Download or read book Web 2 0 and Beyond written by Tom Funk and published by Bloomsbury Publishing USA. This book was released on 2008-11-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of things: —More and more, power is in the hands of individual users and their networks. —Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content creators. —New technology now makes rich online experiences and complex software applications possible, and at a low cost. —Integration is breaking down walls between PCs and mobile devices. Web 2.0 is a landscape in which users control their online experience and influence the experiences of others. Business success on the Web, therefore, now comes from harnessing the power of social networks, computing networks, media and opinion networks, and advertising networks. Web 2.0 takes advantage of higher bandwidth and lighter-weight programming tools to create rich, engaging online experiences that compete with television and other offline activities. With examples and case studies from real businesses, this book demonstrates what makes a successful Web 2.0 company, regardless of its size or resources. A non-technical guide, it is aimed squarely at the marketer or business manager who wants to understand recent developments in the online world, and to turn them into practical, competitive advantages.

Download or read book Enterprise Web 2 0 Fundamentals written by Krishna Sankar and published by Cisco Press. This book was released on 2009-04-17 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to next-generation web technologies This is a comprehensive, candid introduction to Web 2.0 for every executive, strategist, technical professional, and marketer who needs to understand its implications. The authors illuminate the technologies that make Web 2.0 concepts accessible and systematically identify the business and technical best practices needed to make the most of it. You’ll gain a clear understanding of what’s really new about Web 2.0 and what isn’t. Most important, you’ll learn how Web 2.0 can help you enhance collaboration, decision-making, productivity, innovation, and your key enterprise initiatives. The authors cut through the hype that surrounds Web 2.0 and help you identify the specific innovations most likely to deliver value in your organization. Along the way, they help you assess, plan for, and profit from user-generated content, Rich Internet Applications (RIA), social networking, semantic web, content aggregation, cloud computing, the Mobile Web, and much more. This is the only book on Web 2.0 that: Covers Web 2.0 from the perspective of every participant and stakeholder, from consumers to product managers to technical professionals Provides a view of both the underlying technologies and the potential applications to bring you up to speed and spark creative ideas about how to apply Web 2.0 Introduces Web 2.0 business applications that work, as demonstrated by actual Cisco® case studies Offers detailed, expert insights into the technical infrastructure and development practices raised by Web 2.0 Previews tomorrow’s emerging innovations—including “Web 3.0,” the Semantic Web Provides up-to-date references, links, and pointers for exploring Web 2.0 first-hand Krishna Sankar, Distinguished Engineer in the Software Group at Cisco, currently focuses on highly scalable Web architectures and frameworks, social and knowledge graphs, collaborative social networks, and intelligent inferences. Susan A. Bouchard is a senior manager with US-Canada Sales Planning and Operations at Cisco. She focuses on Web 2.0 technology as part of the US-Canada collaboration initiative. Understand Web 2.0’s foundational concepts and component technologies Discover today’s best business and technical practices for profiting from Web 2.0 and Rich Internet Applications (RIA) Leverage cloud computing, social networking, and user-generated content Understand the infrastructure scalability and development practices that must be address-ed for Web 2.0 to work Gain insight into how Web 2.0 technologies are deployed inside Cisco and their business value to employees, partners, and customers This book is part of the Cisco Press® Fundamentals Series. Books in this series introduce networking professionals to new networking technologies, covering network topologies, example deployment concepts, protocols, and management techniques. Category: General Networking Covers: Web 2.0

Download or read book Web 2 0 and Social Networking for the Enterprise written by Joey Bernal and published by . This book was released on 1900 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. The Hands-On Guide to Thriving with Web 2.0 and Social Networking

Download or read book Web 2 0 and Social Networking for the Enterprise written by Joey Bernal and published by . This book was released on 2010 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Web 2 0 written by Miltiadis D. Lytras and published by Springer Science & Business Media. This book was released on 2008-10-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section will focus on defining the building blocks for the framework including defining the basic components of Web 1. 0 which focused on the presence and business transaction. The Web 2. 0 section will focus on defining the basic building blocks of customer interactions, while the final section will focus on a review the wine industry. 2. 1 Web 1. 0: Presence and Electronic Commerce The term Web 1. 0 emerged from the research around the development of Web 2. 0. Prior to this, researchers commonly referred to Web 1. 0 as Electronic C- merce or E-Business. Where as, web 1. 0 focused on a read only web interface, Web 2. 0 focuses on a read-write interface where value emerges from the contri- tion of a large volume of users. The Internet initially focused on the command and control of the information itself. Information was controlled by a relative small number of resources but distributed to a large number which spawned the massive growth of the web itself. Like television before it, the web allowed for the broadcasting of information to a large number of users. Initial web sites were built simply to communicate presence or provide information on the business - self. This component includes information like marketing materials, investor re- tions, employment opportunities, and product information.

