Download or read book We Know What You Want written by Martin Howard and published by . This book was released on 2005 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook for locating the hidden sales messages that bombard us everyday, Martin Howard explains the new techniques that corporations are using to make subconscious approaches without your consent. It covers the five major zones where consumers are being confronted: in the retail shopping context, at major events and concerts, through information media, personal friendships, and your computer. Up until recently, there was a social contract that alerted consumers to advertising messages. They were clearly labeled, endorsements were obvious and certain areas were off-limits. That contract has been broken, and many corporations are resorting to underhanded methods to persuade. Our shopping centers, stadiums, telephones, friendships and editorials are all “fair game.” Marketing messages have crossed into the social sphere. We Know What You Wantpoints out dozens of examples of how these signals are being relayed and gives you the tools and techniques to decode these messages and make your own decisions. Inspired by the popular bookCoercionby Douglas Rushkoff, this book presents key ideas and case examples in a practical, easy-to-follow, illustrated format. Rushkoff himself contributes the Introduction.We Know What You Wanthas Rushkoff’s full support; he calls it “an entertaining yet McLuhanesque ‘Medium is the Message,’ filled with engaging graphics and provocative but easy-to-follow guidelines for maintaining autonomy in a world made of marketing.” Martin Howardhas spent over 15 years in the marketing field with over 10 of them in advertising agencies. While witnessing the decline of the traditional advertising agency, he became interested in emerging forms of communication and stumbled upon the writings of Marshall McLuhan and others, who charted the profound but underestimated impact of electronic media. Now a strong advocate for media literacy, his interest is in making these theories accessible to average consumers and students. He lives in Brisbane, Australia.
Download or read book So You Want to Talk About Race written by Ijeoma Oluo and published by Seal Press. This book was released on 2019-09-24 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this #1 New York Times bestseller, Ijeoma Oluo offers a revelatory examination of race in America Protests against racial injustice and white supremacy have galvanized millions around the world. The stakes for transformative conversations about race could not be higher. Still, the task ahead seems daunting, and it’s hard to know where to start. How do you tell your boss her jokes are racist? Why did your sister-in-law hang up on you when you had questions about police reform? How do you explain white privilege to your white, privileged friend? In So You Want to Talk About Race, Ijeoma Oluo guides readers of all races through subjects ranging from police brutality and cultural appropriation to the model minority myth in an attempt to make the seemingly impossible possible: honest conversations about race, and about how racism infects every aspect of American life. "Simply put: Ijeoma Oluo is a necessary voice and intellectual for these times, and any time, truth be told." ―Phoebe Robinson, New York Times bestselling author of You Can't Touch My Hair
Download or read book Hand to Hold written by JJ Heller and published by WaterBrook. This book was released on 2021-07-20 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: This heartwarming picture book reassures children that a parent’s love never lets go—based on the poignant lyrics of JJ Heller’s beloved lullaby “Hand to Hold.” “May the living light inside you be the compass as you go / May you always know you have my hand to hold.” With delightful illustrations and an engaging rhyme scheme, this book offers the promise of security and love every child’s heart longs to know. From skipping stones and counting stars to climbing trees and telling stories, every moment is wrapped snugly in the certain warmth of a parent’s presence and God’s blessing. With poignancy and joy, this bedtime read captures the unconditional love parents want their children to know but so often fail to express amid the chaos of daily life.
