Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

Download or read book The Baseball 100 written by Joe Posnanski and published by Simon and Schuster. This book was released on 2021-09-28 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER * Winner of the CASEY Award for Best Baseball Book of the Year “An instant sports classic.” —New York Post * “Stellar.” —The Wall Street Journal * “A true masterwork…880 pages of sheer baseball bliss.” —BookPage (starred review) * “This is a remarkable achievement.” —Publishers Weekly (starred review) A magnum opus from acclaimed baseball writer Joe Posnanski, The Baseball 100 is an audacious, singular, and masterly book that took a lifetime to write. The entire story of baseball rings through a countdown of the 100 greatest players in history, with a foreword by George Will. Longer than Moby-Dick and nearly as ambitious,? The Baseball 100 is a one-of-a-kind work by award-winning sportswriter and lifelong student of the game Joe Posnanski. In the book’s introduction, Pulitzer Prize–winning commentator George F. Will marvels, “Posnanski must already have lived more than two hundred years. How else could he have acquired such a stock of illuminating facts and entertaining stories about the rich history of this endlessly fascinating sport?” Baseball’s legends come alive in these pages, which are not merely rankings but vibrant profiles of the game’s all-time greats. Posnanski dives into the biographies of iconic Hall of Famers, unfairly forgotten All-Stars, talents of today, and more. He doesn’t rely just on records and statistics—he lovingly retraces players’ origins, illuminates their characters, and places their accomplishments in the context of baseball’s past and present. Just how good a pitcher is Clayton Kershaw in the 21st-century game compared to Greg Maddux dueling with the juiced hitters of the nineties? How do the career and influence of Hank Aaron compare to Babe Ruth’s? Which player in the top ten most deserves to be resurrected from history? No compendium of baseball’s legendary geniuses could be complete without the players of the segregated Negro Leagues, men whose extraordinary careers were largely overlooked by sportswriters at the time and unjustly lost to history. Posnanski writes about the efforts of former Negro Leaguers to restore sidelined Black athletes to their due honor and draws upon the deep troves of the Negro Leagues Baseball Museum and extensive interviews with the likes of Buck O’Neil to illuminate the accomplishments of players such as pitchers Satchel Paige and Smokey Joe Williams; outfielders Oscar Charleston, Monte Irvin, and Cool Papa Bell; first baseman Buck Leonard; shortstop Pop Lloyd; catcher Josh Gibson; and many, many more. The Baseball 100 treats readers to the whole rich pageant of baseball history in a single volume. Engrossing, surprising, and heartfelt, it is a magisterial tribute to the game of baseball and the stars who have played it.

Download or read book Bottom of the 33rd written by Dan Barry and published by Harper Collins. This book was released on 2011-04-12 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: In “a worthy companion to . . . Boys of Summer,” a Pulitzer prize winning journalist “exploits the power of memory and nostalgia with literary grace” (New York Times). From award-winning New York Times columnist Dan Barry comes the beautifully recounted story of the longest game in baseball history—a tale celebrating not only the robust intensity of baseball, but the aspirational ideal epitomized by the hard-fighting players of the minor leagues. On April 18, 1981, a ball game sprang eternal. For eight hours, the night seemed to suspend a town and two teams between their collective pasts and futures, between their collective sorrows and joys—the shivering fans; their wives at home; the umpires; the batboys approaching manhood; the ejected manager, peering through a hole in the backstop; the sportswriters and broadcasters; and the players themselves—two destined for the Hall of Fame (Cal Ripken and Wade Boggs), the few to play only briefly or forgettably in the big leagues, and the many stuck in minor-league purgatory, duty bound and loyal forever to the game. With Bottom of the 33rd, Barry delivers a lyrical meditation on small-town lives, minor-league dreams, and the elements of time and community that conspired one fateful night to produce a baseball game seemingly without end. An unforgettable portrait of ambition and endurance, Bottom of the 33rd is the rare sports book that changes the way we perceive America’s pastime—and America’s past. “Destined to take its place among the classics of baseball literature.” —Kirkus Reviews (starred review) “Bottom of the 33rd is chaw-chewing, sunflower-spitting, pine tar proof that too much baseball is never enough.” —Jane Leavy, author of The Last Boy and Sandy Koufax

Download or read book The 2006 ESPN Baseball Encyclopedia written by Peter Palmer and published by Sterling Publishing Company, Inc.. This book was released on 2006 with total page 1782 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details statistics from United States baseball teams and players from 1900 through the previous season, including draft information, and provides lists of award winners and world champion teams.

Download or read book The Phenomenon written by Rick Ankiel and published by PublicAffairs. This book was released on 2017-04-18 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rick Ankiel had the talent to be one of the best pitchers ever. Then, one day, he lost it. The Phenomenon is the story of how St. Louis Cardinals prodigy Rick Ankiel lost his once-in-a-generation ability to pitch -- not due to an injury or a bolt of lightning, but a mysterious anxiety condition widely known as "the Yips." It came without warning, in the middle of a playoff game, with millions of people watching. And it has never gone away. Yet the true test of Ankiel's character came not on the mound, but in the long days and nights that followed as he searched for a way to get back in the game. For four and a half years, he fought the Yips with every arrow in his quiver: psychotherapy, medication, deep-breathing exercises, self-help books, and, eventually, vodka. And then, after reconsidering his whole life at the age of twenty-five, Ankiel made an amazing turnaround: returning to the Major Leagues as a hitter and playing seven successful seasons. This book is an incredible story about a universal experience -- pressure -- and what happened when a person on the brink had to make a choice about who he was going to be.

