Download or read book Fundamentals of Public Communication Campaigns written by Jonathan Matusitz and published by John Wiley & Sons. This book was released on 2022-09-13 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Download or read book The Abridgment written by United States. President and published by . This book was released on 1888 with total page 982 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Policy written by and published by . This book was released on 1900 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Habits of Mind written by William Allen and published by Routledge. This book was released on 2017-09-20 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Habits of Mind maintains that the fact that almost everyone now goes to college need not be seen as an obstacle to excellence in education. Some critics have insisted that college is not for everyone, but William B. Allen and Carol Allen assert that the college diploma has rightly become as much the norm in this century as the high school diploma was during the twentieth century. Accordingly, it is essential that higher education remains true to its deepest purpose: the cultivation of proficient humanity. The authors see the key to this goal as the development of judgment, or "habits of mind." Habits of mind are far and away the most influential determinants of human conduct, and nowhere are they more profoundly shaped than in institutions of higher education. Furthermore, liberal education has proven most effective in this undertaking.The authors elaborate on the purpose of higher education and identify the chief obstacles to achieving its aim. They demonstrate the critical role of academic leaders in achieving the aim of higher education and posit that excellence in judgment is the primary characteristic of the academic leaders who fulfill this role. They examine three aspects of access to higher education: academic readiness, the cost and funding of higher education, and the capacity of the physical plant. Finally, they use policies developed in Virginia to demonstrate realistic approaches to achieving the aims of access and quality discussed throughout the book.The authors draw on their years of experience as practitioners in both private and public institutions, liberal arts colleges, and research universities to develop their material. This volume will be of interest to faculty and students in higher education programs, nation and state public policymakers, legislative and academic leaders, and a general public concerned about the cost and value of a college education.
Download or read book The Economic World written by Arthur Richmond Marsh and published by . This book was released on 1919 with total page 926 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book General Revision of the Copyright Law Hearings Held Before the Committee on Patents written by United States. Congress. House Patents Commmittee and published by . This book was released on 1932 with total page 1302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Billboard written by and published by . This book was released on 1946-11-30 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book The Annotated Works of Henry George written by Francis K. Peddle and published by Rowman & Littlefield. This book was released on 2015-12-24 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: Henry George (1839–1897) rose to fame as a social reformer and economist amid the industrial and intellectual turbulence of the late nineteenth century. His best-selling Progress and Poverty (1879) captures the ravages of privileged monopolies and the woes of industrialization in a language of eloquent indignation. His reform agenda resonates as powerfully today as it did in the Gilded Age, and his impassioned prose and compelling thought inspired such diverse figures as Leo Tolstoy, John Dewey, Sun Yat-Sen, Winston Churchill, and Albert Einstein. This six-volume edition of the works of Henry George assembles all his major works for the first time with new introductions, critical annotations, extensive bibliographical material, and comprehensive indexing to provide a wealth of resources for scholars and reformers. Volume 1 of The Annotated Works of Henry George includes an introduction to the six-volume series that focuses on the social context for George’s political economy, as well as the public and private struggles that George faced. Tension between the dream of economic justice and different techniques to realize it proved a continuing challenge for the Georgist movement after its heady early years. Volume 1 presents three major works by George and new essays to provide context. George wrote Our Land and Land Policy (1871) while still a journalist in California. Fred Foldvary shows that George, even as a neophyte economist, wrote with uncanny insight and analytical skill. In The Irish Land Question (1881), George dove into the maelstrom of Irish land policy. Jerome Heavey provides the essential clarification of the history and politics of Irish land law and explains why George’s remedy was not adopted. Property in Land (1885) incorporates the debate between George and the eighth Duke of Argyll. Brian Hodgkinson provides the historical and philosophical setting for this exchange between the Scottish aristocratic landowner and the American “Prophet of San Francisco.”
Download or read book Utility Consumers Counsel Act of 1969 written by United States. Congress. Senate. Committee on Government Operations. Subcommittee on Intergovernmental Relations and published by . This book was released on 1969 with total page 1856 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considers S. 607 and companion H.R. 4866, to amend the Federal Property and Administrative Services Act to establish a U.S. Office of Utility Consumers' Counsel, an independent agency representing Federal and consumer interests before Federal and state public utility authorities.
Download or read book Hearings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1915 with total page 1344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Regulation of Devices Capable of Causing Radio Interference Hearing Before the Subcommittee on Communication and Power 90 2 on H R 9665 February 6 1968 written by United States. Congress. House. Interstate and Foreign Commerce and published by . This book was released on 1968 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Housebuilding Planning and Community Action written by John R. Short and published by Taylor & Francis. This book was released on 2021-10-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1986, Housebuilding, Planning and Community Action was written as an examination of the conflicts and tensions resulting from private sector housing growth in Central Berkshire, part of Britain’s ‘Silicon Valley’ along the M4 motorway. The book provides a detailed consideration of the various ‘actors’ and their interactions and explores the fight from Community groups and parish councils to halt development, in opposition to the government’s reluctance to discourage economic growth. It focuses on four groups closely involved in the production, allocation, and consumption of new housing: speculative housebuilders, local planning authorities, parish councils, and community/residents’ groups. The motivations and actions of each group are examined, and the tensions between them are highlighted, set within the context of central government attitudes towards planning and private housebuilding. Housebuilding, Planning and Community Action has lasting relevance for those interested in human geography, and the history of housebuilding and planning.
Download or read book Tax Revision Compendium 86 1 November 16 1959 written by United States. Congress. House Ways and Means and published by . This book was released on 1959 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Decisions of the Civil Aeronautics Board written by United States. Civil Aeronautics Board and published by . This book was released on 1966 with total page 1766 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Electric Railway Journal written by and published by . This book was released on 1921 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Civil Aeronautics Board Reports written by United States. Civil Aeronautics Board and published by . This book was released on 1966 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Public Opinion written by and published by . This book was released on 1888 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
