Download or read book Buy the Change You Want to See written by Jane Mosbacher Morris and published by Penguin. This book was released on 2019-01-29 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eager to change the world? Learn how you can have a greater social impact through your everyday purchases. The money we routinely spend on food, clothes, gifts, and even indulgences is an untapped superpower. What would happen if we slowed down to make more thoughtful decisions about what we buy? For "mom and pop" stores across the country, and artisan and agricultural communities around the world, every purchase matters. Consumers--whether individuals, small businesses, or corporations--are paying more attention than ever to how their goods are made; and retailers--large and small--are responding by investing in ethical and eco-friendly production. Yet figuring out which brands to support can feel overwhelming. Jane Mosbacher Morris has devoted her career to creating economic opportunities for vulnerable communities around the world, and in this valuable book, she shares her passion and insights on how we, as consumers, can create positive change too. Covering topics that range from why not all factories are evil, to how our morning coffee can be the easiest way for us to use our purchasing power for good, Buy the Change You Want to See makes us better informed consumers. Morris tells inspiring stories about how victims of human trafficking and natural disasters have been empowered by economic opportunity, and she offers practical ideas about how we can support these communities through our purchases--whether it comes to jewelry made from recycled materials in Haiti, sustainably grown and ethically sourced coffee and chocolate from farmers in some of the poorest regions of the world, or mass-produced jeans and shoes made in factories where workers are guaranteed decent working conditions and a fair wage.

Download or read book Sell written by Dale Carnegie & Associates and published by Gildan Media LLC aka G&D Media. This book was released on 2019-10-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do How to Win Friends and Influence People and Sell! have in common (other than Dale Carnegie)? They're both based on the premise that RELATIONSHIPS are what matter. In this age, where media is social and funding is raised by crowds, the sales cycle has permanently changed. It's no longer enough to know your product, nor always appropriate to challenge your customer's thinking based on your online research. In Sell!: The Way Your Customers Want to Buy, Dale Carnegie & Associates reveal the REAL modern sales cycle. It's one that depends on your ability to influence more than just one buyer, understand what today's customers want from you (and don't want), and use time-tested human relations principles that will help you strengthen relationships anywhere in the global economy. Readers will learn the five stages to master in the modern selling process, and learn from real sales examples told by top performing salespeople and veteran sales trainers from the U.S. to Europe, the Middle East, India, Japan and points in between. This book combines insightful new research, a modern sales process and timeless, powerful human relations principles. It's a fresh take on what works today to grow sales. Learn the two traits customers want most from their salespeople Which types of questions are rarely asked by all but top salespeople? When will customers be willing to pay more for your solution or product? How what you think about can matter to customers and change your results? And get access to online training resources that come with this book! "A familiar but wide-ranging guide to applying Carnegie's up-close-and-personal principles to selling." -KIRKUS Reviews

Download or read book Integrity Selling for the 21st Century written by Ron Willingham and published by Currency. This book was released on 2003-06-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have observed several hundred salespeople who were taught to use deceptive practices like ‘bait and switch’ and encouraged to play negotiation games with customers... In the same industry, I have observed countless people who had been taught to sell with high integrity. Ironically, their customer satisfaction, profit margins, and salesperson retention were significantly higher.” — Ron Willingham If you’ve tried manipulative, self-focused selling techniques that demean you and your customer, if you’ve ever wondered if selling could be more than just talking people into buying, then Integrity Selling for the 21st Century is the book for you. Its concept is simple: Only by getting to know your customers and their needs — and believing that you can meet those needs — will you enjoy relationships with customers built on trust. And only then, when you bring more value to your customers than you receive in payment, will you begin to reap the rewards of high sales. Since the publication of Ron Willingham’s enormously successful first book, Integrity Selling, his sales program has been adopted by dozens of Fortune 500 companies, such as Johnson & Johnson and IBM, as well as the American Red Cross and the New York Times. In his new book, Integrity Selling for the 21st Century, Willingham explains how his selling system relates to today’s business climate — when the need for integrity is greater than ever before. Integrity Selling for the 21st Century teaches a process of self-evaluation to help you become a stellar salesperson in any business climate. Once you’ve established your own goals and personality traits, you’ll be able to evaluate them in your customers and adapt your styles to create a more trusting, productive relationship. Drawing upon Willingham’s years of experience and success stories from sales forces of the more than 2,000 companies that have adopted the Integrity Selling system, Ron Willingham has created a blueprint for achieving success in sales while staying true to your values.