Download or read book This Town written by Mark Leibovich and published by Penguin. This book was released on 2014-04-29 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller! Washington D.C. might be loathed from every corner of the nation, yet these are fun and busy days at this nexus of big politics, big money, big media, and big vanity. There are no Democrats and Republicans anymore in the nation's capital, just millionaires. Through the eyes of Leibovich we discover how the funeral for a beloved newsman becomes the social event of the year; how political reporters are fetishized for their ability to get their names into the predawn e-mail sent out by the city's most powerful and puzzled-over journalist; how a disgraced Hill aide can overcome ignominy and maybe emerge with a more potent "brand" than many elected members of Congress. And how an administration bent on "changing Washington" can be sucked into the ways of This Town with the same ease with which Tea Party insurgents can, once elected, settle into it like a warm bath. Outrageous, fascinating, and very necessary, This Town is a must-read whether you're inside the highway which encircles DC - or just trying to get there.

Download or read book Where Nobody Knows Your Name written by John Feinstein and published by Anchor. This book was released on 2015-03-17 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Minor league baseball is quintessentially American: small towns, small stadiums, $5 tickets, $2 hot dogs, the never-ending possibility of making it big. But looming above it all is always the real deal: Major League Baseball. John Feinstein takes the reader behind the curtain into the guarded world of the minor leagues, like no other writer can. Where Nobody Knows Your Name explores the trials and travails of the inhabitants of Triple-A, focusing on nine men, including players, managers and umpires, among many colorful characters, living on the cusp of the dream. The book tells the stories of former World Series hero Scott Podsednik, giving it one more shot; Durham Bulls manager Charlie Montoya, shepherding generations across the line; and designated hitter Jon Lindsey, a lifelong minor leaguer, waiting for his day to come. From Raleigh to Pawtucket, from Lehigh Valley to Indianapolis and beyond, this is an intimate and exciting look at life in the minor leagues, where you’re either waiting for the call or just passing through.

Download or read book Handbook of Sports Medicine and Science Basketball written by Douglas B. McKeag and published by Wiley-Blackwell. This book was released on 2003-07-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basketball covers the epidemiology of basketball injury, the physiological demands of basketball, preventive medicine, pre-participation examination and special considerations to be given to the young basketball player, and finally looks at the 'special' basketball player -- diabetics, asthmatics, epileptics, etc.

Download or read book Our Team written by Luke Epplin and published by Flatiron Books. This book was released on 2021-03-30 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The riveting story of four men—Larry Doby, Bill Veeck, Bob Feller, and Satchel Paige—whose improbable union on the Cleveland Indians in the late 1940s would shape the immediate postwar era of Major League Baseball and beyond. In July 1947, not even three months after Jackie Robinson debuted on the Brooklyn Dodgers, snapping the color line that had segregated Major League Baseball, Larry Doby would follow in his footsteps on the Cleveland Indians. Though Doby, as the second Black player in the majors, would struggle during his first summer in Cleveland, his subsequent turnaround in 1948 from benchwarmer to superstar sparked one of the wildest and most meaningful seasons in baseball history. In intimate, absorbing detail, Luke Epplin's Our Team traces the story of the integration of the Cleveland Indians and their quest for a World Series title through four key participants: Bill Veeck, an eccentric and visionary owner adept at exploding fireworks on and off the field; Larry Doby, a soft-spoken, hard-hitting pioneer whose major-league breakthrough shattered stereotypes that so much of white America held about Black ballplayers; Bob Feller, a pitching prodigy from the Iowa cornfields who set the template for the athlete as businessman; and Satchel Paige, a legendary pitcher from the Negro Leagues whose belated entry into the majors whipped baseball fans across the country into a frenzy. Together, as the backbone of a team that epitomized the postwar American spirit in all its hopes and contradictions, these four men would captivate the nation by storming to the World Series--all the while rewriting the rules of what was possible in sports.

Download or read book The 15 Invaluable Laws of Growth written by John C. Maxwell and published by Center Street. This book was released on 2012-10-02 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspiring guide to successful leadership, New York Times bestselling author John C. Maxwell shares his tried and true principles for maximum personal growth. Are there tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over fifty years, and for the first time, he teaches everything he has gleaned about what it takes to reach our potential. In the way that only he can communicate, John teaches . . . The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself The Law of Awareness: You Must Know Yourself to Grow Yourself The Law of Modeling: It's Hard to Improve When You Have No One But Yourself to Follow The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be The Law of Contribution: Developing Yourself Enables You to Develop Others This third book in John Maxwell's Laws series (following the 2-million seller The 21 Irrefutable Laws of Leadership and The 17 Indisputable Laws of Teamwork) will help you become a lifelong learner whose potential keeps increasing and never gets "used up."

