Download or read book VW Phaeton Did Zeus Anger Hit Sales of Volkswagen s Luxury Car written by Sven Röhm and published by GRIN Verlag. This book was released on 2007-07 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2003 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74% (A) entspricht 1,0, University of Teesside (Tesside Business School), course: Managing Markets, language: English, abstract: After the introduction of the first Volkswagen luxury car in May 2002, sales are still far behind the Volkswagen's expectation (Handelsblatt, 2003). It seems that the VW Phaeton faces the same destiny as its antique namesake Phaeton. In the Greek mythology, Phaeton was the son of Helios, the sun god. Helios has driven the family chariot across the sky, wearing the rays of the sun as a crown, lighting the day. One day Phaeton convinced his father to lend him the beautiful chariot. But Phaeton, in contrast to his father, was not able to drive the chariot appropriately, and drove the chariot so close to the earth that he boiled the oceans and scorched the land. So Zeus had to stop him by killing him with a lightning bolt (Vaughn, 2003). Volkswagen certainly had not considered this explanation when naming the Phaeton, but referred more likely to the second meaning of Phaeton; an elegant carriage of the 17th century which the owners drove on their own. Nevertheless, there are signs that the Volkswagen engagement in the high-class (luxury) car market is tougher than expected. It seems people are less persuadable to buy a high-quality car of the experienced and renowned German car manufacturer. This shows the divergence of the formerly targeted 12.000 to 15.000 units (Weernink, 2001) annually in global sales 2003 which is opposed by the actual numbers of only 2.600 units in Germany - the main market of the Phaeton - from January to October (Kraftfahrtbundesamt KBA) and estimated sales of 3500 units worldwide (Handelsblatt, 2003). The targeted sales of 20.000 units in 2004 (Weernink, 2003) seem to be completely unrealistic. But the Volkswagen top-management remained silent. Although Volkswagen always claims
Download or read book International Marketing Plan for Volkswagen written by Christian Baumann and published by GRIN Verlag. This book was released on 2010-12-11 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,2, language: English, abstract: In 2007 the Volkswagen group with its headquarters in Wolfsburg, Germany sold 6,191,618 vehicles worldwide and 329,305 employees generated a sales revenue of 108,897,000 with an operating profit of 6,151,000 which in turn resulted in a profit after tax of 4,122,000 .1 The group is divided into two divisions, namely the automotive one, accounting for 91% of total revenues plus the financial one, contributing 9% to the total turnover. Within the automotive sector, the company markets its vehicles under brands like, VW passenger cars, Audi, Bentley, Bugatti, Lamborghini, Seat and Skoda. In 1984, Volkswagen as the first western auto maker, began its operational activity in China. When it entered the market it had to form a joint venture with a Chinese company to produce cars. By now the group has thirteen representative companies. Due to its early engagement in the biggest Asian market, it reached a leading position which despite some previous challenges lasted until today. For example, the corporation sold 910,000 vehicles (VW + Audi) in Hong Kong as well as in the mainland of China which resulted in a market share of 17.8% in 2007.2 Therefore, China is (yet) after Germany the second most important market for Volkswagen, representing almost 15% of the company car sales. In the following international marketing plan, the author will describe how to increase car sales and boost market share up to 20% over the next 2 years with the introduction of a new small light weight hybrid car, the Volkswagen Cotha. ...]
