Download or read book What Could Be More Inspiring Than Honesty How and Why Honest Tea Keeps Its Brand Promises written by Jim Champy and published by Pearson Education. This book was released on 2009-11-02 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an excerpt from Inspire!: Why Customers Come Back (ISBN: 9780131361881) by Jim Champy. Available in print and digital formats. The Honest Tea story: building a company on truth, customer engagement, and total transparency. With truth as its credo, Honest Tea encountered its first test with a new drink called Zero. Labels were at the printer when the partners discovered their sweetener would add 3.5 calories per bottle. Anything below 5 calories can legally be rounded down to 0: No one would need to know. But for Honest Tea, the discrepancy was crucial....

Download or read book What Could Be More Inspiring Than Honesty written by and published by FT Press. This book was released on with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Delivering the Promise of Your Brand written by Brian D. Till and published by Pearson Education. This book was released on 2009-10-16 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element is an ecerpt from The Truth About Creating Brands People Love (ISBN: 9780137128167) by Brian D. Till and Donna Heckler. Available in print and digital formats. Build a brand that everyone in the organization owns, lives, loves--and shines through in every customer interaction. A brand is a promise you make to your consumers. That promise has two parts: what you say you are promising, and what you actually deliver. Don’t assume the brand is owned by marketing. Marketing is the quarterback, calling plays for the brand, but every person and department is crucial to its success.

Download or read book Powerful Social Media Branding PR Practices Collection written by FT Press Delivers and published by Pearson Education. This book was released on 2010-07-01 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next-generation social media, marketing, and PR from the pioneers: insider techniques that build brands, buzz, innovation, sales, and profits! How to leverage the latest tools and techniques to create and launch great new products...build or revitalize virtually any brand...reach today’s new influencers and stakeholders...find new sources of value...get your customers to love you, and stay in love with you! From world-renowned leaders and experts, including Jim Champy, Stewart Emery, Barry Libert, Jon Spector, Robert Brunner, Brian Solis, Mark Magnacca, and many more. Included in this collection: Buy It!: What’s in it for Your Customers? (Mark Magnacca) Brand Revitalization: Creating a Plan to Win (Larry Light, Joan Kiddon) Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products (Barry Libert, Jon Spector) Delivering the Promise of Your Brand, Keeping the Promise. . .And Other Keys to Creating Brands People Love (Brian D. Till, Donna Heckler) The Role of Marketing in Launching New Products (Phil Baker) Effective Branding Begins with a Name. . .And Other Keys to Creating Brands People Love (Brian D. Till, Donna Heckler) We Are Smarter Than Me: Crowdsourcing New Businesses (Barry Libert, Jon Spector) You Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer’s Gut (Robert Brunner, Stewart Emery, Russ Hall) What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises (Jim Champy) PR 2.0 Is Here: Combine Traditional PR with Social Media for Heightened Results (Deirdre Breakenridge) PR 2.0 in a Web 2.0 World: What Is Public Relations 2.0? (Brian Solis, Deirdre Breakenridge) Walking the Walk: Having Your Customers Love You (Robert Brunner, Stewart Emery, Russ Hall) Active Storytelling: Using Video News Releases for PR Professionals (Brian Solis, Deirdre Breakenridge) Social Networking for Promoting YOU as a Brand (Brian Solis, Deirdre Breakenridge) How to Generate Effective Press Releases for Social Networks (Brian Solis, Deirdre Breakenridge) Invention Isn’t Everything: Consumer Design Rules (Phil Baker)