Download or read book Web 2 0 and Social Networking for the Enterprise written by Joey Bernal and published by Pearson Education. This book was released on 2009-10-15 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hands-On Guide to Thriving with Web 2.0 and Social Networking Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM® and many of its most innovative portal and social networking sites This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere® Portal, Lotus® Connections, and IBM Mashup Center.

Download or read book Mastering Web 2 0 written by Susan Rice Lincoln and published by Kogan Page Publishers. This book was released on 2009-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.

Download or read book Web 2 0 and Social Networking for the Enterprise written by Joey Bernal and published by Pearson Education. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hands-On Guide to Thriving with Web 2.0 and Social Networking Deepen employee and coworker relationships, improve productivity, strengthen collaboration, and boost creativity Embrace, support, and manage social networking so it works for you, not against you Best practices and new case studies from IBM (R) and many of its most innovative portal and social networking sites This book provides hands-on, start-to-finish guidance for business and IT decision-makers who want to drive value from Web 2.0 and social networking technologies. IBM expert Joey Bernal systematically identifies business functions and innovations these technologies can enhance and presents best-practice patterns for using them in both internal- and external-facing applications. Drawing on the immense experience of IBM and its customers, Bernal addresses both the business and technical issues enterprises must manage to succeed. He offers insights and case studies covering multiple technologies, including AJAX, REST, Atom/RSS, enterprise taxonomies, tagging, folksonomies, portals, mashups, blogs, wikis, and more. He also presents practical guidance for building robust, secure, collaborative applications by using applications and services from multiple sources with powerful tools such as WebSphere(R) Portal, Lotus(R) Connections, and IBM Mashup Center.

Download or read book Handbook of Research on Web 2 0 3 0 and X 0 Technologies Business and Social Applications written by Murugesan, San and published by IGI Global. This book was released on 2009-11-30 with total page 1116 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a comprehensive reference source on next generation Web technologies and their applications"--Provided by publisher.

Download or read book Social Software and Web 2 0 Technology Trends written by Deans, P. Candace and published by IGI Global. This book was released on 2008-11-30 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides an overview of current Web 2.0 technologies and their impact on organizations and educational institutions"--Provided by publisher.

Download or read book Marketing in a Web 2 0 World written by Peter VanRysdam and published by Atlantic Publishing Company. This book was released on 2010 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high -- in 2009. While these small businesses are the crutch of the economy, making up more than 99.7 percent of employers, it is hard to not only separate yourself from the pack, but also to just stay afloat. To achieve success, many businesses have taken their ingenuity online to market themselves digitally in the new Web 2.0 world -- the interactive and information-sharing digital age. You can't conquer the business world without first letting people know you exist. Spreading the knowledge about your business is where social media comes in. About 2/3 of comScore's U.S. Top 100 Web sites interact with customers through Facebook, which has over 400 million users. Businesses can also use short "tweets" to reach the over 180 million unique monthly visitors to Twitter every month. This book shows you how to take advantage of these latest technologies to market your business, and many of the tools require little or no money to implement. You no longer have to compete with the resources, brand recognition, and money of big corporations to reach your audience -- of which 55.6 million adults, 1/3 of the population, use social media. With Peter VanRysdam, chief marketing officer and cofounder of 352 Media Group, as your guide, you will understand how social networks have fundamentally altered how the Internet is used as a marketing tool. You will discover how to draw visitors to your Web site with search engine optimisation (SEO) and how to use Webinars, blogs, and podcasts to establish yourself as a leader in your industry. Whether you are one of those many new start-ups or a small business owner looking to take the next step, Marketing in a Web 2.0 World is here to show you the path to reach the business pinnacle by spreading your message to more people -- faster and more efficiently than ever.