Download or read book Analysis of the Internationalisation Strategies of German Car Companies in China written by Patrick Schrott and published by GRIN Verlag. This book was released on 2012-12-18 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, , course: Automotive Management, language: English, abstract: China’s economy is growing year by year. The persistent growth has affected the auto-mobile sector in particular. Increasing income and the passenger vehicle as an exclusive status-symbol has risen the private demand. In 2009, the PRC overtook the USA as the biggest automotive market in the world in production as well as in sales. This trend will certainly continue: With economic problems like stagnating real income, rising raw material prices and credit-driven consumerism in the industrial countries the importance of the Chinese market for car companies will even grow. Saturated passenger car markets in the USA and Western Europe and low rates of motorisation in new auto-motive markets like China focus the attention of the market participants on these new, growing markets. But the upward trend has already shown a downside. Increasing de-pendency on the strong politically influenced market and claims about know-how transfer are exemplary threats. As German enterprises in this industrial sector are popular worldwide and the car-industry is the key industry in our country, the internationalisation strategies of German automotive companies in China will be analysed in the following. The trend of the Chinese automobi-le market can be summarised in a quote of Dieter Zetsche, CEO of Daimler: “Wir fahren noch nicht im höchsten Gang, wir können noch mehr”. The quote relates to the expected turnover and profit records of Daimler in 2011, which were mainly based on the success in the PRC: The Swabian vehicle manufacturer sold 198,500 automobiles in China. In spite of these difficulties, the automotive market in the PRC is very attractive, especially for the well-known German firms. However, the companies should know how to manage the problems in China. Therefore, the choice of a suitable strategy of internationalisation is crucial. By definition internationalisation strategy is the orientation of corporate development by growth in different foreign markets. In contrast to an international market entry strategy, an internationalisation strategy is not only about starting business in a foreign market, but also developing a strategy in a market which has already been entered. The focus of this bachelor thesis is put on the passenger vehicle market and lines out why the Chinese market is profitable and attractive for German and international manu-facturers in general. [...]
Download or read book Branding Positioning and Segmentation at Volkswagen written by Volker Schmid and published by GRIN Verlag. This book was released on 2011-05-14 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, University of Teesside (Teesside Business School), course: Strategic Marketing, 30 entries in the bibliography, language: English, abstract: This paper analysis the case study "VW Phaeton" by R hm and Murphy (2005) about the launch of a luxury car by Volkswagen. Since the introduction of the VW Phaeton in May 2002, Volkswagen has been under pressure as the company did not reach their sales forecast, experiencing dramatic financial losses (Weernink, 2002). It comments on the strategy of VW in terms of branding and positioning. It also considers segmentation, niche and mass marketing as essential issues for VW. Various aspects of these issues are discussed as well as their relationship to customer loyalty, and how they contribute to a business success. Finally, it is summarised why the future of the VW Phaeton is considered to be a bleak. It could be shown that positioning is an outgrowth of segmentation, and therefore, presents an integral part of VW's strategy. The paper shows that VW introduced the VW Phaeton to move up-market, and to polish the VW brand. However, the company did underestimate their own brand, which is associated with a people's car. At the same time, Volkswagen missed to serve highly potential segments in the middle-class segment. In order to position the VW Phaeton in the upper-class, a comprehensive marketing campaign was launched, which could not add the missing emotional and prestige value to the VW brand. In the final section, it is argued why the future of the VW Phaeton is a bleak - mainly because of a strategic failure regarding the branding strategy.
Download or read book The Outlaw Trail written by Robert Redford and published by Penguin Adult HC/TR. This book was released on 1978 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A journey through time.
Download or read book Fresh from the Farm 6pk written by Rigby and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Boring Car Trivia Volume 2 written by Sniff Petrol and published by . This book was released on 2020-11-26 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sniff Petrol is back with another pocket-sized compendium of arcane car facts, guaranteed to repel and appal friends and family alike. If you simply can't rest until you know what Land Rover almost called the Defender and which was the first car with xenon headlights then this is the book for you. The sequel to the Triumph Acclaimed Medium-sized Book of Boring Car Trivia, Boring Car Trivia volume 2 is packed with even more obscure info and is guaranteed to have you nodding off within minutes.