Download or read book Top Thoughtleaders Share Their Best Innovation Ideas Collection written by FT Press Delivers and published by Pearson Education. This book was released on 2010-07-01 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s hottest new ideas for supercharging business innovation--from the cutting-edge experts who are making it happen, right now! Fast, powerful, realistic solutions for jumpstarting innovation--whatever you sell, whatever industry you’re in! Discover how to change the playing field, leverage your customers’ insights and expertise, uncover huge unmet needs, craft great customer experiences, and much more! From world-renowned leaders and experts, including Jim Champy, Michael A. Roberto, Phil Baker, Stewart Emery, Satish Nambisan, Mohanbir Sawhney, David Edery, Barry Libert, Jon Spector, and many more. Included in this collection: • Compete by Changing: How Shutterfly Succeeded on a New and Larger Playing Field (Jim Champy) • Innovating in a Connected World: Harnessing the Vast Creative Potential Outside Your Company (Satish Nambisan/Mohanbir Sawhney) • Simplifying Complexity: How Go Daddy Met Its Customers’ Unmet Needs (Jim Champy) • Compete By Bursting the Bubble: How MinuteClinic Met the Unmet Health Care Needs of Millions–Cheaply and Conveniently (Jim Champy) • Compete By Meeting Unmet Needs: How ZipCar Rethought the Car Rental Business (Jim Champy) • Do You Matter? (And How to Make Sure You Do) (Robert Brunner/Stewart Emery/Russ Hall) • Why Your Company Must Have a Design Culture (Robert Brunner/Stewart Emery/Russ Hall) • How Great Products and Services Supply Great User Experiences (Robert Brunner/Stewart Emery/Russ Hall) • Piggybacking to Success: Jibbitz Accessorizes Crocs (Jim Champy) • Communities of Innovation: How Video Game Makers Capture Millions of Dollars of Innovation from User Communities and You Can, Too! (David Edery, Ethan Mollick) • Profiting from the Clash of Ideas: Constructive Conflict Leads to Better Decisions and Results (Michael A. Roberto) • What Could Be More Inspiring Than Honesty?: How and Why Honest Tea Keeps Its Brand Promises (Jim Champy) • Just Develop It! Managing the Fast-Track New Product Team (Phil Baker) • Design Matters–A Lot: Don’t Develop Products Without It! (Phil Baker) • We Are Smarter Than Me: Crowdsourcing New Businesses (Barry Libert, Jon Spector)

Download or read book Inspire written by Jim Champy and published by Pearson Education. This book was released on 2009-03-23 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 POWERFUL WAYS TO INSPIRE TODAY’S TOUGH CUSTOMERS IN TOUGH TIMES AND MAKE THEM STICK! “With Jim Champy’s well-proven gift for keen management analysis, today’s essential notions of business transparency, channel and customer alignment, and enduring cultural values become palpable, memorable, and—most important—usable.” Alan Spoon, Managing General Partner, Polaris Venture Partners “If you love the game of business, you’d be hard pressed to find a book with more ‘good moves’ per page than INSPIRE!” Paal Gisholt, President and CEO, SmartPak “Full of insightful ideas, this book is for those who like winning, who embrace innovation, and who wish to transform how they lead. It is not for the defenders of the status quo.” Michael Dowling, President and CEO, North Shore-Long Island Jewish Health System “INSPIRE! provides ‘food for thought’ and insightful guidance for all companies. This is particularly important in today’s economy where even established companies are looking for ways to maintain the growth they have enjoyed in better times.” Chiquita White, Section Head, Product Development, Procter & Gamble Jim Champy revolutionized business with Reengineering the Corporation. Now, in Inspire!, the second book in a series about what’s new and really works in business, he takes on the challenge of inspiring customers–even in tough times. In an era of commoditization and ever less loyal customers, this book shows how to keep customers coming back. Drawing on dozens of original case studies from companies in a variety of industries, new and old, Champy reveals how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all...how to reinvigorate your company in the face of brutally tough and creative competition...how to go beyond mere marketing campaigns to lead crusades customers want to join. Once again, Jim Champy has given businesses actionable solutions to one of the most challenging problems they currently face: making customers stick. How to reignite customer loyalty by… • Bringing authenticity to everything you do • Creating new products that reflect the best of what you really are • Delivering new value based on convenience, simplicity, and honesty • Nurturing your mystique • Choosing the right channel partners • Doing well by doing good Want more? Check out the e-book collection, Jim Champy on What's Really Working in Business. This brand new collection contains state-of-the-art business insights from world-renowned expert Jim Champy…now in a convenient e-format, at a great price!

