Download or read book Weaponized Marketing written by Lisa Merriam and published by Rowman & Littlefield. This book was released on 2020-04-29 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic jihadists win with marketing. Terrorism is a form of marketing; an act of communication as much as it is an act of violence. While much has been written about the growing sophistication of marketing by Islamic jihadists, what is missing is a solution. Today, the Middle East is going through tectonic change with a promising new generation hungry for a different world. We need a better approach. We must fight back with a marketing battle plan. Weaponized Marketing: Defeating Islamic Jihad with Marketing That Built the World's Top Brands offers a blueprint for success in the marketplace of ideas. This book breaks new ground by applying proven business methods to intractable military and diplomatic problems. It provides a comprehensive understanding of how marketing works and how terrorists use it. Most importantly, it presents an effective alternative to the failing efforts to argue through a “counter-narrative” and spread through social media. Where bullets, bombs, policy papers, and press releases have failed, a marketing approach—radical for government—has a solid track record for businesses that built the world’s most successful brands.
Download or read book Likewar written by Peter Warren Singer and published by Eamon Dolan Books. This book was released on 2018 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has been weaponized, as state hackers and rogue terrorists have seized upon Twitter and Facebook to create chaos and destruction. This urgent report is required reading, from defense experts P.W. Singer and Emerson T. Brooking.
Download or read book Guerrilla Marketing Online Weapons written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1996 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the Internet expands at a phenomenal rate, it has established itself as the great new international marketing frontier. Now, from the authors of Guerrilla Marketing Online comes Guerrilla Marketing Online Weapons--the 100 simplest, most efficient strategies for online marketing.
Download or read book The Uses and Abuses of Weaponized Interdependence written by Daniel W. Drezner and published by Brookings Institution Press. This book was released on 2021-03-02 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: " How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere.Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as “weaponized interdependence.” In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of informationand financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations? "
Download or read book Weaponized written by David Guggenheim and published by Hachette+ORM. This book was released on 2013-07-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: A globe-spanning, wrong man thriller co-written by the screenwriter of the #1 film Safe House. Kyle West is a wanted man. Having fled the country to escape the false charges filed against himself and his former boss, billionaire government contractor Christopher Chandler, Kyle's hiding in Cambodia, living on borrowed time and finding more and more reasons to be paranoid. When a mysterious stranger named Julian Robinson walks into Kyle's favorite cafè and offers to swap passports with Kyle, Kyle can't believe his luck. Robinson looks so much like Kyle it's almost unreal, and seems in every way the yin to Kyle's yang: self-assured, charismatic and wealthy beyond measure. Traveling on business, Robinson needs Kyle's passport to get to Africa, where a lucrative deal awaits. Kyle needs Robinson's passport to safely flee Cambodia. The swap seems almost too good to be true. Unfortunately for Kyle, it is. This one decision plunges Kyle into a Pandora's Box of intrigue that threatens to swallow him whole. Suddenly he finds himself being pursued by Russian oligarchs, Chinese operatives, the CIA, and a beautiful woman trained to kill -- all because Robinson certainly isn't who he seemed. And time is running out for Kyle to discover who he is.
Download or read book Privacy is Power written by Carissa Veliz and published by Melville House. This book was released on 2021-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: An Economist Book of the Year Every minute of every day, our data is harvested and exploited… It is time to pull the plug on the surveillance economy. Governments and hundreds of corporations are spying on you, and everyone you know. They're not just selling your data. They're selling the power to influence you and decide for you. Even when you've explicitly asked them not to. Reclaiming privacy is the only way we can regain control of our lives and our societies. These governments and corporations have too much power, and their power stems from us--from our data. Privacy is as collective as it is personal, and it's time to take back control. Privacy Is Power tells you how to do exactly that. It calls for the end of the data economy and proposes concrete measures to bring that end about, offering practical solutions, both for policymakers and ordinary citizens.