Download or read book Roadmap to Revenue written by Kristin Zhivago and published by . This book was released on 2011-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The secret to higher revenue is locked in the mind of your current customers. Using the proven methods in this book, you will learn how to interview your own customers so you understand exactly what they were looking for, why they bought from you, what they value about your product or service, and the steps they went through as they purchased your product or service. You will understand their questions and concerns, and the answers they needed in order to be convinced that your product or service would meet their need. Armed with this information, you can reverse-engineer your successful sales and manufacture new sales in quantity. This is the core premise of the book, and it will transform and empower all of your marketing and sales efforts. You will make it easy for new customers to find you, like what they see, and buy from you. You will be able to map out their buying process and then support that process at every stage. Your content will resonate with potential customers, because you will be using concepts, words, and phrases that came from others with similar problems and seeking similar solutions. You will use marketing methods that will work for your product or service, and avoid those that won't, guided by the information provided by your own customers. Roadmap to Revenue: How to Sell the Way Your Customers Want to Buy is a step-by-step guide to increased sales, using a method that has been tested, perfected, and proven to work, regardless of the size of the company or the industry.

Download or read book I Want to Buy a Vowel written by John Welter and published by Berkley. This book was released on 1997 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chosen by "Booklist" as One of the Best Books of 1996! Guatemalan immigrant Alfredo Santayana doesn't know much English, but he does understand the phrase "I want to buy a vowel"--an important incantation that leads to wondrous wealth in his new land, America. Unfortunately, Alfredo has a lot more to learn in this touching novel of the immigrant experience--a wonderfully entertaining satire that hits the jackpot.

Download or read book Smart Marketing written by Ryan Barton and published by Smart Marketing. This book was released on 2011-12 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Just Ask a Woman written by Mary Lou Quinlan and published by John Wiley & Sons. This book was released on 2003-05-26 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: An enlightening blueprint of the secrets of reaching female consumers from the expert Just Ask a Woman is a powerful book about how to tap into female consumers' needs. Mary Quinlan, the founder of the premiere consultancy dedicated to marketing to women, has personally interviewed 3,000 women in the course of her research for Just Ask a Woman. Women are the decision-makers in an estimated eighty-five percent of household buying decisions, and yet far too often, products marketed specifically to them fail to connect with their needs. Here, Quinlan explores topics such as how women judge brands and advertising, how they make decisions, the effects of stress on their consumer behavior, and their increasing demands for service and communication. Quinlan rejects the traditional focus group approach in favor of highly energized and intimate talk sessions where women reveal their deeper feelings about products and services. In Just Ask a Woman marketers, brand managers, and advertisers will find a revelatory resource filled with ideas and action steps for building your brand with women-from a woman who has walked in a marketer's shoes. Mary Lou Quinlan (New York, NY) is the founder and CEO of Just Ask a Woman, a marketing consultancy dedicated to building business with women. Just Ask a Woman is a division of bcom3, a $15 billion global communications firm whose clients include Citigroup/Women & Co., Lifetime, Saks, Hearst Magazines, Toys "R" Us, and Time Inc. Known as a brand-turnaround expert, she has helped to remake brands like Avon and Continental Airlines. Quinlan has been quoted in The New York Times, The Wall Street Journal, Fortune, Fast Company and Advertising Age and appeared on ABC, CNN, CNBC, Lifetime LIVE, Fox and nationally syndicated news shows. Her articles have been published in Marie Claire, Good Housekeeping, Redbook, and More, among others.

Download or read book When The Time Comes To Buy You Won t Want To written by Walter Deemer and published by . This book was released on 2019-03-14 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: I've coined phrases like "When the time comes to buy, you won't want to" throughout my 50+ year career; powerful messages conveyed in just a few words. I've also carefully curated them from the very talented people I've been fortunate to have been able to work with. This book is a compilation of the most perceptive, insightful and valuable phrases of all.

Download or read book Because They Wanted To written by Mary Gaitskill and published by Simon and Schuster. This book was released on 2012-03-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of startling and breathtaking stories about people struggling with the disparity between what they want and what they know. A New York Times Notable Book A man tells a story to a woman sitting beside him on a plane, little suspecting what it reveals about his capacity for cruelty and contempt. A callow runaway girl is stranded in a strange city with another woman’s fractiously needy children. An uncomprehending father helplessly lashes out at the daughter he both loves and resents. In these raw, startling, and incandescently lovely stories, the author of Veronica yields twelve indelible portraits of people struggling with the disparity between what they want and what they know. Because They Wanted To is further evidence that Gaitskill is one of the fiercest, funniest, and most subversively compassionate writers at work today.