Download or read book The First 20 Hours written by Josh Kaufman and published by Penguin. This book was released on 2013-06-13 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Forget the 10,000 hour rule— what if it’s possible to learn the basics of any new skill in 20 hours or less? Take a moment to consider how many things you want to learn to do. What’s on your list? What’s holding you back from getting started? Are you worried about the time and effort it takes to acquire new skills—time you don’t have and effort you can’t spare? Research suggests it takes 10,000 hours to develop a new skill. In this nonstop world when will you ever find that much time and energy? To make matters worse, the early hours of practicing something new are always the most frustrating. That’s why it’s difficult to learn how to speak a new language, play an instrument, hit a golf ball, or shoot great photos. It’s so much easier to watch TV or surf the web . . . In The First 20 Hours, Josh Kaufman offers a systematic approach to rapid skill acquisition— how to learn any new skill as quickly as possible. His method shows you how to deconstruct complex skills, maximize productive practice, and remove common learning barriers. By completing just 20 hours of focused, deliberate practice you’ll go from knowing absolutely nothing to performing noticeably well. Kaufman personally field-tested the methods in this book. You’ll have a front row seat as he develops a personal yoga practice, writes his own web-based computer programs, teaches himself to touch type on a nonstandard keyboard, explores the oldest and most complex board game in history, picks up the ukulele, and learns how to windsurf. Here are a few of the simple techniques he teaches: Define your target performance level: Figure out what your desired level of skill looks like, what you’re trying to achieve, and what you’ll be able to do when you’re done. The more specific, the better. Deconstruct the skill: Most of the things we think of as skills are actually bundles of smaller subskills. If you break down the subcomponents, it’s easier to figure out which ones are most important and practice those first. Eliminate barriers to practice: Removing common distractions and unnecessary effort makes it much easier to sit down and focus on deliberate practice. Create fast feedback loops: Getting accurate, real-time information about how well you’re performing during practice makes it much easier to improve. Whether you want to paint a portrait, launch a start-up, fly an airplane, or juggle flaming chainsaws, The First 20 Hours will help you pick up the basics of any skill in record time . . . and have more fun along the way.
Download or read book Last Lecture written by Perfection Learning Corporation and published by Turtleback. This book was released on 2019 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Why We Sleep written by Matthew Walker and published by Simon and Schuster. This book was released on 2017-10-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sleep is one of the most important but least understood aspects of our life, wellness, and longevity ... An explosion of scientific discoveries in the last twenty years has shed new light on this fundamental aspect of our lives. Now ... neuroscientist and sleep expert Matthew Walker gives us a new understanding of the vital importance of sleep and dreaming"--Amazon.com.
Download or read book Find Your Why written by Simon Sinek and published by Penguin. This book was released on 2017-09-05 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start With Why has led millions of readers to rethink everything they do – in their personal lives, their careers and their organizations. Now Find Your Why picks up where Start With Why left off. It shows you how to apply Simon Sinek’s powerful insights so that you can find more inspiration at work -- and in turn inspire those around you. I believe fulfillment is a right and not a privilege. We are all entitled to wake up in the morning inspired to go to work, feel safe when we’re there and return home fulfilled at the end of the day. Achieving that fulfillment starts with understanding exactly WHY we do what we do. As Start With Why has spread around the world, countless readers have asked me the same question: How can I apply Start With Why to my career, team, company or nonprofit? Along with two of my colleagues, Peter Docker and David Mead, I created this hands-on, step-by-step guide to help you find your WHY. With detailed exercises, illustrations, and action steps for every stage of the process, Find Your Why can help you address many important concerns, including: * What if my WHY sounds just like my competitor’s? * Can I have more than one WHY? * If my work doesn’t match my WHY, what should I do? * What if my team can’t agree on our WHY? Whether you've just started your first job, are leading a team, or are CEO of your own company, the exercises in this book will help guide you on a path to long-term success and fulfillment, for both you and your colleagues. Thank you for joining us as we work together to build a world in which more people start with WHY. Inspire on! -- Simon
Download or read book Dad How Do I written by Rob Kenney and published by HarperCollins. This book was released on 2021-05-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Like the YouTube channel, this is a touching yet informative guide for those seeking fatherly advice, or even a few good dad jokes.” — Library Journal
Download or read book Slow Down written by Nichole Nordeman and published by Thomas Nelson. This book was released on 2017-08-22 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: The days are long, but the years are short. No matter if it’s your child’s first step, first day of school, or first night tucked away in a new dorm room away from home, there comes a moment when you realize just how quickly the years are flying by. Christian music artist Nichole Nordeman’s profound lyrics in her viral hit “Slow Down” struck a chord with moms everywhere, and now this beautiful four-color book will inspire you to celebrate the everyday moments of motherhood. Filled with thought-provoking writings from Nichole, as well as guest writings from friends including Shauna Niequist and Jen Hatmaker, practical tips, and journaling space for reflection, Slow Down will be a poignant gift for any mom, as well as a treasured keepsake. Take a few moments to reflect and celebrate the privilege of being a parent and getting to watch your little ones grow—and Slow Down. Nichole Nordeman has sold more than 1 million albums as a Christian music artist and has won 9 GMA Dove Awards, including two awards for Female Vocalist of the Year and Songwriter of the Year. Nichole released a lyric video for her song “Slow Down,” and it struck a chord with parents everywhere, amassing 14 million views in its first five days. She lives in Oklahoma with her two children.
