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Book Rolex  The Watch Book

    Book Details:
  • Author : Gisbert L. Brunner
  • Publisher :
  • Release : 2017-06-13
  • ISBN : 9783961710355
  • Pages : 224 pages

Download or read book Rolex The Watch Book written by Gisbert L. Brunner and published by . This book was released on 2017-06-13 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Watch Book Rolex

Download or read book The Watch Book Rolex written by Gisbert L. Brunner and published by TeNeues. This book was released on 2019 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: ? Updated content including the latest Rolex watches ? Extended edition of the best-selling reference work by wristwatch expert Gisbert L. Brunner

Book Watch Book Rolex  the Hb

    Book Details:
  • Author : BRUNNER
  • Publisher : Teneues Publishing Company LP
  • Release : 2021-09-13
  • ISBN : 9783961713745
  • Pages : 272 pages

Download or read book Watch Book Rolex the Hb written by BRUNNER and published by Teneues Publishing Company LP. This book was released on 2021-09-13 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: - The best-selling photo book now in a new, expanded edition, including the latest Rolex models from 2020 and 2021 - An ideal gift for all watch collectors and Rolex devotees - Trilingual edition with expert texts in German, English, and French, and over 400 photographs Watch lovers and Rolex admirers delight! In this new edition of The Watch Book Rolex, expert Gisbert L. Brunner guides you through the wonderful world of this luxury watch brand with passion, attention to detail, and consistently impressive expertise. The waterproof "Oyster," the "Datejust," or the more than half-a-century-old diver's "Submariner" timepiece aficionado Brunner walks readers through the innovative technology and design behind iconic Rolex models. Brand-new entries from the Rolex 2020 and 2021 collection celebrate the latest crowns of Rolex achievement. With trilingual texts in German, English, and French and some 400 color and black-and-white photographs, this is a delight of a book for watch lovers, watch collectors, and Rolex devotees around the globe. Text in English, German and French.

Book The Watch Book Rolex   Special Luxury Edition

Download or read book The Watch Book Rolex Special Luxury Edition written by Gisbert L. Brunner and published by . This book was released on 2024-11-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rolex reference book in a luxurious special edition. The bestseller The Watch Book Rolex by watch expert Gisbert L. Brunner is dedicated to the history and watchmaking milestones of the famous brand and will now be published in an exclusive and limited edition box reminiscent of a watch case.

Book Rolex  New  Extended Edition  Gold

    Book Details:
  • Author : Gisbert L. Brunner
  • Publisher : Te Neues Publishing Company
  • Release : 2021-01-15
  • ISBN : 9783961713233
  • Pages : 240 pages

Download or read book Rolex New Extended Edition Gold written by Gisbert L. Brunner and published by Te Neues Publishing Company. This book was released on 2021-01-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated content including the latest Rolex watches Extended edition of the best-selling reference work by wristwatch expert Gisbert L. Brunner

Book The Watch Book Rolex

Download or read book The Watch Book Rolex written by Gisbert L. Brunner and published by Te Neues Publishing Company. This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Additional digital content in conjunction with the teNeues app available exclusively with the book Curated by best-selling author and "watch expert" Gisbert L. Brunner Includes numerous new models and references, e.g. anniversary editions of the Submariner (70 years) and the Daytona (60 years) The indisputable standard work on the history and iconic watch models of Rolex, an absolute bestseller The ultimate standard work on the Rolex brand is going into a new edition. The Watch Book Rolex has long been undisputedly one of the best coffee-table books when it comes to the luxury watch brand.In this superlative coffee-table book, Gisbert L. Brunner, known among experts as the "watch pope", illuminates the history of the chronometric legend Rolex. In his usual artistic style, he explains what makes this brand unique and to what extent it has contributed to the technical development of the wristwatch. From the first officially certified wristwatch, to the waterproof "Oyster" case, to the technically sophisticated models of modern times, Gisbert covers everything the reader needs to know about the Rolex brand in impressive pictures and highly informative yet entertaining texts.In the third revised edition, the successful author has now also included the latest models of the legendary Submariner and Daytona series, the brand's traditional lines, which are already celebrating their 70th and 60th anniversaries. Also included in this edition: the completely new 1908 line and the Celebrations dial as well as numerous new references of classics such as the Sky-Dweller and GMT-Master II.Text in English, French and German.

