Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Download or read book Outside Insight written by Jorn Lyseggen and published by Penguin UK. This book was released on 2017-10-12 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your business looking out? The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend, patent applications and more. As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind. Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.

Download or read book Behavioral Insights written by Michael Hallsworth and published by MIT Press. This book was released on 2020-09-01 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive introduction to the behavioral insights approach, which applies evidence about human behavior to practical problems. Our behavior is strongly influenced by factors that lie outside our conscious awareness, although we tend to underestimate the power of this “automatic” side of our behavior. As a result, governments make ineffective policies, businesses create bad products, and individuals make unrealistic plans. In contrast, the behavioral insights approach applies evidence about actual human behavior—rather than assumptions about it—to practical problems. This volume in the MIT Press Essential Knowledge series, written by two leading experts in the field, offers an accessible introduction to behavioral insights, describing core features, origins, and practical examples. These insights have opened up new ways of addressing some of the biggest challenges faced by societies, changing the way that governments, businesses, and nonprofits work in the process. This book shows how the approach is grounded in a concern with practical problems, the use of evidence about human behavior to address those problems, and experimentation to evaluate the impact of the solutions. It gives an overview of the approach's origins in psychology and behavioral economics, its early adoption by the UK's pioneering “nudge unit,” and its recent expansion into new areas. The book also provides examples from across different policy areas and guidance on how to run a behavioral insights project. Finally, the book outlines the limitations and ethical implications of the approach, and what the future holds for this fast-moving area.

Download or read book Insight written by Tasha Eurich and published by Currency. This book was released on 2017-05-02 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to develop self-awareness and use it to become more fulfilled, confident, and successful. Most people feel like they know themselves pretty well. But what if you could know yourself just a little bit better—and with this small improvement, get a big payoff…not just in your career, but in your life? Research shows that self-awareness—knowing who we are and how others see us—is the foundation for high performance, smart choices, and lasting relationships. There’s just one problem: most people don’t see themselves quite as clearly as they could. Fortunately, reveals organizational psychologist Tasha Eurich, self-awareness is a surprisingly developable skill. Integrating hundreds of studies with her own research and work in the Fortune 500 world, she shows us what it really takes to better understand ourselves on the inside—and how to get others to tell us the honest truth about how we come across. Through stories of people who have made dramatic gains in self-awareness, she offers surprising secrets, techniques and strategies to help you do the same—and how to use this insight to be more fulfilled, confident, and successful in life and in work. In Insight, you'll learn: • The 7 types of self-knowledge that self-aware people possess. • The 2 biggest invisible roadblocks to self-awareness. • Why approaches like therapy and journaling don't always lead to true insight • How to stop your confidence-killing habits and learn to love who you are. • How to benefit from mindfulness without uttering a single mantra. • Why other people don’t tell you the truth about yourself—and how to find out what they really think. • How to deepen your insight into your passions, gifts, and the blind spots that could be holding you back. • How to hear critical feedback without losing your mojo. • Why the people with the most power can often be the least-self-aware, and how smart leaders avoid this trap. • The 3 building blocks for self-aware teams. • How to deal with delusional bosses, clients, and coworkers.

Download or read book Gaining Insight Into User and Search Engine Behaviour by Analyzing Web Logs written by Jeeva Jose and published by Anchor Academic Publishing. This book was released on 2016-11 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Usage Mining, also known as Web Log Mining, is the result of user interaction with a Web server including Web logs, click streams and database transaction or the visits of search engine crawlers at a Website. Log files provide an immense source of information about the behavior of users as well as search engine crawlers. Web Usage Mining concerns the usage of common browsing patterns, i.e. pages requested in sequence from Web logs. These patterns can be utilized to enhance the design and modification of a Website. Analyzing and discovering user behavior is helpful for understanding what online information users inquire and how they behave. The analyzed result can be used in intelligent online applications, refining Websites, improving search accuracy when seeking information and lead decision makers towards better decisions in changing markets, for instance by putting advertisements in ideal places. Similarly, the crawlers or spiders are accessing the Websites to index new and updated pages. These traces help to analyze the behavior of search engine crawlers. The log files are unstructured files and of huge size. These files need to be extracted and pre-processed before any data mining functionality to follow. Pre-processing is done in unique ways for each application. Two pre-processing algorithms are proposed based on indiscernibility relations in rough set theory which generates Equivalence Classes. The first algorithm generates a pre-processed file with successful user requests while the second one generates a pre-processed file for pre-fetching and caching purposes. Two algorithms are proposed to extract usage analytics. The first algorithm identifies the origin of visits, the top referring sites and the most popular keywords used by the visitor to arrive at a Website. The second algorithm extracts user agents like browsers and operating systems used by a visitor to access a Website. In this study, clustering of users based on Entry Pages to a Website is done to analyze the deep linked traffic at a Website. The Top Ten Entry Pages, the traffic and the temporal information of the Top Ten Entry Pages are also studied.