Download or read book Humble Kind written by Tim McGraw and published by Hachette Books. This book was released on 2016-05-24 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if practical inspiration could be as simple as an eye-opening, heartfelt song? From Grammy-winning star performer, husband, and father, Tim McGraw, comes a beautiful keepsake book, inspired by his uplifting hit, "Humble and Kind." Humble and Kind is the keepsake hardcover volume that combines the emotional power of Tim McGraw's uplifting #1 single and video "Humble and Kind" to elegant line illustrations in a gift book for all seasons. Inspired by McGraw's own life experience as his eldest child embarked on her college career, every parent and graduate can relate to Humble and Kind; with tender clarity, the words reinforce lessons for mindful, compassionate living. The song's pure poetry not only propelled the single up the charts, but its accompanying video-gorgeously produced with images courtesy of Oprah Winfrey's documentary "Belief" -has been viewed by tens of millions since its release, and inspired a community movement at stayhumbleandkind.com. Featuring an introduction from McGraw and an epilogue by the songwriter Lori McKenna, Humble and Kind is a deeply affecting call to action, and the perfect memento for millions of graduates, parents, and children across the continent.
Download or read book The Cat in the Hat written by Dr. Seuss and published by . This book was released on 1985 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two children sitting at home on a rainy day are visited by the cat who shows them some tricks and games.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Download or read book I Want You to Know We re Still Here written by Esther Safran Foer and published by Crown. This book was released on 2020-03-31 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL JEWISH BOOK AWARDS FINALIST • “Part personal quest, part testament, and all thoughtfully, compassionately written.”—The Washington Post “Esther Safran Foer is a force of nature: a leader of the Jewish people, the matriarch of America’s leading literary family, an eloquent defender of the proposition that memory matters. And now, a riveting memoirist.”—Jeffrey Goldberg, editor in chief of The Atlantic NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Esther Safran Foer grew up in a home where the past was too terrible to speak of. The child of parents who were each the sole survivors of their respective families, for Esther the Holocaust loomed in the backdrop of daily life, felt but never discussed. The result was a childhood marked by painful silences and continued tragedy. Even as she built a successful career, married, and raised three children, Esther always felt herself searching. So when Esther’s mother casually mentions an astonishing revelation—that her father had a previous wife and daughter, both killed in the Holocaust—Esther resolves to find out who they were, and how her father survived. Armed with only a black-and-white photo and a hand-drawn map, she travels to Ukraine, determined to find the shtetl where her father hid during the war. What she finds reshapes her identity and gives her the opportunity to finally mourn. I Want You to Know We’re Still Here is the poignant and deeply moving story not only of Esther’s journey but of four generations living in the shadow of the Holocaust. They are four generations of survivors, storytellers, and memory keepers, determined not just to keep the past alive but to imbue the present with life and more life.
Download or read book Everything I Know About Love written by Dolly Alderton and published by HarperCollins. This book was released on 2020-02-25 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller "There is no writer quite like Dolly Alderton working today and very soon the world will know it.” —Lisa Taddeo, author of #1 New York Times bestseller Three Women “Dolly Alderton has always been a sparkling Roman candle of talent. She is funny, smart, and explosively engaged in the wonders and weirdness of the world. But what makes this memoir more than mere entertainment is the mature and sophisticated evolution that Alderton describes in these pages. It’s a beautifully told journey and a thoughtful, important book. I loved it.” —Elizabeth Gilbert, New York Times bestselling author of Eat, Pray, Love and City of Girls The wildly funny, occasionally heartbreaking internationally bestselling memoir about growing up, growing older, and learning to navigate friendships, jobs, loss, and love along the ride When it comes to the trials and triumphs of becoming an adult, journalist and former Sunday Times columnist Dolly Alderton has seen and tried it all. In her memoir, she vividly recounts falling in love, finding a job, getting drunk, getting dumped, realizing that Ivan from the corner shop might just be the only reliable man in her life, and that absolutely no one can ever compare to her best girlfriends. Everything I Know About Love is about bad dates, good friends and—above all else— realizing that you are enough. Glittering with wit and insight, heart and humor, Dolly Alderton’s unforgettable debut weaves together personal stories, satirical observations, a series of lists, recipes, and other vignettes that will strike a chord of recognition with women of every age—making you want to pick up the phone and tell your best friends all about it. Like Bridget Jones’ Diary but all true, Everything I Know About Love is about the struggles of early adulthood in all its terrifying and hopeful uncertainty.