Book Collecting Rolex Submariner

Download or read book Collecting Rolex Submariner written by Giorgia Mondani and published by Guido Mondani Editore e Ass. This book was released on 2015-01-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: COLLECTING ROLEX SUBMARINER: PRESENTATION OF SUBMARINER, SEA-DWELLER AND DEEPSEA Collecting Rolex Submariner is an updated and complete book about Rolex Submariner, Sea-Dweller and DeepSea. The strong importance of these models in the international market has given life to this important book, a true worldwide best-seller. During the years, these models have achieved an impressive collectable and economical value. Thanks to well documented and meticulous research, the authors have managed to create a real “Bible” of modern and vintage models. Are you a watch collector and want to know every minimum detail about these models? Have you recently approached the world of Rolex watches and are looking for assured answers to your doubts? Are you a watch dealer and want to know exactly what you are buying or selling? Do you want to know the real value of your watches? For all this and much much more, this book is perfect for you. TOPICS With over 800 highest quality photographs, this book describes in a highly detailed way: Submariner James Bond (ref. 6204, 6205, 6200, 6538, 6538 A, 6536, 6536/1, 5508, 5510) Submariner No Date (ref. 5512, 5513, 5514, 5517, 14060, 14060 M, 114060) Submariner Date (ref. 1680, 1680/8, 16800, 168000, 16803, 16808, 16610, 16610LV, 16613, 16618, 116610, 116610LV, 116613, 116618, 116619) Sea-Dweller (ref. 1665, 16660, 16600, 116660) All the possible variants are illustrated and described for all these references, as for example: 5 Marks of the “green bezel”, ref. 16610LV, Customized dials, 6 Marks of the ref.1680, Comex, 4 Marks of the ref. 1665 “double red”, 4 Marks of the ref. 1665, Faded, rare replacement dials, limited editions, bracelets and much more. The book also provides the updated estimates of all published watches. Many fine details are illustrated for each watch: the case number, the bracelet and its references, the winding crown, the case back, the dial, the caliber with its respective year of production and the various references.

Book Total Rolex

    Book Details:
  • Author : Giorgia Mondani
  • Publisher : Guido Mondani Editore e Ass
  • Release : 2015-01-01
  • ISBN :
  • Pages : 13 pages

Download or read book Total Rolex written by Giorgia Mondani and published by Guido Mondani Editore e Ass. This book was released on 2015-01-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRESENTATION: THE ROLEX WORLD “TOTAL ROLEX” : new 2016 edition with every single watch produced until today. It is a clear, detailed and updated guide for all those who want to approach and understand the market of Rolex wristwatches.This book is within everyone’s reach however at the same time represents a useful guide for Rolex collectors. With more than 1200 pictures, this book provides the main characteristics and updated market prices of all the legendary modern and vintage swiss-made wristwatches. It’s an adventurous journey across the history of Rolex most well-known and prestigious wristwatches. Each chapter describes a different model typology through high quality images, technical details and historical outlines. It’s a very easy-to-read book and it’s also ideal for every kind of watch collector, enthusiast and dealer. One book that tells many things about Rolex: from the Air-King to the Metropolitan, from the Twinlock to the Triplock, from Bubble Back to the Skipper’s watch and much more. Are you a watch collector and want to know everything about those modern and vintage watches? Have you recently approached the world of Rolex watches and are looking for assured answers to your doubts? For all this and much much more, this book is perfect for you. An essential guide for knowing the whole wonderful world of Rolex and safely collecting modern and vintage watches. TOPICS AIR-KING (Metropolitan, Explorer, Everest), BUBBLE BACK ( an Oyster usually called “OVETTO” in Italy) , CHRONOGRAPHS (single button, Oyster Centregraph, chronographs with “push-back case” …), DAYTONA, EXPLORER, GMT-MASTER I and GMT-MASTER II, MILGAUSS, MOON-PHASES, OYSTER DATE, OYSTER DATEJUST, OYSTER DATEJUST II, OYSTER DAYDATE, OYSTER DAY-DATE II ( at Baselworld 2008 Rolex launches the DAY-DATE II on the market) , OYSTER NO DATE, PRINCE (Brancard, Aerodynamic, Elegance, Railway …), QUARTZ, SKY-DWELLER ( the Oyster Perpetual Sky-Dweller (ø 42 mm.) presented at Baselworld 2012 and defined the watch as “For those who travel the world …”, is the first Rolex with two time zones and an annual calendar) , SUBMARINER AND SEA-DWELLER (DeepSea), TURN-O-GRAPH (TOG), YACHT-MASTER I, YACHT-MASTER II. The book includes an entire chapter with the updated price of every single Rolex watch.