Download or read book Managing Sports Organizations written by Daniel Covell and published by Routledge. This book was released on 2012-06-25 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.

Download or read book Backstage Leadership written by Charles Galunic and published by Springer Nature. This book was released on 2020-06-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us would recognize a star leader by their charisma, emotional intelligence and public communication prowess. What is truly impressive but often overlooked is the silent work of leadership that garners real results. Exercising influence in a complex and global organization – whilst also shaping and executing strategies across borders in a disruptive age – is the true mark of success as a leader. Backstage Leadership takes a comprehensive look at the background processes that leaders must master in order to shape the culture, direction and capability of a successful company. With an emphasis on strategy, the author provides an integrated toolkit for developing your knowledge and skills as a 'backstage leader.' You will learn how to: Mobilize people towards new strategic directions Scan your business environment for threats and disruptive forces Diagnose and help to shape the culture of your organization Develop talent and capabilities towards a specific goal. Focusing on the key and consistent underlying processes of leadership, this book is essential reading for managers who wish to bring focus and coherence to their leadership role and integrate themselves within the engine of the organization.

Download or read book Counseling Content Providers in the Digital Age written by Kathleen Conkey, Elissa Hecker and Pamela C. Jones and published by . This book was released on 2010 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Sport Business Future written by A. Smith and published by Springer. This book was released on 2004-06-11 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

Download or read book Doc written by Todd Zolecki and published by Triumph Books. This book was released on 2021-05-25 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody's baseball story is like Roy Halladay's.He was born and raised to be a superstar. He was a first-round draft pick in 1995. He nearly threw a no-hitter in his second big-league start in 1998. But two years later, Halladay suffered arguably the worst season by any pitcher in baseball history. He was months away from being out of the game.Hall of Fame pitchers do not struggle like that. But Halladay vowed to change. He altered his pitching mechanics and rewired his brain to become one of the greatest pitchers of all time. How did Doc do it? Doc: The Life of Roy Halladay tells the remarkable story; based on more than 100 interviews with Halladay's family, friends, managers, coaches, teammates, and competitors, including extensive interviews with his wife, Brandy; comprehensive archival research; and previously unpublished commentary from Halladay himself. Doc not only tells the story of Halladay's illustrious baseball career in Toronto and Philadelphia, but his hard-driven adolescence, his lifelong personal struggles, and his motivation to pay forward the knowledge and philosophies that helped him achieve baseball greatness before his tragic death in 2017.This essential biography is a testimonial for baseball players and pitchers from high school to the big leagues still searching for their path to excellence, like Halladay. It's also a celebration and a profound exploration of a generational pitcher and a beloved teammate, friend, and family man.

Download or read book Those Guys Have All the Fun written by Tom Shales and published by Little, Brown. This book was released on 2011-05-24 with total page 669 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the exclusive behind the scenes look, sports fans can unlock the fascinating history of the channel that changed the way people watch and interact with their favorite teams. It began, in 1979, as a mad idea of starting a cable channel to televise local sporting events throughout the state of Connecticut. Today, ESPN is arguably the most successful network in modern television history, spanning eight channels in the Unites States and around the world. But the inside story of its rise has never been fully told-until now. Drawing upon over 500 interviews with the greatest names in ESPN's history and an All-Star collection of some of the world's finest athletes, bestselling authors James Miller and Tom Shales take us behind the cameras. Now, in their own words, the men and women who made ESPN great reveal the secrets behind its success-as well as the many scandals, rivalries, off-screen battles and triumphs that have accompanied that ascent. From the unknown producers and business visionaries to the most famous faces on television, it's all here.

Download or read book The Silver Swan written by Sallie Bingham and published by Macmillan + ORM. This book was released on 2020-04-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Shows us just how brave, rebellious, and creative this unique woman really was, and how her generosity benefits us to this day.” —Gloria Steinem In The Silver Swan, Sallie Bingham chronicles the notorious tobacco heiress who was perhaps the greatest modern woman philanthropist. Duke established her first foundation when she was twenty-one; cultivated friendships with Jackie Kennedy, Imelda Marcos, and Michael Jackson; flaunted interracial relationships; and adopted a thirty-two year-old woman she believed to be the reincarnation of her deceased daughter. Even though Duke was the subject of constant scrutiny, little beyond the tabloid accounts of her behavior has been publicly known. When her personal papers were made available, Sallie Bingham set out to discover her true identity. She found an alluring woman whose life was forged in the Jazz Age, who was not only an early war correspondent but also an environmentalist, a surfer, a collector of Islamic art, a savvy businesswoman who tripled her father’s fortune, and a major philanthropist with wide-ranging passions from dance to historic preservation to human rights. In The Silver Swan, Bingham dissects the stereotypes that have defined Duke’s story while also confronting the disturbing questions that cleave to her legacy. “Illuminating . . . Bingham is a generous biographer in this exacting, measured work.” —Publishers Weekly “The most significant, dramatic, and compelling biography of Doris Duke. . . . that will delight and inspire all readers concerned about a more humane future.” —Blanche Wiesen Cook, author of Eleanor Roosevelt (vols. I, II, III)