Download or read book 30 Minute Website Marketing written by Lee Wilson and published by Emerald Group Publishing. This book was released on 2019-10-18 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high priority website marketing action can be distilled into a 30 minute time-frame. This practical guide provides step-by-step actions ready to implement, distilled from over 15 years of experience leading digital marketing departments.

Download or read book Yahoo Web Analytics written by Dennis R. Mortensen and published by John Wiley & Sons. This book was released on 2009-08-18 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!’s free Web analytics tool . This detailed resource from Yahoo!’s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It’s a must-read for all analytics professionals and those who want to be.

Download or read book Web Analytics Action Hero written by Brent Dykes and published by Adobe Press. This book was released on 2011-11-12 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies need more than just web analysts and data-savvy marketers to be successful–they need action heroes! While most of us never battle evil scientists or defuse nuclear warheads, successful web analysts benefit from the same attributes that fictional action heroes embody. As a web analyst, your main goal is to improve your organization’s online performance. You can become an “action hero” by translating analysis insights into action that generates significant returns for your company. How you approach analysis is critical to your overall success. In this book, web analytics expert Brent Dykes addresses the unique challenges facing analysts and online marketers working within small and large companies, teaching you how to move beyond reporting and toward analysis to drive action and change. Taking a principle-based rather than a tool-specific approach, Brent introduces you to the Action Hero Framework that breaks down the analysis process into three key stages: Prioritize (what to analyze), Analyze (how to analyze), and Mobilize (how to drive action). And he reinforces these topics with real-world examples and practical tips from seasoned analysts at leading companies. Defines the type of environment in which action heroes thrive–not just survive–as well as how to defeat the villains of web analytics that stand in the way Arms web professionals with a strategic framework for executing online analysis, as well as an arsenal of analysis techniques Reveals how companies need to be both data-driven and action-agile to drive business value from web analytics For more action hero resources and information, check out the book’s companion site at www.Analyticshero.com. "The ideas in this book will take you days (or even weeks) to work your way through, and they fly in the face of the emotional approach to marketing. The question is: would you rather have your competition lead the way with data and science when it comes to reaching your market, or are you going to go first? That's how it is with action heroes--no guts, no glory." - Seth Godin Author We Are All Weird "Don't let the jaunty, breezy style of this book throw you off. Brent successfully - and entertainingly - packs years of experience into these pages along with case studies and insightful help on getting the most out of web analytics, adding value to your company and boosting your career trajectory." - Jim Sterne Founder of eMetrics Marketing Optimization Summit, author of "Social Media Metrics" and Chairman of the Digital Analytics Association

Download or read book Fantastic Fungi Community Cookbook written by Eugenia Bone and published by Simon and Schuster. This book was released on 2021-12-07 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This one-of-a-kind community-driven cookbook, edited by author eugenia bone, features over 100 mushroom-centric recipes from appetizers and mains to desserts and drinks"--Publisher's description.