Book Rolex Day Date

    Book Details:
  • Author : Guido Mondani
  • Publisher : Guido Mondani Editore e Ass
  • Release : 2015-01-01
  • ISBN :
  • Pages : 13 pages

Download or read book Rolex Day Date written by Guido Mondani and published by Guido Mondani Editore e Ass. This book was released on 2015-01-01 with total page 13 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRESENTATION: ROLEX DAY-DATE, THE “PRESIDENT’S WATCH” The Rolex Day-Date is the first wristwatch which indicates the date and the day of the week. In 1956 Rolex presents one of its most successful and most popular watches ever: the Day-Date,. This model is one of the world’s most famous Rolex watches; classic, beautiful, functional, useful and elegant. In 2008 a new chapter of this watch, the Day-date II (ø 41 mm) and in 2015 the new Day-Date 40. Known as “President’s Watch”, this Rolex Day-Date has characterized and influenced the history of horology with developments and innovations during the years.With high definition unreleased images, technical details, dials variants, history and updated price of every model, this book analyses every reference from 1956 until today. TOPICS In this book the authors examine calibers, dials, cases, bracelets and many more components of every model. You’ll find all dials with their variants of color (Stella dial) and material(lapis lazuli, root wood, meteorite, etc). Furthermore: the first Rolex Day-Date, 1800 series, “pie-pan” dials, 18000 series, personalized dials, special series, vintage advertisements, box, papers, Oysterquartz Day-Date, 18200 and 18300 series,Day-Date II, Day-Date 40 and much more. We can read from an official Rolex document: « THE BIRTH OF THE “DATEJUST” AND THE “DAY-DATE” Not satisfied with having realized a selfwinding waterproof watch, we decided to dedicate ourselves to studying the calendar watch. This is how the “Datejust”, which clearly indicates the date on the dial in a small aperture with a Cyclops lens which enlarges it so as tomake it easier to read, was born. The next stage was the launch of the “Day-Date”, a perfected model which also indicates, with letters, the days of the week. The day and the date automatically change every evening at midnight. » These are the words of Roger Federer, a living tennis legend, about his Day-Date II: “The reason I like my Day-Date so much is because it is a legendary watch, elegant but with a certain spirit, with a touch ofmodernity added to its stylish black dial”.

Book Rolex Watches

    Book Details:
  • Author : Leonard Lowe
  • Publisher : Think eBooks
  • Release : 2016-04-20
  • ISBN : 9783739346731
  • Pages : pages

Download or read book Rolex Watches written by Leonard Lowe and published by Think eBooks. This book was released on 2016-04-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook provides you with a lot of purchase relevant background information on the most important Rolex models. With this ebook you will be able to select the watch you want to purchase with ease. You will have a quick overview of the Rolex models and understand why they are there and why some models are considered more important and valuable than others. The Rolex lineup of watches evolved over time. And like every naturally evolving structure it is a bit confusing at the first and often also second look. It helps a lot to understand when and why which model was introduced and what changes it got over time. You also will be able to understand the Rolex vintage collectors' movement, that values old Rolex models much higher than the modern lineup. This ebook tries to sort this out a bit. To understand what watch is meant for what audience, what differences are there between the models, and how the whole thing did evolve since the 1950s, this book will give you some important advice. It is no question if you will find the best watch for you within the Rolex world, if you just know the details we present to you in this ebook. And selecting the right Rolex is always a matter of money. So be wise and learn, before you buy. This is not a Rolex sales catalogue. In contrary to such an approach we tried to cover all the information that is not given on official websites but nevertheless should make it much clearer, how the Rolex models are connected to each other and what might be the right one for your wrist.

