Download or read book Leisure Marketing written by Susan Horner and published by Routledge. This book was released on 2012-06-25 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Divided into nine parts, Leisure Marketing: a global perspective guides the reader through leisure and marketing concepts, the marketing mix, key issues in different sectors, topical issues (such as globalisation, marketing research and ethics, for example branding and environmental issues), and the future of leisure marketing. A section of the book is devoted entirely to international case studies, which illustrate and highlight key themes and issues raised throughout in order to facilitate learning. Example of international cases used are: Disneyland Resort, Paris: The Marketing Mix Manchester United Football Club: Marketing the Brand The Growth of the Online Retail Travel Market Hilton Head Island, USA: The Leisure Island for Golf and Leisure Shopping Health, Leisure and Tourism Marketing including Spa Hotels, Health Clubs and lake Resorts. This book combines real world experience with a solid theoretical framework. It is essential reading for anyone studying, teaching or working in marketing in the leisure industry.
Download or read book Encyclopedia of Leisure and Outdoor Recreation written by John Jenkins and published by Routledge. This book was released on 2004-08-02 with total page 1089 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a key reference guide for the exploration of leisure and outdoor recreation. It reflects the multidisciplinary nature of these fields and contextualizes the leading research and knowledge on key concepts, theories and practices. Edited by leading authorities in the field, this volume includes a comprehensive index, and up-to-date suggestions for further reading. It is an essential resource for teaching, an invaluable companion to independent study, and a solid starting point for wider subject exploration.
Download or read book The Economics of Recreation Leisure and Tourism written by John Tribe and published by Routledge. This book was released on 2015-09-16 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the leading texts in the field, The Economics of Recreation, Leisure and Tourism is the ideal introduction to the fundamentals of economics in these industries, helping you to pass an economics module as part of tourism, recreation, events or sport management degrees. It is written in an engaging style that assumes no prior knowledge of economics. It applies economic theory to a range of tourism industry issues at the consumer, business, national and international level by using topical examples to give the theory real-world context. This book is richly illustrated with diagrams, and contains a range of features such as international case studies showcasing current issues, review questions and extracts from journals to aid understanding and further knowledge, as well as new data and statistics. This fifth edition has been revised and updated to include: New content on recent economic data, consumer choice looking at income–leisure decision approaches, growth areas of sports and events, environmental issues, the impact of the global economic crisis and what may happen in the future. Evidence is put forward to provide a sense of the dynamics of world economies. Updated and new international case studies throughout that demonstrate theoretical principles of economics as applied to tourism Updated companion website with PowerPoint slides
Download or read book Recreation Programming written by James Robert Rossman and published by Sagamore Publishing LLC. This book was released on 2008 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Used in numerous universities throughout the United States, Canada, Australia, and New Zealand, this book provides programming insights for educators, practitioners, and students. The book will present readers with the vital tools necessary in providing successful programs for their patrons.
Download or read book Tourism Development written by Julio Aramberri and published by Channel View Publications. This book was released on 2005-01-01 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a multidisciplinary look at various hot issues in present day tourism development, including studying how global the industry has become; new forms of travel like space tourism; new trends in marketing and promotion.
Download or read book Recreational and Environmental Markets for Forest Enterprises written by and published by CABI. This book was released on 2001 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is now increasingly recognized that forests have multiple functions, and can provide opportunities for leisure, recreation and tourism, and other environmental benefits, as well as timber. In general, such "public goods" are assumed not to be marketable. However, this book challenges this assumption, and shows how these issues can be tackled from an economics and marketing perspective.The work is based on an EU-funded project, conducted from four university or research centres: Hamburg (Germany), Padua (Italy), Vienna (Austria) and Wageningen (The Netherlands). Many case studies and original surveys are presented from these countries, which provide practical solutions to market these forest enterprises. These empirical data are then related to economic models concerning public goods. This book is relevant to those studying or involved in marketing in the forest tourism, recreation and leisure industries.
Download or read book The SAGE Dictionary of Leisure Studies written by Tony Blackshaw and published by SAGE. This book was released on 2009-09-14 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Leisure Studies? Who are the key figures in the field? How can we evaluate the relevance of concepts in the field? This is the first full length Dictionary of Leisure Studies. It examines the key concepts, assesses the work of central figures and helps students zero-in on essential issues and conceptual distinctions. The Book: • Provides an unprecedented critical survey of the field • Offers students authoritative, comprehensive accounts of the basic concepts and leading figures • Provides students with core resources to write essays and pass exams Written by teachers experienced with the needs of undergraduates and postgraduates in the field, the book will be quickly recognized as a vital asset in making sense of Leisure Studies.