Download or read book The Uses and Abuses of Weaponized Interdependence written by Daniel W. Drezner and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How globalized information networks can be used for strategic advantage Until recently, globalization was viewed, on balance, as an inherently good thing that would benefit people and societies nearly everywhere. Now there is growing concern that some countries will use their position in globalized networks to gain undue influence over other societies through their dominance of information and financial networks, a concept known as "weaponized interdependence." In exploring the conditions under which China, Russia, and the United States might be expected to weaponize control of information and manipulate the global economy, the contributors to this volume challenge scholars and practitioners to think differently about foreign economic policy, national security, and statecraft for the twenty-first century. The book addresses such questions as: What areas of the global economy are most vulnerable to unilateral control of information and financial networks? How sustainable is the use of weaponized interdependence? What are the possible responses from targeted actors? And how sustainable is the open global economy if weaponized interdependence becomes a default tool for managing international relations?
Download or read book Guerrilla Facebook Marketing written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2012-10-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
Download or read book Value added Public Relations written by Thomas L. Harris and published by Contemporary Books. This book was released on 1998 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here marketing public relations leader Thomas Harris uses dozens of case histories to show how some of the nation's most successful marketers have used public relations techniques to give added power and persuasion to their marketing messages.
Download or read book Agent Link written by Raymond J. Batvinis and published by Rowman & Littlefield. This book was released on 2024-03-12 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agent Link: The Spy Erased from History examines the life of Willaim Wolfe Weisband. It tells the story of his KGB recruitment and working with codebreakers at the top-secret Army Security Agency. The book reveals his motivations for spying, the extent of America’s losses, how he was caught, and the consequences of his treachery.
Download or read book The Handbook of African Intelligence Cultures written by Ryan Shaffer and published by Rowman & Littlefield. This book was released on 2023-02-06 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together a group of international scholars, The Handbook of African Intelligence Cultures provides the first review of intelligence cultures in every African country. It explores how intelligence cultures are influenced by a range of factors, including past and present societal, governmental and international dynamics. In doing so, the book examines the state’s role, civil society and foreign relations in shaping African countries’ intelligence norms, activities and oversight. It also explores the role intelligence services and cultures play in government and civil society.
Download or read book The Academic Practitioner Divide in Intelligence Studies written by Rubén Arcos and published by Rowman & Littlefield. This book was released on 2022-04-14 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internationally, the profession of intelligence continues to develop and expand. So too does the academic field of intelligence, both in terms of intelligence as a focus for academic research and in terms of the delivery of university courses in intelligence and related areas. To a significant extent both the profession of intelligence and those delivering intelligence education share a common aim of developing intelligence as a discipline. However, this shared interest must also navigate the existence of an academic-practitioner divide. Such a divide is far from unique to intelligence – it exists in various forms across most professions – but it is distinctive in the field of intelligence because of the centrality of secrecy to the profession of intelligence and the way in which this constitutes a barrier to understanding and openly teaching about aspects of intelligence. How can co-operation in developing the profession and academic study be maximized when faced with this divide? How can and should this divide be navigated? The Academic-Practitioner Divide in Intelligence provides a range of international approaches to, and perspectives on, these crucial questions.
Download or read book The Handbook of Latin American and Caribbean Intelligence Cultures written by Florina Cristiana Matei and published by Rowman & Littlefield. This book was released on 2022-06-27 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Latin American and Caribbean Intelligence Cultures explores the contemporary efforts of Latin American and Caribbean nations to develop an intelligence culture. Specifically, it analyzes these countries’ efforts to democratize their intelligence agencies (i.e. to develop intelligence services that are both transparent and effective) to convert the former military regimes’ repressive security apparatuses into democratic intelligence communities—a rather paradoxical task, considering that democracy calls for political neutrality, transparency, and accountability, while effective intelligence services must operate in secrecy. Indeed, even the most successful democracies face this conundrum of democracy and intelligence; Latin America and the Caribbean region is not alone in facing this challenge. The legacy of the repressive military regimes or brutal civil wars—which have inspired in the public a general disdain toward intelligence services due to the grave human rights abuses—coupled with politicians’ persistent lack of interest or expertise in intelligence matters complicate the region’s quest for a proper balance between the competing demands of democracy and intelligence. This volume details the attempts of the region’s countries to overcome these obstacles and pursue democratic intelligence institution building—transforming the legal basis for intelligence; establishing democratic control and oversight mechanisms; and fostering intelligence openness, transparency, and outreach.