Book Rolex Encyclopedia

    Book Details:
  • Author : Mondani Family
  • Publisher : Guido Mondani Editore e Ass
  • Release : 2015-01-01
  • ISBN :
  • Pages : 15 pages

Download or read book Rolex Encyclopedia written by Mondani Family and published by Guido Mondani Editore e Ass. This book was released on 2015-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRESENTATION: THE ULTIMATE BOOK ABOUT ROLEX Rolex Encyclopedia is the most complete and updated guide on vintage and modern Rolex watches and it includes every Rolex produced from 1905 until today. A travel through time which you won’t be able to interrupt! There is a big story behind every important brand: a story made of great ideas, great adventures, enterprises and innovations that have changed the world that we knew. This is the case of Rolex. Many things have already been said about its story, but the love and passion of Guido Mondani Editore have no limits and this is why the Rolex Encyclopedia wants to reach the soul of the story of this important brand, which has changed the world of watchmaking forever. No one before has ever written so much about the great enterprises of Rolex: a story of outstanding pioneers, of courageous and far-sighted persons, of state-of-the-art watches, which almost represent the Holy Grail for watch collectors. A story told in three big books that in their kind are definitely another unique mission. TOPICS Ask yourself a question, any question …. What is the origin of the name Rolex? Where does the nickname “Bubble Back” come from? How many pieces of the Rolex Split-Seconds model were produced? When was the Submariner model created to commemorate the Panama Channel? How many Marks exist for the Submariner and Sea-Dweller models? How many Daytona watch models were produced? How many hours does it take to produce a Cerachrom bezel? You will find all the answers in here. Furthermore, these books allso provides the estimates of every Rolex, basing on the conditions, and the updated price of all watches in production. MODELS Air-King, Bart Simpson, Bicchierini dial, Bubble Back, Buckley dial, Comex, Chronographs, Cosmograph, Dato-compax, Daytona, Deep Sea, Double Red, Exclamation mark, Explorer I, Explorer II, Explorer dial, Feet First, Glidelock, Glossy dial, GMT-Master, Ghost dial, Green, Hulk, James Bond, Lumi dial, Meter First, Milgauss, Military, Moon Phases, Oman dial, Oyster Date, Oyster DateJust, Oyster DateJust II, Oyster Day-Date, Oyster Day-Date II, Oyster No Date, Panerai, Patent Pending, Patrizzi Dial, Personalized dials (Astrua, Bucherer, Cartier, Cuervos y Sobrinos, Panama Canal, Polipetto, Ronchi, Serpico y Laino, Tiffany, Verga, Versace), Prince, Quartz, Rehaut, Sea-Dweller, Sky-Dweller, Spider dial, Sub-aqua, Submariner, Texano, Triplesix, Tropical dial, Turn- O-Graph, Underline, Yacht Master.

Book Little Book of Rolex

    Book Details:
  • Author : Josh Sims
  • Publisher : Welbeck
  • Release : 2024-05-23
  • ISBN : 1802797602
  • Pages : 203 pages

Download or read book Little Book of Rolex written by Josh Sims and published by Welbeck. This book was released on 2024-05-23 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exquisite, timeless and enduring, Rolex is one of the most recognizable and sought-after luxury watch brands in the world. Established in 1905, the British-founded Swiss designer and manufacturer, Rolex, revolutionized the watchmaking industry with ground-breaking and innovative designs that continue to dominate worldwide. From the Oyster and Explorer to the Daytona and Submariner, Little Book of Rolex tells the complete story of the brand. Packed with stunning images alongside authoritative text, this is the perfect book for the numerous fans of the ultimate luxury timepiece and takes the Little Books of Fashion into an exciting new arena of men's accessories.