Download or read book The Demand and Supply of Outdoor Recreation written by Charles J. Cicchetti and published by . This book was released on 1969 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sport and Development in Emerging Nations written by Cem Tinaz and published by Routledge. This book was released on 2021-04-05 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time, this book examines the strategies of leaders of emerging nations to use sport as a tool for reaching social, economic, cultural, political, technological or environmental goals and gaining international prestige. It assesses whether sport can really be an effective tool in international development. The book explores the unique challenges, issues and opportunities offered by sport for development in emerging nations. Bringing together case studies of sport and development in countries including Brazil, China, Czech Republic, Hungary, India, Indonesia, Mexico, Poland, Qatar, South Africa, South Korea and Turkey, the book looks at policies designed to achieve development through, by and for sport, and whether they have achieved their socio-economic objectives. It considers the way that emerging nations have used major international sports events as political and developmental projects, as well as the importance of sporting infrastructure, professional leagues, participation programmes and the influence of nationalism and ideology. With a truly global perspective, this book is important reading for any student, researcher or policy-maker with interest in sport management, sport development, development studies, international economics, globalisation or political science.
Download or read book Outdoor Recreation Research Register written by and published by . This book was released on 1973 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior and Culture written by Marieke K. de Mooij and published by SAGE. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: De Mooij argues that differences in consumer behaviour across countries are not decreasing, but increasing. This book provides empirical evidence that the need to understand culture to explian differences in consumer behaviour is greater than ever.
Download or read book Future Computer Communication Control and Automation written by Tianbiao Zhang and published by Springer Science & Business Media. This book was released on 2011-12-03 with total page 706 pages. Available in PDF, EPUB and Kindle. Book excerpt: The volume includes a set of selected papers extended and revised from the 2011 International Conference on Computer, Communication, Control and Automation (3CA 2011). 2011 International Conference on Computer, Communication, Control and Automation (3CA 2011) has been held in Zhuhai, China, November 19-20, 2011. This volume topics covered include wireless communications, advances in wireless video, wireless sensors networking, security in wireless networks, network measurement and management, hybrid and discrete-event systems, internet analytics and automation, robotic system and applications, reconfigurable automation systems, machine vision in automation. We hope that researchers, graduate students and other interested readers benefit scientifically from the proceedings and also find it stimulating in the process.
Download or read book The Routledge Companion to Air Transport Management written by Nigel Halpern and published by Routledge. This book was released on 2018-01-31 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Air Transport Management provides a comprehensive, up-to-date review of air transport management research and literature. This exciting new handbook provides a unique repository of current knowledge and critical debate with an international focus, considering both developed and emerging markets, and covering key sectors of the air transport industry. The companion consists of 25 chapters that are written by 39 leading researchers, scholars and industry experts based at universities, research institutes, and air transport companies and organisations in 12 different countries in Africa, Asia-Pacific, Europe and North America to provide a definitive, trustworthy resource. The international team of contributors have proven experience of research and publication in their specialist areas, and contribute to this companion by drawing upon research published mainly in academic, industry and government sources. This seminal companion is a vital resource for researchers, scholars and students of air transport management. It is organised into three parts: current state of the air transport sectors (Part I); application of management disciplines to airlines and airports (Part II); and key selected themes (Part III).
Download or read book Hospitality Business Development written by Ahmed Hassanien and published by Routledge. This book was released on 2010-05-04 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hospitality Business Development analyzes and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organization operates, and: • explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. • explains how differentiation and innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development • examines the shifting nature of demand, evaluating consumers’ behaviour and relating the principles of customer centricity to the business development function • is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, licensed retail, catering, international restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development . Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry.
Download or read book Information and Communication Technologies in Tourism 1999 written by Dimitrios Buhalis and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the last couple of years we learned that infonnation and communication technologies have to be seen as key factors for the success in various industries. Especially in tourism it became evident, that missing the developments in this sector could not only be fatal for the unfolding of the businesses, but also unrenouncable in order to withstand in competition. The objective of ENTER is to show the chance that infonnation technology offers for all participants in the touristic competition to act successfully in permanently changing infonnation environments. It reflects the important role of infonnation technologies in this field. Within the last six years ENTER united various experts - practitioners as well as researchers - to exchange their experiences, ideas and visions in the sector of tourism and infonnation technology. The conferences scope is to provide an international platfonn to discuss the topical situation and future trends, and the possibilities to shape the own strategies. The various points of view of all the participants in workshops, reports and discussions always lead to most interesting perceptions.
Download or read book Essentials of Marketing Management written by Geoffrey Lancaster and published by Routledge. This book was released on 2010-10-01 with total page 808 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on market needs. With an array of examples and case studies from around the world, Lancaster and Massingham offer an alternative to the traditional American focused teaching materials currently available. Topics covered include: consumer and organizational buyer behaviour product and innovation strategies direct marketing e-marketing Designed and written for undergraduate, MBA and masters students in marketing management classes, The Essentials of Marketing Management builds on successful earlier editions to provide a solid foundation to understanding this core topic. An extensive companion website, featuring a vast and rich array of supporting materials, including extended cases and multiple choice questions is available at: http://cw.routledge.com/textbooks/9780415553476/
Download or read book Proceedings of the 1994 Northeastern Recreation Research Symposium written by Gail A. Vander Stoep and published by . This book was released on 1994 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