Download or read book Insight to Equus written by Tomas G. Teskey and published by . This book was released on 2019-06-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Insight to Equus is a uniquely and professionally designed, full-sized (8.5 x 11 inches) hard cover book that explores our adventures with equine animals, our ties to the Earth and how all our natural characteristics are important to consider. With 248 packed pages and over 350 color pictures, it will take you on a reading adventure, exploring ourselves and our environments, housing and habitat development, nutrition and herbs, herd structure and behavior, hoof and dental care, parasite control, vaccination and finding support. Several real and entertaining stories help paint the big picture of how holistic equine health looks and feels. There are hundreds of ideas for improving your life with these animals, including:--79 pages of hoof care discussions and philosophy, including close-up pictures of maintenance and specialized hoof trimming techniques for founder, heel issues, contraction and multiple other challenges.--65 pages of dental care discussions, also with close-up pictures of teeth work, in-depth descriptions of philosophy and techniques, case studies and never before published data on 1015 horses, exploring the amazing connections between hoof, teeth and body balance.This is a hard cover reference you can keep close at hand to remind yourself of critical information and show your friends, veterinarian, dentist, trainer, family and kids what incredible equine health considerations look and feel like. I know it will be a valuable addition to your library, and a book you can read multiple times without every getting bored.

Download or read book Don t Take My Grief Away from Me written by Doug Manning and published by . This book was released on 1994 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Drawdown written by Paul Hawken and published by Penguin. This book was released on 2017-04-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: • New York Times bestseller • The 100 most substantive solutions to reverse global warming, based on meticulous research by leading scientists and policymakers around the world “At this point in time, the Drawdown book is exactly what is needed; a credible, conservative solution-by-solution narrative that we can do it. Reading it is an effective inoculation against the widespread perception of doom that humanity cannot and will not solve the climate crisis. Reported by-effects include increased determination and a sense of grounded hope.” —Per Espen Stoknes, Author, What We Think About When We Try Not To Think About Global Warming “There’s been no real way for ordinary people to get an understanding of what they can do and what impact it can have. There remains no single, comprehensive, reliable compendium of carbon-reduction solutions across sectors. At least until now. . . . The public is hungry for this kind of practical wisdom.” —David Roberts, Vox “This is the ideal environmental sciences textbook—only it is too interesting and inspiring to be called a textbook.” —Peter Kareiva, Director of the Institute of the Environment and Sustainability, UCLA In the face of widespread fear and apathy, an international coalition of researchers, professionals, and scientists have come together to offer a set of realistic and bold solutions to climate change. One hundred techniques and practices are described here—some are well known; some you may have never heard of. They range from clean energy to educating girls in lower-income countries to land use practices that pull carbon out of the air. The solutions exist, are economically viable, and communities throughout the world are currently enacting them with skill and determination. If deployed collectively on a global scale over the next thirty years, they represent a credible path forward, not just to slow the earth’s warming but to reach drawdown, that point in time when greenhouse gases in the atmosphere peak and begin to decline. These measures promise cascading benefits to human health, security, prosperity, and well-being—giving us every reason to see this planetary crisis as an opportunity to create a just and livable world.

Download or read book Insight written by Tasha Eurich and published by Macmillan. This book was released on 2017-05-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you understand who you really are? Or how others really see you? We all know people with a stunning lack of self-awareness - but how often do we consider whether we might have the same problem? Research shows that self-awareness is the meta-skill of the 21st century - the foundation for high performance, smart choices, and lasting relationships. Unfortunately, we are remarkably poor judges of ourselves and how we come across, and it's rare to get candid, objective feedback from colleagues, employees, and even friends and family.Integrating hundreds of studies with her own research and work in the Fortune 500 world, organizational psychologist Tasha Eurich shatters conventional assumptions about what it takes to truly know ourselves - like why introspection isn't a bullet train to insight, how experience is the enemy of self-knowledge, and just how far others will go to avoid telling us the truth about ourselves. Through stories of people who've made dramatic self-awareness gains, she offers surprising secrets, techniques and strategies to help readers do the same - and therefore improve their work performance, career satisfaction, leadership potential, relationships, and more.At a time when self-awareness matters more than ever, Insight is the essential playbook for surviving and thriving in an unaware world.