Book The Best of Time  Rolex Wristwatches

Download or read book The Best of Time Rolex Wristwatches written by James M. Dowling and published by Schiffer Pub Limited. This book was released on 2006 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The name Rolex is recognized around the world. It has become an icon of beauty, quality, accuracy, style, and taste. While there are other fine manufacturers of timepieces, none has reached this pinnacle of public respect and acclaim. The watches produced by Rolex over the last 100 years are celebrated in this lavishly illustrated classic, now in a revised and expanded third edition. Over 30 newly discovered wristwatches are included in this volume, along with new information and a revised value guide. In addition there are detailed looks at some of Rolex's legendary movements. Dowling and Hess, both acknowledged Rolex authorities, have captured the watches' beauty in color photography and present the most thorough and extensive history written of the company. The watches and the extensive information this book offeres to collectors make it a truly useful volume, one that will be cherished by watch lovers around the world.

Book Rolex

    Book Details:
  • Author : Osvaldo Patrizzi
  • Publisher : Antique Collector's Club
  • Release : 2015
  • ISBN : 9781851497836
  • Pages : 0 pages

Download or read book Rolex written by Osvaldo Patrizzi and published by Antique Collector's Club. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of Rolex is inextricably linked to its founder Hans Wilsdorf, who took the first steps in the world of Swiss watchmaking as he dreamed about a timepiece that could be worn around the wrist. This experimental research led Rolex to achieve its highest goals in both technological innovation and in the use of the finest materials alone. Its models have been photographed on the wrists of political leaders, sports champions, and film and fashion celebrities, transforming each Rolex into a fully-fledged status symbol, a synonym of elegance and precision. Including essays with a historical and technical slant, in-depth descriptions of the most representative pieces and a brief glossary, the pages in this book sparkle with golden hands, diamond-studded dials and patent-leather watchbands, illustrated in period photographs and macro-detail. The volume ends with a chapter dedicated to the most amazing auctions that saw the sale of the Geneva-based company's vintage watches. AUTHOR: Mara Cappelletti, journalist and consultant for many publications by antiquarians and jewellery historians, she is also a professor of the history of jewellery at the Istituto Superiore di Arte Orafa Galdus. In collaboration with Osvaldo Patrizzi, watch collector and world-class watch expert. SELLING POINTS: * The history, icons, and the record-breaking models of the Geneva-based Rolex watch company * A lavishly illustrated book for the lovers of watches, elegance and precision 150 colour illustrations

Book Rolex Passion

    Book Details:
  • Author : Mondani Family
  • Publisher : Guido Mondani Editore e Ass
  • Release : 2017-01-01
  • ISBN :
  • Pages : 15 pages