Download or read book Ask written by Ryan Levesque and published by Hay House, Inc. This book was released on 2019-07-02 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide for small-business owners and entrepreneurs to discover exactly what consumers want to buy and how to get it to them. As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer. Levesque's Ask Method provides a way to discover what customers want to buy by guiding them through a series of questions and customizing a solution from them so they are more likely to purchase from you. And all through a completely automated process that does not require one-on-one conversations with every single customer. The Ask method has generated over $100 million in online sales across 23 different industries and counting. Now it is your turn to use it to create a funnel, skyrocket your online income, and create a mass of dedicated fans for you and your company in the process.

Download or read book How to Win Friends and Influence People written by and published by ببلومانيا للنشر والتوزيع. This book was released on 2024-02-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.

Download or read book All We Want written by Michael Harris and published by Doubleday Canada. This book was released on 2021-12-28 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our lives are defined by a story of endless growth and consumption. Now a climate crisis demands that we change. Can we write new stories? In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care. Past attempts to blunt our impact on the environment have simply redirected our consumption—we bought fuel-efficient cars and canvas tote bags. We cannot, however, buy our way out of this crisis. We need, instead, compelling new stories about life's purpose. Part meditation and part manifesto, All We Want is a blazing inquest into the destructive and unfulfilling promise of our consumer society, and a roadmap toward a more humane future.

Download or read book If You Want to See a Whale written by Julie Fogliano and published by Macmillan. This book was released on 2013-05-07 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advises the reader about what to do, and not do, in order to successfully spot a whale, such as wrapping up in a not-too-cozy blanket, ignoring the roses, and especially, being patient.

Download or read book I Want a Hippopotamus for Christmas written by John Rox and published by Harper Collins. This book was released on 2005-09-27 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christmas is coming, and one little girl wants nothing more than a hippopotamus to play with and enjoy. But will Santa Claus and her parents make her Christmas wish come true? As shown in his best-selling titles The Night Before Christmas and Here Comes Santa Claus, no one can portray the holidays better than Bruce Whatley; and he doesit again with I Want a Hippopotamus For Christmas. The song "I Want a Hippopotamus for Christmas" was written in 1950 by John Rox and became a nationwide hit in 1953 when ten-year-old Oklahoma native Gayla Peevey sang the song as a way to raise money for the Oklahoma City Zoo's first hippopotamus. In December of that year the city received Matilda the hippo for Christmas.

Download or read book New Minimalism written by Cary Telander Fortin and published by National Geographic Books. This book was released on 2018-01-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decluttering craze meets a passion for sustainable living and interior design in this gorgeous new book for readers of The Life-Changing Magic of Tidying Up This book promises an opportunity for self-reflection and lasting change, by getting to the bottom of why we've accumulated too much stuff in the first place, therefore allowing us to transform our lives. Professional decluttering and design team Cary and Kyle of New Minimalism will take you through every step, from assessing your emotional relationship to your stuff to decluttering your home to then turning it into a beautifully designed space that feels clean and tidy without feeling sparse or prescriptive. And all of this without filling up a landfill—you'll find resources and strategies to donate and reuse your stuff so you don't have to feel guilty about getting rid of it!

Download or read book Indies Unlimited Authors Snarkopaedia written by K. S. Brooks and published by Createspace Independent Pub. This book was released on 2013-01-17 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Volume One of the Authors' Snarkopaedia, sentences have been painstakingly crafted together using nouns, verbs and other words, bringing you paragraphs of text. These paragraphs flow into pages of expert tips, advice and insight for authors at all levels of the publication food chain. Any book can claim to offer this type of information, but they can't give you what sets the Indies Unlimited Authors' Snarkopaedia above the rest: the "je ne sais squat" of the high decorated staff of the Snarkology Department at the Indies Unlimited Online Academy. Their groundbreaking and empirical research over the years sheds new and snarkified light on subjects ranging from book publishing and marketing to the nuts and bolts of writing and technology. If you like information to grab you by the throat and smack you in the face, the Indies Unlimited Authors' Snarkopaedia is the reference book for you.

Download or read book Money Can Buy Happiness written by M. P. Dunleavey and published by Broadway. This book was released on 2007 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how and why money that is wisely spent can promote a healthier, happier, more satisfactory life, with guidelines on how to reevaluate one's priorities and reallocate one's wealth to buy more time and peace of mind.