Download or read book Enterprise 2 0 written by Jessica Keyes and published by CRC Press. This book was released on 2016-04-19 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Enterprise 2.0 (E 2.0) has caught the collective imagination of executives who are innovating to radically change the face of business. E 2.0 takes full benefit of social networking, including blogs, discussion boards, mashups, and all that is sharable and combinable.Examining organizations and their social activities, Enterprise 2.0: Social N

Download or read book A Survival Guide to Social Media and Web 2 0 Optimization written by Deltina Hay and published by Dalton Publishing. This book was released on 2009 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is no secret that the future of the Internet is the Social Web and that the future is this very instant. Millions of people and businesses are interacting, sharing and collaborating on social networking sites, media communities, social bookmarking sites, blogs and more. They are doing it right now, 24/7, and you and your business want to be a part of this powerful movement with as professional and efficient a presence as possible while keeping your expenses minimal.This book will show you how to use the tools of Web 2.0 to build a successful Web presence. From Squidoo to YouTube, Facebook to WordPress, wikis to widgets, blogs to RSS feeds, business owners, authors, publishers, students, PR and marketing professionals can learn to apply and integrate these tools by themselves. Gone are the days of relying on Web developers! This book arms you with the nuts and bolts of the new, open-source Internet through hands-on, real-world examples. You will be pleasantly surprised at how easy it is!

Download or read book Web 2 0 for Business written by Bruce A. White and published by John Wiley & Sons. This book was released on 2010 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can learn to put concepts to action Features case studies throughout the chapters to provide a real-world perspective on the material and special sections focus on how an application can be effectively utilized on the job

Download or read book Reshaping Your Business with Web 2 0 written by Vince Casarez and published by McGraw Hill Professional. This book was released on 2008-10-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth. Foster collaboration and accelerate information dissemination with blogs and wikis Implement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals Capture and broadcast connection graphs and activity streams via social networks Bring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups Enable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies Connect your Web 2.0 ecosystem through Web services, such as REST and JSON Ensure security and compliance management

Download or read book Web 2 0 A Strategy Guide written by Amy Shuen and published by "O'Reilly Media, Inc.". This book was released on 2008-04-23 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy Guide demonstrates the power of this new paradigm by examining how: Flickr, a classic user-driven business, created value for itself by helping users create their own value Google made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage of Social network effects can support a business-ever wonder how FaceBook grew so quickly? Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web Written by Amy Shuen, an authority on Silicon Valley business models and innovation economics, Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

Download or read book The New Digital Shoreline written by Roger McHaney and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two seismic forces beyond our control, the advent of Web 2.0 and the inexorable influx of tech-savvy Millennials on campus, are shaping what Roger McHaney calls The New Digital Shoreline of higher education. Failure to chart its contours, and adapt, poses a major threat to higher education as we know it. These forces demand that we as educators reconsider the learning theories, pedagogies, and practices on which we have depended, and modify our interactions with students and peers, all without sacrificing good teaching, or lowering standards, to improve student outcomes. Achieving these goals requires understanding how the indigenous population of this new shoreline is different. These students aren't necessarily smarter or technologically superior, but they do have different expectations. Their approaches to learning are shaped by social networking and other forms of convenient, computer-enabled and mobile communication devices; by instant access to an over-abundance of information; by technologies that have conferred the ability to personalize and customize their world to a degree never seen before; and by time-shifting and time-slicing. As well as understanding students assumptions and expectations, we have no option but to familiarize ourselves with the characteristics and applications of Web 2., essentially a new mind set about how to use Internet technologies around the concepts of social computing, social media, content sharing, filtering, and user experience. Roger McHaney not only deftly analyzes how Web 2.0 is shaping the attitudes and motivations of todays students, but guides us through the topography of existing and emerging digital media, environments, applications, platforms and devices not least the impact of e-readers and tablets on the future of the textbook and the potential they have for disrupting teacher-student relationships; and, if appropriately used, for engaging students in their learning. This book argues for nothing less than a reinvention of higher education to meet these new realities. Just adding technology to our teaching practices will not suffice. McHaney calls for a complete rethinking of our practice of teaching to meet the needs of this emerging world and envisioning ourselves as connected, co-learners with our students.