Download or read book African Intelligence Services written by Ryan Shaffer and published by Rowman & Littlefield. This book was released on 2021-09-27 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues for making African intelligence services front-and-center in studies about historical and contemporary African security. As the first academic anthology on the subject, it brings together a group of international scholars and intelligence practitioners to understand African intelligence services’ post-colonial and contemporary challenges. The book’s eleven chapters survey a diverse collection of countries and provides readers with histories of understudied African intelligence services. The volume examines the intelligence services’ objectives, operations, leaderships, international partners and legal frameworks. The chapters also highlight different methodologies and sources to further scholarly research about African intelligence.
Download or read book The Future of National Intelligence written by Shay Hershkovitz and published by Rowman & Littlefield. This book was released on 2022-10-15 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: National intelligence agencies have long adjusted to the opportunities and threats from new technologies, and have created structures, concepts, and practices to best apply new capabilities. But such recent technological developments as artificial intelligence are different in kind. Increasingly affordable to nongovernmental actors, they are powerful enough to overwhelm and marginalize much of what agencies do. In The Future of National Intelligence: How Emerging Technologies Reshape Intelligence Communities, Shay Hershkovitz argues that only with a new paradigm can these agencies take up this fundamentally new technological challenge.
Download or read book Inglorious Resurrection Phoenix Company Book 1 written by G.C.Camacho and published by George Christian Camacho. This book was released on 2023-08-31 with total page 554 pages. Available in PDF, EPUB and Kindle. Book excerpt: A band of misfits team up as mercenaries, then find a family in each other. In a galaxy full of conflict and magic, the rocky red planet of Rakuur inches closer to civil war. Amidst the turmoil brewing on their homeworld, a disgraced PAX knight, his bright-eyed armiger, an urchin from the megacity slums, and a wanderer searching for his family join forces to forge their destinies together. A string of disastrous jobs leave the team teetering on the brink of collapse. They get one last chance to come up with a win when a former captain gives them a lead hunting a group of sadistic rebels trying to steal a cache of deadly weapons. Phoenix Company soon find themselves delving deeper into an infernal rabbit hole of vicious criminals, flame-spewing mutants and other hidden adversaries. With burning hearts too stubborn to die, they need to find the strength in themselves and each other to snatch victory from the jaws of defeat. A story for those who feel like they've never quite fit in. Phoenix Company is a lovingly crafted and unique fantasy sci-fi tale inspired by franchises such as Final Fantasy VII, Cowboy Bebop, StarCraft, Guardians of the Galaxy, Star Wars, Outlaw Star and more. Experience an action-packed adventure with rich, lovable characters and a lot of heart. So go ahead and dive into the exciting saga of Phoenix Company! Content Warning: Inglorious Resurrection explores some mature subject matter including violence, gore, profanity and struggles with PTSD and addiction.
Download or read book Shadow Warfare written by Elizabeth Van Wie Davis and published by Rowman & Littlefield. This book was released on 2021-02-28 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyberwarfare—like the seismic shift of policy with nuclear warfare—is modifying warfare into non-war warfare. A few distinctive characteristics of cyberwar emerge and blur the distinction between adversary and ally. Cyber probes continuously occur between allies and enemies alike, causing cyberespionage to merge with warfare. Espionage—as old as war itself—has technologically merged with acts of cyberwar as states threaten each other with prepositioned malware in each other’s cyberespionage-probed infrastructure. These two cyber shifts to warfare are agreed upon and followed by the United States, Russia, and China. What is not agreed upon in this shifting era of warfare are the policies on which cyberwarfare is based. In Shadow Warfare, Elizabeth Van Wie Davis charts these policies in three key actors and navigates the futures of policy on an international stage. Essential reading for students of war studies and security professionals alike.