Download or read book From Tired to Inspired written by Jim Champy and published by FT Press. This book was released on 2009 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the Safari online edition of the printed book. Authenticity is the key to nurturing a solid customer base. You might get the first order by fooling a customer once, but forget any further business unless you strive to deliver the quali.

Download or read book Jim Champy on What s Really Working in Business Collection written by Jim Champy and published by FT Press. This book was released on 2011-11-21 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: What it takes to win, big, now! Jim Champy brings together breakthrough approaches to strategy, marketing, and execution! Jim Champy revolutionized business with Reengineering the Corporation. Now, in these three concise, fast-paced books, he’s done it again — revealing today’s most innovative strategies for breakthrough business success. Deliver!: How to Be Fast, Flawless, and Frugal shows how to leverage the rich treasure of potential competitive advantage hidden in your operations. Through five case studies, he presents organizations performing at “impossible” levels — thanks not to strategy, but to goals, discipline, details, and gritty, everyday execution. Next, in Outsmart!: How to Do What Your Competitors Can't, Champy reveals the winning strategies of “high velocity” companies, identifying eight powerful ways to compete in even the most brutal marketplace. You’ll discover how to find distinctive market positions and sustainable advantages in products, services, delivery methods, and niches nobody else ever considered. Finally, in Inspire!: Why Customers Come Back, Champy shows how to define a consistent value proposition your customers will be passionate about–and will stay passionate about. You’ll learn how to engage a new generation of customers who value transparency and authenticity above all, and transcend mere “marketing” to lead crusades customers want to join.

Download or read book Mission in a Bottle written by Seth Goldman and published by Crown Currency. This book was released on 2013-09-03 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an incredibly fun and accessible two-color graphic-book format, the cofounders of Honest Tea tell the engaging story of how they created and built a mission-driven business, offering a wealth of insights and advice to entrepreneurs, would-be entrepreneurs, and millions of Honest Tea drinkers about the challenges and hurdles of creating a successful business--and the importance of perseverance and creative problem-solving. Seth Goldman and Barry Nalebuff began Honest Tea fifteen years ago with little more than a tea leaf of an idea and a passion to offer organic, freshly brewed, lightly sweetened bottled tea. Today Honest Tea is a rapidly expanding national brand sold in more than 100,0000 grocery stores, restaurants, convenience stores and drugstores across the country. The brand has flourished as American consumers move toward healthier and greener lifestyles.

Download or read book The Last Lecture written by Randy Pausch and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a computer science professor diagnosed with terminal cancer, explores his life, the lessons that he has learned, how he has worked to achieve his childhood dreams, and the effect of his diagnosis on him and his family.

Download or read book My New Roots written by Sarah Britton and published by Clarkson Potter. This book was released on 2015-03-31 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: At long last, Sarah Britton, called the “queen bee of the health blogs” by Bon Appétit, reveals 100 gorgeous, all-new plant-based recipes in her debut cookbook, inspired by her wildly popular blog. Every month, half a million readers—vegetarians, vegans, paleo followers, and gluten-free gourmets alike—flock to Sarah’s adaptable and accessible recipes that make powerfully healthy ingredients simply irresistible. My New Roots is the ultimate guide to revitalizing one’s health and palate, one delicious recipe at a time: no fad diets or gimmicks here. Whether readers are newcomers to natural foods or are already devotees, they will discover how easy it is to eat healthfully and happily when whole foods and plants are at the center of every plate.

Download or read book The Christian Union written by Henry Ward Beecher and published by . This book was released on 1873 with total page 666 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Tatler written by Leigh Hunt and published by . This book was released on 1832 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Forest and Stream written by and published by . This book was released on 1887 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Church written by and published by . This book was released on 1897 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Finance News written by and published by . This book was released on 1918 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Harper s Weekly written by and published by . This book was released on 1863 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: