Download or read book Westburn Blues Premium Hardcover Edition written by Jim Riley and published by Blurb. This book was released on 2021-01-31 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dante Rinaldi is born to Italian immigrants in the West of Scotland. Stranded by World War Two in Italy during a summer with his grandfather, Dante grows roots in his family's rural homeland and, as a young adult, identifies with a band of mountain partisans fighting the fascists. Young love delayed and the Rinaldis' struggles in post-war Scotland carry Dante into the life of Chris McCoull: a neglected adolescent who finds his calling and romance while working for a Greek-owned shipping line. Carefully researched and historically detailed, Westburn Blues is a rendering of the Scottish-Italian experience and filled with a cast of colorful characters, from sympathetic to truly evil.
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Download or read book Services Marketing written by Christopher Lovelock and published by Pearson. This book was released on 2014-12-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and graduate services marketing courses. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Download or read book Services Marketing Global Edition written by Christopher H Lovelock and published by Pearson Higher Ed. This book was released on 2015-02-27 with total page 649 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Service Marketing This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing provides instructors with maximum flexibility in teaching while guiding students into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Download or read book The Taiwan Economy In Transition written by Shirley W Y Kuo and published by Routledge. This book was released on 2019-09-10 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Taiwan economy has undergone a successful transition in the post-war period-transition from agricultural to industrial, from traditional to modem, and from backward to advanced economy. This book explores and illuminates broad dimensions of the transition growth of the Taiwan economy for the period 1951-81. It deals in depth with all major aspects: key issues of the early period; labor absorption and income distribution; trade, prices and external shocks; technical change; and economic policies. The coverage of these topics is extensive, so as to give readers a comprehensive outlook of the development of Taiwan after the Second World War.
Download or read book Programming and Problem Solving with ADA 95 written by Nell B. Dale and published by Jones & Bartlett Learning. This book was released on 2000 with total page 960 pages. Available in PDF, EPUB and Kindle. Book excerpt: Programming and Problem Solving with Ada 95 provides a solid introduction to programming while introducing the capabilities of Ada 95 and its syntax without overwhelming the student. The book focuses on the development of good programming habits. This text offers superior pedagogy that has long defined computer science education, including problem solving case studies, testing and debugging sections, quick checks, exam preparation, programming warm-up exercises, and programming problems. The extensive coverage of material in such a student-friendly resource means that more rigor, more theory, greater use of abstraction and modeling, and the earlier application of software engineering principles can be employed.
Download or read book Yvain written by Chretien de Troyes and published by Yale University Press. This book was released on 1987-09-10 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A twelfth-century poem by the creator of the Arthurian romance describes the courageous exploits and triumphs of a brave lord who tries to win back his deserted wife's love
Download or read book 4th and Fixed written by Reggie Rivers and published by Sourcebooks, Inc.. This book was released on 2004 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fix a Super Bowl? I never thought it possible, but 4th and Fixed is so chock-full of NFL skinny that it sweeps you along from the field to the front office and makes you believe. --Frank Deford
Download or read book The Sex Starved Marriage written by Michele Weiner-Davis and published by Simon & Schuster Limited. This book was released on 2004 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Not tonight, darling, I've got a headache...' An estimated one in three couples suffer from problems associated with one partner having a higher libido than the other. Marriage therapist Michele Weiner Davis has written THE SEX-STARVED MARRIAGE to help couples come to terms with this problem. Weiner Davis shows you how to address pyschological factors like depression, poor body image and communication problems that affect sexual desire. With separate chapters for the spouse that's ready for action and the spouse that's ready for sleep, THE SEX-STARVED MARRIAGE will help you re-spark your passion and stop you fighting about sex. Weiner Davis is renowned for her straight-talking style and here she puts it to great use to let you know you're not alone in having marital sex problems. Bitterness or complacency about ho-hum sex can ruin a marriage, breaking the emotional tie of good sex.
Download or read book Scars and Memories written by Odie Hawkins and published by Open Road Distribution. This book was released on 2016-07-19 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The deeply personal story of Odie Hawkins's journey, from "the poorest of the poor" childhood in Chicago to Hollywood screenwriter--and the people who deeply mattered. A tough, touching autobiography.
Download or read book White Boys White Noise Masculinities and 1980s Indie Guitar Rock written by Dr Matthew Bannister and published by Ashgate Publishing, Ltd.. This book was released on 2013-01-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent do indie masculinities challenge the historical construction of rock music as patriarchal? This key question is addressed by Matthew Bannister, involving an in-depth examination of indie guitar rock in the 1980s as the culturally and historically specific production of white men. Through textual analysis of musical and critical discourses, Bannister provides the first book-length study of masculinity and ethnicity within the context of indie guitar music within US, UK and New Zealand 'scenes'. Bannister argues that past theorisations of (rock) masculinities have tended to set up varieties of working-class deviance and physical machismo as 'straw men', oversimplifying masculinities as 'men behaving badly'. Such approaches disavow the ways that masculine power is articulated in culture not only through representation but also intellectual and theoretical discourse. By re-situating indie in a historical/cultural context of art rock, he shows how masculine power can be rearticulated through high, avant-garde, bohemian culture and aesthetic theory: canonism, negation (Adorno), passivity, voyeurism and camp (Andy Warhol and the Velvet Underground), and primitivism and infantilism (Lester Bangs, Simon Reynolds). In a related vein, he also assesses the impact of Freud on cultural theory, arguing that reversing binary conceptions of gender by associating masculinities with an essentialised passive femininity perpetuates patriarchal dualism. Drawing on his own experience as an indie musician, Bannister surveys a range of indie artists, including The Smiths, The Jesus and Mary Chain, My Bloody Valentine and The Go-Betweens; from the US, R.E.M., The Replacements, Dinosaur Jr, Hüsker Dü, Nirvana and hardcore; and from NZ, Flying Nun acts, including The Chills, The Clean, the Verlaines, Chris Knox, Bailter Space, and The Bats, demonstrating broad continuities between these apparently disparate scenes, in terms of gender, aesthetic theory and approaches to popular musical history. The result is a book which raises some important questions about how gender is studied in popular culture and the degree to which alternative cultures can critique dominant representations of gender.