Download or read book Long Way Down written by Jason Reynolds and published by Simon and Schuster. This book was released on 2017-10-24 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An intense snapshot of the chain reaction caused by pulling a trigger.” —Booklist (starred review) “Astonishing.” —Kirkus Reviews (starred review) “A tour de force.” —Publishers Weekly (starred review) A Newbery Honor Book A Coretta Scott King Honor Book A Printz Honor Book A Time Best YA Book of All Time (2021) A Los Angeles Times Book Prize Winner for Young Adult Literature Longlisted for the National Book Award for Young People’s Literature Winner of the Walter Dean Myers Award An Edgar Award Winner for Best Young Adult Fiction Parents’ Choice Gold Award Winner An Entertainment Weekly Best YA Book of 2017 A Vulture Best YA Book of 2017 A Buzzfeed Best YA Book of 2017 An ode to Put the Damn Guns Down, this is New York Times bestselling author Jason Reynolds’s electrifying novel that takes place in sixty potent seconds—the time it takes a kid to decide whether or not he’s going to murder the guy who killed his brother. A cannon. A strap. A piece. A biscuit. A burner. A heater. A chopper. A gat. A hammer A tool for RULE Or, you can call it a gun. That’s what fifteen-year-old Will has shoved in the back waistband of his jeans. See, his brother Shawn was just murdered. And Will knows the rules. No crying. No snitching. Revenge. That’s where Will’s now heading, with that gun shoved in the back waistband of his jeans, the gun that was his brother’s gun. He gets on the elevator, seventh floor, stoked. He knows who he’s after. Or does he? As the elevator stops on the sixth floor, on comes Buck. Buck, Will finds out, is who gave Shawn the gun before Will took the gun. Buck tells Will to check that the gun is even loaded. And that’s when Will sees that one bullet is missing. And the only one who could have fired Shawn’s gun was Shawn. Huh. Will didn’t know that Shawn had ever actually USED his gun. Bigger huh. BUCK IS DEAD. But Buck’s in the elevator? Just as Will’s trying to think this through, the door to the next floor opens. A teenage girl gets on, waves away the smoke from Dead Buck’s cigarette. Will doesn’t know her, but she knew him. Knew. When they were eight. And stray bullets had cut through the playground, and Will had tried to cover her, but she was hit anyway, and so what she wants to know, on that fifth floor elevator stop, is, what if Will, Will with the gun shoved in the back waistband of his jeans, MISSES. And so it goes, the whole long way down, as the elevator stops on each floor, and at each stop someone connected to his brother gets on to give Will a piece to a bigger story than the one he thinks he knows. A story that might never know an END…if Will gets off that elevator. Told in short, fierce staccato narrative verse, Long Way Down is a fast and furious, dazzlingly brilliant look at teenage gun violence, as could only be told by Jason Reynolds.
Download or read book Pass it On written by Billy Goldfeder and published by Fire Engineering Books. This book was released on 2014-03-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: For his first book, Chief Billy Goldfeder, a 40-year fire service veteran, solicited insights and pearls of wisdom from our country's greatest firefighters, fire officers and emergency responders. The stories that make up this unprecedented collection share many perspectives of the emergency service experience and offer invaluable, often hard-won, lessons learned. Every firefighter, from probie to veteran, can find something to take away from these factual, real-life, first-hand stories, which offer a range of emotions—from wit to heartache and basic common sense. Features: • Introductions by Billy Goldfeder to each chapter • Chapters written by a very diverse group of more than 80 well-known fire service veterans • Experiences of some of the best names in the fire service that most of us would not have the opportunity to learn from directly Chief Goldfeder is donating 100% of his royalties equally to the Chief Ray Downey Scholarship and the National Fallen Firefighters Foundation. Every contributor fully supported the benevolent mission of this book.
Download or read book Start with Why written by Simon Sinek and published by Penguin. This book was released on 2011-12-27 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