Download or read book Rolex Passion written by Mondani Family and published by Guido Mondani Editore e Ass. This book was released on 2017-01-01 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today Rolex Passion is the most updated edition on Rolex wristwatches: a book that illustrates and describes all vintage and modern models, including timepieces introduced at Baselworld 2017. Rolex Passion also represents the first “social book” by Mondani, tradition combined with the future: the code QR on the cover of the book takes you directly to our page on Facebook (“Rolex Passion by Mondani”), which has more than half a million followers and is updated with images and information about different watches every day. On this page you can also find watches that are on sale at the most reliable and known retailers worldwide. Another important new element of this book is the large section entirely dedicated to the Rolex watches of our Clients and Followers from all over the world, with unpublished pictures, which arrive directly from the network profiles of our Clients and Followers. A unique opportunity to see wonderful timepieces in constantly different and original contexts. Furthermore, “Rolex Passion” is also the first book of the dealers, since it includes a large chapter on dealers, retailers and vendors worldwide, who are recommended to you by Mondani. This book is perfect for those who are approaching the world of Rolex watches. “Rolex Passion” takes the reader on a journey through the entire production of watches and illustrates the history and the main technical features of all the references. This volume should be present in the bookcase of our Clients, who already own other editions by Mondani, since it is a real novelty, which allows one to follow the most active and updated page about Rolex on Facebook. The preface of this book was written by Roman Sharf, a dealer of new and second wrist luxury watches in Philadelphia. He is esteemed throughout the world and has great experience in the watch market. ROLEX PASSION TOPICS: Rolex Passion describes on more than 350 pages the whole production of the Genevan Maison from the first models up to the present day. This book also illustrates important details, small differences, special features of bezels, dials and hands and a lot more. Rolex Passion is divided in categories in alphabetic order and represents a general guideline, which describes all the references, but also satisfies the demands of those who require more detailed information, for example: the customized Serpico y Laino dials, the chronographs, which were produced only in very small numbers, the characteristics of the Paul Newman models, watches with tropical dials, the calibers, the timepiece, which was called “Padellone,” the evolution and the range of dials of the Datejust and Day-Date, the Texano, the complications of the Sky-Dweller, the evolution of the diver’s models from the James Bond up to the James Cameron, the Oysterflex, the ceramic bezel inserts (including those of the modern Daytona), etc. The last chapters describe all the models, which were presented at Baselworld, like for example the Sea-Dweller, ref. 126600 with red writing, the new Sky-Dweller in stainless steel with a blue dial, the Yacht-Master with a sapphire and diamond set bezel and a lot more. The chapter “Shots from the Web” is absolutely new. It illustrates photos of Rolex watches from all over the world: models, which are rare or common, modern or vintage, in good or less good condition, are presented on different and original backgrounds.

Book Investing in Wristwatches

    Book Details:
  • Author : Mara Cappelletti
  • Publisher : Acc Art Books
  • Release : 2021-08
  • ISBN : 9781788841245
  • Pages : 336 pages

Download or read book Investing in Wristwatches written by Mara Cappelletti and published by Acc Art Books. This book was released on 2021-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: - An important new reference for all Rolex lovers and collectors - Written by experts Osvaldo Patrizzi and Mara Cappelletti and introduced by the Chairman of Sotheby's International Watch Division, Daryn F. Schnipper - 385 key models, with analysis of details and prices realized at auction - Contains a history of luxury wristwatch auctions and relevant information for collectors looking to invest - The first part of a series, with Investing in Wristwatches: Patek Philippe to follow Why do we collect? For some, it is a pursuit of pure passion - those who appreciate the wristwatch as an artform: the intricacy of its mechanics, the finesse of its form. Yet for others, collecting is an investment, and a watch's value is of as much importance as its appearance. All collectors ought to have a guide to models and market value. Investing in Wristwatches: Rolex offers detailed insights into the world of authenticating and pricing high-value wristwatches, which will be of use to collectors from amateur to connoisseur. This publication includes the vast majority of key Rolex models, along with their relevant auction results. The timepieces featured have been carefully selected by Senior Horological Expert, Osvaldo Patrizzi. These wristwatches excel for a diverse range of reasons, including technical excellence, auction records, design and anecdotal history. A description of each watch is accompanied by its picture, reference and sales values (rights included). A comparative analysis of auction results, compiled through close collaboration with the Sotheby's auction house, shows, by brand and timepiece, the evolution of prices over time, leading from the Eighties up to the present day. A system to calculate the currency exchange rate at the time of auction sales will also be included in this vital work of reference.

Book The Rolex Story

Download or read book The Rolex Story written by Franz-Christoph Heel and published by Schiffer Publishing. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The "brand with the crown" is recognized worldwide as an invaluable sports implement and luxury product. This book traces the manufacturer's development from the 1920s, when it began its steady rise to unprecedented international appeal, to the present. Explore the ingenious innovations in technology and marketing behind the prestigious company's swift success. Browse the images and devour the historical and technical details of some of Rolex's most reliable models: the Submariner, on which divers depend to get them safely back to the surface; the Cosmograph and Yachtmaster that auto-racers and boat captains trust for their precision and durability. Get the latest reports and performance tests results on Rolex items: rugged or elegant; classic or contemporary. From the beginning, the sponsorship of statesmen, movie stars, and athletes has driven its success, but Rolex has since expanded to include more than just the rich and famous.