Download or read book Essentials of Services Marketing written by Jochen Wirtz and published by Pearson Higher Ed. This book was released on 2018-09-26 with total page 705 pages. Available in PDF, EPUB and Kindle. Book excerpt: The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Essentials of Services Marketing, 3rd Edition, is meant for courses directed at undergraduate and polytechnic students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook with visual learning aids and clear language. It has been designed so that instructors can make selective use of chapters and cases to teach courses of different lengths and formats in either services marketing or services management.
Download or read book Cracked Media written by Caleb Kelly and published by MIT Press. This book was released on 2009 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Cracked Media, Caleb Kelly explores how the deliberate utilization of the normally undesirable (a crack, a break) has become the site of productive creation. Cracked media, Kelly writes, slides across disciplines, through music, sound, and noise. Cracked media encompasses everything from Cage's silences and indeterminacies, to Paik's often humorous tape works, to the cold and clean sounds of digital glitch in the work of Tone and Oval. Kelly offers a detailed historical account of these practices, arguing that they can be read as precursors to contemporary new media.".
Download or read book Managing People for Service Advantage written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface -- Introduction -- Service employees are extremely important -- Frontline work is difficult and stressful -- Cycles of failure, mediocrity and success -- Human resource management : how to get it right -- Service culture, climate and leadership -- Conclusion -- Summary -- Endnotes
Download or read book Positioning Services in Competitive Markets written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features are of specific interest to customers, it is hard for managers to develop an appropriate strategy. As competition intensifies in the service sector, it is becoming more important for service organizations to differentiate their products in ways meaningful to customers. Positioning Services in Competitive Markets is the second volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Download or read book Hop on Pop written by Henry Jenkins III and published by Duke University Press. This book was released on 2003-01-23 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hop on Pop showcases the work of a new generation of scholars—from fields such as media studies, literature, cinema, and cultural studies—whose writing has been informed by their ongoing involvement with popular culture and who draw insight from their lived experiences as critics, fans, and consumers. Proceeding from their deep political commitment to a new kind of populist grassroots politics, these writers challenge old modes of studying the everyday. As they rework traditional scholarly language, they search for new ways to write about our complex and compelling engagements with the politics and pleasures of popular culture and sketch a new and lively vocabulary for the field of cultural studies. The essays cover a wide and colorful array of subjects including pro wrestling, the computer games Myst and Doom, soap operas, baseball card collecting, the Tour de France, karaoke, lesbian desire in the Wizard of Oz, Internet fandom for the series Babylon 5, and the stress-management industry. Broader themes examined include the origins of popular culture, the aesthetics and politics of performance, and the social and cultural processes by which objects and practices are deemed tasteful or tasteless. The commitment that binds the contributors is to an emergent perspective in cultural studies, one that engages with popular culture as the culture that "sticks to the skin," that becomes so much a part of us that it becomes increasingly difficult to examine it from a distance. By refusing to deny or rationalize their own often contradictory identifications with popular culture, the contributors ensure that the volume as a whole reflects the immediacy and vibrancy of its objects of study. Hop on Pop will appeal to those engaged in the study of popular culture, American studies, cultural studies, cinema and visual studies, as well as to the general educated reader. Contributors. John Bloom, Gerry Bloustein, Aniko Bodroghkozy, Diane Brooks, Peter Chvany, Elana Crane, Alexander Doty, Rob Drew, Stephen Duncombe, Nick Evans, Eric Freedman, Joy Fuqua, Tony Grajeda, Katherine Green, John Hartley, Heather Hendershot, Henry Jenkins, Eithne Johnson, Louis Kaplan, Maria Koundoura, Sharon Mazer, Anna McCarthy, Tara McPherson, Angela Ndalianis, Edward O’Neill, Catherine Palmer, Roberta Pearson, Elayne Rapping, Eric Schaefer, Jane Shattuc, Greg Smith, Ellen Strain, Matthew Tinkhom, William Uricchio, Amy Villarego, Robyn Warhol, Charles Weigl, Alan Wexelblat, Pamela Robertson Wojcik, Nabeel Zuberi
Download or read book Crafting the Service Environment written by Jochen Wirtz and published by Ws Professional. This book was released on 2017 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Preface -- Introduction -- Service environments - an important element of the service marketing mix -- What is the purpose of service environments? -- The theory behind consumer responses to service environments -- Dimensions of the service environment -- Putting it all together -- Conclusion -- Summary -- Endnotes