Download or read book From Insight to Innovation written by David P. Billington, Jr. and published by MIT Press. This book was released on 2020-11-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engineering ideas behind key twentieth-century technical innovations, from great dams and highways to the jet engine, the transistor, the microchip, and the computer. Technology is essential to modern life, yet few of us are technology-literate enough to know much about the engineering that underpins it. In this book, David P. Billington, Jr., offers accessible accounts of the key twentieth-century engineering innovations that brought us into the twenty-first century. Billington examines a series of engineering advances--from Hoover Dam and jet engines to the transistor, the microchip, the computer, and the internet--and explains how they came about and how they work.

Download or read book Website Insight written by Sam Hussain and published by . This book was released on 2015-11-06 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Website Insight - A guide to understanding Google Analytics for every small business. For Business Owners who want to take control of their website, make informed decisions and achieve online success. Data is everywhere in today's world & identifying what is important to your business can be overwhelming. Many people solely rely on their website builders to monitor website activity & report back suggestions & improvements. Unfortunately a lot of these agencies also do not properly understand the reports & your business objectives. Without a clear understanding of what you want to achieve from your website & digital marketing efforts, this data tends to go to waste. Have you ever had website reports emailed to your inbox only to be ignored and eventually deleted? Do you want to get a better understanding of how your customers use your website & increase conversion rates? Would you like to control your own data & make informed decisions to meet your business goals? This book is designed to allow everyday small business owners to better understand their own website data & drive improvements. I believe that you, as a business owner should be able to interpret your own Google Analytics reports, without having to rely on a web builder or digital marketer telling you that "everything is going well," once a month. Take control of your own data & see for yourself. I am not saying that you don't need web & marketing teams, you do, but by understanding these reports you create a much more powerful digital strategy to meet your goals and business objectives. Google Analytics is a very powerful web analytics software platform that can do much more than I am going to explain in this book. I am going to breakdown the different sections of Google Analytics for you & help you understand the basic Google Analytics reports, so you can start to identify what is important to your business & your objectives & start to create a data driven actionable plan. This is not a technical how-to manual but more of an overview to show you what is available in Google Analytics and to help you get started. It is my hope that you find the information in this book useful, start to review your website data on a regular basis and truly start to drive your online success.

Download or read book Insight Selling written by Mike Schultz and published by John Wiley & Sons. This book was released on 2014-04-30 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do winners of major sales do differently than the sellers who almost won, but ultimately came in second place? Mike Schultz and John Doerr, bestselling authors and world-renowned sales experts, set out to find the answer. They studied more than 700 business-to-business purchases made by buyers who represented a total of $3.1 billion in annual purchasing power. When they compared the winners to the second-place finishers, they found surprising results. Not only do sales winners sell differently, they sell radically differently, than the second-place finishers. In recent years, buyers have increasingly seen products and services as replaceable. You might think this would mean that the sale goes to the lowest bidder. Not true! A new breed of seller—the insight seller—is winning the sale with strong prices and margins even in the face of increasing competition and commoditization. In Insight Selling, Schultz and Doerr share the surprising results of their research on what sales winners do differently, and outline exactly what you need to do to transform yourself and your team into insight sellers. They introduce a simple three-level model based on what buyers say tip the scales in favor of the winners: Level 1 "Connect." Winners connect the dots between customer needs and company solutions, while also connecting with buyers as people. Level 2 "Convince." Winners convince buyers that they can achieve maximum return, that the risks are acceptable, and that the seller is the best choice among all options. Level 3 "Collaborate." Winners collaborate with buyers by bringing new ideas to the table, delivering new ideas and insights, and working with buyers as a team. They also found that much of the popular and current advice given to sellers can damage sales results. Insight Selling is both a strategic and tactical guide that will separate the good advice from the bad, and teach you how to put the three levels of selling to work to inspire buyers, influence their agendas, and maximize value. If you want to find yourself and your team in the winner's circle more often, this book is a must-read.

Download or read book Tech Humanist How You Can Make Technology Better for Business and Better for Humans written by Kate O'Neill and published by Independently Published. This book was released on 2018-09-24 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology drives the future we create. But are we steering that technology in directions that create that future in the best way, for the most people? In her new book