Missourian, who, after a stint with the OSS flying B17 bombers during WWII, assisted her husband to establish Stihl in the high plains. • An Arkansas lawyer, who, after losing an eye during the apprehension of a mass murderer, partnered with a timber buyer and introduced Stihl to America's Southwest. • A lefty from Ohio, scouted by baseball’s legendary Eddy Stanky, who chose to introduce Stihl to New England rather than play professional baseball. • The husband of a former Miss New Hampshire who had the entire United States as his sales territory and became the first Man of Stihl in America. • A piano player from a tiny town in Missouri who became Stihl's largest independent distributor. • A Canadian born Scotsman who started as a low-level Stihl employee and eventually rose to the position of president, leading the company to decades of record-setting sales. This is the exemplary heritage of STIHL in America!
Download or read book Managing Electronic Media written by Joan Van Tassel and published by CRC Press. This book was released on 2012-09-10 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
Download or read book Managing Electronic Media written by Joan M. Van Tassel and published by Taylor & Francis. This book was released on 2010 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Download or read book Keith s Radio Station written by John Allen Hendricks and published by CRC Press. This book was released on 2014-08-07 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.
Download or read book Move the Needle written by Shelley Brander and published by Hay House, Inc. This book was released on 2022-04-12 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal bestseller: Harness the “power of can’t” to make your big, impossible dreams a reality with help from a creative entrepreneur who’s turned her quirky passion into a global force. Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions--both personal and professional--no matter how quirky or impossible they may seem to everyone around you. Whether you are an entrenched or aspiring entrepreneur, or have a passion that just won’t let you go, Shelley shares lessons from her journey that reveal how to: Put your passion first and make your creative side hustle your main gig Recognize the true value of creativity and experimentation Have hope against all odds Surround yourself with supportive people Cut ties with those who weigh you down Believe in the power of your weird, impossible dream! In Move the Needle, Shelley invites you to embrace your passion and hold space for your seemingly improbable (but totally possible) goals, dreams, and purpose.
Download or read book Encyclopedia of Radio 3 Volume Set written by Christopher H. Sterling and published by Routledge. This book was released on 2004-03 with total page 2848 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produced in association with the Museum of Broadcast Communications in Chicago, the Encyclopedia of Radio includes more than 600 entries covering major countries and regions of the world as well as specific programs and people, networks and organizations, regulation and policies, audience research, and radio's technology. This encyclopedic work will be the first broadly conceived reference source on a medium that is now nearly eighty years old, with essays that provide essential information on the subject as well as comment on the significance of the particular person, organization, or topic being examined.
Download or read book Head s Broadcasting in America written by Michael McGregor and published by Routledge. This book was released on 2016-01-08 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book documents the dramatic changes in the field of electronic media in the past decade and provides informed insights in the exciting, and changes yet to come. It examines the transition in broadcasting from analog to digital transmission and the changing business models of electronic media.
Download or read book The Radio Station written by Michael C Keith and published by Taylor & Francis. This book was released on 2012-09-10 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.
Download or read book U S Industrial Outlook written by and published by . This book was released on 1991 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book MADISON AVENUE OHIO 1970 written by Wallace J. Gordon and published by AuthorHouse. This book was released on 2010-06-04 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the best ads and commercials are written in high-powered advertising agencies in New York City, right? In fancy offices perched high on the gleaming towers of Manhattan, right? By mythical creatures just returning from three martini lunches, right? Wrong, wrong, wrong. And once more, just for good measure. Once upon a time I was fired. Again. I’d been writing ads for agencies in Chicago, Detroit, Minneapolis and New York. For almost twenty years. Then one day I found myself writing them in the sometimes sleepy, sometimes far from sleepy little city of Marion, Ohio. How I got there, what I did there, and all the rest of it makes a rather interesting story. At least to me. Although Gertrude Stein famously said, “There’s no there there,” don’t believe it for a minute. She sure wasn’t talking about Marion, Ohio. Read on, gentle reader, read on...
Download or read book Inside Multi Media Case Based Instruction written by Roger C. Schank and published by Routledge. This book was released on 2012-11-12 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth in the Inside series, this volume includes four theses completed under the editor's direction at the Institute for the Learning Sciences at Northwestern University. This series bridges the gap between Schank's books introducing (for a popular audience) the theories behind his work in artificial intelligence (AI) and the many articles and books written by Schank and other AI researchers for their colleagues and students. The series will be of interest to graduate students in AI and professionals in other academic fields who seek the retraining necessary to join the AI effort or to understand it at the professional level. This volume elaborates the Case-Based Teaching Architecture. A central tenet of this architecture is the importance of acquiring cases, and being able to retrieve and use those cases to solve new problems. The theses address the problems of building case bases, indexing large amounts of data contained within those case bases, and retrieving information on a need-to-know basis. They also reflect the work of researchers at the Institute to design tools that enable software programs to be built more effectively and efficiently.