Download or read book The Bugatti Queen written by Miranda Seymour and published by Simon and Schuster. This book was released on 2015-04-09 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Born in 1900 to a soon-to-be-widowed postmaster's wife in a small French village, Hélène Delangle's background offered no suggestion of the extraordinary life she was to lead. The first step was to leave the country behind and head to the city -- in this case, a Paris in the grip of an intoxicating 1920s blend of creativity and debauchery. She became a dancer, and then a stripper. But the demi-monde of gauze veils and admirers was not enough. A visit to the Actors' Championships, a uniquely French meeting of the theatrical world with the race-track, opened her eyes to the glamorous combination of machines and speed. Quickly establishing herself as a racer of uncommon talent and audacity, the beautiful woman now known as Hellé Nice -- Hellish Nice to her British fans -- then caught the attention of none other than Ettore Bugatti, founder of the marque with which her name will always be associated. And yet, despite the fame and the fortune she amassed in an unprecedented career, she died penniless and alone, an old woman in a crumbling Nice flat surrounded only by memories. THE BUGATTI QUEEN is the story of a great pioneer of motor racing who happened to be a woman. Re-creating her rollercoaster career with great verve and panache, Miranda Seymour brilliantly shows us a life now forgotten -- and makes it unforgettable.
Download or read book Without Choice written by Elizabeth Andrews and published by . This book was released on 2021-02-17 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: After being away for a year, Aphrodite is anxious tobe back home. She thought she'd be able to share her experience in London with her best friend via phone. But she never received a single response from Adonis while she was gone. Finally back and able to confront him, things don't go quite the way she planned. Everything about the person she grew up with is completely different and just like everyone else, it was hard for Aphrodite to resist Adonis' new persona. They tried hard to start their friendship over and continue being best friends. Although they were able to, unexpected sparks flew between them. Before anything could continue for them, Adonis has a deep, dark secret to confess to Aphrodite. Will she be able to accept Adonis' new lifestyle?
Download or read book Modeling the Ecorche Human Figure in Clay written by Netra Bahadur Khattri and published by . This book was released on 2021-06-19 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is meant for those people or artists, Sculptors, Painters, or Students studying human anatomy or Fine Art. As a Sculptor, Netra Khattri has made this book with the language of Art (Sculpture), how muscles attach to the human skeleton, and from where the muscle originates and inserts with muscle function. Initially, Netra Khattri thought of human muscles as sculptures, beginning to end with skeletons, partial muscled figures, and the origin and function of muscular structures. For example, the reader can look at the skeleton to see how the bones and muscles are constructed in this process of evolution and metamorphosis. Nevertheless, there are more interesting facts in human anatomy than here. The difference between this book shows the Ecorche sculpting process is finished anatomical references rather than, other anatomy book shows drawings of muscles attach with bone and structures of human anatomy.
Download or read book Dentists written by Mary Meinking and published by Raintree. This book was released on 2021-08-05 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Open wide! Dentists care for people's teeth. Give readers the inside scoop on what it's like to be a dentist. Readers will learn what dentists do, the tools they use, and how people get this exciting job.
Download or read book Tree Shaker written by Bill Keller and published by Pan Macmillan. This book was released on 2008 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Without deifying its subject, this biography looks at the life of Nelson Mandela, placing his awe-inspiring political accomplishments into historical context for young readers.
Download or read book The Age of Reason written by Thomas Paine and published by ReadHowYouWant.com. This book was released on 2009-02-13 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Books for All Kinds of Readers. ReadHowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Our 7 different sizes of EasyRead are optimized by increasing the font size and spacing between the words and the letters. We partner with leading publishers around the globe. Our goal is to have accessible editions simultaneously released with publishers' new books so that all readers can have access to the books they want to read. To find more books in your format visit www.readhowyouwant.com
Download or read book Duty and Desire Book Club Edition written by Anju Gattani and published by . This book was released on 2021-01-27 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: To uphold family honor and tradition, Sheetal Prasad is forced to forsake the man she loves and marry playboy millionaire Rakesh Dhanraj while the citizens of Raigun, India, watch in envy. On her wedding night, however, Sheetal quickly learns that the stranger she married is as cold as the marble floors of the Dhanraj mansion. Forced to smile at family members and cameras and pretend there's nothing wrong with her marriage, Sheetal begins to discover that the family she married into harbors secrets, lies and deceptions powerful enough to tear apart her world. With no one to rely on and no escape, Sheetal must ally with her husband in an attempt to protect her infant son from the tyranny of his family.sion.
Download or read book Unsafe at Any Speed written by Ralph Nader and published by New York : Grossman. This book was released on 1965 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Account of how and why cars kill, and why the automobile manufacturers have failed to make cars safe.
